Hulu
Disney
Company
Disney
Industry
Streaming
Other Disney Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Hulu, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
47 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
58 DMAs
12 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
96 DMAs
24 States
|
Brand Insights
Brand Insights reveal Hulu’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hulu shows stable performance with 4.8% average growth across 51 markets (16.0% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for Hulu demonstrate exceptional results in South Carolina (+33.3% growth, 20.0% brand interest, +5.0% change), Mississippi (+23.5% growth, 21.0% brand interest, +4.0% change), and Alabama (+17.6% growth, 20.0% brand interest, +3.0% change)
Hulu has 7 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Hulu include Alabama (+17.6% growth, 20.0% brand interest), Connecticut (+15.4% growth, 15.0% brand interest), and Florida (+23.1% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hulu, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney+ demonstrates category leadership at state level with 16.9% average brand interest growth, showing exceptional performance in Alabama (+18.2%, 13.0% brand interest), Arkansas (+27.3%, 14.0% brand interest), and Connecticut (+25.0%, 10.0% brand interest)
In high-growth state markets, Disney+ maintains an average brand interest of 11.7% with consistent performance across 31 markets
Max shows strong momentum with 12.7% average brand interest growth across key state markets: Alabama (+40.0% growth, +2.0% brand interest), Kentucky (+40.0% growth, +2.0% brand interest), and New Jersey (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 33 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hulu in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 13.0% | +8.3% | -13.3% |
| Philadelphia PA | 2,642,616 | 15.0% | +7.1% | -16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +7.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +7.7% | -6.7% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +7.1% | -6.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | +7.7% | -12.5% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | +7.1% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 16.0% | +6.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 16.0% | +14.3% | -5.9% |
| San Antonio TX | 900,609 | 17.0% | +6.3% | +6.3% |
| Kansas City MO | 866,618 | 17.0% | +6.3% | +6.3% |
| Austin TX | 831,742 | 16.0% | +6.7% | +6.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 19.0% | +18.8% | +5.6% |
| Jacksonville FL | 671,993 | 17.0% | +21.4% | -5.6% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 18.0% | +20.0% | +0.0% |
| Birmingham AL | 651,287 | 21.0% | +23.5% | +5.0% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 15.0% | +0.0% | +0.0% |
| Madison WI | 386,495 | 16.0% | +0.0% | +0.0% |
| Shreveport LA | 317,492 | 18.0% | +0.0% | +0.0% |
| El Paso TX | 315,971 | 14.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 17.0% | +0.0% | +0.0% |
| Springfield-Holyoke MA | 224,757 | 15.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 16.0% | +0.0% | +0.0% |
| Idaho Falls-Pocatello ID | 121,491 | 17.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
96
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 13.0% | +0.0% | -13.3% |
| Chicago IL | 3,081,097 | 14.0% | +0.0% | -12.5% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | -5.9% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | -6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | +0.0% | -13.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | -8.3% | -26.7% |
| Phoenix AZ | 1,818,040 | 15.0% | +0.0% | -6.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | -6.3% | -11.8% |
Brand Insights
Brand Insights for Hulu in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hulu shows stable performance with 4.4% average growth across 210 markets (16.9% avg brand interest), with positive growth in 107 of 210 markets
Top performing markets for Hulu demonstrate exceptional results in Tri-Cities TN-VA (+50.0% growth, 21.0% brand interest, +7.0% change), Knoxville TN (+31.2% growth, 21.0% brand interest, +5.0% change), and Greenwood-Greenville MS (+29.4% growth, 22.0% brand interest, +5.0% change)
Hulu has 32 markets with high growth (>15%), 75 markets with moderate growth (5-15%), 47 stable markets (0-5%), and 56 declining markets
Notable high-growth markets for Hulu include Abilene-Sweetwater TX (+100.0% growth, 18.0% brand interest), Augusta GA (+25.0% growth, 20.0% brand interest), and Biloxi-Gulfport MS (+16.7% growth, 21.0% brand interest)
Hulu demonstrates strong market momentum with combined growth and brand interest gains in key markets: Birmingham AL (+23.5% growth, +4.0% gain, 21.0% current brand interest), Columbus-Tupelo-West Point MS (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Greenwood-Greenville MS (+29.4% growth, +5.0% gain, 22.0% current brand interest)
Hulu successfully defends strong market positions while maintaining brand interest growth in Biloxi-Gulfport MS (maintained 21.0% brand interest, +16.7% growth), Birmingham AL (maintained 21.0% brand interest, +23.5% growth), and Columbus-Tupelo-West Point MS (maintained 23.0% brand interest, +21.1% growth)
