Volvo XC60
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC60, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
21 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 DMAs
14 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
25 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
111 DMAs
34 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal Volvo XC60’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC60 shows strong performance with 244.7% average growth across 48 markets (27.8% avg brand interest), with positive growth in 48 of 48 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Idaho (+516.7% growth, 37.0% brand interest, +31.0% brand interest change), Utah (+442.9% growth, 38.0% brand interest, +31.0% brand interest change), and Montana (+425.0% growth, 42.0% brand interest, +34.0% brand interest change)
Volvo XC60 has 48 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Volvo XC60 include Alabama (+300.0% growth, 24.0% brand interest), Alaska (+200.0% growth, 30.0% brand interest), and Arizona (+257.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC60 shows market leadership with 244.7% average brand interest growth and notable strength in Alabama (+300.0%, 24.0% brand interest), Alaska (+200.0%, 30.0% brand interest), and Arizona (+257.1%, 25.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 27.8% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 244.7% average brand interest growth across key markets: Idaho (+516.7% growth, +31.0% brand interest), Utah (+442.9% growth, +31.0% brand interest), and Montana (+425.0% growth, +34.0% brand interest)
Volvo XC60 captured additional brand interest in 48 markets, averaging +19.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Volvo XC60 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 22.0% | +4.8% | -4.4% |
| Chicago IL | 3,189,842 | 27.0% | -6.9% | -6.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 24.0% | +4.4% | -7.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 23.0% | -4.2% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 27.0% | -6.9% | -3.6% |
| Nashville TN | 1,028,315 | 27.0% | -3.6% | -6.9% |
| Baltimore MD | 1,011,542 | 25.0% | -3.9% | +0.0% |
| San Diego CA | 974,169 | 23.0% | -4.2% | -4.2% |
Emerging Market
Smaller markets showing strong growth potential
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 29.0% | +11.5% | +16.0% |
| Topeka KS | 152,566 | 38.0% | +81.0% | +90.0% |
| Anchorage AK | 141,865 | 37.0% | +184.6% | +12.1% |
| Idaho Falls-Pocatello ID | 125,778 | 44.0% | +158.8% | +109.5% |
| Bend OR | 80,362 | 46.0% | +283.3% | +7.0% |
| Lafayette IN | N/A | 36.0% | +20.0% | +63.6% |
| Portland OR | N/A | 31.0% | +138.5% | +3.3% |
| Rochester NY | N/A | 29.0% | +222.2% | +7.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 30.0% | +275.0% | +7.1% |
| Wilkes Barre-Scranton PA | 519,543 | 29.0% | +222.2% | +11.5% |
| Albany-Schenectady-Troy NY | 509,309 | 28.0% | +250.0% | +16.7% |
| Dayton OH | 432,802 | 25.0% | +127.3% | +13.6% |
| Tucson (Sierra Vista) AZ | 431,693 | 24.0% | +300.0% | +14.3% |
| Spokane WA | 424,081 | 36.0% | +800.0% | +5.9% |
| Green Bay-Appleton WI | 414,647 | 32.0% | +255.6% | +14.3% |
| Omaha NE | 397,575 | 31.0% | +287.5% | +19.2% |
High Growth Priority
Large markets showing strong consistent growth
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | +242.9% | -4.0% |
| Philadelphia PA | 2,735,885 | 26.0% | +188.9% | -7.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | +242.9% | -4.0% |
| Houston TX | 2,346,370 | 24.0% | +300.0% | -7.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 24.0% | +166.7% | -4.0% |
| Boston MA-Manchester NH | 2,284,647 | 29.0% | +163.6% | -9.4% |
| Phoenix AZ | 1,882,206 | 25.0% | +257.1% | +13.6% |
| Seattle-Tacoma WA | 1,862,467 | 29.0% | +123.1% | -3.3% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 25.0% | +4.2% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 24.0% | +0.0% | +0.0% |
