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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Netflix, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
13 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
36 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
120 DMAs
48 States
|
Brand Insights
Brand Insights reveal Netflix’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Netflix shows stable performance with 2.2% average growth across 51 markets (50.5% avg brand interest), with positive growth in 35 of 51 markets
Netflix has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 7 declining markets
Netflix maintains strong brand interest positions in key markets: Connecticut (51.0% brand interest, -2.0% change), Georgia (50.0% brand interest, -1.0% change), and Idaho (47.0% brand interest, -1.0% change)
Netflix shows positive brand interest momentum in 35 markets, notably in Alabama (+1.0% brand interest), Alaska (+1.0% brand interest), Arizona (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max shows market leadership with 100.0% average brand interest growth and notable strength in Alabama (+100.0%, 14.0% brand interest), Alaska (+100.0%, 16.0% brand interest), and Arizona (+87.5%, 15.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.4% with consistent performance across 51 markets
Max shows strong momentum with 100.0% average brand interest growth across key markets: Idaho (+166.7% growth, +10.0% brand interest), Mississippi (+160.0% growth, +8.0% brand interest), and Iowa (+133.3% growth, +8.0% brand interest)
Max captured additional brand interest in 51 markets, averaging +7.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Netflix in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 49.0% | -2.0% | +14.0% |
Emerging Market
Smaller markets showing strong growth potential
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 49.0% | +11.4% | +14.0% |
| Bakersfield CA | 217,518 | 53.0% | +10.4% | +12.8% |
| La Crosse-Eau Claire WI | 199,505 | 50.0% | +11.1% | +22.0% |
| Amarillo TX | 173,430 | 54.0% | +25.6% | +22.7% |
| Wausau-Rhinelander WI | 166,302 | 49.0% | +11.4% | +29.0% |
| Columbia-Jefferson City MO | 159,914 | 47.0% | +11.9% | +14.6% |
| Rockford IL | 159,667 | 50.0% | +13.6% | +11.1% |
| Duluth MN-Superior WI | 153,789 | 49.0% | +14.0% | +19.5% |
Growth Opportunity
Mid-size markets with positive brand interest trends
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 49.0% | +4.3% | +16.7% |
| Buffalo NY | 556,257 | 51.0% | +6.3% | +21.4% |
| Wilkes Barre-Scranton PA | 519,543 | 52.0% | +4.0% | +18.2% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 52.0% | +6.1% | +20.9% |
| Albany-Schenectady-Troy NY | 509,309 | 52.0% | +4.0% | +18.2% |
| Little Rock-Pine Bluff AR | 507,874 | 49.0% | +4.3% | +16.7% |
| Lexington KY | 449,592 | 47.0% | +4.4% | +14.6% |
| Dayton OH | 432,802 | 50.0% | +4.2% | +22.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 56.0% | +7.7% | +19.2% |
| Philadelphia PA | 2,735,885 | 50.0% | -2.0% | +13.6% |
| Dallas-Ft. Worth TX | 2,676,555 | 53.0% | +1.9% | +17.8% |
| Atlanta GA | 2,358,268 | 52.0% | +2.0% | +13.0% |
| Houston TX | 2,346,370 | 55.0% | +3.8% | +14.6% |
| Boston MA-Manchester NH | 2,284,647 | 56.0% | +7.7% | +16.7% |
| Phoenix AZ | 1,882,206 | 52.0% | +4.0% | +20.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 53.0% | +0.0% | +20.5% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 53.0% | +6.0% | +6.0% |
| Salt Lake City UT | 1,010,346 | 46.0% | +4.6% | +4.6% |
| Missoula MT | 114,550 | 44.0% | +2.3% | +4.8% |
| Charlottesville VA | 86,196 | 47.0% | +2.2% | +6.8% |
| Bend OR | 80,362 | 46.0% | -2.1% | +7.0% |
| District of Columbia | N/A | 53.0% | +0.0% | +6.0% |
Monitor & Maintain
All other markets
120
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 57.0% | +7.6% | +9.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 51.0% | +0.0% | +8.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 56.0% | +0.0% | +7.7% |
| Seattle-Tacoma WA | 1,862,467 | 51.0% | +0.0% | +10.9% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 59.0% | +0.0% | +7.3% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 52.0% | +0.0% | +10.6% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 51.0% | +0.0% | +18.6% |
| Albuquerque-Santa Fe NM | 634,260 | 49.0% | +0.0% | +11.4% |
Brand Insights
Brand Insights for Netflix in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Netflix shows stable performance with 3.1% average growth across 210 markets (49.7% avg brand interest), with positive growth in 131 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Amarillo TX (+25.6% growth, 54.0% brand interest, +11.0% brand interest change), Topeka KS (+17.1% growth, 48.0% brand interest, +7.0% brand interest change), and Duluth MN-Superior WI (+13.9% growth, 49.0% brand interest, +6.0% brand interest change)
Netflix has 2 markets with high growth (>15%), 55 markets with moderate growth (5-15%), 114 stable markets (0-5%), and 39 declining markets
Notable high-growth markets for Netflix include Amarillo TX (+25.6% growth, 54.0% brand interest) and Topeka KS (+17.1% growth, 48.0% brand interest)
Netflix maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (45.0% brand interest, -2.0% change), Alexandria LA (47.0% brand interest, -1.0% change), and Bend OR (46.0% brand interest, -1.0% change)
