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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chewy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
55 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
99 DMAs
25 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
41 DMAs
7 States
|
Brand Insights
Brand Insights reveal Chewy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chewy shows strong performance with 5.9% average growth across 51 markets (25.8% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Chewy demonstrate exceptional results in North Carolina (+20.8% growth, 29.0% brand interest, +5.0% change), Kentucky (+17.9% growth, 33.0% brand interest, +5.0% change), and Texas (+16.7% growth, 21.0% brand interest, +3.0% change)
Chewy has 6 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Chewy include Arizona (+15.0% growth, 23.0% brand interest), Kentucky (+17.9% growth, 33.0% brand interest), and Nevada (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), Kentucky (+17.9%, 33.0% brand interest), and Nevada (+15.0%, 23.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 26.2% with consistent performance across 6 markets
Chewy shows strong momentum with 5.9% average brand interest growth across key state markets: North Carolina (+20.8% growth, +5.0% brand interest), Kentucky (+17.9% growth, +5.0% brand interest), and Texas (+16.7% growth, +3.0% brand interest)
Chewy captured additional brand interest in 29 state markets, averaging +2.6% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Chewy in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | +3.6% | +3.6% |
| Philadelphia PA | 2,642,616 | 28.0% | +3.7% | +3.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | +4.8% | +10.0% |
| Atlanta GA | 2,277,873 | 23.0% | +0.0% | +9.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | +4.6% | +9.5% |
| Denver CO | 1,523,659 | 24.0% | +4.4% | +14.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 30.0% | +3.5% | +15.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | -5.3% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
99
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 23.0% | +9.5% | +15.0% |
| Houston TX | 2,266,381 | 19.0% | +26.7% | +46.2% |
| Washington DC (Hagerstown MD) | 2,224,748 | 26.0% | +13.0% | +18.2% |
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +10.7% | +10.7% |
| Phoenix AZ | 1,818,040 | 21.0% | +10.5% | +10.5% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | +8.0% | +8.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 31.0% | +14.8% | +6.9% |
| Detroit MI | 1,646,663 | 29.0% | +11.5% | +11.5% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 25.0% | +0.0% | +4.2% |
| Jacksonville FL | 671,993 | 29.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 4.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 33.0% | +0.0% | +0.0% |
| Colorado Springs-Pueblo CO | 327,871 | 21.0% | +0.0% | +0.0% |
| Greenville-New Bern-Washington NC | 259,522 | 24.0% | +4.4% | -4.0% |
| Ft. Wayne IN | 242,556 | 30.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 631,839 | 17.0% | -5.6% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 34.0% | -5.6% | -5.6% |
| Little Rock-Pine Bluff AR | 490,561 | 22.0% | +0.0% | -4.4% |
| Knoxville TN | 475,703 | 31.0% | -3.1% | -6.1% |
| Green Bay-Appleton WI | 400,512 | 25.0% | -7.4% | +0.0% |
| Omaha NE | 384,022 | 20.0% | +0.0% | -4.8% |
| El Paso TX | 315,971 | 9.0% | -10.0% | -10.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 27.0% | +0.0% | -12.9% |
Brand Insights
Brand Insights for Chewy in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chewy shows strong performance with 6.9% average growth across 210 markets (27.3% avg brand interest), with positive growth in 141 of 210 markets
Top performing markets for Chewy demonstrate exceptional results in Alpena MI (+100.0% growth, 100.0% brand interest, +100.0% change), North Platte NE (+100.0% growth, 100.0% brand interest, +100.0% change), and Monroe LA-El Dorado AR (+50.0% growth, 30.0% brand interest, +10.0% change)
Chewy has 31 markets with high growth (>15%), 82 markets with moderate growth (5-15%), 58 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Chewy include Alexandria LA (+20.0% growth, 18.0% brand interest), Alpena MI (+100.0% growth, 100.0% brand interest), and Anchorage AK (+33.3% growth, 4.0% brand interest)
Chewy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+100.0% growth, +100.0% gain, 100.0% current brand interest), Augusta GA (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Billings, MT (+46.7% growth, +7.0% gain, 22.0% current brand interest)
Chewy successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +100.0% growth), Augusta GA (maintained 22.0% brand interest, +22.2% growth), and Billings, MT (maintained 22.0% brand interest, +46.7% growth)
In large markets, Chewy shows strong growth with notable brand interest: Charlotte NC (+18.2% growth, 26.0% brand interest) and Houston TX (+26.7% growth, 19.0% brand interest)
In medium markets, Chewy shows strong growth with notable brand interest: Fresno-Visalia CA (+23.1% growth, 16.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+19.2% growth, 31.0% brand interest)
