Ford F-150
Ford
Company
Ford
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ford F-150, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
81 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
53 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
43 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
34 DMAs
8 States
|
Brand Insights
Brand Insights reveal Ford F-150’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ford F-150 shows stable performance with 2.5% average growth across 51 markets (36.8% avg brand interest), with positive growth in 33 of 51 markets
Top performing markets for Ford F-150 demonstrate exceptional results in Kentucky (+14.3% growth, 40.0% brand interest, +5.0% change) and Idaho (+13.5% growth, 42.0% brand interest, +5.0% change)
Ford F-150 has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 8 declining markets
Ford F-150 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Idaho (+13.5% growth, +5.0% gain, 42.0% current brand interest) and Kentucky (+14.3% growth, +5.0% gain, 40.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 10.8% average brand interest growth, showing exceptional performance in Alaska (+23.1%, 16.0% brand interest), Arkansas (+20.0%, 12.0% brand interest), and Colorado (+16.7%, 14.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 13.8% with consistent performance across 18 markets
Ram 1500 shows strong momentum with 10.8% average brand interest growth across key state markets: Georgia (+33.3% growth, +3.0% brand interest), Alaska (+23.1% growth, +3.0% brand interest), and Arkansas (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 43 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Ford F-150 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | +0.0% | +6.9% |
| Philadelphia PA | 2,642,616 | 40.0% | +2.6% | +5.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | +5.4% | +8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 36.0% | -2.7% | +5.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | +4.8% | +4.8% |
| Detroit MI | 1,646,663 | 44.0% | +4.8% | +10.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 38.0% | +0.0% | +5.6% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 39.0% | +5.4% | +5.4% |
High Growth Priority
Large markets showing strong consistent growth
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 40.0% | +11.1% | +5.3% |
| Pittsburgh PA | 998,699 | 40.0% | +8.1% | +8.1% |
| Columbus OH | 865,632 | 40.0% | +11.1% | +2.6% |
| Hartford & New Haven CT | 862,036 | 33.0% | +6.5% | +6.5% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 43.0% | +16.2% | +4.9% |
| Milwaukee WI | 765,170 | 38.0% | +8.6% | +8.6% |
| Las Vegas NV | 739,704 | 34.0% | +9.7% | +17.2% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 40.0% | +11.1% | +11.1% |
Maintain & Optimize
Stable markets with consistent performance
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 38.0% | +2.7% | +2.7% |
| Atlanta GA | 2,277,873 | 41.0% | +0.0% | -2.4% |
| Boston MA-Manchester NH | 2,206,762 | 34.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 32.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 38.0% | +2.7% | +0.0% |
| Denver CO | 1,523,659 | 38.0% | +2.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | +0.0% | +2.7% |
| Charlotte NC | 1,124,890 | 39.0% | +2.6% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +0.0% | -3.0% |
| Houston TX | 2,266,381 | 37.0% | -2.6% | +2.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | -7.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 42.0% | -2.3% | -2.3% |
| St. Louis MO | 1,066,886 | 39.0% | -2.5% | +2.6% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 39.0% | -2.5% | -4.9% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 37.0% | +0.0% | -5.1% |
| Louisville KY | 612,910 | 41.0% | -6.8% | +0.0% |
Brand Insights
Brand Insights for Ford F-150 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ford F-150 shows stable performance with 4.1% average growth across 210 markets (36.9% avg brand interest), with positive growth in 137 of 210 markets
Top performing markets for Ford F-150 demonstrate exceptional results in Glendive MT (+138.1% growth, 100.0% brand interest, +58.0% change), Cheyenne WY-Scottsbluff NE (+18.2% growth, 39.0% brand interest, +6.0% change), and Victoria TX (+16.7% growth, 42.0% brand interest, +6.0% change)
Ford F-150 has 6 markets with high growth (>15%), 75 markets with moderate growth (5-15%), 96 stable markets (0-5%), and 33 declining markets
Notable high-growth markets for Ford F-150 include Cheyenne WY-Scottsbluff NE (+18.2% growth, 39.0% brand interest), Clarksburg-Weston WV (+16.2% growth, 43.0% brand interest), and Glendive MT (+138.1% growth, 100.0% brand interest)
Ford F-150 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+18.2% growth, +6.0% gain, 39.0% current brand interest), Clarksburg-Weston WV (+16.2% growth, +6.0% gain, 43.0% current brand interest), and Glendive MT (+138.1% growth, +58.0% gain, 100.0% current brand interest)
Ford F-150 successfully defends strong market positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 39.0% brand interest, +18.2% growth), Clarksburg-Weston WV (maintained 43.0% brand interest, +16.2% growth), and Glendive MT (maintained 100.0% brand interest, +138.1% growth)
In large markets, Ford F-150 shows modest growth with moderate brand interest: Atlanta GA (+0.0% growth, 41.0% brand interest) and Baltimore MD (+0.0% growth, 39.0% brand interest)
In medium markets, Ford F-150 shows modest growth with moderate brand interest: Greenville-Spartanburg SC-Asheville NC-Anderson SC (+16.2% growth, 43.0% brand interest) and Austin TX (+0.0% growth, 40.0% brand interest)
