Disney+
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Disney+, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
53 DMAs
16 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
91 DMAs
23 States
|
Brand Insights
Brand Insights reveal Disney+’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney+ shows challenging performance with -1.5% average growth across 51 markets (9.7% avg brand interest), with positive growth in 9 of 51 markets
Disney+ has 0 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 18 declining markets
Disney+ demonstrates emerging brand interest strength in Colorado (+11.1% growth, 10.0% brand interest) and Florida (+11.1% growth, 10.0% brand interest)
Disney+ achieves significant brand interest gains in Colorado (+1.0% brand interest), Florida (+1.0% brand interest), and Kansas (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Arizona (+21.4%, 17.0% brand interest), Hawaii (+20.0%, 18.0% brand interest), and Idaho (+20.0%, 18.0% brand interest)
In high-growth state markets, Amazon Prime Video maintains an average brand interest of 16.6% with consistent performance across 5 markets
Amazon Prime Video shows strong momentum with 7.5% average brand interest growth across key state markets: Arizona (+21.4% growth, +3.0% brand interest), Hawaii (+20.0% growth, +3.0% brand interest), and Idaho (+20.0% growth, +3.0% brand interest)
Amazon Prime Video captured additional brand interest in 39 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Disney+ in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,026,188 | 11.0% | +10.0% | -8.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 10.0% | +0.0% | +11.1% |
| Richmond-Petersburg VA | 516,962 | 9.0% | +0.0% | +12.5% |
| Little Rock-Pine Bluff AR | 490,561 | 11.0% | -8.3% | +10.0% |
| Honolulu HI | 411,655 | 10.0% | +0.0% | +11.1% |
| Roanoke-Lynchburg VA | 387,932 | 11.0% | +10.0% | +0.0% |
| Chattanooga TN | 341,284 | 12.0% | +0.0% | +9.1% |
| Colorado Springs-Pueblo CO | 327,871 | 12.0% | +0.0% | +9.1% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 10.0% | +11.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | +12.5% | +0.0% |
| Denver CO | 1,523,659 | 10.0% | +11.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 12.0% | +20.0% | +9.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | +11.1% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | +10.0% | +10.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | +12.5% | +0.0% |
| San Diego CA | 940,959 | 10.0% | +11.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 9.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 8.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 9.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 10.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 10.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
91
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 7.0% | -12.5% | -12.5% |
| Chicago IL | 3,081,097 | 8.0% | -11.1% | -20.0% |
| Philadelphia PA | 2,642,616 | 8.0% | -11.1% | -11.1% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +0.0% | -10.0% |
| Atlanta GA | 2,277,873 | 9.0% | -10.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | -10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | +0.0% | -10.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 8.0% | -11.1% | +0.0% |
Brand Insights
Brand Insights for Disney+ in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney+ shows challenging performance with -1.0% average growth across 210 markets (10.4% avg brand interest), with positive growth in 41 of 210 markets
Disney+ has 5 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 105 stable markets (0-5%), and 64 declining markets
Notable high-growth markets for Disney+ include Albany GA (+18.2% growth, 13.0% brand interest), Glendive MT (+100.0% growth, 2.0% brand interest), and Lafayette IN (+22.2% growth, 11.0% brand interest)
Disney+ shows accelerating brand interest growth in Albany GA (+18.2% growth, 13.0% brand interest) and Glendive MT (+100.0% growth, 2.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Albany GA (+18.2% growth, 13.0% brand interest) and Glendive MT (+100.0% growth, 2.0% brand interest)
Disney+ performance in major markets: Atlanta GA (-10.0% growth, 9.0% brand interest, 2.7M TVHH), Baltimore MD (-11.1% growth, 8.0% brand interest, 1.1M TVHH), and Chicago IL (-11.1% growth, 8.0% brand interest, 3.6M TVHH)
Disney+ shows positive brand interest growth in markets representing 23.5% of total TVHH coverage
Disney+ achieves significant brand interest gains in Albany GA (+2.0% brand interest), Glendive MT (+2.0% brand interest), and Lafayette IN (+2.0% brand interest)
Disney+ shows challenging performance with -1.4% average growth across 210 markets (10.4% avg brand interest), with positive growth in 48 of 210 markets
