Volvo XC60
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC60, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
61 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
37 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
69 DMAs
20 States
|
Brand Insights
Brand Insights reveal Volvo XC60’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC60 shows stable performance with 1.3% average growth across 51 markets (15.9% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in District of Columbia (+69.2% growth, 22.0% brand interest, +9.0% change), North Dakota (+47.1% growth, 25.0% brand interest, +8.0% change), and Rhode Island (+11.1% growth, 20.0% brand interest, +2.0% change)
Volvo XC60 has 4 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 21 declining markets
Notable high-growth markets for Volvo XC60 include District of Columbia (+69.2% growth, 22.0% brand interest), Nebraska (+28.6% growth, 18.0% brand interest), and North Dakota (+47.1% growth, 25.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC60, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLC demonstrates category leadership at state level with 34.8% average brand interest growth, showing exceptional performance in California (+21.1%, 23.0% brand interest), Delaware (+38.5%, 18.0% brand interest), and Idaho (+22.2%, 11.0% brand interest)
In high-growth state markets, Mercedes-Benz GLC maintains an average brand interest of 15.3% with consistent performance across 14 markets
Lexus NX shows strong momentum with 22.6% average brand interest growth across key state markets: Montana (+800.0% growth, +8.0% brand interest), North Dakota (+100.0% growth, +1.0% brand interest), and Wyoming (+100.0% growth, +1.0% brand interest)
Lexus NX captured additional brand interest in 18 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Volvo XC60 in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +0.0% | +7.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | +6.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +7.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | +9.1% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | -6.7% | +7.7% |
| Charlotte NC | 1,124,890 | 15.0% | +7.1% | -6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 17.0% | +6.3% | -5.6% |
| Pittsburgh PA | 998,699 | 17.0% | +0.0% | +21.4% |
High Growth Priority
Large markets showing strong consistent growth
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +11.8% | +0.0% |
| Detroit MI | 1,646,663 | 13.0% | +8.3% | +8.3% |
| Denver CO | 1,523,659 | 16.0% | +6.7% | +14.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +12.5% | -10.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | +22.2% | +22.2% |
| St. Louis MO | 1,066,886 | 16.0% | +14.3% | +14.3% |
| Baltimore MD | 977,058 | 16.0% | +6.7% | +6.7% |
| San Diego CA | 940,959 | 11.0% | +22.2% | +10.0% |
Maintain & Optimize
Stable markets with consistent performance
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 13.0% | +0.0% | +0.0% |
| Bakersfield CA | 210,103 | 1.0% | +0.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 0.0% | +0.0% | +0.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 2.0% | +0.0% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | -11.1% | -11.1% |
| Chicago IL | 3,081,097 | 12.0% | -14.3% | -7.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | -7.7% | +0.0% |
| Atlanta GA | 2,277,873 | 13.0% | -7.1% | -7.1% |
| Phoenix AZ | 1,818,040 | 11.0% | -8.3% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 10.0% | -9.1% | -16.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 17.0% | +0.0% | -5.6% |
| Portland OR | 1,086,232 | 15.0% | -16.7% | -6.3% |
Brand Insights
Brand Insights for Volvo XC60 in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC60 shows strong performance with 28.9% average growth across 203 markets (11.9% avg brand interest), with positive growth in 88 of 203 markets
Top performing markets for Volvo XC60 demonstrate exceptional results in Idaho Falls-Pocatello ID (+950.0% growth, 21.0% brand interest, +19.0% change), Elmira NY (+900.0% growth, 30.0% brand interest, +27.0% change), and Sherman TX-Ada OK (+720.0% growth, 41.0% brand interest, +36.0% change)
Volvo XC60 has 59 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 44 stable markets (0-5%), and 72 declining markets
Notable high-growth markets for Volvo XC60 include Albany GA (+100.0% growth, 2.0% brand interest), Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest), and Alexandria LA (+100.0% growth, 24.0% brand interest)
Volvo XC60 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+100.0% growth, +24.0% gain, 24.0% current brand interest), Anchorage AK (+61.5% growth, +8.0% gain, 21.0% current brand interest), and Burlington VT-Plattsburgh NY (+16.7% growth, +5.0% gain, 35.0% current brand interest)
Volvo XC60 successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 24.0% brand interest, +100.0% growth), Anchorage AK (maintained 21.0% brand interest, +61.5% growth), and Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +16.7% growth)
