Ford F-150
Ford
Company
Ford
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ford F-150, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
96 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
33 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
77 DMAs
20 States
|
Brand Insights
Brand Insights reveal Ford F-150’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ford F-150 shows challenging performance with -1.9% average growth across 51 markets (36.5% avg brand interest), with positive growth in 7 of 51 markets
Ford F-150 has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 23 declining markets
Ford F-150 successfully defends strong market positions while maintaining brand interest growth in Georgia (maintained 42.0% brand interest, +2.4% growth), Hawaii (maintained 31.0% brand interest, +3.3% growth), and Virginia (maintained 41.0% brand interest, +2.5% growth)
Ford F-150 maintains dominant market position with >35% brand interest in key markets: Alabama (39.0% brand interest, +0.0% growth), Colorado (39.0% brand interest, +0.0% growth), and Florida (41.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Tundra demonstrates category leadership at state level with 16.1% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 20.0% brand interest), Arizona (+15.4%, 15.0% brand interest), and Delaware (+55.6%, 14.0% brand interest)
In high-growth state markets, Toyota Tundra maintains an average brand interest of 14.7% with consistent performance across 23 markets
Toyota Tundra shows strong momentum with 16.1% average brand interest growth across key state markets: North Dakota (+85.7% growth, +6.0% brand interest), Vermont (+75.0% growth, +15.0% brand interest), and Delaware (+55.6% growth, +5.0% brand interest)
Toyota Tundra captured additional brand interest in 39 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Ford F-150 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
96
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 33.0% | -5.7% | +6.5% |
| Atlanta GA | 2,277,873 | 43.0% | +2.4% | +7.5% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | -2.7% | +5.9% |
| Denver CO | 1,523,659 | 39.0% | +5.4% | +5.4% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 40.0% | +5.3% | +8.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 31.0% | -3.1% | +6.9% |
| Portland OR | 1,086,232 | 39.0% | -4.9% | +5.4% |
| St. Louis MO | 1,066,886 | 41.0% | +5.1% | +7.9% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus OH | 865,632 | 39.0% | +8.3% | +8.3% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 33.0% | +6.5% | +10.0% |
| Lake Charles LA | 84,941 | 41.0% | +7.9% | +5.1% |
| Fairbanks AK | 32,241 | 35.0% | +6.1% | +12.9% |
| North Platte NE | 12,546 | 36.0% | +16.1% | -2.7% |
Maintain & Optimize
Stable markets with consistent performance
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 38.0% | +2.7% | +2.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 41.0% | +2.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 35.0% | +0.0% | +2.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 45.0% | +2.3% | +4.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 39.0% | +2.6% | +2.6% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 40.0% | +0.0% | +2.6% |
| Indianapolis IN | 1,026,188 | 36.0% | +0.0% | -2.7% |
| Cincinnati OH | 810,849 | 41.0% | +2.5% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
77
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 30.0% | -3.2% | +0.0% |
| Chicago IL | 3,081,097 | 36.0% | -5.3% | -5.3% |
| Philadelphia PA | 2,642,616 | 34.0% | -15.0% | -15.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 36.0% | -2.7% | -2.7% |
| Phoenix AZ | 1,818,040 | 32.0% | -5.9% | +3.2% |
| Seattle-Tacoma WA | 1,798,974 | 36.0% | -7.7% | -5.3% |
| Detroit MI | 1,646,663 | 43.0% | -2.3% | +2.4% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 42.0% | -4.6% | +5.0% |
Brand Insights
Brand Insights for Ford F-150 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ford F-150 shows challenging performance with -2.1% average growth across 210 markets (36.5% avg brand interest), with positive growth in 54 of 210 markets
Top performing markets for Ford F-150 demonstrate exceptional results in North Platte NE (+16.1% growth, 36.0% brand interest, +5.0% change)
Ford F-150 has 1 market with high growth (>15%), 17 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 102 declining markets
Notable high-growth markets for Ford F-150 include North Platte NE (+16.1% growth, 36.0% brand interest)
Ford F-150 successfully defends strong market positions while maintaining brand interest growth in North Platte NE (maintained 36.0% brand interest, +16.1% growth), Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +3.3% growth), and Atlanta GA (maintained 43.0% brand interest, +2.4% growth)
Ford F-150 maintains dominant market position with >35% brand interest in key markets: North Platte NE (36.0% brand interest, +16.1% growth), Albany GA (42.0% brand interest, +0.0% growth), and Atlanta GA (43.0% brand interest, +2.4% growth)
Ford F-150 achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 36.0%), Columbus OH (+3.0% brand interest growth, now at 39.0%), and Joplin MO-Pittsburg KS (+3.0% brand interest growth, now at 41.0%)
