Disney+
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Disney+, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
17 DMAs
16 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
18 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
7 States
|
|
Monitor & Maintain
|
All other markets
|
157 DMAs
27 States
|
Brand Insights
Brand Insights reveal Disney+’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Disney+ shows stable performance with 4.4% average growth across 51 markets (10.5% avg brand interest), with positive growth in 20 of 51 markets
Disney+ has 3 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Disney+ include Georgia (+20.0% growth, 12.0% brand interest), Missouri (+20.0% growth, 12.0% brand interest), and Wisconsin (+20.0% growth, 12.0% brand interest)
Disney+ shows positive brand interest momentum in 20 markets, notably in Georgia (+2.0% brand interest), Missouri (+2.0% brand interest), Wisconsin (+2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Disney+, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max shows market leadership with 100.0% average brand interest growth and notable strength in Alabama (+100.0%, 14.0% brand interest), Alaska (+100.0%, 16.0% brand interest), and Arizona (+87.5%, 15.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.4% with consistent performance across 51 markets
Max shows strong momentum with 100.0% average brand interest growth across key markets: Idaho (+166.7% growth, +10.0% brand interest), Mississippi (+160.0% growth, +8.0% brand interest), and Iowa (+133.3% growth, +8.0% brand interest)
Max captured additional brand interest in 51 markets, averaging +7.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Disney+ in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilmington NC | 193,195 | 9.0% | +12.5% | +12.5% |
| Salisbury MD | 163,214 | 10.0% | +11.1% | +25.0% |
| Medford-Klamath Falls OR | 161,128 | 11.0% | +10.0% | +10.0% |
| Missoula MT | 114,550 | 11.0% | +10.0% | +22.2% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 13.0% | +18.2% | +18.2% |
| Dothan AL | 92,937 | 14.0% | +16.7% | +16.7% |
| Rapid City SD | 92,893 | 14.0% | +16.7% | +27.3% |
| Lake Charles LA | 87,938 | 15.0% | +15.4% | +15.4% |
Growth Opportunity
Mid-size markets with positive brand interest trends
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 12.0% | +9.1% | +9.1% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 10.0% | +11.1% | +11.1% |
| Louisville KY | 634,542 | 12.0% | +20.0% | +9.1% |
| Albuquerque-Santa Fe NM | 634,260 | 11.0% | +10.0% | +10.0% |
| Providence RI-New Bedford MA | 584,232 | 11.0% | +37.5% | +22.2% |
| Fresno-Visalia CA | 558,026 | 13.0% | +8.3% | +8.3% |
| Honolulu HI | 426,184 | 10.0% | +11.1% | +25.0% |
| Portland-Auburn ME | 377,634 | 9.0% | +12.5% | +12.5% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Indianapolis IN | 1,062,406 | 12.0% | +0.0% | +20.0% |
| Birmingham AL | 674,274 | 12.0% | +20.0% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 10.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,882,206 | 10.0% | +0.0% | +0.0% |
| Kansas City MO | 897,204 | 10.0% | +0.0% | +0.0% |
| Cincinnati OH | 839,467 | 11.0% | +0.0% | +0.0% |
| Milwaukee WI | 792,176 | 10.0% | +0.0% | +0.0% |
| Lexington KY | 449,592 | 12.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 376,332 | 12.0% | +0.0% | +0.0% |
| Baton Rouge LA | 311,080 | 10.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
157
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 8.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 10.0% | +11.1% | +0.0% |
| Chicago IL | 3,189,842 | 9.0% | +0.0% | +0.0% |
| Philadelphia PA | 2,735,885 | 10.0% | +11.1% | +0.0% |
| Atlanta GA | 2,358,268 | 10.0% | +11.1% | +11.1% |
| Houston TX | 2,346,370 | 9.0% | -10.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 10.0% | +11.1% | +11.1% |
| Boston MA-Manchester NH | 2,284,647 | 8.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Disney+ in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Disney+ shows stable performance with 3.6% average growth across 209 markets (11.1% avg brand interest), with positive growth in 90 of 209 markets
Disney+ has 19 markets with high growth (>15%), 71 markets with moderate growth (5-15%), 84 stable markets (0-5%), and 35 declining markets
Notable high-growth markets for Disney+ include Birmingham AL (+20.0% growth, 12.0% brand interest), Bluefield-Beckley-Oak Hill WV (+18.2% growth, 13.0% brand interest), and Clarksburg-Weston WV (+16.7% growth, 14.0% brand interest)
Disney+ shows positive brand interest momentum in 90 markets, notably in Birmingham AL (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+2.0% brand interest), Clarksburg-Weston WV (+2.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 34% of markets, exemplified by Abilene-Sweetwater TX (+8.3% growth, +1.0% brand interest), Albany GA (+8.3% growth, +1.0% brand interest), and Alexandria LA (+9.1% growth, +1.0% brand interest)
