Volvo XC90
Volvo
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Investment Recommendations
Targeted investment recommendations for Volvo XC90, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
4 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
11 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
31 DMAs
8 States
|
|
Monitor & Maintain
|
All other markets
|
124 DMAs
31 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Volvo XC90’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Volvo XC90 shows strong performance with 13.2% average growth across 51 markets (14.8% avg brand interest), with positive growth in 40 of 51 markets
Volvo XC90 has 22 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 5 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Volvo XC90 include Alabama (+18.8% growth, 19.0% brand interest), Alaska (+66.7% growth, 15.0% brand interest), and Arkansas (+21.4% growth, 17.0% brand interest)
Volvo XC90 shows positive brand interest momentum in 40 markets, notably in Alabama (+3.0% brand interest), Alaska (+6.0% brand interest), Arkansas (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Volvo XC90, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 shows market leadership with 13.2% average brand interest growth and notable strength in Alabama (+18.8%, 19.0% brand interest), Alaska (+66.7%, 15.0% brand interest), and Arkansas (+21.4%, 17.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 14.2% with consistent performance across 22 markets
Lexus RX shows strong momentum with 8.9% average brand interest growth across key markets: North Dakota (+58.8% growth, +10.0% brand interest), Wyoming (+38.9% growth, +7.0% brand interest), and New Hampshire (+25.0% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 30 markets, averaging +3.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Volvo XC90 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 20.0% | +5.3% | -4.8% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 21.0% | -4.6% | +0.0% |
| New Orleans LA | 604,657 | 22.0% | +10.0% | -8.3% |
| Ft. Myers-Naples FL | 543,946 | 20.0% | -4.8% | -9.1% |
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 163,214 | 16.0% | +45.5% | +6.7% |
| Rockford IL | 159,667 | 18.0% | +28.6% | +63.6% |
| Monroe LA-El Dorado AR | 153,067 | 29.0% | +123.1% | +45.0% |
| Palm Springs CA | 148,025 | 19.0% | +46.2% | +5.6% |
| Anchorage AK | 141,865 | 12.0% | +33.3% | +9.1% |
| Lake Charles LA | 87,938 | 31.0% | +72.2% | +55.0% |
| Bend OR | 80,362 | 10.0% | +42.9% | +25.0% |
| Lafayette LA | N/A | 21.0% | +50.0% | +16.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 15.0% | +15.4% | +7.1% |
| Memphis TN | 567,037 | 24.0% | +14.3% | +4.4% |
| Des Moines-Ames IA | 415,633 | 12.0% | +20.0% | +9.1% |
| Roanoke-Lynchburg VA | 401,623 | 12.0% | +9.1% | +33.3% |
| Charleston-Huntington WV | 376,332 | 15.0% | +50.0% | +15.4% |
| Chattanooga TN | 353,329 | 15.0% | +25.0% | +25.0% |
| Syracuse NY | 342,012 | 16.0% | +14.3% | +33.3% |
| Champaign & Springfield-Decatur IL | 328,310 | 19.0% | +26.7% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 22.0% | +15.8% | -4.4% |
| Phoenix AZ | 1,882,206 | 18.0% | +20.0% | +5.9% |
| Seattle-Tacoma WA | 1,862,467 | 13.0% | +18.2% | +8.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 22.0% | +22.2% | +4.8% |
| Detroit MI | 1,704,780 | 19.0% | +18.8% | +5.6% |
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | +20.0% | +0.0% |
| Denver CO | 1,577,435 | 12.0% | +9.1% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 17.0% | +21.4% | +6.3% |
Maintain & Optimize
Stable markets with consistent performance
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 18.0% | +0.0% | -5.3% |
| Chicago IL | 3,189,842 | 15.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 17.0% | +6.3% | +0.0% |
| Atlanta GA | 2,358,268 | 19.0% | +0.0% | +0.0% |
| Houston TX | 2,346,370 | 19.0% | -5.0% | -5.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 15.0% | +0.0% | -6.3% |