Ford F-150 maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.9% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (-2.7% growth, 36.0% brand interest)
Ford F-150 faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.9% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (-2.7% growth, 36.0% brand interest)
Ford F-150 performance in major markets: Baltimore MD (-2.5% growth, 39.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.7% growth, 36.0% brand interest, 2.6M TVHH), and Charlotte NC (-7.1% growth, 39.0% brand interest, 1.3M TVHH)
Ford F-150 shows positive brand interest growth in markets representing 26.8% of total TVHH coverage
Ford F-150 maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (34.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (36.0% brand interest, -1.0% change), and Alexandria LA (36.0% brand interest, -5.0% change)
Ford F-150 achieves significant brand interest gains in North Platte NE (+5.0% brand interest), Albany-Schenectady-Troy NY (+1.0% brand interest), and Atlanta GA (+1.0% brand interest)
Ford F-150 shows stable performance with 3.2% average growth across 210 markets (36.5% avg brand interest), with positive growth in 138 of 210 markets
Top performing markets for Ford F-150 demonstrate exceptional results in Presque Isle ME (+34.8% growth, 31.0% brand interest, +8.0% change), Marquette MI (+23.3% growth, 37.0% brand interest, +7.0% change), and Binghamton NY (+17.9% growth, 33.0% brand interest, +5.0% change)
Ford F-150 has 7 markets with high growth (>15%), 87 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 40 declining markets
Competitive Insights
Competitive Insights showcase how Ford F-150 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Toyota Tundra demonstrates category leadership at dma level with 12.9% average brand interest growth, showing exceptional performance in Alexandria LA (+37.5%, 11.0% brand interest), Amarillo TX (+30.0%, 13.0% brand interest), and Anchorage AK (+17.6%, 20.0% brand interest)
In high-growth dma markets, Toyota Tundra maintains an average brand interest of 15.6% with consistent performance across 70 markets
Toyota Tundra shows strong momentum with 12.9% average brand interest growth across key dma markets: Parkersburg WV (+150.0% growth, +15.0% brand interest), Elmira NY (+120.0% growth, +12.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +10.0% brand interest)
Toyota Tundra captured additional brand interest in 122 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Toyota Tundra outperforms GMC Sierra with 5.1 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 8.0% brand interest, 25.0% growth), Bluefield-Beckley-Oak Hill WV (gap: 2.0% brand interest, 54.0% growth), and Columbus GA (gap: 1.0% brand interest, 0.6% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (-2.1% vs +0.3% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Chevrolet Silverado: 27.0%, -3.6%)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (+0.3% vs +1.1% overall): Augusta GA (Chevrolet Silverado leads: 27.0% share, +8.0% growth vs GMC Sierra: 11.0%, -8.3%)
In select markets, Ram 1500 outperforms GMC Sierra despite weaker overall growth (-2.4% vs +1.1% overall): Bangor ME (Ram 1500: +7.1% growth vs GMC Sierra: -5.6% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (-2.1% vs +1.1% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs GMC Sierra: 10.0%, -9.1%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (+0.3% vs -2.4% overall): Abilene-Sweetwater TX (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Ram 1500: 15.0%, -6.2%) and Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Ram 1500: 11.0%, -15.4%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (+1.1% vs -2.4% overall): Abilene-Sweetwater TX (GMC Sierra: +9.1% growth vs Ram 1500: -6.2% growth), Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Ram 1500: 11.0%, -15.4%), and Alpena MI (GMC Sierra leads: 16.0% share, +6.7% growth vs Ram 1500: 11.0%, -31.2%)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (-2.1% vs -2.4% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Ram 1500: 16.0%, -5.9%)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (+0.3% vs -2.1% overall): Abilene-Sweetwater TX (Chevrolet Silverado: +3.5% growth vs Ford F-150: -2.9% growth), Alpena MI (Chevrolet Silverado leads: 40.0% share, +17.6% growth vs Ford F-150: 33.0%, -5.7%), and Augusta GA (Chevrolet Silverado: +8.0% growth vs Ford F-150: -2.6% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (+0.3% vs +12.9% overall): Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Toyota Tundra: 8.0%, -11.1%), and Columbus GA (Chevrolet Silverado leads: 27.0% share, +12.5% growth vs Toyota Tundra: 12.0%, -7.7%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (+1.1% vs +12.9% overall): Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (GMC Sierra leads: 10.0% share, +42.9% growth vs Toyota Tundra: 8.0%, -11.1%), and Dayton OH (GMC Sierra leads: 11.0% share, +10.0% growth vs Toyota Tundra: 8.0%, -11.1%)
Chevrolet Silverado successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 40.0% brand interest, +17.6% growth), Monroe LA-El Dorado AR (maintained 31.0% brand interest, +24.0% growth), and Abilene-Sweetwater TX (maintained 30.0% brand interest, +3.5% growth)