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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coursera, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
25 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
63 DMAs
18 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
62 DMAs
4 States
|
Brand Insights
Brand Insights reveal Coursera’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coursera shows stable performance with 4.8% average growth across 51 markets (48.4% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Coursera demonstrate exceptional results in New York (+63.0% growth, 44.0% brand interest, +17.0% change), Alaska (+30.2% growth, 56.0% brand interest, +13.0% change), and South Dakota (+29.8% growth, 61.0% brand interest, +14.0% change)
Coursera has 6 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Coursera include Alaska (+30.2% growth, 56.0% brand interest), Maine (+24.4% growth, 51.0% brand interest), and New Hampshire (+21.9% growth, 50.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 4.8% average brand interest growth, showing exceptional performance in Alaska (+30.2%, 56.0% brand interest), Maine (+24.4%, 51.0% brand interest), and New Hampshire (+21.9%, 50.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 53.3% with consistent performance across 6 markets
In direct competition, Coursera outperforms Udemy with 10.0 percentage point brand interest advantage across 51 shared markets: Arizona (gap: 7.0% brand interest, 9.1% growth), California (gap: 8.0% brand interest, 16.6% growth), and Delaware (gap: 10.0% brand interest, 18.1% growth)
In select markets, Udemy outperforms Coursera despite weaker overall growth (+0.9% vs +4.8% overall): Arizona (Udemy: +5.1% growth vs Coursera: -4.0% growth), California (Udemy: +10.8% growth vs Coursera: -5.8% growth), and Delaware (Udemy leads: 47.0% share, +2.2% growth vs Coursera: 37.0%, -15.9%)
Investment Recommendations
Strategic recommendations for Coursera in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 50.0% | -3.9% | +11.1% |
| Chicago IL | 3,081,097 | 46.0% | -2.1% | +9.5% |
| Philadelphia PA | 2,642,616 | 50.0% | +4.2% | +11.1% |
| Atlanta GA | 2,277,873 | 46.0% | +0.0% | +9.5% |
| Houston TX | 2,266,381 | 48.0% | -2.0% | +14.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 43.0% | +2.4% | +13.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 51.0% | -1.9% | +8.5% |
| Phoenix AZ | 1,818,040 | 46.0% | -9.8% | +9.5% |
High Growth Priority
Large markets showing strong consistent growth
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 44.0% | +46.7% | +69.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 45.0% | +7.1% | +18.4% |
| Boston MA-Manchester NH | 2,206,762 | 49.0% | +8.9% | +11.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 50.0% | +8.7% | +22.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 45.0% | +9.8% | +15.4% |
| Charlotte NC | 1,124,890 | 51.0% | +18.6% | +30.8% |
| Portland OR | 1,086,232 | 49.0% | +19.5% | +16.7% |
| St. Louis MO | 1,066,886 | 52.0% | +15.6% | +23.8% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 612,638 | 50.0% | +2.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 45.0% | +2.3% | +4.7% |
| Wilkes Barre-Scranton PA | 501,832 | 45.0% | +2.3% | -4.3% |
| Tucson (Sierra Vista) AZ | 416,976 | 49.0% | +0.0% | +4.3% |
| Madison WI | 386,495 | 42.0% | +0.0% | +5.0% |
| Omaha NE | 384,022 | 40.0% | +0.0% | +2.6% |
| El Paso TX | 315,971 | 59.0% | +0.0% | +3.5% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 49.0% | +2.1% | +2.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 44.0% | -10.2% | +2.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 47.0% | -4.1% | +4.4% |
| Milwaukee WI | 765,170 | 42.0% | -4.6% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 54.0% | -5.3% | -6.9% |
| Des Moines-Ames IA | 401,464 | 38.0% | +2.7% | -22.5% |
