Volvo XC90
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC90, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
48 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
30 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
95 DMAs
25 States
|
Brand Insights
Brand Insights reveal Volvo XC90’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC90 shows challenging performance with -2.1% average growth across 51 markets (14.9% avg brand interest), with positive growth in 10 of 51 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Vermont (+20.0% growth, 36.0% brand interest, +6.0% change) and Montana (+11.1% growth, 20.0% brand interest, +2.0% change)
Volvo XC90 has 1 market with high growth (>15%), 8 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Volvo XC90 include Vermont (+20.0% growth, 36.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
BMW X5 demonstrates category leadership at state level with 1.6% average brand interest growth, showing exceptional performance in North Dakota (+30.4%, 30.0% brand interest)
In high-growth state markets, BMW X5 maintains an average brand interest of 30.0% with consistent performance across 1 market
In direct competition, BMW X5 outperforms Lexus RX with 5.2 percentage point brand interest advantage across 51 shared markets: Florida (gap: 1.0% brand interest, 3.5% growth), Illinois (gap: 1.0% brand interest, 18.5% growth), and Kentucky (gap: 13.0% brand interest, 9.4% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+1.6% vs +0.9% overall): Alaska (BMW X5 leads: 31.0% share, +10.7% growth vs Lexus RX: 21.0%, -12.5%), Colorado (BMW X5 leads: 30.0% share, +3.5% growth vs Lexus RX: 27.0%, -3.6%), and Delaware (BMW X5 leads: 31.0% share, +6.9% growth vs Lexus RX: 27.0%, -6.9%)
Investment Recommendations
Strategic recommendations for Volvo XC90 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +7.1% | +0.0% |
| Atlanta GA | 2,277,873 | 12.0% | +9.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +0.0% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | -5.9% | +6.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 11.0% | +10.0% | +0.0% |
| St. Louis MO | 1,066,886 | 14.0% | +7.7% | +0.0% |
| Indianapolis IN | 1,026,188 | 15.0% | +0.0% | +7.1% |
| San Diego CA | 940,959 | 11.0% | +10.0% | -15.4% |
High Growth Priority
Large markets showing strong consistent growth
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 13.0% | +8.3% | +8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 11.0% | +22.2% | +10.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 16.0% | +6.7% | +23.1% |
| Milwaukee WI | 765,170 | 13.0% | +8.3% | +8.3% |
| Oklahoma City OK | 631,839 | 17.0% | +6.3% | +41.7% |
| New Orleans LA | 584,044 | 12.0% | +9.1% | +9.1% |
| Fresno-Visalia CA | 539,002 | 9.0% | +12.5% | +12.5% |
| Wilkes Barre-Scranton PA | 501,832 | 18.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 18.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 12.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 10.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 14.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 18.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
95
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | +0.0% | -11.1% |
| Chicago IL | 3,081,097 | 12.0% | -7.7% | +0.0% |
| Houston TX | 2,266,381 | 9.0% | -10.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | -9.1% |
| Denver CO | 1,523,659 | 17.0% | +0.0% | -5.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | +0.0% | -6.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 10.0% | -9.1% | -9.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -6.3% | +0.0% |
Brand Insights
Brand Insights for Volvo XC90 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC90 shows strong performance with 9.6% average growth across 210 markets (12.8% avg brand interest), with positive growth in 66 of 210 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in San Angelo TX (+520.0% growth, 31.0% brand interest, +26.0% change), Clarksburg-Weston WV (+480.0% growth, 29.0% brand interest, +24.0% change), and Grand Junction-Montrose CO (+425.0% growth, 21.0% brand interest, +17.0% change)
Volvo XC90 has 35 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 59 stable markets (0-5%), and 86 declining markets
Notable high-growth markets for Volvo XC90 include Billings, MT (+45.0% growth, 29.0% brand interest), Binghamton NY (+33.3% growth, 20.0% brand interest), and Casper-Riverton WY (+313.0% growth, 95.0% brand interest)
Volvo XC90 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Billings, MT (+45.0% growth, +9.0% gain, 29.0% current brand interest), Casper-Riverton WY (+313.0% growth, +72.0% gain, 95.0% current brand interest), and Clarksburg-Weston WV (+480.0% growth, +24.0% gain, 29.0% current brand interest)
Volvo XC90 successfully defends strong market positions while maintaining brand interest growth in Billings, MT (maintained 29.0% brand interest, +45.0% growth), Casper-Riverton WY (maintained 95.0% brand interest, +313.0% growth), and Clarksburg-Weston WV (maintained 29.0% brand interest, +480.0% growth)
Volvo XC90 maintains dominant market position with >35% brand interest in key markets: Casper-Riverton WY (95.0% brand interest, +313.0% growth), Elmira NY (37.0% brand interest, +2.8% growth), and Burlington VT-Plattsburgh NY (36.0% brand interest, +12.5% growth)
Volvo XC90 achieves significant brand interest gains in Billings, MT (+9.0% brand interest growth, now at 29.0%), Binghamton NY (+5.0% brand interest growth, now at 20.0%), and Casper-Riverton WY (+72.0% brand interest growth, now at 95.0%)
