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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Chewy, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
115 DMAs
34 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
55 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
34 DMAs
1 State
|
Brand Insights
Brand Insights reveal Chewy’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chewy shows stable performance with 2.2% average growth across 51 markets (24.9% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for Chewy demonstrate exceptional results in California (+16.7% growth, 21.0% brand interest, +3.0% change), Arkansas (+14.3% growth, 24.0% brand interest, +3.0% change), and New Mexico (+14.3% growth, 24.0% brand interest, +3.0% change)
Chewy has 2 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Chewy include Alaska (+25.0% growth, 5.0% brand interest) and California (+16.7% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pet Retail industry.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chewy, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Chewy demonstrates category leadership at state level with 2.2% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 5.0% brand interest) and California (+16.7%, 21.0% brand interest)
In high-growth state markets, Chewy maintains an average brand interest of 13.0% with consistent performance across 2 markets
In direct competition, Chewy outperforms PetSmart with 18.5 percentage point brand interest advantage across 51 shared markets: Colorado (gap: 23.0% brand interest, 13.0% growth), Connecticut (gap: 0.0% brand interest, 12.0% growth), and Florida (gap: 14.0% brand interest, 3.3% growth)
In select markets, PetSmart outperforms Petco despite weaker overall growth (+0.6% vs -0.8% overall): Connecticut (PetSmart: +8.3% growth vs Petco: -2.0% growth) and District of Columbia (PetSmart leads: 39.0% share, +8.3% growth vs Petco: 31.0%, -13.9%)
Investment Recommendations
Strategic recommendations for Chewy in the Pet Retail category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
115
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 27.0% | +3.9% | +12.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 21.0% | -4.6% | +16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +4.2% | +19.1% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -6.7% | +12.0% |
| Seattle-Tacoma WA | 1,798,974 | 25.0% | +0.0% | +13.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 28.0% | +0.0% | +12.0% |
| Detroit MI | 1,646,663 | 26.0% | -3.7% | +13.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 22.0% | -12.0% | +15.8% |
High Growth Priority
Large markets showing strong consistent growth
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 31.0% | +6.9% | +19.2% |
| Los Angeles CA | 4,962,377 | 20.0% | +11.1% | +33.3% |
| Chicago IL | 3,081,097 | 24.0% | +14.3% | +26.3% |
| Atlanta GA | 2,277,873 | 24.0% | +9.1% | +20.0% |
| Houston TX | 2,266,381 | 20.0% | +11.1% | +53.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | +16.7% | +33.3% |
| Phoenix AZ | 1,818,040 | 21.0% | +10.5% | +31.3% |
| Salt Lake City UT | 975,902 | 19.0% | +11.8% | +35.7% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Honolulu HI | 411,655 | 3.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 21.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 22.0% | +0.0% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 43.0% | +0.0% | +2.4% |
| Macon GA | 213,027 | 24.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 100.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 25.0% | -3.9% | +4.2% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 30.0% | -3.2% | +3.5% |
| Providence RI-New Bedford MA | 564,315 | 25.0% | -3.9% | +4.2% |
| Flint-Saginaw-Bay City MI | 375,743 | 34.0% | -5.6% | +0.0% |
| Toledo OH | 360,723 | 32.0% | -8.6% | +0.0% |
| Charleston SC | 339,966 | 25.0% | -10.7% | +4.2% |
| Syracuse NY | 330,353 | 31.0% | -8.8% | +3.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 24.0% | -7.7% | +4.4% |
Brand Insights
Brand Insights for Chewy in the Pet Retail category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chewy shows strong performance with 9.3% average growth across 210 markets (26.4% avg brand interest), with positive growth in 91 of 210 markets
Top performing markets for Chewy demonstrate exceptional results in San Antonio TX (+50.0% growth, 24.0% brand interest, +8.0% change), Hattiesburg-Laurel MS (+40.0% growth, 21.0% brand interest, +6.0% change), and Augusta GA (+29.4% growth, 22.0% brand interest, +5.0% change)
Chewy has 19 markets with high growth (>15%), 43 markets with moderate growth (5-15%), 69 stable markets (0-5%), and 79 declining markets
Notable high-growth markets for Chewy include Alexandria LA (+35.7% growth, 19.0% brand interest), Anchorage AK (+33.3% growth, 4.0% brand interest), and Augusta GA (+29.4% growth, 22.0% brand interest)
Chewy demonstrates strong market momentum with combined growth and brand interest gains in key markets: Augusta GA (+29.4% growth, +5.0% gain, 22.0% current brand interest), Clarksburg-Weston WV (+16.7% growth, +8.0% gain, 56.0% current brand interest), and Columbia SC (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Chewy successfully defends strong market positions while maintaining brand interest growth in Augusta GA (maintained 22.0% brand interest, +29.4% growth), Chico-Redding CA (maintained 23.0% brand interest, +15.0% growth), and Clarksburg-Weston WV (maintained 56.0% brand interest, +16.7% growth)
In large markets, Chewy shows modest growth with notable brand interest: San Antonio TX (+50.0% growth, 24.0% brand interest) and San Francisco-Oakland-San Jose CA (+16.7% growth, 28.0% brand interest)
In medium markets, Chewy shows modest growth with notable brand interest: Albany-Schenectady-Troy NY (+3.0% growth, 34.0% brand interest) and Austin TX (+0.0% growth, 24.0% brand interest)
In small markets, Chewy shows strong growth with notable brand interest: Alexandria LA (+35.7% growth, 19.0% brand interest) and Anchorage AK (+33.3% growth, 4.0% brand interest)
Chewy maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (56.0% brand interest, +16.7% growth), Lafayette IN (42.0% brand interest, +16.7% growth), and Ottumwa IA-Kirksville MO (38.0% brand interest, +15.2% growth)
Chewy achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 19.0%), Augusta GA (+5.0% brand interest growth, now at 22.0%), and Chico-Redding CA (+3.0% brand interest growth, now at 23.0%)
Chewy shows accelerating brand interest growth in Alexandria LA (+35.7% growth, 19.0% brand interest) and Anchorage AK (+33.3% growth, 4.0% brand interest)
Chewy demonstrates emerging brand interest strength in Alexandria LA (+35.7% growth, 19.0% brand interest) and Anchorage AK (+33.3% growth, 4.0% brand interest)
Chewy maintains stable brand interest performance in mature markets: Burlington VT-Plattsburgh NY (-2.3% growth, 43.0% brand interest) and Butte-Bozeman MT (-4.2% growth, 23.0% brand interest)
Chewy faces growth challenges in historically strong markets: Bangor ME (-9.5% growth, 38.0% brand interest) and Boston MA-Manchester NH (-6.7% growth, 28.0% brand interest)
Chewy performance in major markets: Boston MA-Manchester NH (-6.7% growth, 28.0% brand interest, 2.6M TVHH), Dallas-Ft. Worth TX (-4.5% growth, 21.0% brand interest, 3.0M TVHH), and Detroit MI (-3.7% growth, 26.0% brand interest, 1.9M TVHH)
Competitive Insights
Competitive Insights showcase how Chewy performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chewy can focus its competitive strategy.
