Lexus RX
Lexus
Company
Lexus
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for Lexus RX, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
19 DMAs
21 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
48 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
9 States
|
|
Monitor & Maintain
|
All other markets
|
89 DMAs
20 States
|
Brand Insights
Brand Insights reveal Lexus RX’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Lexus RX shows strong performance with 8.9% average growth across 51 markets (29.3% avg brand interest), with positive growth in 39 of 51 markets
Top performing markets for Lexus RX demonstrate exceptional results in North Dakota (+58.8% growth, 27.0% brand interest, +10.0% brand interest change), Wyoming (+38.9% growth, 25.0% brand interest, +7.0% brand interest change), and New Hampshire (+25.0% growth, 25.0% brand interest, +5.0% brand interest change)
Lexus RX has 11 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 6 declining markets
Notable high-growth markets for Lexus RX include Georgia (+16.7% growth, 35.0% brand interest), Missouri (+15.4% growth, 30.0% brand interest), and Montana (+24.0% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Lexus RX, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 shows market leadership with 13.2% average brand interest growth and notable strength in Alabama (+18.8%, 19.0% brand interest), Alaska (+66.7%, 15.0% brand interest), and Arkansas (+21.4%, 17.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 14.2% with consistent performance across 22 markets
Lexus RX shows strong momentum with 8.9% average brand interest growth across key markets: North Dakota (+58.8% growth, +10.0% brand interest), Wyoming (+38.9% growth, +7.0% brand interest), and New Hampshire (+25.0% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 30 markets, averaging +3.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Lexus RX in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 792,176 | 29.0% | -3.3% | +11.5% |
| Little Rock-Pine Bluff AR | 507,874 | 34.0% | -5.6% | +6.3% |
| Lexington KY | 449,592 | 37.0% | +0.0% | -7.5% |
Emerging Market
Smaller markets showing strong growth potential
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 36.0% | +33.3% | +44.0% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 30.0% | +25.0% | +36.4% |
| La Crosse-Eau Claire WI | 199,505 | 31.0% | +29.2% | +19.2% |
| Corpus Christi TX | 183,471 | 29.0% | +45.0% | +31.8% |
| Wausau-Rhinelander WI | 166,302 | 26.0% | +13.0% | +36.8% |
| Lubbock TX | 150,876 | 36.0% | +20.0% | +20.0% |
| Anchorage AK | 141,865 | 22.0% | +10.0% | +4.8% |
| Gainesville FL | 122,206 | 31.0% | +34.8% | +14.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 34.0% | +6.3% | +21.4% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 37.0% | +12.1% | +23.3% |
| Louisville KY | 634,542 | 35.0% | +20.7% | +16.7% |
| Albuquerque-Santa Fe NM | 634,260 | 36.0% | +16.1% | +16.1% |
| New Orleans LA | 604,657 | 33.0% | +6.5% | +13.8% |
| Providence RI-New Bedford MA | 584,232 | 26.0% | +8.3% | +18.2% |
| Memphis TN | 567,037 | 32.0% | +10.3% | +3.2% |
| Fresno-Visalia CA | 558,026 | 35.0% | +9.4% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 27.0% | +8.0% | +12.5% |
| Chicago IL | 3,189,842 | 29.0% | +16.0% | +7.4% |
| Philadelphia PA | 2,735,885 | 27.0% | +12.5% | +12.5% |
| Atlanta GA | 2,358,268 | 33.0% | +13.8% | +10.0% |
| Houston TX | 2,346,370 | 37.0% | +15.6% | +12.1% |
| Boston MA-Manchester NH | 2,284,647 | 24.0% | +9.1% | +9.1% |
| Phoenix AZ | 1,882,206 | 32.0% | +10.3% | +18.5% |
| Detroit MI | 1,704,780 | 24.0% | +14.3% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 37.0% | +5.7% | +2.8% |
| Washington DC (Hagerstown MD) | 2,303,268 | 28.0% | +3.7% | +3.7% |
| Seattle-Tacoma WA | 1,862,467 | 26.0% | +4.0% | +4.0% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 24.0% | +4.4% | +4.4% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 31.0% | +6.9% | +6.9% |
| Cincinnati OH | 839,467 | 33.0% | +3.1% | +3.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 31.0% | +0.0% | +3.3% |