| Detroit MI | 1,704,780 | 28.0% | +0.0% | +0.0% |
| St. Louis MO | 1,104,541 | 30.0% | +0.0% | +3.5% |
| Las Vegas NV | 765,811 | 26.0% | +4.0% | +4.0% |
| Albuquerque-Santa Fe NM | 634,260 | 24.0% | +4.4% | +0.0% |
| Knoxville TN | 492,492 | 28.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 415,633 | 30.0% | -3.2% | -6.3% |
Monitor & Maintain
All other markets
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Richmond-Petersburg VA | 535,207 | 30.0% | +7.1% | +0.0% |
| Honolulu HI | 426,184 | 20.0% | +11.1% | -4.8% |
| Wichita-Hutchinson KS | 402,706 | 30.0% | -6.3% | +7.1% |
| Roanoke-Lynchburg VA | 401,623 | 21.0% | -8.7% | -25.0% |
| Madison WI | 400,136 | 29.0% | +107.1% | -3.3% |
| Portland-Auburn ME | 377,634 | 34.0% | +70.0% | -5.6% |
| Toledo OH | 373,454 | 26.0% | +271.4% | -3.7% |
| Waco-Temple-Bryan TX | 358,706 | 20.0% | +185.7% | -4.8% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,062,406 | 29.0% | -6.5% | -9.4% |
| Kansas City MO | 897,204 | 29.0% | -3.3% | -9.4% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 22.0% | +4.8% | -12.0% |
| Jacksonville FL | 695,710 | 23.0% | -8.0% | -11.5% |
Brand Insights
Brand Insights for Volvo XC60 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC60 shows strong performance with 91.3% average growth across 135 markets (27.8% avg brand interest), with positive growth in 82 of 135 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Spokane WA (+800.0% growth, 36.0% brand interest, +32.0% brand interest change), Boise ID (+450.0% growth, 33.0% brand interest, +27.0% brand interest change), and Milwaukee WI (+416.7% growth, 31.0% brand interest, +25.0% brand interest change)
Volvo XC60 has 59 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 45 declining markets
Notable high-growth markets for Volvo XC60 include Albany-Schenectady-Troy NY (+250.0% growth, 28.0% brand interest), Anchorage AK (+184.6% growth, 37.0% brand interest), and Austin TX (+200.0% growth, 27.0% brand interest)
Volvo XC60 maintains strong brand interest positions in key markets: Chico-Redding CA (33.0% brand interest, -1.0% change), Colorado Springs-Pueblo CO (32.0% brand interest, -1.0% change), and Des Moines-Ames IA (30.0% brand interest, -1.0% change)
Volvo XC60 shows positive brand interest momentum in 82 markets, notably in Albany-Schenectady-Troy NY (+20.0% brand interest), Anchorage AK (+24.0% brand interest), Austin TX (+18.0% brand interest)
Volvo XC60 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+250.0% growth, +20.0% gain, 28.0% current brand interest), Anchorage AK (+184.6% growth, +24.0% gain, 37.0% current brand interest), and Austin TX (+200.0% growth, +18.0% gain, 27.0% current brand interest)
Volvo XC60 successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 28.0% brand interest, +250.0% growth), Anchorage AK (maintained 37.0% brand interest, +184.6% growth), and Austin TX (maintained 27.0% brand interest, +200.0% growth)
In large markets, Volvo XC60 shows strong growth with notable brand interest: Baltimore MD (-3.9% decline, 25.0% brand interest) and Chicago IL (-6.9% decline, 27.0% brand interest)
In medium markets, Volvo XC60 shows strong growth with notable brand interest: Fresno-Visalia CA (-8.0% decline, 23.0% brand interest) and Jacksonville FL (-8.0% decline, 23.0% brand interest)
In small markets, Volvo XC60 shows strong growth with notable brand interest: Albany GA (-4.3% decline, 22.0% brand interest) and Augusta GA (-9.5% decline, 19.0% brand interest)
Volvo XC60 maintains dominant market position with >35% brand interest in key markets: Grand Junction-Montrose CO (57.0% brand interest, -43.0% change) and Joplin MO-Pittsburg KS (37.0% brand interest, -17.8% change)
Volvo XC60 achieves significant brand interest gains in Albany-Schenectady-Troy NY (+20.0% brand interest growth, now at 28.0%) and Anchorage AK (+24.0% brand interest growth, now at 37.0%)