In small markets, Chewy shows strong growth with notable brand interest: Alexandria LA (+20.0% growth, 18.0% brand interest) and Alpena MI (+100.0% growth, 100.0% brand interest)
Chewy maintains consistent performance with steady growth and stable brand interest across 32% of markets, exemplified by Columbus GA (+15.0% growth, +3.0% brand interest), Albany GA (+7.4% growth, +2.0% brand interest), and Baltimore MD (+9.1% growth, +2.0% brand interest)
Chewy achieves significant brand interest gains in Alpena MI (+100.0% brand interest growth, now at 100.0%) and Billings, MT (+7.0% brand interest growth, now at 22.0%)
Chewy shows accelerating brand interest growth in Alexandria LA (+20.0% growth, 18.0% brand interest) and Alpena MI (+100.0% growth, 100.0% brand interest)
Chewy demonstrates emerging brand interest strength in Alexandria LA (+20.0% growth, 18.0% brand interest) and Anchorage AK (+33.3% growth, 4.0% brand interest)
Chewy maintains stable brand interest performance in mature markets: Knoxville TN (-3.1% growth, 31.0% brand interest) and Macon GA (-3.9% growth, 25.0% brand interest)
Chewy faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-5.6% growth, 34.0% brand interest) and Bangor ME (-11.1% growth, 40.0% brand interest)
Chewy performance in major markets: Sacramento-Stockton-Modesto CA (-5.3% growth, 18.0% brand interest, 1.5M TVHH), Charlotte NC (+18.2% growth, 26.0% brand interest, 1.3M TVHH), and Houston TX (+26.7% growth, 19.0% brand interest, 2.7M TVHH)
Competitive Insights
Competitive Insights showcase how Chewy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 6.9% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 18.0% brand interest), Alpena MI (+100.0%, 100.0% brand interest), and Anchorage AK (+33.3%, 4.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 29.2% with consistent performance across 31 markets
Chewy shows strong momentum with 6.9% average brand interest growth across key dma markets: Laredo TX (+133.3% growth, +4.0% brand interest), Alpena MI (+100.0% growth, +100.0% brand interest), and North Platte NE (+100.0% growth, +100.0% brand interest)
Chewy captured additional brand interest in 113 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Chewy outperforms Petco with 16.1 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 12.0% brand interest, 10.3% growth), Bakersfield CA (gap: 25.0% brand interest, 1.8% growth), and Bangor ME (gap: 10.0% brand interest, 14.6% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (-2.5% vs +2.0% overall): Abilene-Sweetwater TX (PetSmart leads: 49.0% share, -2.0% growth vs Petco: 34.0%, -2.9%), Alexandria LA (PetSmart leads: 48.0% share, -2.0% growth vs Petco: 34.0%, -5.6%), and Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Petco: 39.0%, -4.9%)
In select markets, Petco outperforms Chewy despite weaker overall growth (+2.0% vs +6.9% overall): Albany-Schenectady-Troy NY (Petco: +4.8% growth vs Chewy: -5.6% growth), Bakersfield CA (Petco leads: 39.0% share, -4.9% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (Petco: +3.5% growth vs Chewy: -11.1% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (-2.5% vs +6.9% overall): Albany-Schenectady-Troy NY (PetSmart leads: 44.0% share, +2.3% growth vs Chewy: 34.0%, -5.6%), Bakersfield CA (PetSmart leads: 47.0% share, +6.8% growth vs Chewy: 14.0%, -6.7%), and Bangor ME (PetSmart: +15.4% growth vs Chewy: -11.1% growth)
Petco successfully defends market leadership positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 28.0% brand interest, +21.7% growth), Salisbury MD (maintained 28.0% brand interest, +21.7% growth), and Sioux City IA (maintained 27.0% brand interest, +17.4% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bangor ME (maintained 30.0% brand interest, +15.4% growth), Greenwood-Greenville MS (maintained 53.0% brand interest, +17.8% growth), and Twin Falls ID (maintained 49.0% brand interest, +19.5% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +100.0% growth), Charlotte NC (maintained 26.0% brand interest, +18.2% growth), and Charlottesville VA (maintained 37.0% brand interest, +19.4% growth)
Petco maintains strong brand interest position in key markets: Baltimore MD (34.0% brand interest, +3.0% growth), Los Angeles CA (42.0% brand interest, +2.4% growth), and Nashville TN (26.0% brand interest, +4.0% growth)
PetSmart maintains strong brand interest position in key markets: Hartford & New Haven CT (27.0% brand interest, +3.9% growth), Miami-Ft. Lauderdale FL (44.0% brand interest, +2.3% growth), and Sacramento-Stockton-Modesto CA (43.0% brand interest, +4.9% growth)
Chewy maintains strong brand interest position in key markets: Charlotte NC (26.0% brand interest, +18.2% growth), Greenville-Spartanburg SC-Asheville NC-Anderson SC (31.0% brand interest, +19.2% growth), and Orlando-Daytona Beach-Melbourne FL (27.0% brand interest, +17.4% growth)
PetSmart dominates head-to-head competition against Petco in 134 of 161 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (49.0% vs 34.0% brand interest), Alexandria LA (48.0% vs 34.0% brand interest), and Bakersfield CA (47.0% vs 39.0% brand interest)
Petco dominates head-to-head competition against Chewy in 76 of 141 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 17.0% brand interest), Alexandria LA (34.0% vs 18.0% brand interest), and Bakersfield CA (39.0% vs 14.0% brand interest)