| Green Bay-Appleton WI | 400,512 | 39.0% | -15.2% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 42.0% | -8.7% | +0.0% |
| Rochester NY | 370,481 | 50.0% | -3.9% | +4.2% |
Brand Insights
Brand Insights for Coursera in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coursera shows challenging performance with -7.4% average growth across 208 markets (43.0% avg brand interest), with positive growth in 89 of 208 markets
Top performing markets for Coursera demonstrate exceptional results in Topeka KS (+137.9% growth, 69.0% brand interest, +40.0% change), Bend OR (+108.3% growth, 100.0% brand interest, +52.0% change), and Cheyenne WY-Scottsbluff NE (+100.0% growth, 47.0% brand interest, +47.0% change)
Coursera has 39 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 89 declining markets
Notable high-growth markets for Coursera include Abilene-Sweetwater TX (+96.1% growth, 100.0% brand interest), Augusta GA (+17.3% growth, 61.0% brand interest), and Baton Rouge LA (+20.4% growth, 65.0% brand interest)
Coursera demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+96.1% growth, +49.0% gain, 100.0% current brand interest), Augusta GA (+17.3% growth, +9.0% gain, 61.0% current brand interest), and Baton Rouge LA (+20.4% growth, +11.0% gain, 65.0% current brand interest)
Coursera successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +96.1% growth), Augusta GA (maintained 61.0% brand interest, +17.3% growth), and Baton Rouge LA (maintained 65.0% brand interest, +20.4% growth)
In large markets, Coursera shows modest growth with moderate brand interest: Charlotte NC (+18.6% growth, 51.0% brand interest) and Hartford & New Haven CT (+15.2% growth, 53.0% brand interest)
In medium markets, Coursera shows modest growth with moderate brand interest: Knoxville TN (+26.3% growth, 48.0% brand interest) and Oklahoma City OK (+19.1% growth, 56.0% brand interest)
Coursera achieves significant brand interest gains in Abilene-Sweetwater TX (+49.0% brand interest growth, now at 100.0%), Augusta GA (+9.0% brand interest growth, now at 61.0%), and Baton Rouge LA (+11.0% brand interest growth, now at 65.0%)
Coursera shows accelerating brand interest growth in Abilene-Sweetwater TX (+96.1% growth, 100.0% brand interest) and Augusta GA (+17.3% growth, 61.0% brand interest)
Coursera maintains stable brand interest performance in mature markets: Chicago IL (-2.1% growth, 46.0% brand interest) and Cincinnati OH (-2.3% growth, 43.0% brand interest)
Coursera faces growth challenges in historically strong markets: Anchorage AK (-20.8% growth, 42.0% brand interest) and Bakersfield CA (-20.6% growth, 54.0% brand interest)
Coursera performance in major markets: Chicago IL (-2.1% growth, 46.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-10.2% growth, 44.0% brand interest, 1.6M TVHH), and Houston TX (-2.0% growth, 48.0% brand interest, 2.7M TVHH)
Coursera shows positive brand interest growth in markets representing 52.2% of total TVHH coverage
Coursera maintains strong brand interest positions (>30% share) in key markets: Anchorage AK (42.0% brand interest, -11.0% change), Bakersfield CA (54.0% brand interest, -14.0% change), and Beaumont-Port Arthur TX (60.0% brand interest, -4.0% change)
Coursera achieves significant brand interest gains in Abilene-Sweetwater TX (+49.0% brand interest), Augusta GA (+9.0% brand interest), and Baton Rouge LA (+11.0% brand interest)
Competitive Insights
Competitive Insights showcase how Coursera performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 3.8% average brand interest growth, showing exceptional performance in Anchorage AK (+23.4%, 58.0% brand interest), Bakersfield CA (+48.4%, 46.0% brand interest), and Bangor ME (+104.1%, 100.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 58.3% with consistent performance across 38 markets