Disney+ shows accelerating brand interest growth in Birmingham AL (+20.0% growth, 12.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+18.2% growth, 13.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Birmingham AL (+20.0% growth, 12.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+18.2% growth, 13.0% brand interest)
Disney+ performance in major markets: Detroit MI (-10.0% decline, 9.0% brand interest, 1.9M TVHH), Houston TX (-10.0% decline, 9.0% brand interest, 2.7M TVHH), and Orlando-Daytona Beach-Melbourne FL (-8.3% decline, 11.0% brand interest, 1.8M TVHH)
Disney+ shows positive brand interest growth in markets representing 40.8% of total TVHH coverage
Disney+ shows strong performance with 8.3% average growth across 209 markets (11.1% avg brand interest), with positive growth in 139 of 209 markets
Disney+ has 45 markets with high growth (>15%), 94 markets with moderate growth (5-15%), 55 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Disney+ include Abilene-Sweetwater TX (+18.2% growth, 13.0% brand interest), Alpena MI (+20.0% growth, 12.0% brand interest), and Bend OR (+25.0% growth, 10.0% brand interest)
Disney+ shows positive brand interest momentum in 139 markets, notably in Abilene-Sweetwater TX (+2.0% brand interest), Alpena MI (+2.0% brand interest), Bend OR (+2.0% brand interest)
Disney+ maintains consistent performance with steady growth and stable brand interest across 45% of markets, exemplified by Albany GA (+8.3% growth, +1.0% brand interest), Alexandria LA (+9.1% growth, +1.0% brand interest), and Anchorage AK (+9.1% growth, +1.0% brand interest)
Disney+ shows accelerating brand interest growth in Abilene-Sweetwater TX (+18.2% growth, 13.0% brand interest) and Alpena MI (+20.0% growth, 12.0% brand interest)
Disney+ demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+18.2% growth, 13.0% brand interest) and Alpena MI (+20.0% growth, 12.0% brand interest)
Competitive Insights
Competitive Insights showcase how Disney+ performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Disney+ can focus its competitive strategy.
Max shows market leadership with 95.2% average brand interest growth and notable strength in Abilene-Sweetwater TX (+85.7%, 13.0% brand interest), Albany GA (+116.7%, 13.0% brand interest), and Albany-Schenectady-Troy NY (+75.0%, 14.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.1% with consistent performance across 209 markets
Max shows strong momentum with 95.2% average brand interest growth across key markets: Alpena MI (+260.0% growth, +13.0% brand interest), Ft. Myers-Naples FL (+166.7% growth, +10.0% brand interest), and Jackson MS (+160.0% growth, +8.0% brand interest)
Max captured additional brand interest in 209 markets, averaging +6.8% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (54.0% brand interest, +25.6% growth), Topeka KS (48.0% brand interest, +17.1% growth), and Albany-Schenectady-Troy NY (52.0% brand interest, +4.0% growth)
Max dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (13.0% vs 7.0% brand interest), Albany GA (13.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (13.0% vs 22.0% brand interest), Albany GA (13.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 19.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (13.0% vs 45.0% brand interest), Albany GA (13.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 52.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (13.0% vs 13.0% brand interest), Albany GA (13.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 9.0% brand interest)
Hulu dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 22.0% brand interest), Albany GA (5.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 19.0% brand interest)
Netflix dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 45.0% brand interest), Albany GA (5.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 52.0% brand interest)
Disney+ dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 13.0% brand interest), Albany GA (5.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 9.0% brand interest)
Netflix dominates in 169 of 210 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 52.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 49.0% brand interest), and Alexandria LA (20.0% vs 47.0% brand interest)
Disney+ dominates in 171 of 209 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 9.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 11.0% brand interest), and Alexandria LA (20.0% vs 12.0% brand interest)
Disney+ dominates in 105 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (45.0% vs 13.0% brand interest), Alexandria LA (47.0% vs 12.0% brand interest), and Bend OR (46.0% vs 10.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 54.0% brand interest, +25.6% growth), Topeka KS (maintained 48.0% brand interest, +17.1% growth), and Albany GA (maintained 48.0% brand interest, +0.0% decline)