Volvo XC90 shows accelerating brand interest growth in Billings, MT (+45.0% growth, 29.0% brand interest) and Binghamton NY (+33.3% growth, 20.0% brand interest)
Volvo XC90 demonstrates emerging brand interest strength in Columbus GA (+33.3% growth, 16.0% brand interest) and Davenport IA-Rock Island-Moline IL (+27.3% growth, 14.0% brand interest)
Volvo XC90 maintains stable brand interest performance in mature markets: Anchorage AK (+0.0% growth, 21.0% brand interest) and Charleston SC (+0.0% growth, 20.0% brand interest)
Volvo XC90 performance in major markets: Baltimore MD (-7.1% growth, 13.0% brand interest, 1.1M TVHH), Chicago IL (-7.7% growth, 12.0% brand interest, 3.6M TVHH), and Hartford & New Haven CT (-10.5% growth, 17.0% brand interest, 1.0M TVHH)
Volvo XC90 shows positive brand interest growth in markets representing 29.8% of total TVHH coverage
Volvo XC90 maintains strong brand interest positions (>30% share) in key markets: Bangor ME (37.0% brand interest, -4.0% change), Bend OR (20.0% brand interest, -3.0% change), and Bluefield-Beckley-Oak Hill WV (22.0% brand interest, -14.0% change)
Volvo XC90 achieves significant brand interest gains in Billings, MT (+9.0% brand interest), Binghamton NY (+5.0% brand interest), and Casper-Riverton WY (+72.0% brand interest)
Volvo XC90 shows strong performance with 6.4% average growth across 210 markets (12.8% avg brand interest), with positive growth in 73 of 210 markets
Competitive Insights
Competitive Insights showcase how Volvo XC90 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
BMW X5 demonstrates category leadership at dma level with 15.3% average brand interest growth, showing exceptional performance in Albany GA (+16.0%, 29.0% brand interest), Baltimore MD (+20.0%, 30.0% brand interest), and Baton Rouge LA (+15.8%, 22.0% brand interest)
In high-growth dma markets, BMW X5 maintains an average brand interest of 41.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 10.2% average brand interest growth across key dma markets: Elmira NY (+720.0% growth, +36.0% brand interest), Lafayette IN (+400.0% growth, +24.0% brand interest), and Clarksburg-Weston WV (+366.7% growth, +22.0% brand interest)
Lexus RX captured additional brand interest in 65 dma markets, averaging +10.9% brand interest growth in key growth dma
BMW X5 shows strong momentum with 15.3% average brand interest growth across key dma markets: Marquette MI (+860.0% growth, +43.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+800.0% growth, +32.0% brand interest), and Cheyenne WY-Scottsbluff NE (+250.0% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 74 dma markets, averaging +11.0% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 9.6% average brand interest growth across key dma markets: Laredo TX (+700.0% growth, +14.0% brand interest), San Angelo TX (+520.0% growth, +26.0% brand interest), and Clarksburg-Weston WV (+480.0% growth, +24.0% brand interest)
Volvo XC90 captured additional brand interest in 64 dma markets, averaging +6.2% brand interest growth in key growth dma
In direct competition, BMW X5 outperforms Lexus RX with 12.3 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 14.0% brand interest, 76.8% growth), Albany-Schenectady-Troy NY (gap: 4.0% brand interest, 23.0% growth), and Albuquerque-Santa Fe NM (gap: 6.0% brand interest, 12.5% growth)
In select markets, Mercedes-Benz GLE outperforms Lexus RX despite weaker overall growth (+2.6% vs +10.2% overall): Bakersfield CA (Mercedes-Benz GLE: +26.3% growth vs Lexus RX: -12.8% growth), Beaumont-Port Arthur TX (Mercedes-Benz GLE: +19.2% growth vs Lexus RX: -16.7% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLE: +11.8% growth vs Lexus RX: -3.7% growth)
In select markets, Audi Q7 outperforms Lexus RX despite weaker overall growth (-7.5% vs +10.2% overall): Anchorage AK (Audi Q7: +6.2% growth vs Lexus RX: -8.7% growth), Bakersfield CA (Audi Q7: +16.7% growth vs Lexus RX: -12.8% growth), and Baton Rouge LA (Audi Q7: +12.5% growth vs Lexus RX: -2.5% growth)
In select markets, Volvo XC90 outperforms Lexus RX despite weaker overall growth (+9.6% vs +10.2% overall): Binghamton NY (Volvo XC90: +33.3% growth vs Lexus RX: -11.1% growth), Burlington VT-Plattsburgh NY (Volvo XC90 leads: 36.0% share, +12.5% growth vs Lexus RX: 15.0%, -11.8%), and Casper-Riverton WY (Volvo XC90 leads: 95.0% share, +313.0% growth vs Lexus RX: 0.0%, -100.0%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (-7.5% vs +2.6% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.7% growth), Anchorage AK (Audi Q7 leads: 17.0% share, +6.2% growth vs Mercedes-Benz GLE: 11.0%, -15.4%), and Augusta GA (Audi Q7: +37.5% growth vs Mercedes-Benz GLE: -4.8% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (+10.2% vs +15.3% overall): Abilene-Sweetwater TX (Lexus RX leads: 40.0% share, +33.3% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Lexus RX: +13.6% growth vs BMW X5: -9.4% growth), and Albuquerque-Santa Fe NM (Lexus RX leads: 35.0% share, +6.1% growth vs BMW X5: 29.0%, -6.5%)
In select markets, Mercedes-Benz GLE outperforms BMW X5 despite weaker overall growth (+2.6% vs +15.3% overall): Abilene-Sweetwater TX (Mercedes-Benz GLE leads: 33.0% share, +50.0% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Mercedes-Benz GLE: +13.3% growth vs BMW X5: -9.4% growth), and Amarillo TX (Mercedes-Benz GLE: +8.3% growth vs BMW X5: -6.9% growth)
In select markets, Audi Q7 outperforms BMW X5 despite weaker overall growth (-7.5% vs +15.3% overall): Albuquerque-Santa Fe NM (Audi Q7: +12.5% growth vs BMW X5: -6.5% growth), Bakersfield CA (Audi Q7: +16.7% growth vs BMW X5: -3.9% growth), and Bangor ME (Audi Q7: +25.0% growth vs BMW X5: -30.4% growth)