Mercedes-Benz GLE
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLE, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
30 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
47 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
81 DMAs
7 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLE’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLE shows stable performance with 0.6% average growth across 51 markets (16.5% avg brand interest), with positive growth in 15 of 51 markets
Mercedes-Benz GLE has 3 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Idaho (+30.0% growth, 13.0% brand interest), South Dakota (+18.8% growth, 19.0% brand interest), and Wyoming (+80.0% growth, 18.0% brand interest)
Mercedes-Benz GLE successfully defends strong market positions while maintaining brand interest growth in Mississippi (maintained 22.0% brand interest, +4.8% growth) and Texas (maintained 22.0% brand interest, +4.8% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
BMW X5 demonstrates category leadership at state level with 1.6% average brand interest growth, showing exceptional performance in North Dakota (+30.4%, 30.0% brand interest)
In high-growth state markets, BMW X5 maintains an average brand interest of 30.0% with consistent performance across 1 market
In direct competition, BMW X5 outperforms Lexus RX with 5.2 percentage point brand interest advantage across 51 shared markets: Florida (gap: 1.0% brand interest, 3.5% growth), Illinois (gap: 1.0% brand interest, 18.5% growth), and Kentucky (gap: 13.0% brand interest, 9.4% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+1.6% vs +0.9% overall): Alaska (BMW X5 leads: 31.0% share, +10.7% growth vs Lexus RX: 21.0%, -12.5%), Colorado (BMW X5 leads: 30.0% share, +3.5% growth vs Lexus RX: 27.0%, -3.6%), and Delaware (BMW X5 leads: 31.0% share, +6.9% growth vs Lexus RX: 27.0%, -6.9%)
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLE in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +4.8% | +10.0% |
| Chicago IL | 3,081,097 | 17.0% | -5.6% | +6.3% |
| Philadelphia PA | 2,642,616 | 18.0% | -5.3% | +12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +0.0% | +5.3% |
| Atlanta GA | 2,277,873 | 22.0% | -4.4% | +10.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -5.6% | +13.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | -5.9% | +6.7% |
| Phoenix AZ | 1,818,040 | 20.0% | +5.3% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 17.0% | +13.3% | +21.4% |
| Cincinnati OH | 810,849 | 17.0% | +13.3% | +0.0% |
| Milwaukee WI | 765,170 | 16.0% | +14.3% | +0.0% |
| Jacksonville FL | 671,993 | 22.0% | +15.8% | +10.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 17.0% | +6.3% | +21.4% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 17.0% | +13.3% | +21.4% |
| Ft. Myers-Naples FL | 525,402 | 24.0% | +9.1% | +26.3% |
| Wilkes Barre-Scranton PA | 501,832 | 19.0% | +18.8% | +35.7% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 23.0% | +0.0% | +4.6% |
| Colorado Springs-Pueblo CO | 327,871 | 12.0% | +0.0% | +0.0% |
| Jackson MS | 288,295 | 22.0% | +4.8% | -4.4% |
| Evansville IN | 247,342 | 11.0% | +0.0% | +0.0% |
| Lansing MI | 221,663 | 16.0% | +0.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 1.0% | +0.0% | +0.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 22.0% | -8.3% | +4.8% |
| Houston TX | 2,266,381 | 21.0% | -8.7% | +5.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | -10.5% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | -4.2% | +4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 22.0% | -4.4% | +4.8% |
| Pittsburgh PA | 998,699 | 18.0% | -5.3% | -5.3% |
| Nashville TN | 993,259 | 15.0% | -11.8% | +0.0% |
| Salt Lake City UT | 975,902 | 13.0% | +0.0% | -7.1% |
Brand Insights