| Green Bay-Appleton WI | 414,647 | 28.0% | -3.5% | +3.7% |
Monitor & Maintain
All other markets
89
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 33.0% | +3.1% | +10.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 30.0% | +7.1% | +11.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 30.0% | +3.5% | +7.1% |
| Denver CO | 1,577,435 | 27.0% | +0.0% | +8.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 29.0% | +7.4% | +7.4% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 33.0% | +3.1% | +10.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 29.0% | +0.0% | +11.5% |
| Jacksonville FL | 695,710 | 32.0% | +3.2% | +10.3% |
Brand Insights
Brand Insights for Lexus RX in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Lexus RX shows stable performance with 4.4% average growth across 190 markets (31.0% avg brand interest), with positive growth in 133 of 190 markets
Top performing markets for Lexus RX demonstrate exceptional results in Corpus Christi TX (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), Lafayette LA (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), and Cheyenne WY-Scottsbluff NE (+37.9% growth, 40.0% brand interest, +11.0% brand interest change)
Lexus RX has 44 markets with high growth (>15%), 63 markets with moderate growth (5-15%), 36 stable markets (0-5%), and 47 declining markets
Notable high-growth markets for Lexus RX include Albany GA (+17.9% growth, 33.0% brand interest), Albuquerque-Santa Fe NM (+16.1% growth, 36.0% brand interest), and Billings, MT (+19.2% growth, 31.0% brand interest)
Lexus RX maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (41.0% brand interest, -28.0% change), Amarillo TX (43.0% brand interest, -6.0% change), and Bluefield-Beckley-Oak Hill WV (34.0% brand interest, -2.0% change)
Lexus RX shows positive brand interest momentum in 133 markets, notably in Albany GA (+5.0% brand interest), Albuquerque-Santa Fe NM (+5.0% brand interest), Billings, MT (+5.0% brand interest)
Lexus RX demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+17.9% growth, +5.0% gain, 33.0% current brand interest), Albuquerque-Santa Fe NM (+16.1% growth, +5.0% gain, 36.0% current brand interest), and Billings, MT (+19.2% growth, +5.0% gain, 31.0% current brand interest)
Lexus RX successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 33.0% brand interest, +17.9% growth), Albuquerque-Santa Fe NM (maintained 36.0% brand interest, +16.1% growth), and Billings, MT (maintained 31.0% brand interest, +19.2% growth)
In large markets, Lexus RX shows strong growth with notable brand interest: Chicago IL (+16.0% growth, 29.0% brand interest) and Cleveland-Akron (Canton) OH (+21.7% growth, 28.0% brand interest)
In medium markets, Lexus RX shows strong growth with moderate brand interest: Little Rock-Pine Bluff AR (-5.6% decline, 34.0% brand interest) and Milwaukee WI (-3.3% decline, 29.0% brand interest)
In small markets, Lexus RX shows steady growth with moderate brand interest: Abilene-Sweetwater TX (-40.6% decline, 41.0% brand interest) and Amarillo TX (-12.2% decline, 43.0% brand interest)
Lexus RX maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (41.0% brand interest, -40.6% change) and Amarillo TX (43.0% brand interest, -12.2% change)
Lexus RX achieves significant brand interest gains in Albany GA (+5.0% brand interest growth, now at 33.0%) and Albuquerque-Santa Fe NM (+5.0% brand interest growth, now at 36.0%)
Lexus RX shows accelerating brand interest growth in Albany GA (+17.9% growth, 33.0% brand interest) and Albuquerque-Santa Fe NM (+16.1% growth, 36.0% brand interest)
Lexus RX maintains stable brand interest performance in mature markets: Clarksburg-Weston WV (-3.6% decline, 27.0% brand interest) and Fargo-Valley City ND (-3.9% decline, 25.0% brand interest)
Lexus RX faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-40.6% decline, 41.0% brand interest) and Amarillo TX (-12.2% decline, 43.0% brand interest)
Competitive Insights
Competitive Insights showcase how Lexus RX performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Lexus RX can focus its competitive strategy.