| Boston MA-Manchester NH | 2,284,647 | 14.0% | -6.7% | -6.7% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 15.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 15.0% | +7.1% | +0.0% |
| Indianapolis IN | 1,062,406 | 14.0% | +7.7% | +0.0% |
| Nashville TN | 1,028,315 | 15.0% | +7.1% | -6.3% |
| Hartford & New Haven CT | 892,461 | 14.0% | +7.7% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 10.0% | +11.1% | -9.1% |
| Oklahoma City OK | 654,139 | 14.0% | +7.7% | -12.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 14.0% | +40.0% | +0.0% |
| Albuquerque-Santa Fe NM | 634,260 | 12.0% | +9.1% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 15.0% | -6.3% | -11.8% |
| Las Vegas NV | 765,811 | 21.0% | +5.0% | -12.5% |
Brand Insights
Brand Insights for Volvo XC90 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Volvo XC90 shows strong performance with 12.9% average growth across 159 markets (15.7% avg brand interest), with positive growth in 110 of 159 markets
Top performing markets for Volvo XC90 demonstrate exceptional results in Monroe LA-El Dorado AR (+123.1% growth, 29.0% brand interest, +16.0% brand interest change) and Lake Charles LA (+72.2% growth, 31.0% brand interest, +13.0% brand interest change)
Volvo XC90 has 63 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Volvo XC90 include Anchorage AK (+33.3% growth, 12.0% brand interest), Augusta GA (+25.0% growth, 20.0% brand interest), and Bend OR (+42.9% growth, 10.0% brand interest)
Volvo XC90 maintains strong brand interest positions in key markets: Alexandria LA (38.0% brand interest, -3.0% change), Laredo TX (30.0% brand interest, -6.0% change), and Lake Charles LA (31.0% brand interest, +13.0% change)
Volvo XC90 shows positive brand interest momentum in 110 markets, notably in Anchorage AK (+3.0% brand interest), Augusta GA (+4.0% brand interest), Bend OR (+3.0% brand interest)
Volvo XC90 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Lafayette LA (+50.0% growth, +7.0% gain, 21.0% current brand interest), Lake Charles LA (+72.2% growth, +13.0% gain, 31.0% current brand interest), and Monroe LA-El Dorado AR (+123.1% growth, +16.0% gain, 29.0% current brand interest)
Volvo XC90 successfully defends strong market positions while maintaining brand interest growth in Lake Charles LA (maintained 31.0% brand interest, +72.2% growth), Monroe LA-El Dorado AR (maintained 29.0% brand interest, +123.1% growth), and Miami-Ft. Lauderdale FL (maintained 27.0% brand interest, +3.9% growth)
Volvo XC90 maintains dominant market position with >35% brand interest in key markets: Alexandria LA (38.0% brand interest, -7.3% change)
Volvo XC90 achieves significant brand interest gains in Charleston-Huntington WV (+5.0% brand interest growth, now at 15.0%) and Davenport IA-Rock Island-Moline IL (+5.0% brand interest growth, now at 12.0%)
Volvo XC90 shows accelerating brand interest growth in Anchorage AK (+33.3% growth, 12.0% brand interest) and Augusta GA (+25.0% growth, 20.0% brand interest)
Volvo XC90 demonstrates emerging brand interest strength in Anchorage AK (+33.3% growth, 12.0% brand interest) and Bend OR (+42.9% growth, 10.0% brand interest)
Volvo XC90 maintains stable brand interest performance in mature markets: Ft. Myers-Naples FL (-4.8% decline, 20.0% brand interest) and West Palm Beach-Ft. Pierce FL (-4.5% decline, 21.0% brand interest)
Volvo XC90 faces growth challenges in historically strong markets: Alexandria LA (-7.3% decline, 38.0% brand interest) and Laredo TX (-16.7% decline, 30.0% brand interest)
Volvo XC90 performance in major markets: Boston MA-Manchester NH (-6.7% decline, 14.0% brand interest, 2.6M TVHH), Houston TX (-5.0% decline, 19.0% brand interest, 2.7M TVHH), and Philadelphia PA (-6.2% decline, 15.0% brand interest, 3.1M TVHH)
Volvo XC90 shows positive brand interest growth in markets representing 65.0% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Volvo XC90 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Volvo XC90 can focus its competitive strategy.
