Disney Cruise Line
Company
Disney Cruise Line
Industry
Cruise Lines
Related Brands
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Investment Recommendations
Targeted investment recommendations for Disney Cruise Line, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
59 DMAs
22 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
122 DMAs
28 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
19 DMAs
|
Brand Insights
Brand Insights reveal Disney Cruise Line’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney Cruise Line shows strong performance with 8.2% average growth across 51 markets (14.0% avg brand interest), with positive growth in 32 of 51 markets
Disney Cruise Line has 17 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Disney Cruise Line include Alaska (+18.2% growth, 13.0% brand interest), Connecticut (+15.4% growth, 15.0% brand interest), and Georgia (+20.0% growth, 12.0% brand interest)
Disney Cruise Line maintains consistent performance with steady growth and stable brand interest across 29% of markets, exemplified by Colorado (+5.6% growth, +1.0% brand interest), Hawaii (+5.9% growth, +1.0% brand interest), and Missouri (+7.7% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cruise Lines industry.
For Disney Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney Cruise Line, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney Cruise Line demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alaska (+18.2%, 13.0% brand interest), Connecticut (+15.4%, 15.0% brand interest), and Georgia (+20.0%, 12.0% brand interest)
In high-growth state markets, Disney Cruise Line maintains an average brand interest of 14.3% with consistent performance across 17 markets
Disney Cruise Line shows strong momentum with 8.2% average brand interest growth across key state markets: Minnesota (+30.8% growth, +4.0% brand interest), New York (+30.0% growth, +3.0% brand interest), and Illinois (+26.7% growth, +4.0% brand interest)
Disney Cruise Line captured additional brand interest in 32 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Disney Cruise Line in the Cruise Lines category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 13.0% | +0.0% | +30.0% |
| Atlanta GA | 2,277,873 | 11.0% | +0.0% | +37.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +27.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 19.0% | +0.0% | +58.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 8.0% | +0.0% | +33.3% |
| Charlotte NC | 1,124,890 | 12.0% | +0.0% | +33.3% |
| Nashville TN | 993,259 | 13.0% | -7.1% | +30.0% |
| Milwaukee WI | 765,170 | 16.0% | -5.9% | +14.3% |
High Growth Priority
Large markets showing strong consistent growth
122
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +7.7% | +55.6% |
| Los Angeles CA | 4,962,377 | 17.0% | +6.3% | +13.3% |
| Chicago IL | 3,081,097 | 17.0% | +13.3% | +30.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +18.2% | +62.5% |
| Houston TX | 2,266,381 | 14.0% | +40.0% | +75.0% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | +7.1% | +50.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 22.0% | +15.8% | +29.4% |
| Phoenix AZ | 1,818,040 | 14.0% | +16.7% | +40.0% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Jackson MS | 288,295 | 10.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 11.0% | +0.0% | +0.0% |
| Great Falls MT | 55,922 | 22.0% | +0.0% | +4.8% |
| Greenwood-Greenville MS | 52,998 | 13.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 0.0% | +0.0% | +0.0% |
| Ottumwa IA-Kirksville MO | 39,381 | 0.0% | +0.0% | +0.0% |
| St. Joseph MO | 38,607 | 20.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Norfolk-Portsmouth-Newport News VA | 656,362 | 10.0% | -16.7% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 7.0% | -22.2% | -12.5% |
| Columbus-Tupelo-West Point MS | 160,242 | 10.0% | -16.7% | -23.1% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 12.0% | -33.3% | -7.7% |
