Category | Description | Markets |
---|---|---|
Emerging Market
|
Smaller markets showing strong growth potential
|
8 DMAs
1 State
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
11 States
|
Monitor & Maintain
|
All other markets
|
175 DMAs
38 States
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Columbus-Tupelo-West Point MS | 165,898 | 16.0% | +60.0% | +6.7% |
Beaumont-Port Arthur TX | 148,685 | 12.0% | +20.0% | +71.4% |
Palm Springs CA | 148,025 | 10.0% | +25.0% | +42.9% |
Idaho Falls-Pocatello ID | 125,778 | 19.0% | +11.8% | +11.8% |
Missoula MT | 114,550 | 23.0% | +35.3% | +35.3% |
Charlottesville VA | 86,196 | 23.0% | +21.1% | +27.8% |
Elmira NY | 83,398 | 29.0% | +81.3% | +52.6% |
Bend OR | 80,362 | 24.0% | +20.0% | +41.2% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Buffalo NY | 556,257 | 16.0% | +14.3% | +6.7% |
Spokane WA | 424,081 | 16.0% | +6.7% | +14.3% |
Wichita-Hutchinson KS | 402,706 | 17.0% | +21.4% | +41.7% |
Shreveport LA | 328,698 | 16.0% | +6.7% | +6.7% |
Fargo-Valley City ND | 233,895 | 14.0% | +16.7% | +27.3% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Pittsburgh PA | 1,033,947 | 18.0% | +12.5% | +5.9% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Denver CO | 1,577,435 | 18.0% | -5.3% | +0.0% |
Miami-Ft. Lauderdale FL | 1,514,454 | 10.0% | +0.0% | +0.0% |
Indianapolis IN | 1,062,406 | 16.0% | -5.9% | +6.7% |
Salt Lake City UT | 1,010,346 | 16.0% | +0.0% | +6.7% |
Milwaukee WI | 792,176 | 14.0% | +0.0% | -6.7% |
Madison WI | 400,136 | 17.0% | -5.6% | -5.6% |
Tallahassee FL-Thomasville GA | 263,586 | 17.0% | -5.6% | +6.3% |
Springfield-Holyoke MA | 232,690 | 17.0% | +0.0% | -5.6% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,799,390 | 12.0% | +0.0% | -7.7% |
Los Angeles CA | 5,137,519 | 9.0% | +0.0% | +0.0% |
Chicago IL | 3,189,842 | 12.0% | -14.3% | +0.0% |
Philadelphia PA | 2,735,885 | 14.0% | -17.7% | -6.7% |
Dallas-Ft. Worth TX | 2,676,555 | 10.0% | -23.1% | -9.1% |
Atlanta GA | 2,358,268 | 11.0% | -21.4% | -8.3% |
Houston TX | 2,346,370 | 9.0% | -10.0% | -10.0% |
Washington DC (Hagerstown MD) | 2,303,268 | 14.0% | -22.2% | -6.7% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Raleigh-Durham (Fayetteville) NC | 1,134,769 | 15.0% | -11.8% | -11.8% |
Nashville TN | 1,028,315 | 15.0% | +7.1% | -11.8% |
Kansas City MO | 897,204 | 15.0% | +0.0% | -11.8% |
Hartford & New Haven CT | 892,461 | 17.0% | -5.6% | -10.5% |
Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 15.0% | -11.8% | -11.8% |
Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 18.0% | -10.0% | -18.2% |