| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
12 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
56 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
37 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
78 DMAs
21 States
|
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | -9.1% | +11.1% |
| Detroit MI | 1,646,663 | 12.0% | +0.0% | +9.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 12.0% | +0.0% | +9.1% |
| Indianapolis IN | 1,026,188 | 13.0% | +8.3% | -13.3% |
| Nashville TN | 993,259 | 11.0% | +0.0% | +10.0% |
| Salt Lake City UT | 975,902 | 15.0% | +0.0% | +15.4% |
| San Antonio TX | 900,609 | 11.0% | +0.0% | +10.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | +14.3% | +14.3% |
| Houston TX | 2,266,381 | 10.0% | +11.1% | +11.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 11.0% | +10.0% | +10.0% |
| Denver CO | 1,523,659 | 13.0% | +8.3% | +18.2% |
| Portland OR | 1,086,232 | 13.0% | +8.3% | +8.3% |
| Pittsburgh PA | 998,699 | 12.0% | +33.3% | +20.0% |
| Austin TX | 831,742 | 11.0% | +10.0% | +22.2% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 9.0% | +28.6% | -10.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 12.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 10.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 12.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 11.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 11.0% | +0.0% | +0.0% |
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +0.0% | -10.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | -9.1% | -9.1% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | -7.7% | -7.7% |
| Phoenix AZ | 1,818,040 | 10.0% | -9.1% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | +0.0% | -7.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | -7.7% | -7.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +0.0% | -7.7% |