Disney+ has 9 markets with high growth (>15%), 39 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 79 declining markets
Notable high-growth markets for Disney+ include Glendive MT (+100.0% growth, 2.0% brand interest), Harrisonburg VA (+22.2% growth, 11.0% brand interest), and Hattiesburg-Laurel MS (+20.0% growth, 12.0% brand interest)
Disney+ shows accelerating brand interest growth in Glendive MT (+100.0% growth, 2.0% brand interest) and Harrisonburg VA (+22.2% growth, 11.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Glendive MT (+100.0% growth, 2.0% brand interest) and Harrisonburg VA (+22.2% growth, 11.0% brand interest)
Disney+ performance in major markets: Baltimore MD (-11.1% growth, 8.0% brand interest, 1.1M TVHH), Charlotte NC (-18.2% growth, 9.0% brand interest, 1.3M TVHH), and Chicago IL (-20.0% growth, 8.0% brand interest, 3.6M TVHH)
Disney+ shows positive brand interest growth in markets representing 12.3% of total TVHH coverage
Disney+ achieves significant brand interest gains in Glendive MT (+2.0% brand interest), Harrisonburg VA (+2.0% brand interest), and Hattiesburg-Laurel MS (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Disney+ performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Amazon Prime Video demonstrates category leadership at dma level with 11.5% average brand interest growth, showing exceptional performance in Albany GA (+25.0%, 15.0% brand interest), Alpena MI (+23.1%, 16.0% brand interest), and Amarillo TX (+15.4%, 15.0% brand interest)
In high-growth dma markets, Amazon Prime Video maintains an average brand interest of 16.9% with consistent performance across 40 markets
Amazon Prime Video shows strong momentum with 11.5% average brand interest growth across key dma markets: Glendive MT (+925.0% growth, +37.0% brand interest), Boston MA-Manchester NH (+30.8% growth, +4.0% brand interest), and Las Vegas NV (+30.8% growth, +4.0% brand interest)
Amazon Prime Video captured additional brand interest in 140 dma markets, averaging +2.0% brand interest growth in key growth dma
In direct competition, Amazon Prime Video outperforms Netflix with 36.1 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 64.0% brand interest, 57.7% growth), Beaumont-Port Arthur TX (gap: 36.0% brand interest, 10.3% growth), and Billings, MT (gap: 31.0% brand interest, 17.9% growth)
In select markets, Disney+ outperforms Max despite weaker overall growth (-1.0% vs -26.7% overall): Albany GA (Disney+ leads: 13.0% share, +18.2% growth vs Max: 4.0%, -33.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (+4.7% vs +11.5% overall): Abilene-Sweetwater TX (Netflix leads: 73.0% share, +32.7% growth vs Amazon Prime Video: 9.0%, -25.0%), Beaumont-Port Arthur TX (Netflix leads: 51.0% share, +4.1% growth vs Amazon Prime Video: 15.0%, -6.2%), and Billings, MT (Netflix leads: 47.0% share, +6.8% growth vs Amazon Prime Video: 16.0%, -11.1%)
Disney+ demonstrates relative improvement against Hulu in select markets despite weaker overall momentum (-1.0% vs -3.9%): Albany GA (Disney+: +18.2% growth vs Hulu: -15.0% growth), Butte-Bozeman MT (Disney+: +11.1% growth vs Hulu: -5.6% growth), and Cleveland-Akron (Canton) OH (Disney+: +11.1% growth vs Hulu: -5.6% growth)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (-3.9% vs -1.0% overall): Alpena MI (Hulu leads: 23.0% share, +9.5% growth vs Disney+: 8.0%, -27.3%)
Hulu successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +4.8% growth), Alpena MI (maintained 23.0% brand interest, +9.5% growth), and Joplin MO-Pittsburg KS (maintained 22.0% brand interest, +10.0% growth)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 73.0% brand interest, +32.7% growth), Clarksburg-Weston WV (maintained 57.0% brand interest, +21.3% growth), and Evansville IN (maintained 55.0% brand interest, +19.6% growth)
Netflix maintains strong brand interest position in key markets: Austin TX (53.0% brand interest, +3.9% growth), Baltimore MD (56.0% brand interest, +1.8% growth), and Boston MA-Manchester NH (56.0% brand interest, +1.8% growth)
Amazon Prime Video dominates head-to-head competition against Max in 195 of 195 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (15.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (15.0% vs 6.0% brand interest)
Hulu dominates head-to-head competition against Max in 187 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (17.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 6.0% brand interest)
Netflix dominates head-to-head competition against Max in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (73.0% vs 3.0% brand interest), Albany GA (51.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 7.0% brand interest)
Disney+ dominates head-to-head competition against Max in 43 of 43 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (13.0% vs 4.0% brand interest), Beaumont-Port Arthur TX (11.0% vs 6.0% brand interest), and Birmingham AL (11.0% vs 6.0% brand interest)