Hulu
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Hulu, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
7 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
1 State
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
5 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
28 States
|
|
Monitor & Maintain
|
All other markets
|
103 DMAs
21 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
8 DMAs
|
Brand Insights
Brand Insights reveal Hulu’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hulu shows challenging performance with -4.7% average growth across 51 markets (18.2% avg brand interest), with positive growth in 5 of 51 markets
Hulu has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 30 declining markets
Hulu shows positive brand interest momentum in 5 markets, notably in Alaska (+1.0% brand interest), Connecticut (+1.0% brand interest), New Hampshire (+1.0% brand interest)
Hulu maintains stable brand interest performance in mature markets: Alabama (-4.8% decline, 20.0% brand interest) and Louisiana (-4.5% decline, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max shows market leadership with 100.0% average brand interest growth and notable strength in Alabama (+100.0%, 14.0% brand interest), Alaska (+100.0%, 16.0% brand interest), and Arizona (+87.5%, 15.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.4% with consistent performance across 51 markets
Max shows strong momentum with 100.0% average brand interest growth across key markets: Idaho (+166.7% growth, +10.0% brand interest), Mississippi (+160.0% growth, +8.0% brand interest), and Iowa (+133.3% growth, +8.0% brand interest)
Max captured additional brand interest in 51 markets, averaging +7.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hulu in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,366,130 | 20.0% | +0.0% | -4.8% |
| Oklahoma City OK | 654,139 | 20.0% | -13.0% | -4.8% |
| Louisville KY | 634,542 | 20.0% | +0.0% | -4.8% |
| Little Rock-Pine Bluff AR | 507,874 | 22.0% | -4.4% | +0.0% |
| Knoxville TN | 492,492 | 20.0% | -13.0% | -4.8% |
| Tulsa OK | 478,465 | 20.0% | -4.8% | +0.0% |
| Lexington KY | 449,592 | 21.0% | -8.7% | +0.0% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harrisonburg VA | 87,023 | 21.0% | +10.5% | +5.0% |
| Marquette MI | 77,176 | 21.0% | +10.5% | +5.0% |
| Springfield MO | N/A | 24.0% | +26.3% | +20.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 432,802 | 20.0% | +5.3% | +5.3% |
| Spokane WA | 424,081 | 20.0% | +5.3% | +5.3% |
| Green Bay-Appleton WI | 414,647 | 22.0% | +10.0% | +10.0% |
| Syracuse NY | 342,012 | 20.0% | +5.3% | +5.3% |
| Boise ID | 290,435 | 20.0% | +5.3% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 18.0% | -5.3% | +12.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 17.0% | +0.0% | +13.3% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 13.0% | +8.3% | +8.3% |
| Salt Lake City UT | 1,010,346 | 18.0% | -5.3% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 18.0% | -5.3% | +5.9% |
| Dallas-Ft. Worth TX | 2,676,555 | 16.0% | -5.9% | -5.9% |
| Atlanta GA | 2,358,268 | 18.0% | -5.3% | +0.0% |
| Houston TX | 2,346,370 | 16.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 16.0% | +0.0% | -5.9% |
| Minneapolis-St. Paul MN | 1,618,742 | 18.0% | -5.3% | -5.3% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 16.0% | -5.9% | +0.0% |
Monitor & Maintain
All other markets
103
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 14.0% | -12.5% | +0.0% |
| Los Angeles CA | 5,137,519 | 15.0% | -11.8% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 15.0% | -11.8% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 13.0% | -13.3% | +0.0% |
| Phoenix AZ | 1,882,206 | 17.0% | -10.5% | -5.6% |
| Detroit MI | 1,704,780 | 18.0% | -10.0% | +0.0% |
| Denver CO | 1,577,435 | 17.0% | -10.5% | -5.6% |
| Charlotte NC | 1,164,592 | 17.0% | -15.0% | -5.6% |
Turnaround Priority
Markets requiring immediate attention and improvement
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 15.0% | +7.1% | -11.8% |
| Indianapolis IN | 1,062,406 | 18.0% | -5.3% | -14.3% |
| Nashville TN | 1,028,315 | 18.0% | -10.0% | -10.0% |
| San Antonio TX | 932,395 | 17.0% | -10.5% | -10.5% |
| Kansas City MO | 897,204 | 17.0% | -19.1% | -10.5% |
| Austin TX | 861,098 | 17.0% | -10.5% | -10.5% |
| Jacksonville FL | 695,710 | 17.0% | -15.0% | -10.5% |
| Birmingham AL | 674,274 | 20.0% | -4.8% | -9.1% |
Brand Insights
Brand Insights for Hulu in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hulu shows challenging performance with -5.5% average growth across 210 markets (18.8% avg brand interest), with positive growth in 26 of 210 markets
Hulu has 1 market with high growth (>15%), 19 markets with moderate growth (5-15%), 50 stable markets (0-5%), and 140 declining markets
Notable high-growth markets for Hulu include Springfield MO (+26.3% growth, 24.0% brand interest)
