Lexus NX
Lexus
Company
Lexus
Industry
Compact Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus NX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
29 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
37 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
79 DMAs
23 States
|
Brand Insights
Brand Insights reveal Lexus NX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus NX shows strong performance with 22.6% average growth across 50 markets (11.4% avg brand interest), with positive growth in 18 of 50 markets
Lexus NX has 11 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Lexus NX include Connecticut (+22.2% growth, 11.0% brand interest), Georgia (+15.4% growth, 15.0% brand interest), and Idaho (+22.2% growth, 11.0% brand interest)
Lexus NX achieves significant brand interest gains in New Mexico (+3.0% brand interest growth, now at 17.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus NX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLC demonstrates category leadership at state level with 34.8% average brand interest growth, showing exceptional performance in California (+21.1%, 23.0% brand interest), Delaware (+38.5%, 18.0% brand interest), and Idaho (+22.2%, 11.0% brand interest)
In high-growth state markets, Mercedes-Benz GLC maintains an average brand interest of 15.3% with consistent performance across 14 markets
Lexus NX shows strong momentum with 22.6% average brand interest growth across key state markets: Montana (+800.0% growth, +8.0% brand interest), North Dakota (+100.0% growth, +1.0% brand interest), and Wyoming (+100.0% growth, +1.0% brand interest)
Lexus NX captured additional brand interest in 18 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Lexus NX in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 16.0% | +6.7% | -5.9% |
| Phoenix AZ | 1,818,040 | 13.0% | +8.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | +8.3% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +0.0% | +10.0% |
| Portland OR | 1,086,232 | 11.0% | +10.0% | +0.0% |
| Baltimore MD | 977,058 | 14.0% | +7.7% | -12.5% |
| Austin TX | 831,742 | 15.0% | +0.0% | +7.1% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 12.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 14.0% | +16.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 17.0% | +21.4% | +6.3% |
| St. Louis MO | 1,066,886 | 13.0% | +8.3% | +8.3% |
| Indianapolis IN | 1,026,188 | 11.0% | +22.2% | +22.2% |
| Kansas City MO | 866,618 | 13.0% | +18.2% | -7.1% |
| Cincinnati OH | 810,849 | 17.0% | +6.3% | +13.3% |
| Milwaukee WI | 765,170 | 13.0% | +18.2% | -7.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 15.0% | +7.1% | +15.4% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 14.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 12.0% | +0.0% | +0.0% |
| Columbia SC | 382,874 | 12.0% | +0.0% | +0.0% |
| Ft. Wayne IN | 242,556 | 1.0% | +0.0% | +0.0% |
| Sioux Falls(Mitchell) SD | 235,093 | 0.0% | +0.0% | +0.0% |
| Fargo-Valley City ND | 225,922 | 1.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 8.0% | +0.0% | +0.0% |
| Lafayette LA | 208,429 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
79
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | -20.0% |
| Los Angeles CA | 4,962,377 | 16.0% | -15.8% | -11.1% |
| Philadelphia PA | 2,642,616 | 11.0% | -15.4% | -15.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +0.0% | -10.5% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | +0.0% | -7.1% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | +0.0% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -11.8% | -11.8% |
Brand Insights
Brand Insights for Lexus NX in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus NX shows strong performance with 23.2% average growth across 205 markets (8.3% avg brand interest), with positive growth in 74 of 205 markets
Top performing markets for Lexus NX demonstrate exceptional results in Bluefield-Beckley-Oak Hill WV (+100.0% growth, 39.0% brand interest, +39.0% change), Quincy IL-Hannibal MO-Keokuk IA (+100.0% growth, 30.0% brand interest, +30.0% change), and Bakersfield CA (+40.0% growth, 21.0% brand interest, +6.0% change)
Lexus NX has 53 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 57 declining markets
Notable high-growth markets for Lexus NX include Anchorage AK (+100.0% growth, 11.0% brand interest), Bakersfield CA (+40.0% growth, 21.0% brand interest), and Billings, MT (+100.0% growth, 3.0% brand interest)
Lexus NX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bakersfield CA (+40.0% growth, +6.0% gain, 21.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, +39.0% gain, 39.0% current brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+100.0% growth, +30.0% gain, 30.0% current brand interest)
Lexus NX successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 21.0% brand interest, +40.0% growth), Bluefield-Beckley-Oak Hill WV (maintained 39.0% brand interest, +100.0% growth), and Quincy IL-Hannibal MO-Keokuk IA (maintained 30.0% brand interest, +100.0% growth)
Lexus NX maintains dominant market position with >35% brand interest in key markets: Bluefield-Beckley-Oak Hill WV (39.0% brand interest, +100.0% growth)