| Joplin MO-Pittsburg KS | 128,486 | 7.0% | -12.5% | +0.0% |
| Missoula MT | 110,645 | 7.0% | -50.0% | -22.2% |
| Abilene-Sweetwater TX | 98,481 | 11.0% | -8.3% | +0.0% |
| Elmira NY | 80,555 | 9.0% | -10.0% | +0.0% |
Brand Insights
Brand Insights for Disney Cruise Line in the Cruise Lines category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney Cruise Line shows strong performance with 12.5% average growth across 210 markets (13.0% avg brand interest), with positive growth in 131 of 210 markets
Top performing markets for Disney Cruise Line demonstrate exceptional results in Great Falls MT (+100.0% growth, 22.0% brand interest, +22.0% change), St. Joseph MO (+100.0% growth, 20.0% brand interest, +20.0% change), and San Diego CA (+43.8% growth, 23.0% brand interest, +7.0% change)
Disney Cruise Line has 86 markets with high growth (>15%), 45 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Disney Cruise Line include Albany GA (+22.2% growth, 11.0% brand interest), Bakersfield CA (+23.1% growth, 16.0% brand interest), and Baltimore MD (+15.4% growth, 15.0% brand interest)
Disney Cruise Line demonstrates strong market momentum with combined growth and brand interest gains in key markets: El Paso TX (+33.3% growth, +6.0% gain, 24.0% current brand interest), Great Falls MT (+100.0% growth, +22.0% gain, 22.0% current brand interest), and San Diego CA (+43.8% growth, +7.0% gain, 23.0% current brand interest)
Disney Cruise Line successfully defends strong market positions while maintaining brand interest growth in El Paso TX (maintained 24.0% brand interest, +33.3% growth), Great Falls MT (maintained 22.0% brand interest, +100.0% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
In large markets, Disney Cruise Line shows strong growth with notable brand interest: Baltimore MD (+15.4% growth, 15.0% brand interest) and Cleveland-Akron (Canton) OH (+16.7% growth, 14.0% brand interest)
Disney Cruise Line achieves significant brand interest gains in Bakersfield CA (+3.0% brand interest growth, now at 16.0%), Bend OR (+15.0% brand interest growth, now at 15.0%), and Billings, MT (+5.0% brand interest growth, now at 17.0%)
Disney Cruise Line shows accelerating brand interest growth in Albany GA (+22.2% growth, 11.0% brand interest) and Bakersfield CA (+23.1% growth, 16.0% brand interest)
Disney Cruise Line demonstrates emerging brand interest strength in Albany GA (+22.2% growth, 11.0% brand interest) and Bakersfield CA (+23.1% growth, 16.0% brand interest)
Disney Cruise Line performance in major markets: Nashville TN (-7.1% growth, 13.0% brand interest, 1.2M TVHH), Baltimore MD (+15.4% growth, 15.0% brand interest, 1.1M TVHH), and Cleveland-Akron (Canton) OH (+16.7% growth, 14.0% brand interest, 1.6M TVHH)
Disney Cruise Line shows positive brand interest growth in markets representing 73.5% of total TVHH coverage
Disney Cruise Line maintains strong brand interest positions (>30% share) in key markets: El Paso TX (24.0% brand interest, +6.0% change), Great Falls MT (22.0% brand interest, +22.0% change), and Lima OH (20.0% brand interest, +3.0% change)
Disney Cruise Line achieves significant brand interest gains in Albany GA (+2.0% brand interest), Bakersfield CA (+3.0% brand interest), and Baltimore MD (+2.0% brand interest)
Disney Cruise Line shows strong performance with 33.8% average growth across 210 markets (13.0% avg brand interest), with positive growth in 180 of 210 markets
Top performing markets for Disney Cruise Line demonstrate exceptional results in Lima OH (+100.0% growth, 20.0% brand interest, +10.0% change), St. Joseph MO (+100.0% growth, 20.0% brand interest, +20.0% change), and Peoria-Bloomington IL (+53.9% growth, 20.0% brand interest, +7.0% change)
Competitive Insights
Competitive Insights showcase how Disney Cruise Line performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney Cruise Line can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney Cruise Line can focus its competitive strategy.
