| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
26 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
33 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
93 DMAs
28 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 12.0% | +9.1% | -7.7% |
| Boston MA-Manchester NH | 2,206,762 | 13.0% | +8.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +10.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | +9.1% | -7.7% |
| Detroit MI | 1,646,663 | 12.0% | +9.1% | -7.7% |
| Denver CO | 1,523,659 | 12.0% | +9.1% | +0.0% |
| Charlotte NC | 1,124,890 | 11.0% | +10.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Kansas City MO | 866,618 | 14.0% | +16.7% | +7.7% |
| Las Vegas NV | 739,704 | 11.0% | +22.2% | -8.3% |
| Birmingham AL | 651,287 | 8.0% | +14.3% | +0.0% |
| Oklahoma City OK | 631,839 | 10.0% | +11.1% | +11.1% |
| Fresno-Visalia CA | 539,002 | 10.0% | +11.1% | -9.1% |
| Ft. Myers-Naples FL | 525,402 | 11.0% | +10.0% | +22.2% |
| Albany-Schenectady-Troy NY | 491,946 | 13.0% | +30.0% | +30.0% |
| Little Rock-Pine Bluff AR | 490,561 | 11.0% | +37.5% | +22.2% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 11.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 8.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 8.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 10.0% | +0.0% | +0.0% |
| Peoria-Bloomington IL | 210,894 | 12.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 12.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 7.0% | -12.5% | -22.2% |
| Chicago IL | 3,081,097 | 12.0% | -7.7% | -14.3% |
| Atlanta GA | 2,277,873 | 9.0% | -18.2% | -18.2% |
| Houston TX | 2,266,381 | 9.0% | +0.0% | -18.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +0.0% | -8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +0.0% | -8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 10.0% | +0.0% | -9.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 13.0% | -7.1% | -7.1% |