Brand Insights for Mercedes-Benz GLE in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLE shows stable performance with 2.6% average growth across 206 markets (14.4% avg brand interest), with positive growth in 57 of 206 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Wheeling WV-Steubenville OH (+666.7% growth, 23.0% brand interest, +20.0% change), Cheyenne WY-Scottsbluff NE (+316.7% growth, 25.0% brand interest, +19.0% change), and Parkersburg WV (+131.8% growth, 51.0% brand interest, +29.0% change)
Mercedes-Benz GLE has 28 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 104 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Abilene-Sweetwater TX (+50.0% growth, 33.0% brand interest), Bakersfield CA (+26.3% growth, 24.0% brand interest), and Beaumont-Port Arthur TX (+19.2% growth, 31.0% brand interest)
Mercedes-Benz GLE demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+50.0% growth, +11.0% gain, 33.0% current brand interest), Bakersfield CA (+26.3% growth, +5.0% gain, 24.0% current brand interest), and Beaumont-Port Arthur TX (+19.2% growth, +5.0% gain, 31.0% current brand interest)
Mercedes-Benz GLE successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +50.0% growth), Bakersfield CA (maintained 24.0% brand interest, +26.3% growth), and Beaumont-Port Arthur TX (maintained 31.0% brand interest, +19.2% growth)
In medium markets, Mercedes-Benz GLE shows modest growth with notable brand interest: Jacksonville FL (+15.8% growth, 22.0% brand interest) and Tulsa OK (+18.8% growth, 19.0% brand interest)
Mercedes-Benz GLE maintains dominant market position with >35% brand interest in key markets: Dothan AL (37.0% brand interest, +19.4% growth) and Parkersburg WV (51.0% brand interest, +131.8% growth)
Mercedes-Benz GLE achieves significant brand interest gains in Abilene-Sweetwater TX (+11.0% brand interest growth, now at 33.0%), Bakersfield CA (+5.0% brand interest growth, now at 24.0%), and Beaumont-Port Arthur TX (+5.0% brand interest growth, now at 31.0%)
Mercedes-Benz GLE shows accelerating brand interest growth in Abilene-Sweetwater TX (+50.0% growth, 33.0% brand interest) and Bakersfield CA (+26.3% growth, 24.0% brand interest)
Mercedes-Benz GLE demonstrates emerging brand interest strength in Boise ID (+36.4% growth, 15.0% brand interest) and Chattanooga TN (+36.4% growth, 15.0% brand interest)
Mercedes-Benz GLE maintains stable brand interest performance in mature markets: Atlanta GA (-4.3% growth, 22.0% brand interest) and Augusta GA (-4.8% growth, 20.0% brand interest)
Mercedes-Benz GLE faces growth challenges in historically strong markets: Lake Charles LA (-31.7% growth, 28.0% brand interest) and Laredo TX (-44.6% growth, 31.0% brand interest)
Mercedes-Benz GLE performance in major markets: Atlanta GA (-4.3% growth, 22.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-5.6% growth, 17.0% brand interest, 2.6M TVHH), and Chicago IL (-5.6% growth, 17.0% brand interest, 3.6M TVHH)
Mercedes-Benz GLE shows positive brand interest growth in markets representing 24.6% of total TVHH coverage
Mercedes-Benz GLE maintains strong brand interest positions (>30% share) in key markets: Albany GA (25.0% brand interest, -5.0% change), Alexandria LA (24.0% brand interest, -7.0% change), and Atlanta GA (22.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLE performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
BMW X5 demonstrates category leadership at dma level with 15.3% average brand interest growth, showing exceptional performance in Albany GA (+16.0%, 29.0% brand interest), Baltimore MD (+20.0%, 30.0% brand interest), and Baton Rouge LA (+15.8%, 22.0% brand interest)
