Disney Cruise Line
Company
Disney Cruise Line
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Disney Cruise Line, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
70 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
107 DMAs
24 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
27 DMAs
3 States
|
Brand Insights
Brand Insights reveal Disney Cruise Line’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney Cruise Line shows stable performance with 4.8% average growth across 51 markets (13.4% avg brand interest), with positive growth in 25 of 51 markets
Disney Cruise Line has 7 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Disney Cruise Line include Connecticut (+16.7% growth, 14.0% brand interest), Delaware (+20.0% growth, 12.0% brand interest), and District of Columbia (+15.4% growth, 15.0% brand interest)
Disney Cruise Line maintains consistent performance with steady growth and stable brand interest across 35% of markets, exemplified by Illinois (+6.7% growth, +1.0% brand interest), Indiana (+6.7% growth, +1.0% brand interest), and Kentucky (+6.7% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Disney Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Royal Caribbean demonstrates category leadership at state level with 8.8% average brand interest growth, showing exceptional performance in California (+19.2%, 31.0% brand interest), Maine (+15.4%, 30.0% brand interest), and Massachusetts (+19.2%, 31.0% brand interest)
In high-growth state markets, Royal Caribbean maintains an average brand interest of 30.2% with consistent performance across 8 markets
Royal Caribbean shows strong momentum with 8.8% average brand interest growth across key state markets: North Dakota (+45.5% growth, +10.0% brand interest), Washington (+20.8% growth, +5.0% brand interest), and Tennessee (+20.0% growth, +5.0% brand interest)
Royal Caribbean captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Disney Cruise Line in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | +33.3% |
| Los Angeles CA | 4,962,377 | 14.0% | -12.5% | +7.7% |
| Chicago IL | 3,081,097 | 16.0% | +0.0% | +23.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | +37.5% |
| Houston TX | 2,266,381 | 9.0% | +0.0% | +28.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +27.3% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +0.0% | +27.3% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | +30.0% |
High Growth Priority
Large markets showing strong consistent growth
107
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 14.0% | +7.7% | +40.0% |
| Atlanta GA | 2,277,873 | 12.0% | +20.0% | +50.0% |
| Seattle-Tacoma WA | 1,798,974 | 12.0% | +9.1% | +33.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 11.0% | +10.0% | +37.5% |
| Detroit MI | 1,646,663 | 14.0% | +7.7% | +40.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | +23.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +7.7% | +7.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +15.4% | +50.0% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Norfolk-Portsmouth-Newport News VA | 656,362 | 10.0% | +0.0% | +0.0% |
| Fresno-Visalia CA | 539,002 | 11.0% | +0.0% | +0.0% |
| Bakersfield CA | 210,103 | 12.0% | +0.0% | +0.0% |
| Monroe LA-El Dorado AR | 147,849 | 8.0% | +0.0% | +0.0% |
| Palm Springs CA | 142,979 | 9.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 1.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,204,229 | 17.0% | -5.6% | -5.6% |
| Milwaukee WI | 765,170 | 15.0% | -11.8% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 8.0% | +0.0% | -11.1% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 15.0% | -6.3% | +0.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 13.0% | -7.1% | -18.8% |
| Youngstown OH | 221,187 | 9.0% | -35.7% | -10.0% |
| Traverse City-Cadillac MI | 216,002 | 10.0% | -28.6% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 10.0% | -9.1% | +0.0% |
Brand Insights
Brand Insights for Disney Cruise Line in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney Cruise Line shows strong performance with 29.0% average growth across 210 markets (12.6% avg brand interest), with positive growth in 109 of 210 markets
Top performing markets for Disney Cruise Line demonstrate exceptional results in Mankato MN (+900.0% growth, 20.0% brand interest, +18.0% change), North Platte NE (+516.7% growth, 37.0% brand interest, +31.0% change), and Cheyenne WY-Scottsbluff NE (+33.3% growth, 24.0% brand interest, +6.0% change)
Disney Cruise Line has 50 markets with high growth (>15%), 59 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 51 declining markets
Notable high-growth markets for Disney Cruise Line include Albany-Schenectady-Troy NY (+30.0% growth, 13.0% brand interest), Alexandria LA (+33.3% growth, 12.0% brand interest), and Amarillo TX (+42.9% growth, 10.0% brand interest)
Disney Cruise Line demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+33.3% growth, +6.0% gain, 24.0% current brand interest), El Paso TX (+23.5% growth, +4.0% gain, 21.0% current brand interest), and North Platte NE (+516.7% growth, +31.0% gain, 37.0% current brand interest)
Disney Cruise Line successfully defends strong market positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 24.0% brand interest, +33.3% growth), El Paso TX (maintained 21.0% brand interest, +23.5% growth), and North Platte NE (maintained 37.0% brand interest, +516.7% growth)