In small markets, Ford F-150 shows modest growth with moderate brand interest: Cheyenne WY-Scottsbluff NE (+18.2% growth, 39.0% brand interest) and Clarksburg-Weston WV (+16.2% growth, 43.0% brand interest)
Ford F-150 maintains consistent performance with steady growth and stable brand interest across 26% of markets, exemplified by Beaumont-Port Arthur TX (+5.9% growth, +2.0% brand interest), Biloxi-Gulfport MS (+5.4% growth, +2.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+5.6% growth, +2.0% brand interest)
Ford F-150 achieves significant brand interest gains in Cheyenne WY-Scottsbluff NE (+6.0% brand interest growth, now at 39.0%) and Clarksburg-Weston WV (+6.0% brand interest growth, now at 43.0%)
Ford F-150 shows accelerating brand interest growth in Cheyenne WY-Scottsbluff NE (+18.2% growth, 39.0% brand interest) and Clarksburg-Weston WV (+16.2% growth, 43.0% brand interest)
Ford F-150 maintains stable brand interest performance in mature markets: Albany GA (-4.8% growth, 40.0% brand interest) and Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest)
Ford F-150 faces growth challenges in historically strong markets: Albany GA (-4.8% growth, 40.0% brand interest) and Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest)
Ford F-150 performance in major markets: Houston TX (-2.6% growth, 37.0% brand interest, 2.7M TVHH), Orlando-Daytona Beach-Melbourne FL (-2.3% growth, 42.0% brand interest, 1.8M TVHH), and San Francisco-Oakland-San Jose CA (-2.7% growth, 36.0% brand interest, 2.6M TVHH)
Ford F-150 shows positive brand interest growth in markets representing 53.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Ford F-150 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 11.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+21.4%, 17.0% brand interest), Albany-Schenectady-Troy NY (+28.6%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+27.3%, 14.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.7% with consistent performance across 77 markets
Ram 1500 shows strong momentum with 11.6% average brand interest growth across key dma markets: Eureka CA (+66.7% growth, +6.0% brand interest), St. Joseph MO (+60.0% growth, +6.0% brand interest), and Alexandria LA (+44.4% growth, +4.0% brand interest)
Ram 1500 captured additional brand interest in 166 dma markets, averaging +1.9% brand interest growth in key growth dma
Toyota Tundra shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+66.7% growth, +6.0% brand interest), Presque Isle ME (+66.7% growth, +6.0% brand interest), and Parkersburg WV (+42.9% growth, +3.0% brand interest)
Toyota Tundra captured additional brand interest in 101 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Ram 1500 outperforms Toyota Tundra with 5.0 percentage point brand interest advantage across 210 shared markets: Cheyenne WY-Scottsbluff NE (gap: 3.0% brand interest, 34.6% growth), Columbia-Jefferson City MO (gap: 2.0% brand interest, 8.3% growth), and Glendive MT (gap: 0.0% brand interest, 100.0% growth)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (-9.2% vs -3.1% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 29.0% share, -6.5% growth vs GMC Sierra: 11.0%, -8.3%), Anchorage AK (Chevrolet Silverado: 23.0% share vs GMC Sierra: 11.0% share), and Augusta GA (Chevrolet Silverado leads: 28.0% share, -3.5% growth vs GMC Sierra: 12.0%, -7.7%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-9.2% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Chevrolet Silverado leads: 23.0% share, -11.5% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Ram 1500: 11.0%, -8.3%), and Hattiesburg-Laurel MS (Chevrolet Silverado: 28.0% share vs Ram 1500: 9.0% share)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-3.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (GMC Sierra leads: 15.0% share, +0.0% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (GMC Sierra: +10.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (GMC Sierra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+4.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Ford F-150 leads: 39.0% share, +18.2% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Ford F-150 leads: 39.0% share, +2.6% growth vs Ram 1500: 11.0%, -8.3%), and Glendive MT (Ford F-150 leads: 100.0% share, +138.1% growth vs Ram 1500: 0.0%, -100.0%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (+5.4% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Toyota Tundra: +11.1% growth vs Ram 1500: -23.5% growth), Columbia-Jefferson City MO (Toyota Tundra: +0.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (Toyota Tundra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-9.2% vs +4.1% overall): Albany GA (Chevrolet Silverado: +3.7% growth vs Ford F-150: -4.8% growth), Albuquerque-Santa Fe NM (Chevrolet Silverado: -3.6% growth vs Ford F-150: -7.9% growth), and Alpena MI (Chevrolet Silverado: 40.0% share vs Ford F-150: 29.0% share)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-9.2% vs +5.4% overall): Alexandria LA (Chevrolet Silverado leads: 24.0% share, -17.2% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Chevrolet Silverado leads: 25.0% share, -3.9% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Toyota Tundra: 8.0%, -20.0%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-3.1% vs +5.4% overall): Alexandria LA (GMC Sierra leads: 16.0% share, +0.0% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (GMC Sierra leads: 19.0% share, +5.6% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (GMC Sierra: -11.1% growth vs Toyota Tundra: -20.0% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+4.1% vs +5.4% overall): Alexandria LA (Ford F-150 leads: 40.0% share, +14.3% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Ford F-150 leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -20.0%)