Lexus NX achieves significant brand interest gains in Bakersfield CA (+6.0% brand interest growth, now at 21.0%), Bluefield-Beckley-Oak Hill WV (+39.0% brand interest growth, now at 39.0%), and Chattanooga TN (+5.0% brand interest growth, now at 15.0%)
Lexus NX shows accelerating brand interest growth in Anchorage AK (+100.0% growth, 11.0% brand interest) and Bakersfield CA (+40.0% growth, 21.0% brand interest)
Lexus NX demonstrates emerging brand interest strength in Anchorage AK (+100.0% growth, 11.0% brand interest) and Billings, MT (+100.0% growth, 3.0% brand interest)
Lexus NX performance in major markets: Charlotte NC (-7.7% growth, 12.0% brand interest, 1.3M TVHH), Denver CO (-9.1% growth, 10.0% brand interest, 1.8M TVHH), and Detroit MI (-9.1% growth, 10.0% brand interest, 1.9M TVHH)
Lexus NX shows positive brand interest growth in markets representing 32.5% of total TVHH coverage
Lexus NX maintains strong brand interest positions (>30% share) in key markets: Bakersfield CA (21.0% brand interest, +6.0% change), Bluefield-Beckley-Oak Hill WV (39.0% brand interest, +39.0% change), and Quincy IL-Hannibal MO-Keokuk IA (30.0% brand interest, +30.0% change)
Lexus NX achieves significant brand interest gains in Anchorage AK (+11.0% brand interest), Bakersfield CA (+6.0% brand interest), and Billings, MT (+3.0% brand interest)
Lexus NX shows strong performance with 10.8% average growth across 210 markets (8.6% avg brand interest), with positive growth in 71 of 210 markets
Top performing markets for Lexus NX demonstrate exceptional results in Albany GA (+100.0% growth, 26.0% brand interest, +26.0% change), Bluefield-Beckley-Oak Hill WV (+100.0% growth, 39.0% brand interest, +39.0% change), and Jackson TN (+100.0% growth, 26.0% brand interest, +26.0% change)
Competitive Insights
Competitive Insights showcase how Lexus NX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus NX can focus its competitive strategy.
Mercedes-Benz GLC demonstrates category leadership at dma level with 33.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+420.0%, 26.0% brand interest), Albany GA (+25.9%, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5%, 13.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLC maintains an average brand interest of 18.0% with consistent performance across 63 markets
Volvo XC60 shows strong momentum with 28.9% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+950.0% growth, +19.0% brand interest), Elmira NY (+900.0% growth, +27.0% brand interest), and Sherman TX-Ada OK (+720.0% growth, +36.0% brand interest)
Volvo XC60 captured additional brand interest in 87 dma markets, averaging +4.6% brand interest growth in key growth dma
Lexus NX shows strong momentum with 23.2% average brand interest growth across key dma markets: Corpus Christi TX (+900.0% growth, +9.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and Davenport IA-Rock Island-Moline IL (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 73 dma markets, averaging +3.9% brand interest growth in key growth dma
BMW X3 shows strong momentum with 15.0% average brand interest growth across key dma markets: Dothan AL (+733.3% growth, +44.0% brand interest), Rapid City SD (+716.7% growth, +43.0% brand interest), and Sioux City IA (+614.3% growth, +43.0% brand interest)
BMW X3 captured additional brand interest in 77 dma markets, averaging +11.5% brand interest growth in key growth dma
Mercedes-Benz GLC shows strong momentum with 33.8% average brand interest growth across key dma markets: Bend OR (+900.0% growth, +9.0% brand interest), Charlottesville VA (+900.0% growth, +9.0% brand interest), and Lake Charles LA (+866.7% growth, +26.0% brand interest)
Mercedes-Benz GLC captured additional brand interest in 98 dma markets, averaging +6.4% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLC outperforms Volvo XC60 with 10.0 percentage point brand interest advantage across 198 shared markets: Anchorage AK (gap: 8.0% brand interest, 85.1% growth), Augusta GA (gap: 5.0% brand interest, 87.6% growth), and Bakersfield CA (gap: 15.0% brand interest, 120.0% growth)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+23.2% vs +28.9% overall): Charlottesville VA (Lexus NX: +100.0% growth vs Volvo XC60: -15.2% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+15.0% vs +28.9% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Volvo XC60: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Volvo XC60: 17.0%, -5.6%)
In select markets, Audi Q5 outperforms Lexus NX despite weaker overall growth (+1.1% vs +23.2% overall): Amarillo TX (Audi Q5 leads: 32.0% share, +3.2% growth vs Lexus NX: 1.0%, -93.3%)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (+15.0% vs +23.2% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Lexus NX: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Lexus NX: 9.0%, -10.0%)
In select markets, Audi Q5 outperforms BMW X3 despite weaker overall growth (+1.1% vs +15.0% overall): Boise ID (Audi Q5 leads: 33.0% share, +6.5% growth vs BMW X3: 30.0%, -16.7%) and Bowling Green KY (Audi Q5 leads: 46.0% share, +557.1% growth vs BMW X3: 5.0%, -94.6%)