Disney+
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Disney+, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
125 DMAs
30 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
14 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
46 DMAs
14 States
|
Brand Insights
Brand Insights reveal Disney+’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney+ shows challenging performance with -3.9% average growth across 51 markets (9.9% avg brand interest), with positive growth in 5 of 51 markets
Disney+ has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Disney+ include Michigan (+22.2% growth, 11.0% brand interest)
Disney+ achieves significant brand interest gains in Michigan (+2.0% brand interest), South Dakota (+1.0% brand interest), and Idaho (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Connecticut (+16.7%, 7.0% brand interest), and Florida (+16.7%, 7.0% brand interest)
In high-growth state markets, Max maintains an average brand interest of 7.0% with consistent performance across 15 markets
Max shows strong momentum with 7.5% average brand interest growth across key state markets: North Carolina (+33.3% growth, +2.0% brand interest), Iowa (+20.0% growth, +1.0% brand interest), and Alabama (+16.7% growth, +1.0% brand interest)
Max captured additional brand interest in 25 state markets, averaging +1.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Disney+ in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
125
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 8.0% | +0.0% | +14.3% |
| Chicago IL | 3,081,097 | 9.0% | -10.0% | +12.5% |
| Philadelphia PA | 2,642,616 | 10.0% | +0.0% | +25.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +0.0% | +11.1% |
| Atlanta GA | 2,277,873 | 9.0% | -10.0% | +12.5% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +25.0% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | -11.1% | +14.3% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 11.0% | +10.0% | +22.2% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 11.0% | +10.0% | +10.0% |
| Dayton OH | 418,047 | 12.0% | +9.1% | +9.1% |
| Chattanooga TN | 341,284 | 12.0% | +9.1% | +33.3% |
| Colorado Springs-Pueblo CO | 327,871 | 12.0% | +9.1% | +20.0% |
| South Bend-Elkhart IN | 279,718 | 12.0% | +9.1% | +9.1% |
| Springfield-Holyoke MA | 224,757 | 10.0% | +11.1% | +11.1% |
| Macon GA | 213,027 | 12.0% | +9.1% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 11.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 10.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 13.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 8.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 10.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 11.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 10.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 9.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 8.0% | -20.0% | -11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -11.1% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 7.0% | -12.5% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | -10.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -10.0% | +0.0% |
| Pittsburgh PA | 998,699 | 9.0% | -10.0% | +0.0% |
| San Antonio TX | 900,609 | 10.0% | -9.1% | +0.0% |
| Hartford & New Haven CT | 862,036 | 9.0% | -10.0% | +0.0% |
Brand Insights
Brand Insights for Disney+ in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney+ shows challenging performance with -3.8% average growth across 210 markets (10.6% avg brand interest), with positive growth in 26 of 210 markets
Disney+ has 2 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Disney+ include Fairbanks AK (+20.0% growth, 12.0% brand interest) and Lubbock TX (+18.2% growth, 13.0% brand interest)
Disney+ shows accelerating brand interest growth in Fairbanks AK (+20.0% growth, 12.0% brand interest) and Lubbock TX (+18.2% growth, 13.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Fairbanks AK (+20.0% growth, 12.0% brand interest) and Lubbock TX (+18.2% growth, 13.0% brand interest)
Disney+ performance in major markets: Atlanta GA (-10.0% growth, 9.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-11.1% growth, 8.0% brand interest, 2.6M TVHH), and Chicago IL (-10.0% growth, 9.0% brand interest, 3.6M TVHH)
Disney+ shows positive brand interest growth in markets representing 4.8% of total TVHH coverage
Disney+ achieves significant brand interest gains in Fairbanks AK (+2.0% brand interest), Lubbock TX (+2.0% brand interest), and Binghamton NY (+1.0% brand interest)
Disney+ shows strong performance with 10.7% average growth across 210 markets (10.6% avg brand interest), with positive growth in 150 of 210 markets
Disney+ has 49 markets with high growth (>15%), 101 markets with moderate growth (5-15%), 51 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Disney+ include Alexandria LA (+33.3% growth, 12.0% brand interest), Alpena MI (+45.5% growth, 16.0% brand interest), and Anchorage AK (+20.0% growth, 12.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 48% of markets, exemplified by Abilene-Sweetwater TX (+9.1% growth, +1.0% brand interest), Amarillo TX (+9.1% growth, +1.0% brand interest), and Bakersfield CA (+8.3% growth, +1.0% brand interest)