Netflix shows positive brand interest momentum in 131 markets, notably in Amarillo TX (+11.0% brand interest), Topeka KS (+7.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest)
Netflix demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+25.6% growth, +11.0% gain, 54.0% current brand interest), Topeka KS (+17.1% growth, +7.0% gain, 48.0% current brand interest), and Bakersfield CA (+10.4% growth, +5.0% gain, 53.0% current brand interest)
Netflix successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 54.0% brand interest, +25.6% growth), Topeka KS (maintained 48.0% brand interest, +17.1% growth), and Albany GA (maintained 48.0% brand interest, +0.0% decline)
In large markets, Netflix shows steady growth with high brand interest: Orlando-Daytona Beach-Melbourne FL (-1.8% decline, 54.0% brand interest) and Philadelphia PA (-2.0% decline, 50.0% brand interest)
In medium markets, Netflix shows steady growth with high brand interest: Cincinnati OH (-2.0% decline, 49.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (-2.0% decline, 48.0% brand interest)
In small markets, Netflix shows steady growth with moderate brand interest: Abilene-Sweetwater TX (-4.3% decline, 45.0% brand interest) and Alexandria LA (-2.1% decline, 47.0% brand interest)
Netflix maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (45.0% brand interest, -4.3% change) and Alexandria LA (47.0% brand interest, -2.1% change)
Netflix achieves significant brand interest gains in Amarillo TX (+11.0% brand interest growth, now at 54.0%) and Topeka KS (+7.0% brand interest growth, now at 48.0%)
Netflix shows accelerating brand interest growth in Amarillo TX (+25.6% growth, 54.0% brand interest) and Topeka KS (+17.1% growth, 48.0% brand interest)
Netflix maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.3% decline, 45.0% brand interest) and Alexandria LA (-2.1% decline, 47.0% brand interest)
Netflix faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-4.3% decline, 45.0% brand interest) and Alexandria LA (-2.1% decline, 47.0% brand interest)
Competitive Insights
Competitive Insights showcase how Netflix performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Max shows market leadership with 95.2% average brand interest growth and notable strength in Abilene-Sweetwater TX (+85.7%, 13.0% brand interest), Albany GA (+116.7%, 13.0% brand interest), and Albany-Schenectady-Troy NY (+75.0%, 14.0% brand interest)
In high-growth markets, Max maintains an average brand interest of 14.1% with consistent performance across 209 markets
Max shows strong momentum with 95.2% average brand interest growth across key markets: Alpena MI (+260.0% growth, +13.0% brand interest), Ft. Myers-Naples FL (+166.7% growth, +10.0% brand interest), and Jackson MS (+160.0% growth, +8.0% brand interest)
Max captured additional brand interest in 209 markets, averaging +6.8% brand interest growth in key growth markets
Netflix maintains market dominance with an average 50.1% brand interest across key markets: Amarillo TX (54.0% brand interest, +25.6% growth), Topeka KS (48.0% brand interest, +17.1% growth), and Albany-Schenectady-Troy NY (52.0% brand interest, +4.0% growth)
Max dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (13.0% vs 7.0% brand interest), Albany GA (13.0% vs 5.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Hulu, notably in Abilene-Sweetwater TX (13.0% vs 22.0% brand interest), Albany GA (13.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 19.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (13.0% vs 45.0% brand interest), Albany GA (13.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 52.0% brand interest)
Max dominates in 209 of 209 key battleground markets against Disney+, notably in Abilene-Sweetwater TX (13.0% vs 13.0% brand interest), Albany GA (13.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 9.0% brand interest)
Hulu dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 22.0% brand interest), Albany GA (5.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 19.0% brand interest)
Netflix dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 45.0% brand interest), Albany GA (5.0% vs 48.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 52.0% brand interest)
Disney+ dominates in 209 of 209 key battleground markets against Amazon Prime Video, notably in Abilene-Sweetwater TX (7.0% vs 13.0% brand interest), Albany GA (5.0% vs 13.0% brand interest), and Albany-Schenectady-Troy NY (6.0% vs 9.0% brand interest)
Netflix dominates in 169 of 210 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 52.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 49.0% brand interest), and Alexandria LA (20.0% vs 47.0% brand interest)
Disney+ dominates in 171 of 209 key battleground markets against Hulu, notably in Albany-Schenectady-Troy NY (19.0% vs 9.0% brand interest), Albuquerque-Santa Fe NM (18.0% vs 11.0% brand interest), and Alexandria LA (20.0% vs 12.0% brand interest)
Disney+ dominates in 105 of 209 key battleground markets against Netflix, notably in Abilene-Sweetwater TX (45.0% vs 13.0% brand interest), Alexandria LA (47.0% vs 12.0% brand interest), and Bend OR (46.0% vs 10.0% brand interest)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 54.0% brand interest, +25.6% growth), Topeka KS (maintained 48.0% brand interest, +17.1% growth), and Albany GA (maintained 48.0% brand interest, +0.0% decline)