Lexus NX
Lexus
Company
Lexus
Industry
Compact Luxury SUV
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Lexus NX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
207 DMAs
49 States
|
Brand Insights
Brand Insights reveal Lexus NX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus NX shows challenging performance with -38.2% average growth across 48 markets (7.4% avg brand interest), with positive growth in 2 of 48 markets
Lexus NX has 2 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 43 declining markets
Notable high-growth markets for Lexus NX include Maine (+114.3% growth, 15.0% brand interest) and Vermont (+77.8% growth, 16.0% brand interest)
Lexus NX achieves significant brand interest gains in Maine (+8.0% brand interest growth, now at 15.0%) and Vermont (+7.0% brand interest growth, now at 16.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC60 shows market leadership with 244.7% average brand interest growth and notable strength in Alabama (+300.0%, 24.0% brand interest), Alaska (+200.0%, 30.0% brand interest), and Arizona (+257.1%, 25.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 27.8% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 244.7% average brand interest growth across key markets: Idaho (+516.7% growth, +31.0% brand interest), Utah (+442.9% growth, +31.0% brand interest), and Montana (+425.0% growth, +34.0% brand interest)
Volvo XC60 captured additional brand interest in 48 markets, averaging +19.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lexus NX in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 400,136 | 13.0% | +8.3% | +8.3% |
| Burlington VT-Plattsburgh NY | 316,976 | 16.0% | +166.7% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Corpus Christi TX | 183,471 | 12.0% | +0.0% | +0.0% |
| Gainesville FL | 122,206 | 15.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
207
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 6.0% | -60.0% | -25.0% |
| Los Angeles CA | 5,137,519 | 5.0% | -28.6% | -28.6% |
| Chicago IL | 3,189,842 | 7.0% | -12.5% | -22.2% |
| Philadelphia PA | 2,735,885 | 9.0% | -30.8% | -10.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 7.0% | -65.0% | +0.0% |
| Atlanta GA | 2,358,268 | 6.0% | -14.3% | -25.0% |
| Houston TX | 2,346,370 | 5.0% | -72.2% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 9.0% | -43.8% | -25.0% |
Brand Insights
Brand Insights for Lexus NX in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus NX shows challenging performance with -34.8% average growth across 120 markets (6.4% avg brand interest), with positive growth in 11 of 120 markets
Lexus NX has 8 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Lexus NX include Burlington VT-Plattsburgh NY (+166.7% growth, 16.0% brand interest), Colorado Springs-Pueblo CO (+75.0% growth, 7.0% brand interest), and Detroit MI (+16.7% growth, 7.0% brand interest)
Lexus NX shows positive brand interest momentum in 11 markets, notably in Burlington VT-Plattsburgh NY (+10.0% brand interest), Colorado Springs-Pueblo CO (+3.0% brand interest), Detroit MI (+1.0% brand interest)
Lexus NX achieves significant brand interest gains in Burlington VT-Plattsburgh NY (+10.0% brand interest growth, now at 16.0%) and Portland-Auburn ME (+8.0% brand interest growth, now at 16.0%)
Lexus NX shows accelerating brand interest growth in Burlington VT-Plattsburgh NY (+166.7% growth, 16.0% brand interest) and Colorado Springs-Pueblo CO (+75.0% growth, 7.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+166.7% growth, 16.0% brand interest) and Colorado Springs-Pueblo CO (+75.0% growth, 7.0% brand interest)
Lexus NX performance in major markets: Atlanta GA (-14.3% decline, 6.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-25.0% decline, 9.0% brand interest, 2.6M TVHH), and Charlotte NC (-60.0% decline, 6.0% brand interest, 1.3M TVHH)
Lexus NX shows positive brand interest growth in markets representing 7.0% of total TVHH coverage
Lexus NX shows challenging performance with -23.8% average growth across 124 markets (6.2% avg brand interest), with positive growth in 21 of 124 markets
Lexus NX has 13 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 81 declining markets
