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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Coursera, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
56 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
73 DMAs
25 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
55 DMAs
4 States
|
Brand Insights
Brand Insights reveal Coursera’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Coursera shows strong performance with 5.5% average growth across 51 markets (46.6% avg brand interest), with positive growth in 36 of 51 markets
Top performing markets for Coursera demonstrate exceptional results in Wyoming (+54.5% growth, 68.0% brand interest, +24.0% change), West Virginia (+21.9% growth, 50.0% brand interest, +9.0% change), and Kansas (+21.1% growth, 46.0% brand interest, +8.0% change)
Coursera has 5 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Coursera include Kansas (+21.1% growth, 46.0% brand interest), Montana (+20.9% growth, 52.0% brand interest), and Rhode Island (+19.6% growth, 55.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Learning industry.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Coursera, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Coursera demonstrates category leadership at state level with 5.5% average brand interest growth, showing exceptional performance in Kansas (+21.1%, 46.0% brand interest), Montana (+20.9%, 52.0% brand interest), and Rhode Island (+19.6%, 55.0% brand interest)
In high-growth state markets, Coursera maintains an average brand interest of 54.2% with consistent performance across 5 markets
Coursera shows strong momentum with 5.5% average brand interest growth across key state markets: Wyoming (+54.5% growth, +24.0% brand interest), West Virginia (+21.9% growth, +9.0% brand interest), and Kansas (+21.1% growth, +8.0% brand interest)
Coursera captured additional brand interest in 29 state markets, averaging +4.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Coursera in the Online Learning category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
56
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 48.0% | +4.4% | +11.6% |
| Boston MA-Manchester NH | 2,206,762 | 45.0% | +0.0% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 49.0% | +2.1% | +11.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 46.0% | -2.1% | +15.0% |
| Detroit MI | 1,646,663 | 49.0% | +2.1% | +8.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 41.0% | -8.9% | +7.9% |
| Denver CO | 1,523,659 | 44.0% | +4.8% | +15.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 45.0% | +4.7% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | +15.4% | +3.5% |
| Los Angeles CA | 4,962,377 | 52.0% | +10.6% | +20.9% |
| Chicago IL | 3,081,097 | 47.0% | +6.8% | +11.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 42.0% | +7.7% | +10.5% |
| Atlanta GA | 2,277,873 | 46.0% | +7.0% | +12.2% |
| Houston TX | 2,266,381 | 49.0% | +11.4% | +14.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 42.0% | +7.7% | +16.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 52.0% | +8.3% | +10.6% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 43.0% | +0.0% | +4.9% |
| Portland OR | 1,086,232 | 41.0% | +2.5% | +0.0% |
| Baltimore MD | 977,058 | 43.0% | +0.0% | +2.4% |
| Honolulu HI | 411,655 | 50.0% | +2.0% | +0.0% |
| Duluth MN-Superior WI | 148,546 | 96.0% | +0.0% | +0.0% |
| Biloxi-Gulfport MS | 120,080 | 45.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 100.0% | +0.0% | +0.0% |
| Jonesboro AR | 73,449 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 43.0% | -4.4% | -4.4% |
| Hartford & New Haven CT | 862,036 | 46.0% | -2.1% | -2.1% |
| Las Vegas NV | 739,704 | 48.0% | -4.0% | +4.4% |
| Birmingham AL | 651,287 | 44.0% | -4.4% | +2.3% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 46.0% | -6.1% | +2.2% |
| Fresno-Visalia CA | 539,002 | 49.0% | -10.9% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 44.0% | -20.0% | -2.2% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 43.0% | -12.2% | -10.4% |
Brand Insights
Brand Insights for Coursera in the Online Learning category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Coursera shows strong performance with 15.0% average growth across 210 markets (49.1% avg brand interest), with positive growth in 118 of 210 markets
Top performing markets for Coursera demonstrate exceptional results in Butte-Bozeman MT (+833.3% growth, 56.0% brand interest, +50.0% change), Erie PA (+742.9% growth, 59.0% brand interest, +52.0% change), and Panama City FL (+355.6% growth, 41.0% brand interest, +32.0% change)
Coursera has 44 markets with high growth (>15%), 49 markets with moderate growth (5-15%), 49 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Coursera include Abilene-Sweetwater TX (+18.6% growth, 51.0% brand interest), Albany GA (+90.2% growth, 97.0% brand interest), and Alpena MI (+100.0% growth, 100.0% brand interest)
Coursera demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+18.6% growth, +8.0% gain, 51.0% current brand interest), Albany GA (+90.2% growth, +46.0% gain, 97.0% current brand interest), and Alpena MI (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Coursera successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 51.0% brand interest, +18.6% growth), Albany GA (maintained 97.0% brand interest, +90.2% growth), and Alpena MI (maintained 100.0% brand interest, +100.0% growth)
In large markets, Coursera shows strong growth with moderate brand interest: New York NY (+15.4% growth, 30.0% brand interest) and Phoenix AZ (+18.6% growth, 51.0% brand interest)
In medium markets, Coursera shows modest growth with moderate brand interest: Buffalo NY (+16.7% growth, 56.0% brand interest) and Jacksonville FL (+15.0% growth, 46.0% brand interest)
In small markets, Coursera shows strong growth with high brand interest: Abilene-Sweetwater TX (+18.6% growth, 51.0% brand interest) and Albany GA (+90.2% growth, 97.0% brand interest)
Coursera achieves significant brand interest gains in Abilene-Sweetwater TX (+8.0% brand interest growth, now at 51.0%), Albany GA (+46.0% brand interest growth, now at 97.0%), and Alpena MI (+100.0% brand interest growth, now at 100.0%)
Coursera shows accelerating brand interest growth in Abilene-Sweetwater TX (+18.6% growth, 51.0% brand interest) and Albany GA (+90.2% growth, 97.0% brand interest)
Coursera maintains stable brand interest performance in mature markets: Birmingham AL (-4.3% growth, 44.0% brand interest) and Bowling Green KY (-1.6% growth, 63.0% brand interest)
Coursera faces growth challenges in historically strong markets: Bangor ME (-5.6% growth, 51.0% brand interest) and Binghamton NY (-32.8% growth, 41.0% brand interest)
Coursera performance in major markets: Hartford & New Haven CT (-2.1% growth, 46.0% brand interest, 1.0M TVHH), Minneapolis-St. Paul MN (-8.9% growth, 41.0% brand interest, 1.8M TVHH), and Nashville TN (-4.4% growth, 43.0% brand interest, 1.2M TVHH)
Coursera shows positive brand interest growth in markets representing 71.9% of total TVHH coverage
Coursera maintains strong brand interest positions (>30% share) in key markets: Bangor ME (51.0% brand interest, -3.0% change), Binghamton NY (41.0% brand interest, -20.0% change), and Birmingham AL (44.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Coursera performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Coursera can focus its competitive strategy.