In direct competition, Udemy outperforms LinkedIn with 30.4 percentage point brand interest advantage across 205 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 0.0% brand interest, 100.0% growth), and Albany-Schenectady-Troy NY (gap: 13.0% brand interest, 42.5% growth)
In select markets, Coursera outperforms LinkedIn despite weaker overall growth (-7.4% vs -6.2% overall): Albuquerque-Santa Fe NM (Coursera leads: 50.0% share, +2.0% growth vs LinkedIn: 8.0%, -42.9%) and Austin TX (Coursera leads: 45.0% share, +7.1% growth vs LinkedIn: 13.0%, -7.1%)
In select markets, Coursera outperforms Udemy despite weaker overall growth (-7.4% vs +3.8% overall): Abilene-Sweetwater TX (Coursera leads: 100.0% share, +96.1% growth vs Udemy: 0.0%, -100.0%), Albany GA (Coursera leads: 100.0% share, +3.1% growth vs Udemy: 0.0%, -100.0%), and Albany-Schenectady-Troy NY (Coursera leads: 55.0% share, +7.8% growth vs Udemy: 29.0%, -19.4%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (-6.2% vs +3.8% overall): Albany-Schenectady-Troy NY (LinkedIn: +23.1% growth vs Udemy: -19.4% growth), Atlanta GA (LinkedIn: +7.1% growth vs Udemy: -2.5% growth), and Champaign & Springfield-Decatur IL (LinkedIn: +25.0% growth vs Udemy: -16.7% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 100.0% brand interest, +96.1% growth), Augusta GA (maintained 61.0% brand interest, +17.3% growth), and Baton Rouge LA (maintained 65.0% brand interest, +20.4% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Green Bay-Appleton WI (maintained 32.0% brand interest, +77.8% growth), Harrisonburg VA (maintained 100.0% brand interest, +733.3% growth), and Johnstown-Altoona PA (maintained 30.0% brand interest, +25.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 58.0% brand interest, +23.4% growth), Bakersfield CA (maintained 46.0% brand interest, +48.4% growth), and Bangor ME (maintained 100.0% brand interest, +104.1% growth)
Coursera maintains strong brand interest position in key markets: Charlotte NC (51.0% brand interest, +18.6% growth), Hartford & New Haven CT (53.0% brand interest, +15.2% growth), and New York NY (44.0% brand interest, +46.7% growth)
Udemy maintains strong brand interest position in key markets: Chicago IL (38.0% brand interest, +2.7% growth), Houston TX (41.0% brand interest, +2.5% growth), and Pittsburgh PA (36.0% brand interest, +2.9% growth)
Coursera dominates head-to-head competition against LinkedIn in 157 of 162 competitive DMA markets, with superior brand interest in key battlegrounds: Anchorage AK (42.0% vs 0.0% brand interest), Bakersfield CA (54.0% vs 0.0% brand interest), and Beaumont-Port Arthur TX (60.0% vs 0.0% brand interest)
Coursera dominates head-to-head competition against Udemy in 102 of 131 competitive DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (54.0% vs 46.0% brand interest), Beaumont-Port Arthur TX (60.0% vs 40.0% brand interest), and Charlottesville VA (62.0% vs 38.0% brand interest)
Udemy dominates head-to-head competition against LinkedIn in 145 of 152 competitive DMA markets, with superior brand interest in key battlegrounds: Albuquerque-Santa Fe NM (42.0% vs 8.0% brand interest), Austin TX (42.0% vs 13.0% brand interest), and Bakersfield CA (46.0% vs 0.0% brand interest)
LinkedIn shows competitive momentum against Coursera with stronger growth trajectory (-6.2% vs -7.4%) despite lower market position: Cleveland-Akron (Canton) OH (LinkedIn: +14.3% growth vs Coursera: -10.2% growth), Columbus GA (LinkedIn: +900.0% growth vs Coursera: -15.1% growth), and Ft. Myers-Naples FL (LinkedIn: +72.7% growth vs Coursera: -7.8% growth)
Udemy emerges as competitive threat to Coursera with superior growth momentum (+3.8% vs -7.4%) across contested markets: Anchorage AK (Udemy leads: 58.0% share, +23.4% growth vs Coursera: 42.0%, -20.8%), Bakersfield CA (Udemy: +48.4% growth vs Coursera: -20.6% growth), and Bangor ME (Udemy leads: 100.0% share, +104.1% growth vs Coursera: 0.0%, -100.0%)