In medium markets, Hulu shows strong growth with notable brand interest: Birmingham AL (+23.5% growth, 21.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+20.0% growth, 18.0% brand interest)
In small markets, Hulu shows modest growth with notable brand interest: Abilene-Sweetwater TX (+100.0% growth, 18.0% brand interest) and Augusta GA (+25.0% growth, 20.0% brand interest)
Hulu maintains consistent performance with steady growth and stable brand interest across 36% of markets, exemplified by Albany GA (+5.9% growth, +1.0% brand interest), Alexandria LA (+5.6% growth, +1.0% brand interest), and Austin TX (+6.7% growth, +1.0% brand interest)
Hulu achieves significant brand interest gains in Abilene-Sweetwater TX (+9.0% brand interest growth, now at 18.0%), Augusta GA (+4.0% brand interest growth, now at 20.0%), and Biloxi-Gulfport MS (+3.0% brand interest growth, now at 21.0%)
Hulu shows accelerating brand interest growth in Abilene-Sweetwater TX (+100.0% growth, 18.0% brand interest) and Augusta GA (+25.0% growth, 20.0% brand interest)
Hulu demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+100.0% growth, 18.0% brand interest) and Charleston SC (+20.0% growth, 18.0% brand interest)
Hulu maintains stable brand interest performance in mature markets: Jonesboro AR (+0.0% growth, 21.0% brand interest) and Meridian MS (+5.0% growth, 21.0% brand interest)
Hulu performance in major markets: Baltimore MD (-6.7% growth, 14.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-5.9% growth, 16.0% brand interest, 1.6M TVHH), and Miami-Ft. Lauderdale FL (-9.1% growth, 10.0% brand interest, 1.7M TVHH)
Hulu shows positive brand interest growth in markets representing 49.9% of total TVHH coverage
Hulu maintains strong brand interest positions (>30% share) in key markets: Alpena MI (21.0% brand interest, -2.0% change), Presque Isle ME (20.0% brand interest, -2.0% change), and Augusta GA (20.0% brand interest, +4.0% change)
Competitive Insights
Competitive Insights showcase how Hulu performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hulu can focus its competitive strategy.
Disney+ demonstrates category leadership at dma level with 16.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+133.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2%, 11.0% brand interest), and Alexandria LA (+30.0%, 13.0% brand interest)
In high-growth dma markets, Disney+ maintains an average brand interest of 12.6% with consistent performance across 117 markets
Max shows strong momentum with 14.9% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +4.0% brand interest), Juneau AK (+100.0% growth, +5.0% brand interest), and Albany GA (+75.0% growth, +3.0% brand interest)
Max captured additional brand interest in 140 dma markets, averaging +1.4% brand interest growth in key growth dma
Disney+ shows strong momentum with 16.3% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +8.0% brand interest), Tri-Cities TN-VA (+66.7% growth, +6.0% brand interest), and Alpena MI (+50.0% growth, +4.0% brand interest)
Disney+ captured additional brand interest in 186 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Disney+ outperforms Max with 5.1 percentage point brand interest advantage across 210 shared markets: Glendive MT (gap: 0.0% brand interest, 100.0% growth), Juneau AK (gap: 1.0% brand interest, 110.0% growth), and Parkersburg WV (gap: 1.0% brand interest, 59.1% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (-3.4% vs +14.9% overall): Alpena MI (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 0.0%, -100.0%), Billings, MT (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 6.0%, -14.3%), and Buffalo NY (Amazon Prime Video leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.4% vs +14.9% overall): Buffalo NY (Hulu leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Netflix outperforms Max despite weaker overall growth (-4.5% vs +14.9% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Max: 0.0%, -100.0%)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (-3.4% vs +4.4% overall): Albany-Schenectady-Troy NY (Amazon Prime Video leads: 16.0% share, +6.7% growth vs Hulu: 14.0%, -6.7%), Alpena MI (Amazon Prime Video: +6.2% growth vs Hulu: -8.7% growth), and Anchorage AK (Amazon Prime Video leads: 18.0% share, +5.9% growth vs Hulu: 17.0%, -5.6%)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-4.5% vs +4.4% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Hulu: 21.0%, -8.7%)
In select markets, Max outperforms Disney+ despite weaker overall growth (+14.9% vs +16.3% overall): Juneau AK (Max leads: 10.0% share, +100.0% growth vs Disney+: 9.0%, -10.0%), Parkersburg WV (Max: +50.0% growth vs Disney+: -9.1% growth), and Sacramento-Stockton-Modesto CA (Max: +16.7% growth vs Disney+: -9.1% growth)
In select markets, Amazon Prime Video outperforms Disney+ despite weaker overall growth (-3.4% vs +16.3% overall): Juneau AK (Amazon Prime Video leads: 19.0% share, +5.6% growth vs Disney+: 9.0%, -10.0%) and Parkersburg WV (Amazon Prime Video leads: 16.0% share, +14.3% growth vs Disney+: 10.0%, -9.1%)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (+4.4% vs +16.3% overall): Sacramento-Stockton-Modesto CA (Hulu leads: 15.0% share, +7.1% growth vs Disney+: 10.0%, -9.1%)
In select markets, Netflix outperforms Disney+ despite weaker overall growth (-4.5% vs +16.3% overall): Glendive MT (Netflix leads: 100.0% share, +88.7% growth vs Disney+: 0.0%, -100.0%)