Udemy demonstrates category leadership at dma level with 16.9% average brand interest growth, showing exceptional performance in Alexandria LA (+128.6%, 96.0% brand interest), Binghamton NY (+51.3%, 59.0% brand interest), and Burlington VT-Plattsburgh NY (+44.0%, 36.0% brand interest)
In high-growth dma markets, Udemy maintains an average brand interest of 45.4% with consistent performance across 34 markets
Coursera shows strong momentum with 15.0% average brand interest growth across key dma markets: Butte-Bozeman MT (+833.3% growth, +50.0% brand interest), Erie PA (+742.9% growth, +52.0% brand interest), and Panama City FL (+355.6% growth, +32.0% brand interest)
Coursera captured additional brand interest in 90 dma markets, averaging +18.2% brand interest growth in key growth dma
LinkedIn shows strong momentum with 12.8% average brand interest growth across key dma markets: Tucson (Sierra Vista) AZ (+900.0% growth, +9.0% brand interest), Reno NV (+800.0% growth, +8.0% brand interest), and Harlingen-Weslaco-Brownsville-McAllen TX (+700.0% growth, +7.0% brand interest)
LinkedIn captured additional brand interest in 46 dma markets, averaging +7.7% brand interest growth in key growth dma
Udemy shows strong momentum with 16.9% average brand interest growth across key dma markets: Minot-Bismarck-Dickinson(Williston) ND (+940.0% growth, +47.0% brand interest), Chico-Redding CA (+750.0% growth, +30.0% brand interest), and San Angelo TX (+616.7% growth, +37.0% brand interest)
Udemy captured additional brand interest in 57 dma markets, averaging +16.2% brand interest growth in key growth dma
In direct competition, Udemy outperforms Coursera with 20.8 percentage point brand interest advantage across 206 shared markets: Abilene-Sweetwater TX (gap: 2.0% brand interest, 32.6% growth), Albany GA (gap: 94.0% brand interest, 184.1% growth), and Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 25.2% growth)
In select markets, LinkedIn outperforms Coursera despite weaker overall growth (+12.8% vs +15.0% overall): Birmingham AL (LinkedIn: +16.7% growth vs Coursera: -4.3% growth), Charleston-Huntington WV (LinkedIn: +100.0% growth vs Coursera: -11.1% growth), and Columbia SC (LinkedIn: +50.0% growth vs Coursera: -6.2% growth)
In select markets, Coursera outperforms Udemy despite weaker overall growth (+15.0% vs +16.9% overall): Abilene-Sweetwater TX (Coursera leads: 51.0% share, +18.6% growth vs Udemy: 49.0%, -14.0%), Albany GA (Coursera leads: 97.0% share, +90.2% growth vs Udemy: 3.0%, -93.9%), and Albany-Schenectady-Troy NY (Coursera leads: 51.0% share, +10.9% growth vs Udemy: 36.0%, -14.3%)
In select markets, LinkedIn outperforms Udemy despite weaker overall growth (+12.8% vs +16.9% overall): Albany-Schenectady-Troy NY (LinkedIn: +8.3% growth vs Udemy: -14.3% growth), Austin TX (LinkedIn: +16.7% growth vs Udemy: -8.3% growth), and Biloxi-Gulfport MS (LinkedIn: +100.0% growth vs Udemy: -3.6% growth)
Coursera successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 51.0% brand interest, +18.6% growth), Albany GA (maintained 97.0% brand interest, +90.2% growth), and Alpena MI (maintained 100.0% brand interest, +100.0% growth)
LinkedIn successfully defends market leadership positions while maintaining brand interest growth in Butte-Bozeman MT (maintained 21.0% brand interest, +100.0% growth), Helena MT (maintained 100.0% brand interest, +100.0% growth), and Idaho Falls-Pocatello ID (maintained 28.0% brand interest, +40.0% growth)
Udemy successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 96.0% brand interest, +128.6% growth), Binghamton NY (maintained 59.0% brand interest, +51.3% growth), and Burlington VT-Plattsburgh NY (maintained 36.0% brand interest, +44.0% growth)
Coursera maintains strong brand interest position in key markets: Jacksonville FL (46.0% brand interest, +15.0% growth), New York NY (30.0% brand interest, +15.4% growth), and Norfolk-Portsmouth-Newport News VA (52.0% brand interest, +18.2% growth)