Volvo XC60 maintains dominant market position with >35% brand interest in key markets: Sherman TX-Ada OK (41.0% brand interest, +720.0% growth)
Volvo XC60 achieves significant brand interest gains in Albuquerque-Santa Fe NM (+3.0% brand interest growth, now at 17.0%), Alexandria LA (+24.0% brand interest growth, now at 24.0%), and Anchorage AK (+8.0% brand interest growth, now at 21.0%)
Volvo XC60 shows accelerating brand interest growth in Albany GA (+100.0% growth, 2.0% brand interest) and Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest)
Volvo XC60 demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 2.0% brand interest) and Albuquerque-Santa Fe NM (+21.4% growth, 17.0% brand interest)
Volvo XC60 faces growth challenges in historically strong markets: Bangor ME (-35.2% growth, 35.0% brand interest) and Charlottesville VA (-15.2% growth, 28.0% brand interest)
Volvo XC60 performance in major markets: Atlanta GA (-7.1% growth, 13.0% brand interest, 2.7M TVHH), Chicago IL (-14.3% growth, 12.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-6.7% growth, 14.0% brand interest, 1.6M TVHH)
Volvo XC60 shows positive brand interest growth in markets representing 38.1% of total TVHH coverage
Volvo XC60 maintains strong brand interest positions (>30% share) in key markets: Bangor ME (35.0% brand interest, -19.0% change), Bend OR (21.0% brand interest, -3.0% change), and Charlottesville VA (28.0% brand interest, -5.0% change)
Volvo XC60 achieves significant brand interest gains in Albany GA (+1.0% brand interest), Albuquerque-Santa Fe NM (+3.0% brand interest), and Alexandria LA (+24.0% brand interest)
Volvo XC60 shows strong performance with 9.5% average growth across 210 markets (12.4% avg brand interest), with positive growth in 90 of 210 markets
Competitive Insights
Competitive Insights showcase how Volvo XC60 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC60 can focus its competitive strategy.
Mercedes-Benz GLC demonstrates category leadership at dma level with 33.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+420.0%, 26.0% brand interest), Albany GA (+25.9%, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5%, 13.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLC maintains an average brand interest of 18.0% with consistent performance across 63 markets
Volvo XC60 shows strong momentum with 28.9% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+950.0% growth, +19.0% brand interest), Elmira NY (+900.0% growth, +27.0% brand interest), and Sherman TX-Ada OK (+720.0% growth, +36.0% brand interest)
Volvo XC60 captured additional brand interest in 87 dma markets, averaging +4.6% brand interest growth in key growth dma
Lexus NX shows strong momentum with 23.2% average brand interest growth across key dma markets: Corpus Christi TX (+900.0% growth, +9.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and Davenport IA-Rock Island-Moline IL (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 73 dma markets, averaging +3.9% brand interest growth in key growth dma
BMW X3 shows strong momentum with 15.0% average brand interest growth across key dma markets: Dothan AL (+733.3% growth, +44.0% brand interest), Rapid City SD (+716.7% growth, +43.0% brand interest), and Sioux City IA (+614.3% growth, +43.0% brand interest)
BMW X3 captured additional brand interest in 77 dma markets, averaging +11.5% brand interest growth in key growth dma
Mercedes-Benz GLC shows strong momentum with 33.8% average brand interest growth across key dma markets: Bend OR (+900.0% growth, +9.0% brand interest), Charlottesville VA (+900.0% growth, +9.0% brand interest), and Lake Charles LA (+866.7% growth, +26.0% brand interest)
Mercedes-Benz GLC captured additional brand interest in 98 dma markets, averaging +6.4% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLC outperforms Volvo XC60 with 10.0 percentage point brand interest advantage across 198 shared markets: Anchorage AK (gap: 8.0% brand interest, 85.1% growth), Augusta GA (gap: 5.0% brand interest, 87.6% growth), and Bakersfield CA (gap: 15.0% brand interest, 120.0% growth)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+23.2% vs +28.9% overall): Charlottesville VA (Lexus NX: +100.0% growth vs Volvo XC60: -15.2% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+15.0% vs +28.9% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Volvo XC60: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Volvo XC60: 17.0%, -5.6%)
In select markets, Audi Q5 outperforms Lexus NX despite weaker overall growth (+1.1% vs +23.2% overall): Amarillo TX (Audi Q5 leads: 32.0% share, +3.2% growth vs Lexus NX: 1.0%, -93.3%)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (+15.0% vs +23.2% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Lexus NX: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Lexus NX: 9.0%, -10.0%)
In select markets, Audi Q5 outperforms BMW X3 despite weaker overall growth (+1.1% vs +15.0% overall): Boise ID (Audi Q5 leads: 33.0% share, +6.5% growth vs BMW X3: 30.0%, -16.7%) and Bowling Green KY (Audi Q5 leads: 46.0% share, +557.1% growth vs BMW X3: 5.0%, -94.6%)