In high-growth dma markets, BMW X5 maintains an average brand interest of 41.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 10.2% average brand interest growth across key dma markets: Elmira NY (+720.0% growth, +36.0% brand interest), Lafayette IN (+400.0% growth, +24.0% brand interest), and Clarksburg-Weston WV (+366.7% growth, +22.0% brand interest)
Lexus RX captured additional brand interest in 65 dma markets, averaging +10.9% brand interest growth in key growth dma
BMW X5 shows strong momentum with 15.3% average brand interest growth across key dma markets: Marquette MI (+860.0% growth, +43.0% brand interest), Quincy IL-Hannibal MO-Keokuk IA (+800.0% growth, +32.0% brand interest), and Cheyenne WY-Scottsbluff NE (+250.0% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 74 dma markets, averaging +11.0% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 9.6% average brand interest growth across key dma markets: Laredo TX (+700.0% growth, +14.0% brand interest), San Angelo TX (+520.0% growth, +26.0% brand interest), and Clarksburg-Weston WV (+480.0% growth, +24.0% brand interest)
Volvo XC90 captured additional brand interest in 64 dma markets, averaging +6.2% brand interest growth in key growth dma
In direct competition, BMW X5 outperforms Lexus RX with 12.3 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 14.0% brand interest, 76.8% growth), Albany-Schenectady-Troy NY (gap: 4.0% brand interest, 23.0% growth), and Albuquerque-Santa Fe NM (gap: 6.0% brand interest, 12.5% growth)
In select markets, Mercedes-Benz GLE outperforms Lexus RX despite weaker overall growth (+2.6% vs +10.2% overall): Bakersfield CA (Mercedes-Benz GLE: +26.3% growth vs Lexus RX: -12.8% growth), Beaumont-Port Arthur TX (Mercedes-Benz GLE: +19.2% growth vs Lexus RX: -16.7% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLE: +11.8% growth vs Lexus RX: -3.7% growth)
In select markets, Audi Q7 outperforms Lexus RX despite weaker overall growth (-7.5% vs +10.2% overall): Anchorage AK (Audi Q7: +6.2% growth vs Lexus RX: -8.7% growth), Bakersfield CA (Audi Q7: +16.7% growth vs Lexus RX: -12.8% growth), and Baton Rouge LA (Audi Q7: +12.5% growth vs Lexus RX: -2.5% growth)
In select markets, Volvo XC90 outperforms Lexus RX despite weaker overall growth (+9.6% vs +10.2% overall): Binghamton NY (Volvo XC90: +33.3% growth vs Lexus RX: -11.1% growth), Burlington VT-Plattsburgh NY (Volvo XC90 leads: 36.0% share, +12.5% growth vs Lexus RX: 15.0%, -11.8%), and Casper-Riverton WY (Volvo XC90 leads: 95.0% share, +313.0% growth vs Lexus RX: 0.0%, -100.0%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (-7.5% vs +2.6% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.7% growth), Anchorage AK (Audi Q7 leads: 17.0% share, +6.2% growth vs Mercedes-Benz GLE: 11.0%, -15.4%), and Augusta GA (Audi Q7: +37.5% growth vs Mercedes-Benz GLE: -4.8% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (+10.2% vs +15.3% overall): Abilene-Sweetwater TX (Lexus RX leads: 40.0% share, +33.3% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Lexus RX: +13.6% growth vs BMW X5: -9.4% growth), and Albuquerque-Santa Fe NM (Lexus RX leads: 35.0% share, +6.1% growth vs BMW X5: 29.0%, -6.5%)
In select markets, Mercedes-Benz GLE outperforms BMW X5 despite weaker overall growth (+2.6% vs +15.3% overall): Abilene-Sweetwater TX (Mercedes-Benz GLE leads: 33.0% share, +50.0% growth vs BMW X5: 26.0%, -43.5%), Albany-Schenectady-Troy NY (Mercedes-Benz GLE: +13.3% growth vs BMW X5: -9.4% growth), and Amarillo TX (Mercedes-Benz GLE: +8.3% growth vs BMW X5: -6.9% growth)
In select markets, Audi Q7 outperforms BMW X5 despite weaker overall growth (-7.5% vs +15.3% overall): Albuquerque-Santa Fe NM (Audi Q7: +12.5% growth vs BMW X5: -6.5% growth), Bakersfield CA (Audi Q7: +16.7% growth vs BMW X5: -3.9% growth), and Bangor ME (Audi Q7: +25.0% growth vs BMW X5: -30.4% growth)