Volvo XC90 shows market leadership with 12.9% average brand interest growth and notable strength in Anchorage AK (+33.3%, 12.0% brand interest), Augusta GA (+25.0%, 20.0% brand interest), and Bend OR (+42.9%, 10.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 16.0% with consistent performance across 63 markets
Volvo XC90 shows strong momentum with 12.9% average brand interest growth across key markets: Monroe LA-El Dorado AR (+123.1% growth, +16.0% brand interest), Lansing MI (+87.5% growth, +7.0% brand interest), and Flint-Saginaw-Bay City MI (+77.8% growth, +7.0% brand interest)
Volvo XC90 captured additional brand interest in 105 markets, averaging +2.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 35.0% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Billings, MT (31.0% brand interest, +19.2% growth)
Mercedes-Benz GLE maintains market dominance with an average 36.5% brand interest across key markets: Champaign & Springfield-Decatur IL (33.0% brand interest, +26.9% growth), Harrisonburg VA (38.0% brand interest, +18.8% growth), and Hattiesburg-Laurel MS (31.0% brand interest, +24.0% growth)
Lexus RX dominates in 135 of 171 key battleground markets against Mercedes-Benz GLE, notably in Amarillo TX (43.0% vs 31.0% brand interest), Bangor ME (18.0% vs 20.0% brand interest), and Binghamton NY (26.0% vs 30.0% brand interest)
Lexus RX dominates in 125 of 162 key battleground markets against BMW X5, notably in Bangor ME (18.0% vs 16.0% brand interest), Butte-Bozeman MT (28.0% vs 17.0% brand interest), and Champaign & Springfield-Decatur IL (24.0% vs 9.0% brand interest)
Lexus RX dominates in 143 of 169 key battleground markets against Audi Q7, notably in Bangor ME (18.0% vs 37.0% brand interest), Binghamton NY (26.0% vs 27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (34.0% vs 0.0% brand interest)
Volvo XC90 dominates in 86 of 156 key battleground markets against Lexus RX, notably in Abilene-Sweetwater TX (41.0% vs 0.0% brand interest), Amarillo TX (43.0% vs 10.0% brand interest), and Bangor ME (18.0% vs 9.0% brand interest)
Mercedes-Benz GLE dominates in 94 of 161 key battleground markets against BMW X5, notably in Albany GA (24.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 7.0% brand interest)
Mercedes-Benz GLE dominates in 110 of 169 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (33.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (31.0% vs 14.0% brand interest), and Anchorage AK (32.0% vs 20.0% brand interest)
Volvo XC90 dominates in 126 of 156 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (24.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 12.0% brand interest)
BMW X5 dominates in 70 of 132 key battleground markets against Audi Q7, notably in Albuquerque-Santa Fe NM (7.0% vs 14.0% brand interest), Augusta GA (11.0% vs 13.0% brand interest), and Austin TX (10.0% vs 15.0% brand interest)
Volvo XC90 dominates in 120 of 146 key battleground markets against BMW X5, notably in Albuquerque-Santa Fe NM (7.0% vs 12.0% brand interest), Atlanta GA (9.0% vs 19.0% brand interest), and Augusta GA (11.0% vs 20.0% brand interest)
Volvo XC90 dominates in 131 of 147 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (19.0% vs 12.0% brand interest), Anchorage AK (20.0% vs 12.0% brand interest), and Atlanta GA (11.0% vs 19.0% brand interest)