Disney Cruise Line demonstrates category leadership at dma level with 12.5% average brand interest growth, showing exceptional performance in Albany GA (+22.2%, 11.0% brand interest), Bakersfield CA (+23.1%, 16.0% brand interest), and Baltimore MD (+15.4%, 15.0% brand interest)
In high-growth dma markets, Disney Cruise Line maintains an average brand interest of 14.5% with consistent performance across 86 markets
Disney Cruise Line shows strong momentum with 12.5% average brand interest growth across key dma markets: Bend OR (+100.0% growth, +15.0% brand interest), Great Falls MT (+100.0% growth, +22.0% brand interest), and Greenwood-Greenville MS (+100.0% growth, +13.0% brand interest)
Disney Cruise Line captured additional brand interest in 131 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Disney Cruise Line outperforms Carnival with 29.6 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 8.3% growth), Albany-Schenectady-Troy NY (gap: 15.0% brand interest, 9.1% growth), and Amarillo TX (gap: 35.0% brand interest, 35.0% growth)
In select markets, Carnival outperforms Disney Cruise Line despite weaker overall growth (+1.7% vs +12.5% overall): Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Disney Cruise Line: 14.0%, -12.5%)
In select markets, Royal Caribbean outperforms Disney Cruise Line despite weaker overall growth (+1.3% vs +12.5% overall): Abilene-Sweetwater TX (Royal Caribbean leads: 25.0% share, +4.2% growth vs Disney Cruise Line: 11.0%, -8.3%)
In select markets, Norwegian Cruise Line outperforms Disney Cruise Line despite weaker overall growth (-6.2% vs +12.5% overall): Albany-Schenectady-Troy NY (Norwegian Cruise Line leads: 33.0% share, +3.1% growth vs Disney Cruise Line: 10.0%, -9.1%)
In select markets, Royal Caribbean outperforms Carnival despite weaker overall growth (+1.3% vs +1.7% overall): Billings, MT (Royal Caribbean: +19.2% growth vs Carnival: -15.8% growth), Binghamton NY (Royal Caribbean: +21.7% growth vs Carnival: -14.7% growth), and Charleston SC (Royal Caribbean: +33.3% growth vs Carnival: -22.4% growth)
In select markets, Norwegian Cruise Line outperforms Carnival despite weaker overall growth (-6.2% vs +1.7% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Carnival: -3.5% growth), Charleston SC (Norwegian Cruise Line: +40.0% growth vs Carnival: -22.4% growth), and Columbia SC (Norwegian Cruise Line: +20.0% growth vs Carnival: -6.8% growth)
In select markets, Carnival outperforms Royal Caribbean despite weaker overall growth (+1.7% vs +1.3% overall): Albuquerque-Santa Fe NM (Carnival leads: 38.0% share, +8.6% growth vs Royal Caribbean: 26.0%, -13.3%), Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Royal Caribbean: 18.0%, -10.0%), and Amarillo TX (Carnival leads: 49.0% share, +22.5% growth vs Royal Caribbean: 25.0%, -21.9%)
In select markets, Norwegian Cruise Line outperforms Royal Caribbean despite weaker overall growth (-6.2% vs +1.3% overall): Baton Rouge LA (Norwegian Cruise Line: +7.1% growth vs Royal Caribbean: -5.0% growth) and Birmingham AL (Norwegian Cruise Line: +16.7% growth vs Royal Caribbean: -8.3% growth)
In select markets, Carnival outperforms Norwegian Cruise Line despite weaker overall growth (+1.7% vs -6.2% overall): Alexandria LA (Carnival leads: 64.0% share, +3.2% growth vs Norwegian Cruise Line: 6.0%, -14.3%) and Anchorage AK (Carnival leads: 37.0% share, +8.8% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
In select markets, Royal Caribbean outperforms Norwegian Cruise Line despite weaker overall growth (+1.3% vs -6.2% overall): Albany GA (Royal Caribbean leads: 22.0% share, +4.8% growth vs Norwegian Cruise Line: 8.0%, -33.3%) and Anchorage AK (Royal Caribbean leads: 31.0% share, +19.2% growth vs Norwegian Cruise Line: 18.0%, -28.0%)
Disney Cruise Line successfully defends market leadership positions while maintaining brand interest growth in El Paso TX (maintained 24.0% brand interest, +33.3% growth), Great Falls MT (maintained 22.0% brand interest, +100.0% growth), and San Diego CA (maintained 23.0% brand interest, +43.8% growth)
Carnival successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 49.0% brand interest, +22.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 61.0% brand interest, +19.6% growth), and Burlington VT-Plattsburgh NY (maintained 27.0% brand interest, +17.4% growth)