Disney+ achieves significant brand interest gains in Alpena MI (+5.0% brand interest growth, now at 16.0%) and North Platte NE (+5.0% brand interest growth, now at 10.0%)
Disney+ shows accelerating brand interest growth in Alexandria LA (+33.3% growth, 12.0% brand interest) and Alpena MI (+45.5% growth, 16.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Alexandria LA (+33.3% growth, 12.0% brand interest) and Alpena MI (+45.5% growth, 16.0% brand interest)
Disney+ performance in major markets: Los Angeles CA (-11.1% growth, 8.0% brand interest, 5.8M TVHH), Houston TX (+25.0% growth, 10.0% brand interest, 2.7M TVHH), and Indianapolis IN (+33.3% growth, 12.0% brand interest, 1.2M TVHH)
Competitive Insights
Competitive Insights showcase how Disney+ performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Max demonstrates category leadership at dma level with 6.5% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 6.0% brand interest), Amarillo TX (+16.7%, 7.0% brand interest), and Anchorage AK (+16.7%, 7.0% brand interest)
In high-growth dma markets, Max maintains an average brand interest of 7.2% with consistent performance across 67 markets
Max shows strong momentum with 6.5% average brand interest growth across key dma markets: Clarksburg-Weston WV (+60.0% growth, +3.0% brand interest), Juneau AK (+42.9% growth, +3.0% brand interest), and Green Bay-Appleton WI (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 95 dma markets, averaging +1.2% brand interest growth in key growth dma
In direct competition, Max outperforms Hulu with 11.8 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 21.0% brand interest, 116.7% growth), Austin TX (gap: 9.0% brand interest, 19.2% growth), and Billings, MT (gap: 14.0% brand interest, 14.3% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (+2.2% vs +6.5% overall): Alpena MI (Amazon Prime Video leads: 12.0% share, -20.0% growth vs Max: 0.0%, -100.0%), Austin TX (Amazon Prime Video leads: 14.0% share, +7.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Amazon Prime Video leads: 17.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.8% vs +6.5% overall): Alpena MI (Hulu leads: 21.0% share, +16.7% growth vs Max: 0.0%, -100.0%), Austin TX (Hulu leads: 16.0% share, +6.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Hulu leads: 20.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Max despite weaker overall growth (-2.0% vs +6.5% overall): Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Max: 0.0%, -100.0%), Austin TX (Netflix leads: 55.0% share, +1.9% growth vs Max: 7.0%, -12.5%), and Billings, MT (Netflix leads: 46.0% share, +2.2% growth vs Max: 6.0%, -14.3%)
In select markets, Disney+ outperforms Max despite weaker overall growth (-3.8% vs +6.5% overall): Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Max: 0.0%, -100.0%), Austin TX (Disney+: 8.0% share vs Max: 7.0% share), and Billings, MT (Disney+ leads: 11.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (-2.0% vs +2.2% overall): Albuquerque-Santa Fe NM (Netflix leads: 50.0% share, -3.9% growth vs Amazon Prime Video: 14.0%, -6.7%), Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Amazon Prime Video: 12.0%, -20.0%), and Atlanta GA (Netflix leads: 52.0% share, +0.0% growth vs Amazon Prime Video: 14.0%, -6.7%)
In select markets, Disney+ outperforms Amazon Prime Video despite weaker overall growth (-3.8% vs +2.2% overall): Albuquerque-Santa Fe NM (Disney+: +0.0% growth vs Amazon Prime Video: -6.7% growth), Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Amazon Prime Video: 12.0%, -20.0%), and Binghamton NY (Disney+: +9.1% growth vs Amazon Prime Video: -12.5% growth)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (+2.2% vs +4.8% overall): Abilene-Sweetwater TX (Amazon Prime Video: +25.0% growth vs Hulu: -4.8% growth), Casper-Riverton WY (Amazon Prime Video: +21.4% growth vs Hulu: -15.0% growth), and Columbus-Tupelo-West Point MS (Amazon Prime Video: +16.7% growth vs Hulu: -4.5% growth)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-2.0% vs +4.8% overall): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 20.0%, -4.8%), Casper-Riverton WY (Netflix leads: 47.0% share, +2.2% growth vs Hulu: 17.0%, -15.0%), and Columbus-Tupelo-West Point MS (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 21.0%, -4.5%)
Netflix demonstrates relative improvement against Disney+ in select markets despite weaker overall momentum (-2.0% vs -3.8%): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Disney+: 12.0%, -7.7%), Albany GA (Netflix leads: 50.0% share, +2.0% growth vs Disney+: 12.0%, -14.3%), and Albany-Schenectady-Troy NY (Netflix leads: 53.0% share, +0.0% growth vs Disney+: 8.0%, -11.1%)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Hulu maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (23.0% brand interest, +35.3% growth), Norfolk-Portsmouth-Newport News VA (21.0% brand interest, +5.0% growth), and Milwaukee WI (20.0% brand interest, +11.1% growth)