Volvo XC90 shows market leadership with 12.9% average brand interest growth and notable strength in Anchorage AK (+33.3%, 12.0% brand interest), Augusta GA (+25.0%, 20.0% brand interest), and Bend OR (+42.9%, 10.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 16.0% with consistent performance across 63 markets
Volvo XC90 shows strong momentum with 12.9% average brand interest growth across key markets: Monroe LA-El Dorado AR (+123.1% growth, +16.0% brand interest), Lansing MI (+87.5% growth, +7.0% brand interest), and Flint-Saginaw-Bay City MI (+77.8% growth, +7.0% brand interest)
Volvo XC90 captured additional brand interest in 105 markets, averaging +2.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 35.0% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Billings, MT (31.0% brand interest, +19.2% growth)
Mercedes-Benz GLE maintains market dominance with an average 36.5% brand interest across key markets: Champaign & Springfield-Decatur IL (33.0% brand interest, +26.9% growth), Harrisonburg VA (38.0% brand interest, +18.8% growth), and Hattiesburg-Laurel MS (31.0% brand interest, +24.0% growth)
Lexus RX dominates in 135 of 171 key battleground markets against Mercedes-Benz GLE, notably in Amarillo TX (43.0% vs 31.0% brand interest), Bangor ME (18.0% vs 20.0% brand interest), and Binghamton NY (26.0% vs 30.0% brand interest)
Lexus RX dominates in 125 of 162 key battleground markets against BMW X5, notably in Bangor ME (18.0% vs 16.0% brand interest), Butte-Bozeman MT (28.0% vs 17.0% brand interest), and Champaign & Springfield-Decatur IL (24.0% vs 9.0% brand interest)
Lexus RX dominates in 143 of 169 key battleground markets against Audi Q7, notably in Bangor ME (18.0% vs 37.0% brand interest), Binghamton NY (26.0% vs 27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (34.0% vs 0.0% brand interest)
Volvo XC90 dominates in 86 of 156 key battleground markets against Lexus RX, notably in Abilene-Sweetwater TX (41.0% vs 0.0% brand interest), Amarillo TX (43.0% vs 10.0% brand interest), and Bangor ME (18.0% vs 9.0% brand interest)
Mercedes-Benz GLE dominates in 94 of 161 key battleground markets against BMW X5, notably in Albany GA (24.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 7.0% brand interest)
Mercedes-Benz GLE dominates in 110 of 169 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (33.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (31.0% vs 14.0% brand interest), and Anchorage AK (32.0% vs 20.0% brand interest)
Volvo XC90 dominates in 126 of 156 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (24.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 12.0% brand interest)
BMW X5 dominates in 70 of 132 key battleground markets against Audi Q7, notably in Albuquerque-Santa Fe NM (7.0% vs 14.0% brand interest), Augusta GA (11.0% vs 13.0% brand interest), and Austin TX (10.0% vs 15.0% brand interest)
Volvo XC90 dominates in 120 of 146 key battleground markets against BMW X5, notably in Albuquerque-Santa Fe NM (7.0% vs 12.0% brand interest), Atlanta GA (9.0% vs 19.0% brand interest), and Augusta GA (11.0% vs 20.0% brand interest)
Volvo XC90 dominates in 131 of 147 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (19.0% vs 12.0% brand interest), Anchorage AK (20.0% vs 12.0% brand interest), and Atlanta GA (11.0% vs 19.0% brand interest)