Disney+
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Disney+, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
28 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
168 DMAs
40 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
8 DMAs
|
Brand Insights
Brand Insights reveal Disney+’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney+ shows strong performance with 16.9% average growth across 51 markets (11.3% avg brand interest), with positive growth in 45 of 51 markets
Disney+ has 31 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Disney+ include Alabama (+18.2% growth, 13.0% brand interest), Arkansas (+27.3% growth, 14.0% brand interest), and Connecticut (+25.0% growth, 10.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by Kansas (+9.1% growth, +1.0% brand interest), Oklahoma (+8.3% growth, +1.0% brand interest), and Utah (+7.1% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney+ demonstrates category leadership at state level with 16.9% average brand interest growth, showing exceptional performance in Alabama (+18.2%, 13.0% brand interest), Arkansas (+27.3%, 14.0% brand interest), and Connecticut (+25.0%, 10.0% brand interest)
In high-growth state markets, Disney+ maintains an average brand interest of 11.7% with consistent performance across 31 markets
Max shows strong momentum with 12.7% average brand interest growth across key state markets: Alabama (+40.0% growth, +2.0% brand interest), Kentucky (+40.0% growth, +2.0% brand interest), and New Jersey (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 33 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Disney+ in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | +0.0% | +9.1% |
| Wilkes Barre-Scranton PA | 501,832 | 11.0% | +10.0% | +0.0% |
| Madison WI | 386,495 | 11.0% | +0.0% | +10.0% |
| Colorado Springs-Pueblo CO | 327,871 | 12.0% | +0.0% | +9.1% |
| El Paso TX | 315,971 | 12.0% | +9.1% | +0.0% |
| Boise ID | 280,534 | 12.0% | +0.0% | +9.1% |
| Reno NV | 260,899 | 12.0% | +9.1% | +0.0% |
| Greenville-New Bern-Washington NC | 259,522 | 11.0% | +10.0% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
168
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +28.6% | +12.5% |
| Los Angeles CA | 4,962,377 | 11.0% | +10.0% | +10.0% |
| Chicago IL | 3,081,097 | 10.0% | +25.0% | +0.0% |
| Philadelphia PA | 2,642,616 | 9.0% | +12.5% | -10.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +22.2% | +10.0% |
| Atlanta GA | 2,277,873 | 11.0% | +22.2% | +10.0% |
| Houston TX | 2,266,381 | 12.0% | +33.3% | +20.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +11.1% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Diego CA | 940,959 | 10.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 9.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 10.0% | +0.0% | +0.0% |
| Syracuse NY | 330,353 | 11.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 11.0% | +0.0% | +0.0% |
| Amarillo TX | 167,518 | 13.0% | +0.0% | +0.0% |
| Jonesboro AR | 73,449 | 13.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 10.0% | -9.1% | -9.1% |
| Salisbury MD | 157,650 | 9.0% | +0.0% | -18.2% |
| Butte-Bozeman MT | 69,267 | 10.0% | +0.0% | -9.1% |
| Parkersburg WV | 53,788 | 10.0% | -9.1% | -16.7% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 12.0% | +0.0% | -7.7% |
| Casper-Riverton WY | 47,932 | 12.0% | +0.0% | -7.7% |
| Juneau AK | 22,882 | 9.0% | -10.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | -100.0% | +0.0% |
Brand Insights
Brand Insights for Disney+ in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney+ shows strong performance with 16.3% average growth across 210 markets (12.0% avg brand interest), with positive growth in 186 of 210 markets
Disney+ has 117 markets with high growth (>15%), 69 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for Disney+ include Abilene-Sweetwater TX (+133.3% growth, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2% growth, 11.0% brand interest), and Alexandria LA (+30.0% growth, 13.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 33% of markets, exemplified by Albany GA (+7.7% growth, +1.0% brand interest), Anchorage AK (+9.1% growth, +1.0% brand interest), and Bakersfield CA (+8.3% growth, +1.0% brand interest)
Disney+ achieves significant brand interest gains in Columbus-Tupelo-West Point MS (+4.0% brand interest growth, now at 15.0%), Lake Charles LA (+3.0% brand interest growth, now at 16.0%), and Meridian MS (+4.0% brand interest growth, now at 15.0%)
Disney+ shows accelerating brand interest growth in Abilene-Sweetwater TX (+133.3% growth, 14.0% brand interest) and Albany-Schenectady-Troy NY (+22.2% growth, 11.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+133.3% growth, 14.0% brand interest) and Albany-Schenectady-Troy NY (+22.2% growth, 11.0% brand interest)
Disney+ performance in major markets: Sacramento-Stockton-Modesto CA (-9.1% growth, 10.0% brand interest, 1.5M TVHH), Atlanta GA (+22.2% growth, 11.0% brand interest, 2.7M TVHH), and Boston MA-Manchester NH (+25.0% growth, 10.0% brand interest, 2.6M TVHH)