Disney Cruise Line maintains consistent performance with steady growth and stable brand interest across 28% of markets, exemplified by Albuquerque-Santa Fe NM (+7.1% growth, +1.0% brand interest), Augusta GA (+9.1% growth, +1.0% brand interest), and Austin TX (+7.7% growth, +1.0% brand interest)
Disney Cruise Line maintains dominant market position with >35% brand interest in key markets: North Platte NE (37.0% brand interest, +516.7% growth)
Disney Cruise Line achieves significant brand interest gains in Billings, MT (+4.0% brand interest growth, now at 17.0%), Bowling Green KY (+3.0% brand interest growth, now at 18.0%), and Cheyenne WY-Scottsbluff NE (+6.0% brand interest growth, now at 24.0%)
Disney Cruise Line shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+30.0% growth, 13.0% brand interest) and Alexandria LA (+33.3% growth, 12.0% brand interest)
Disney Cruise Line demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+30.0% growth, 13.0% brand interest) and Alexandria LA (+33.3% growth, 12.0% brand interest)
Disney Cruise Line performance in major markets: Cleveland-Akron (Canton) OH (-6.7% growth, 14.0% brand interest, 1.6M TVHH), Los Angeles CA (-12.5% growth, 14.0% brand interest, 5.8M TVHH), and San Diego CA (-15.0% growth, 17.0% brand interest, 1.1M TVHH)
Disney Cruise Line shows positive brand interest growth in markets representing 47.6% of total TVHH coverage
Disney Cruise Line maintains strong brand interest positions (>30% share) in key markets: Cheyenne WY-Scottsbluff NE (24.0% brand interest, +6.0% change), El Paso TX (21.0% brand interest, +4.0% change), and Madison WI (20.0% brand interest, +3.0% change)
Disney Cruise Line achieves significant brand interest gains in Albany-Schenectady-Troy NY (+3.0% brand interest), Alexandria LA (+3.0% brand interest), and Amarillo TX (+3.0% brand interest)
Disney Cruise Line shows strong performance with 34.4% average growth across 210 markets (12.6% avg brand interest), with positive growth in 178 of 210 markets
Competitive Insights
Competitive Insights showcase how Disney Cruise Line performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney Cruise Line can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney Cruise Line can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 29.0% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+30.0%, 13.0% brand interest), Alexandria LA (+33.3%, 12.0% brand interest), and Amarillo TX (+42.9%, 10.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.8% with consistent performance across 50 markets
Disney Cruise Line shows strong momentum with 29.0% average brand interest growth across key dma markets: Mankato MN (+900.0% growth, +18.0% brand interest), Twin Falls ID (+700.0% growth, +14.0% brand interest), and Fairbanks AK (+650.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 109 dma markets, averaging +3.1% brand interest growth in key growth dma
Norwegian Cruise Line shows strong momentum with 11.8% average brand interest growth across key dma markets: Presque Isle ME (+800.0% growth, +24.0% brand interest), St. Joseph MO (+200.0% growth, +2.0% brand interest), and Quincy IL-Hannibal MO-Keokuk IA (+142.9% growth, +20.0% brand interest)
Norwegian Cruise Line captured additional brand interest in 99 dma markets, averaging +4.2% brand interest growth in key growth dma
Royal Caribbean shows strong momentum with 16.9% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+800.0% growth, +16.0% brand interest), Eureka CA (+650.0% growth, +26.0% brand interest), and Zanesville OH (+600.0% growth, +24.0% brand interest)
Royal Caribbean captured additional brand interest in 121 dma markets, averaging +4.4% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Royal Caribbean with 15.9 percentage point brand interest advantage across 209 shared markets: Albany GA (gap: 17.0% brand interest, 31.4% growth), Alpena MI (gap: 0.0% brand interest, 100.0% growth), and Anchorage AK (gap: 19.0% brand interest, 22.5% growth)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (+11.8% vs +29.0% overall): Albany GA (Norwegian Cruise Line leads: 12.0% share, +100.0% growth vs Disney Cruise Line: 8.0%, -27.3%) and Alpena MI (Norwegian Cruise Line leads: 50.0% share, +100.0% growth vs Disney Cruise Line: 0.0%, -100.0%)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (-9.4% vs +29.0% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Disney Cruise Line: 12.0%, -7.7%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+16.9% vs +29.0% overall): Albany GA (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 8.0%, -27.3%), Anchorage AK (Royal Caribbean leads: 31.0% share, +14.8% growth vs Disney Cruise Line: 12.0%, -7.7%), and Bangor ME (Royal Caribbean leads: 27.0% share, +22.7% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (-9.4% vs +11.8% overall): Anchorage AK (Carnival leads: 32.0% share, +18.5% growth vs Norwegian Cruise Line: 25.0%, -24.2%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (+11.8% vs +16.9% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 34.0% share, +6.2% growth vs Royal Caribbean: 30.0%, -3.2%) and Beaumont-Port Arthur TX (Norwegian Cruise Line: +14.3% growth vs Royal Caribbean: -4.0% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (-9.4% vs +16.9% overall): Bend OR (Carnival leads: 33.0% share, +6.5% growth vs Royal Caribbean: 26.0%, -25.7%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 24.0% brand interest, +33.3% growth), El Paso TX (maintained 21.0% brand interest, +23.5% growth), and North Platte NE (maintained 37.0% brand interest, +516.7% growth)