Hulu maintains strong brand interest positions in key markets: Glendive MT (33.0% brand interest, +0.0% change)
Hulu shows positive brand interest momentum in 26 markets, notably in Springfield MO (+5.0% brand interest), Charleston-Huntington WV (+1.0% brand interest), Meridian MS (+1.0% brand interest)
Hulu achieves significant brand interest gains in Springfield MO (+5.0% brand interest growth, now at 24.0%)
Hulu maintains stable brand interest performance in mature markets: Alexandria LA (-4.8% decline, 20.0% brand interest) and Biloxi-Gulfport MS (-4.3% decline, 22.0% brand interest)
Hulu performance in major markets: Atlanta GA (-5.3% decline, 18.0% brand interest, 2.7M TVHH), Baltimore MD (-5.6% decline, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-11.8% decline, 15.0% brand interest, 2.6M TVHH)
Hulu shows positive brand interest growth in markets representing 7.2% of total TVHH coverage
Hulu shows challenging performance with -1.6% average growth across 210 markets (18.8% avg brand interest), with positive growth in 49 of 210 markets
Top performing markets for Hulu demonstrate exceptional results in Glendive MT (+65.0% growth, 33.0% brand interest, +13.0% brand interest change)
Hulu has 5 markets with high growth (>15%), 39 markets with moderate growth (5-15%), 66 stable markets (0-5%), and 100 declining markets
Notable high-growth markets for Hulu include Charlottesville VA (+20.0% growth, 18.0% brand interest), Glendive MT (+65.0% growth, 33.0% brand interest), and Salt Lake City UT (+20.0% growth, 18.0% brand interest)
Hulu maintains strong brand interest positions in key markets: Glendive MT (33.0% brand interest, +13.0% change)
Hulu shows positive brand interest momentum in 49 markets, notably in Charlottesville VA (+3.0% brand interest), Glendive MT (+13.0% brand interest), Salt Lake City UT (+3.0% brand interest)
Hulu demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+65.0% growth, +13.0% gain, 33.0% current brand interest) and Springfield MO (+20.0% growth, +4.0% gain, 24.0% current brand interest)
Competitive Insights
Competitive Insights showcase how Hulu performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Max shows market leadership with 95.2% average brand interest growth and notable strength in Abilene-Sweetwater TX (+85.7%, 13.0% brand interest), Albany GA (+116.7%, 13.0% brand interest), and Albany-Schenectady-Troy NY (+75.0%, 14.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.1% with consistent performance across 209 markets
Max shows strong momentum with 95.2% average brand interest growth across key markets: Alpena MI (+260.0% growth, +13.0% brand interest), Ft. Myers-Naples FL (+166.7% growth, +10.0% brand interest), and Jackson MS (+160.0% growth, +8.0% brand interest)
Max captured additional brand interest in 209 markets, averaging +6.8% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (54.0% brand interest, +25.6% growth), Topeka KS (48.0% brand interest, +17.1% growth), and Albany-Schenectady-Troy NY (52.0% brand interest, +4.0% growth)
Max dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (13.0% vs 7.0% brand interest), Albany GA (13.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (13.0% vs 22.0% brand interest), Albany GA (13.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 19.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (13.0% vs 45.0% brand interest), Albany GA (13.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 52.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (13.0% vs 13.0% brand interest), Albany GA (13.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 9.0% brand interest)
Hulu dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 22.0% brand interest), Albany GA (5.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 19.0% brand interest)
Netflix dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 45.0% brand interest), Albany GA (5.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 52.0% brand interest)
Disney+ dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 13.0% brand interest), Albany GA (5.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 9.0% brand interest)
Netflix dominates in 169 of 210 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 52.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 49.0% brand interest), and Alexandria LA (20.0% vs 47.0% brand interest)
Disney+ dominates in 171 of 209 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 9.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 11.0% brand interest), and Alexandria LA (20.0% vs 12.0% brand interest)
Disney+ dominates in 105 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (45.0% vs 13.0% brand interest), Alexandria LA (47.0% vs 12.0% brand interest), and Bend OR (46.0% vs 10.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 54.0% brand interest, +25.6% growth), Topeka KS (maintained 48.0% brand interest, +17.1% growth), and Albany GA (maintained 48.0% brand interest, +0.0% decline)