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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Amazon Prime Video, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
73 DMAs
15 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
62 DMAs
22 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
33 DMAs
7 States
|
Brand Insights
Brand Insights reveal Amazon Prime Video’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Amazon Prime Video shows stable performance with 2.0% average growth across 51 markets (14.7% avg brand interest), with positive growth in 22 of 51 markets
Amazon Prime Video has 3 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Amazon Prime Video include Mississippi (+16.7% growth, 14.0% brand interest), Nebraska (+15.4% growth, 15.0% brand interest), and Ohio (+15.4% growth, 15.0% brand interest)
Amazon Prime Video maintains consistent performance with steady growth and stable brand interest across 37% of markets, exemplified by Alabama (+7.7% growth, +1.0% brand interest), California (+7.1% growth, +1.0% brand interest), and Florida (+7.1% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Amazon Prime Video, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Connecticut (+16.7%, 7.0% brand interest), and Florida (+16.7%, 7.0% brand interest)
In high-growth state markets, Max maintains an average brand interest of 7.0% with consistent performance across 15 markets
Max shows strong momentum with 7.5% average brand interest growth across key state markets: North Carolina (+33.3% growth, +2.0% brand interest), Iowa (+20.0% growth, +1.0% brand interest), and Alabama (+16.7% growth, +1.0% brand interest)
Max captured additional brand interest in 25 state markets, averaging +1.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Amazon Prime Video in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
73
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +0.0% | +7.7% |
| Atlanta GA | 2,277,873 | 14.0% | -6.7% | +7.7% |
| Houston TX | 2,266,381 | 14.0% | +0.0% | +7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | -6.3% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +0.0% | +13.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | -6.7% | +7.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | +0.0% | +8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 15.0% | +0.0% | +7.1% |
High Growth Priority
Large markets showing strong consistent growth
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 14.0% | +7.7% | +7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | +14.3% | +14.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 15.0% | +7.1% | +7.1% |
| Charlotte NC | 1,124,890 | 16.0% | +6.7% | +14.3% |
| Indianapolis IN | 1,026,188 | 14.0% | +7.7% | +7.7% |
| Pittsburgh PA | 998,699 | 15.0% | +7.1% | +25.0% |
| San Antonio TX | 900,609 | 13.0% | +8.3% | +8.3% |
| Kansas City MO | 866,618 | 16.0% | +14.3% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 13.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 15.0% | +0.0% | +0.0% |
| Detroit MI | 1,646,663 | 14.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 13.0% | -13.3% | +0.0% |
| Denver CO | 1,523,659 | 15.0% | -6.3% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 13.0% | +0.0% | -7.1% |
| Portland OR | 1,086,232 | 15.0% | -6.3% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 13.0% | -7.1% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 14.0% | -6.7% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 14.0% | -6.7% | +0.0% |
| New Orleans LA | 584,044 | 12.0% | -7.7% | +0.0% |
Brand Insights
Brand Insights for Amazon Prime Video in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Amazon Prime Video shows stable performance with 2.2% average growth across 210 markets (14.4% avg brand interest), with positive growth in 73 of 210 markets
Amazon Prime Video has 13 markets with high growth (>15%), 60 markets with moderate growth (5-15%), 91 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for Amazon Prime Video include Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest), Casper-Riverton WY (+21.4% growth, 17.0% brand interest), and Columbus-Tupelo-West Point MS (+16.7% growth, 14.0% brand interest)
Amazon Prime Video maintains consistent performance with steady growth and stable brand interest across 29% of markets, exemplified by Albany GA (+7.7% growth, +1.0% brand interest), Alexandria LA (+7.1% growth, +1.0% brand interest), and Augusta GA (+7.1% growth, +1.0% brand interest)
Amazon Prime Video achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 17.0%)
Amazon Prime Video shows accelerating brand interest growth in Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest) and Casper-Riverton WY (+21.4% growth, 17.0% brand interest)
Amazon Prime Video demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+25.0% growth, 15.0% brand interest) and Casper-Riverton WY (+21.4% growth, 17.0% brand interest)
Amazon Prime Video performance in major markets: Atlanta GA (-6.7% growth, 14.0% brand interest, 2.7M TVHH), Denver CO (-6.2% growth, 15.0% brand interest, 1.8M TVHH), and Orlando-Daytona Beach-Melbourne FL (-6.7% growth, 14.0% brand interest, 1.8M TVHH)
Amazon Prime Video shows positive brand interest growth in markets representing 27.0% of total TVHH coverage
Amazon Prime Video achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest), Casper-Riverton WY (+3.0% brand interest), and Columbus-Tupelo-West Point MS (+2.0% brand interest)
Amazon Prime Video shows strong performance with 5.3% average growth across 210 markets (14.4% avg brand interest), with positive growth in 117 of 210 markets
Amazon Prime Video has 18 markets with high growth (>15%), 99 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Amazon Prime Video include Augusta GA (+15.4% growth, 15.0% brand interest), Casper-Riverton WY (+41.7% growth, 17.0% brand interest), and Corpus Christi TX (+15.4% growth, 15.0% brand interest)
Amazon Prime Video maintains consistent performance with steady growth and stable brand interest across 47% of markets, exemplified by Abilene-Sweetwater TX (+7.1% growth, +1.0% brand interest), Albany GA (+7.7% growth, +1.0% brand interest), and Albany-Schenectady-Troy NY (+8.3% growth, +1.0% brand interest)
Amazon Prime Video achieves significant brand interest gains in Casper-Riverton WY (+5.0% brand interest growth, now at 17.0%) and San Angelo TX (+5.0% brand interest growth, now at 17.0%)
Amazon Prime Video shows accelerating brand interest growth in Augusta GA (+15.4% growth, 15.0% brand interest) and Casper-Riverton WY (+41.7% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights showcase how Amazon Prime Video performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Amazon Prime Video can focus its competitive strategy.