Notable high-growth markets for Lexus NX include Champaign & Springfield-Decatur IL (+25.0% growth, 10.0% brand interest), Charlottesville VA (+27.3% growth, 14.0% brand interest), and Davenport IA-Rock Island-Moline IL (+30.0% growth, 13.0% brand interest)
Lexus NX shows positive brand interest momentum in 21 markets, notably in Champaign & Springfield-Decatur IL (+2.0% brand interest), Charlottesville VA (+3.0% brand interest), Davenport IA-Rock Island-Moline IL (+3.0% brand interest)
Lexus NX achieves significant brand interest gains in Ft. Smith-Fayetteville-Springdale-Rogers AR (+6.0% brand interest growth, now at 10.0%)
Lexus NX shows accelerating brand interest growth in Champaign & Springfield-Decatur IL (+25.0% growth, 10.0% brand interest) and Charlottesville VA (+27.3% growth, 14.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Champaign & Springfield-Decatur IL (+25.0% growth, 10.0% brand interest) and Charlottesville VA (+27.3% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lexus NX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Volvo XC60 demonstrates category dominance with 91.3% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+250.0%, 28.0% brand interest), Anchorage AK (+184.6%, 37.0% brand interest), and Austin TX (+200.0%, 27.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 29.1% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 91.3% average brand interest growth across key markets: Spokane WA (+800.0% growth, +32.0% brand interest), Birmingham AL (+500.0% growth, +20.0% brand interest), and Boise ID (+450.0% growth, +27.0% brand interest)
Volvo XC60 captured additional brand interest in 70 markets, averaging +16.0% brand interest growth in key growth markets
Audi Q5 shows strong momentum with 18.8% average brand interest growth across key markets: Yuma AZ-El Centro CA (+192.3% growth, +50.0% brand interest), Odessa-Midland TX (+145.0% growth, +29.0% brand interest), and Waco-Temple-Bryan TX (+127.8% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 92 markets, averaging +12.8% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 35.9% brand interest across key markets: Anchorage AK (37.0% brand interest, +184.6% growth), Bend OR (46.0% brand interest, +283.3% growth), and Boise ID (33.0% brand interest, +450.0% growth)
Audi Q5 maintains market dominance with an average 42.1% brand interest across key markets: Albany GA (49.0% brand interest, +104.2% growth), Albany-Schenectady-Troy NY (41.0% brand interest, +41.4% growth), and Anchorage AK (48.0% brand interest, +29.7% growth)
Volvo XC60 dominates in 85 of 130 key battleground markets against Audi Q5, notably in Albany GA (22.0% vs 49.0% brand interest), Augusta GA (19.0% vs 34.0% brand interest), and Baltimore MD (25.0% vs 32.0% brand interest)
Volvo XC60 dominates in 90 of 105 key battleground markets against Lexus NX, notably in Baltimore MD (25.0% vs 7.0% brand interest), Charlottesville VA (27.0% vs 14.0% brand interest), and Chattanooga TN (28.0% vs 6.0% brand interest)
Volvo XC60 dominates in 81 of 119 key battleground markets against BMW X3, notably in Albany GA (22.0% vs 0.0% brand interest), Augusta GA (19.0% vs 21.0% brand interest), and Baltimore MD (25.0% vs 16.0% brand interest)
Volvo XC60 dominates in 77 of 122 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (22.0% vs 29.0% brand interest), Augusta GA (19.0% vs 20.0% brand interest), and Baltimore MD (25.0% vs 20.0% brand interest)
Audi Q5 dominates in 105 of 120 key battleground markets against Lexus NX, notably in Albuquerque-Santa Fe NM (39.0% vs 8.0% brand interest), Atlanta GA (29.0% vs 6.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 16.0% brand interest)
Audi Q5 dominates in 123 of 160 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (39.0% vs 17.0% brand interest), Amarillo TX (37.0% vs 18.0% brand interest), and Atlanta GA (29.0% vs 18.0% brand interest)
Audi Q5 dominates in 88 of 146 key battleground markets against Mercedes-Benz GLC, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Atlanta GA (29.0% vs 22.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 10.0% brand interest)
BMW X3 dominates in 63 of 114 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (8.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (8.0% vs 17.0% brand interest), and Atlanta GA (6.0% vs 18.0% brand interest)