Disney+ shows positive brand interest growth in markets representing 92.9% of total TVHH coverage
Disney+ achieves significant brand interest gains in Abilene-Sweetwater TX (+8.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest), and Alexandria LA (+3.0% brand interest)
Disney+ shows strong performance with 9.7% average growth across 210 markets (12.0% avg brand interest), with positive growth in 153 of 210 markets
Disney+ has 66 markets with high growth (>15%), 87 markets with moderate growth (5-15%), 40 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Disney+ include Albany-Schenectady-Troy NY (+22.2% growth, 11.0% brand interest), Augusta GA (+18.2% growth, 13.0% brand interest), and Billings, MT (+18.2% growth, 13.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 41% of markets, exemplified by Abilene-Sweetwater TX (+7.7% growth, +1.0% brand interest), Alexandria LA (+8.3% growth, +1.0% brand interest), and Baton Rouge LA (+9.1% growth, +1.0% brand interest)
Disney+ achieves significant brand interest gains in Columbus-Tupelo-West Point MS (+3.0% brand interest growth, now at 15.0%), Meridian MS (+3.0% brand interest growth, now at 15.0%), and Montgomery (Selma) AL (+4.0% brand interest growth, now at 16.0%)
Disney+ shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+22.2% growth, 11.0% brand interest) and Augusta GA (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights showcase how Disney+ performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Disney+ demonstrates category leadership at dma level with 16.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+133.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2%, 11.0% brand interest), and Alexandria LA (+30.0%, 13.0% brand interest)
In high-growth dma markets, Disney+ maintains an average brand interest of 12.6% with consistent performance across 117 markets
Max shows strong momentum with 14.9% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +4.0% brand interest), Juneau AK (+100.0% growth, +5.0% brand interest), and Albany GA (+75.0% growth, +3.0% brand interest)
Max captured additional brand interest in 140 dma markets, averaging +1.4% brand interest growth in key growth dma
Disney+ shows strong momentum with 16.3% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +8.0% brand interest), Tri-Cities TN-VA (+66.7% growth, +6.0% brand interest), and Alpena MI (+50.0% growth, +4.0% brand interest)
Disney+ captured additional brand interest in 186 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Disney+ outperforms Max with 5.1 percentage point brand interest advantage across 210 shared markets: Glendive MT (gap: 0.0% brand interest, 100.0% growth), Juneau AK (gap: 1.0% brand interest, 110.0% growth), and Parkersburg WV (gap: 1.0% brand interest, 59.1% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (-3.4% vs +14.9% overall): Alpena MI (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 0.0%, -100.0%), Billings, MT (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 6.0%, -14.3%), and Buffalo NY (Amazon Prime Video leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.4% vs +14.9% overall): Buffalo NY (Hulu leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Netflix outperforms Max despite weaker overall growth (-4.5% vs +14.9% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Max: 0.0%, -100.0%)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (-3.4% vs +4.4% overall): Albany-Schenectady-Troy NY (Amazon Prime Video leads: 16.0% share, +6.7% growth vs Hulu: 14.0%, -6.7%), Alpena MI (Amazon Prime Video: +6.2% growth vs Hulu: -8.7% growth), and Anchorage AK (Amazon Prime Video leads: 18.0% share, +5.9% growth vs Hulu: 17.0%, -5.6%)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-4.5% vs +4.4% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Hulu: 21.0%, -8.7%)
In select markets, Max outperforms Disney+ despite weaker overall growth (+14.9% vs +16.3% overall): Juneau AK (Max leads: 10.0% share, +100.0% growth vs Disney+: 9.0%, -10.0%), Parkersburg WV (Max: +50.0% growth vs Disney+: -9.1% growth), and Sacramento-Stockton-Modesto CA (Max: +16.7% growth vs Disney+: -9.1% growth)
In select markets, Amazon Prime Video outperforms Disney+ despite weaker overall growth (-3.4% vs +16.3% overall): Juneau AK (Amazon Prime Video leads: 19.0% share, +5.6% growth vs Disney+: 9.0%, -10.0%) and Parkersburg WV (Amazon Prime Video leads: 16.0% share, +14.3% growth vs Disney+: 10.0%, -9.1%)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (+4.4% vs +16.3% overall): Sacramento-Stockton-Modesto CA (Hulu leads: 15.0% share, +7.1% growth vs Disney+: 10.0%, -9.1%)
In select markets, Netflix outperforms Disney+ despite weaker overall growth (-4.5% vs +16.3% overall): Glendive MT (Netflix leads: 100.0% share, +88.7% growth vs Disney+: 0.0%, -100.0%)