Max demonstrates category leadership at dma level with 6.5% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 6.0% brand interest), Amarillo TX (+16.7%, 7.0% brand interest), and Anchorage AK (+16.7%, 7.0% brand interest)
In high-growth dma markets, Max maintains an average brand interest of 7.2% with consistent performance across 67 markets
Max shows strong momentum with 6.5% average brand interest growth across key dma markets: Clarksburg-Weston WV (+60.0% growth, +3.0% brand interest), Juneau AK (+42.9% growth, +3.0% brand interest), and Green Bay-Appleton WI (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 95 dma markets, averaging +1.2% brand interest growth in key growth dma
In direct competition, Max outperforms Hulu with 11.8 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 21.0% brand interest, 116.7% growth), Austin TX (gap: 9.0% brand interest, 19.2% growth), and Billings, MT (gap: 14.0% brand interest, 14.3% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (+2.2% vs +6.5% overall): Alpena MI (Amazon Prime Video leads: 12.0% share, -20.0% growth vs Max: 0.0%, -100.0%), Austin TX (Amazon Prime Video leads: 14.0% share, +7.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Amazon Prime Video leads: 17.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.8% vs +6.5% overall): Alpena MI (Hulu leads: 21.0% share, +16.7% growth vs Max: 0.0%, -100.0%), Austin TX (Hulu leads: 16.0% share, +6.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Hulu leads: 20.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Max despite weaker overall growth (-2.0% vs +6.5% overall): Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Max: 0.0%, -100.0%), Austin TX (Netflix leads: 55.0% share, +1.9% growth vs Max: 7.0%, -12.5%), and Billings, MT (Netflix leads: 46.0% share, +2.2% growth vs Max: 6.0%, -14.3%)
In select markets, Disney+ outperforms Max despite weaker overall growth (-3.8% vs +6.5% overall): Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Max: 0.0%, -100.0%), Austin TX (Disney+: 8.0% share vs Max: 7.0% share), and Billings, MT (Disney+ leads: 11.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (-2.0% vs +2.2% overall): Albuquerque-Santa Fe NM (Netflix leads: 50.0% share, -3.9% growth vs Amazon Prime Video: 14.0%, -6.7%), Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Amazon Prime Video: 12.0%, -20.0%), and Atlanta GA (Netflix leads: 52.0% share, +0.0% growth vs Amazon Prime Video: 14.0%, -6.7%)
In select markets, Disney+ outperforms Amazon Prime Video despite weaker overall growth (-3.8% vs +2.2% overall): Albuquerque-Santa Fe NM (Disney+: +0.0% growth vs Amazon Prime Video: -6.7% growth), Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Amazon Prime Video: 12.0%, -20.0%), and Binghamton NY (Disney+: +9.1% growth vs Amazon Prime Video: -12.5% growth)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (+2.2% vs +4.8% overall): Abilene-Sweetwater TX (Amazon Prime Video: +25.0% growth vs Hulu: -4.8% growth), Casper-Riverton WY (Amazon Prime Video: +21.4% growth vs Hulu: -15.0% growth), and Columbus-Tupelo-West Point MS (Amazon Prime Video: +16.7% growth vs Hulu: -4.5% growth)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-2.0% vs +4.8% overall): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 20.0%, -4.8%), Casper-Riverton WY (Netflix leads: 47.0% share, +2.2% growth vs Hulu: 17.0%, -15.0%), and Columbus-Tupelo-West Point MS (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 21.0%, -4.5%)
Netflix demonstrates relative improvement against Disney+ in select markets despite weaker overall momentum (-2.0% vs -3.8%): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Disney+: 12.0%, -7.7%), Albany GA (Netflix leads: 50.0% share, +2.0% growth vs Disney+: 12.0%, -14.3%), and Albany-Schenectady-Troy NY (Netflix leads: 53.0% share, +0.0% growth vs Disney+: 8.0%, -11.1%)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Hulu maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (23.0% brand interest, +35.3% growth), Norfolk-Portsmouth-Newport News VA (21.0% brand interest, +5.0% growth), and Milwaukee WI (20.0% brand interest, +11.1% growth)