Chewy demonstrates category leadership at dma level with 9.3% average brand interest growth, showing exceptional performance in Alexandria LA (+35.7%, 19.0% brand interest), Anchorage AK (+33.3%, 4.0% brand interest), and Augusta GA (+29.4%, 22.0% brand interest)
In high-growth dma markets, Chewy maintains an average brand interest of 23.6% with consistent performance across 19 markets
Chewy shows strong momentum with 9.3% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Victoria TX (+800.0% growth, +16.0% brand interest), and San Antonio TX (+50.0% growth, +8.0% brand interest)
Chewy captured additional brand interest in 62 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Chewy outperforms PetSmart with 22.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 30.0% brand interest, 18.0% growth), Bangor ME (gap: 9.0% brand interest, 21.1% growth), and Bend OR (gap: 12.0% brand interest, 33.4% growth)
In select markets, Petco outperforms PetSmart despite weaker overall growth (-0.6% vs +4.1% overall): Albuquerque-Santa Fe NM (Petco: +3.9% growth vs PetSmart: -7.8% growth) and Amarillo TX (Petco: +7.1% growth vs PetSmart: -3.6% growth)
In select markets, Petco outperforms Chewy despite weaker overall growth (-0.6% vs +9.3% overall): Abilene-Sweetwater TX (Petco leads: 38.0% share, +5.6% growth vs Chewy: 16.0%, -15.8%) and Bangor ME (Petco: +3.1% growth vs Chewy: -9.5% growth)
In select markets, PetSmart outperforms Chewy despite weaker overall growth (+4.1% vs +9.3% overall): Abilene-Sweetwater TX (PetSmart leads: 46.0% share, +2.2% growth vs Chewy: 16.0%, -15.8%), Bangor ME (PetSmart: +11.5% growth vs Chewy: -9.5% growth), and Bend OR (PetSmart leads: 36.0% share, +16.1% growth vs Chewy: 24.0%, -17.2%)
Petco successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 25.0% brand interest, +19.1% growth), Biloxi-Gulfport MS (maintained 21.0% brand interest, +16.7% growth), and Duluth MN-Superior WI (maintained 36.0% brand interest, +16.1% growth)
PetSmart successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 36.0% brand interest, +16.1% growth), Parkersburg WV (maintained 60.0% brand interest, +25.0% growth), and Sioux City IA (maintained 51.0% brand interest, +18.6% growth)
Chewy successfully defends market leadership positions while maintaining brand interest growth in Augusta GA (maintained 22.0% brand interest, +29.4% growth), Chico-Redding CA (maintained 23.0% brand interest, +15.0% growth), and Clarksburg-Weston WV (maintained 56.0% brand interest, +16.7% growth)
Petco maintains strong brand interest position in key markets: Dallas-Ft. Worth TX (30.0% brand interest, +3.5% growth), Grand Rapids-Kalamazoo-Battle Creek MI (29.0% brand interest, +3.6% growth), and Harrisburg-Lancaster-Lebanon-York PA (27.0% brand interest, +3.9% growth)
PetSmart maintains strong brand interest position in key markets: Austin TX (44.0% brand interest, +2.3% growth), Cincinnati OH (54.0% brand interest, +1.9% growth), and Cleveland-Akron (Canton) OH (44.0% brand interest, +2.3% growth)
Chewy maintains strong brand interest position in key markets: San Antonio TX (24.0% brand interest, +50.0% growth), San Francisco-Oakland-San Jose CA (28.0% brand interest, +16.7% growth), and Birmingham AL (22.0% brand interest, +4.8% growth)
PetSmart dominates head-to-head competition against Petco in 148 of 169 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (75.0% vs 0.0% brand interest), Alexandria LA (45.0% vs 36.0% brand interest), and Atlanta GA (57.0% vs 19.0% brand interest)
PetSmart dominates head-to-head competition against Chewy in 169 of 182 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (43.0% vs 34.0% brand interest), Albuquerque-Santa Fe NM (47.0% vs 26.0% brand interest), and Alexandria LA (45.0% vs 19.0% brand interest)