Volvo XC60 shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+250.0% growth, 28.0% brand interest) and Anchorage AK (+184.6% growth, 37.0% brand interest)
Volvo XC60 demonstrates emerging brand interest strength in Charleston-Huntington WV (+171.4% growth, 19.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+216.7% growth, 19.0% brand interest)
Volvo XC60 maintains stable brand interest performance in mature markets: Albany GA (-4.3% decline, 22.0% brand interest) and Baltimore MD (-3.9% decline, 25.0% brand interest)
Competitive Insights
Competitive Insights showcase how Volvo XC60 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Volvo XC60 demonstrates category dominance with 91.3% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+250.0%, 28.0% brand interest), Anchorage AK (+184.6%, 37.0% brand interest), and Austin TX (+200.0%, 27.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 29.1% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 91.3% average brand interest growth across key markets: Spokane WA (+800.0% growth, +32.0% brand interest), Birmingham AL (+500.0% growth, +20.0% brand interest), and Boise ID (+450.0% growth, +27.0% brand interest)
Volvo XC60 captured additional brand interest in 70 markets, averaging +16.0% brand interest growth in key growth markets
Audi Q5 shows strong momentum with 18.8% average brand interest growth across key markets: Yuma AZ-El Centro CA (+192.3% growth, +50.0% brand interest), Odessa-Midland TX (+145.0% growth, +29.0% brand interest), and Waco-Temple-Bryan TX (+127.8% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 92 markets, averaging +12.8% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 35.9% brand interest across key markets: Anchorage AK (37.0% brand interest, +184.6% growth), Bend OR (46.0% brand interest, +283.3% growth), and Boise ID (33.0% brand interest, +450.0% growth)
Audi Q5 maintains market dominance with an average 42.1% brand interest across key markets: Albany GA (49.0% brand interest, +104.2% growth), Albany-Schenectady-Troy NY (41.0% brand interest, +41.4% growth), and Anchorage AK (48.0% brand interest, +29.7% growth)
Volvo XC60 dominates in 85 of 130 key battleground markets against Audi Q5, notably in Albany GA (22.0% vs 49.0% brand interest), Augusta GA (19.0% vs 34.0% brand interest), and Baltimore MD (25.0% vs 32.0% brand interest)
Volvo XC60 dominates in 90 of 105 key battleground markets against Lexus NX, notably in Baltimore MD (25.0% vs 7.0% brand interest), Charlottesville VA (27.0% vs 14.0% brand interest), and Chattanooga TN (28.0% vs 6.0% brand interest)
Volvo XC60 dominates in 81 of 119 key battleground markets against BMW X3, notably in Albany GA (22.0% vs 0.0% brand interest), Augusta GA (19.0% vs 21.0% brand interest), and Baltimore MD (25.0% vs 16.0% brand interest)
Volvo XC60 dominates in 77 of 122 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (22.0% vs 29.0% brand interest), Augusta GA (19.0% vs 20.0% brand interest), and Baltimore MD (25.0% vs 20.0% brand interest)
Audi Q5 dominates in 105 of 120 key battleground markets against Lexus NX, notably in Albuquerque-Santa Fe NM (39.0% vs 8.0% brand interest), Atlanta GA (29.0% vs 6.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 16.0% brand interest)
Audi Q5 dominates in 123 of 160 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (39.0% vs 17.0% brand interest), Amarillo TX (37.0% vs 18.0% brand interest), and Atlanta GA (29.0% vs 18.0% brand interest)
Audi Q5 dominates in 88 of 146 key battleground markets against Mercedes-Benz GLC, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Atlanta GA (29.0% vs 22.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 10.0% brand interest)
BMW X3 dominates in 63 of 114 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (8.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (8.0% vs 17.0% brand interest), and Atlanta GA (6.0% vs 18.0% brand interest)