Ram 1500
Ram
Company
Ram
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Ram 1500, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
4 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
3 States
|
|
Monitor & Maintain
|
All other markets
|
166 DMAs
43 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Ram 1500’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ram 1500 shows stable performance with 0.8% average growth across 51 markets (12.2% avg brand interest), with positive growth in 13 of 51 markets
Ram 1500 has 2 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Ram 1500 include Maryland (+15.4% growth, 15.0% brand interest) and New Hampshire (+18.2% growth, 13.0% brand interest)
Ram 1500 shows positive brand interest momentum in 13 markets, notably in Maryland (+2.0% brand interest), New Hampshire (+2.0% brand interest), Connecticut (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ram 1500, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra shows market leadership with 1.2% average brand interest growth and notable strength in District of Columbia (+28.6%, 9.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 9.0% with consistent performance across 1 market
Chevrolet Silverado maintains market dominance with an average 32.5% brand interest across key markets: Indiana (34.0% brand interest, +3.0% growth), Kansas (33.0% brand interest, +3.1% growth), and Mississippi (32.0% brand interest, +3.2% growth)
Ford F-150 maintains market dominance with an average 36.6% brand interest across key markets: Florida (39.0% brand interest, +2.6% growth), Illinois (37.0% brand interest, +2.8% growth), and Iowa (38.0% brand interest, +2.7% growth)
Investment Recommendations
Strategic recommendations for Ram 1500 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bangor ME | 125,118 | 14.0% | +27.3% | +7.7% |
| Jackson TN | 90,438 | 10.0% | +11.1% | +66.7% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 13.0% | +18.2% | +8.3% |
| Mankato MN | 49,183 | 13.0% | +30.0% | +8.3% |
| Fairbanks AK | 33,378 | 13.0% | +18.2% | +8.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 400,136 | 13.0% | +8.3% | +8.3% |
| Eugene OR | 220,739 | 14.0% | +16.7% | +7.7% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 12.0% | +9.1% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 12.0% | +9.1% | -7.7% |
| Phoenix AZ | 1,882,206 | 13.0% | +8.3% | -7.1% |
| Seattle-Tacoma WA | 1,862,467 | 13.0% | +18.2% | -18.8% |
| Minneapolis-St. Paul MN | 1,618,742 | 13.0% | +8.3% | -7.1% |
| Denver CO | 1,577,435 | 12.0% | +9.1% | -14.3% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 15.0% | +15.4% | -16.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 12.0% | +9.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 17.0% | +0.0% | -5.6% |
| Indianapolis IN | 1,062,406 | 12.0% | +0.0% | +0.0% |
| Pittsburgh PA | 1,033,947 | 15.0% | +0.0% | +0.0% |
| Baltimore MD | 1,011,542 | 14.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 892,461 | 14.0% | +0.0% | -6.7% |
| Jacksonville FL | 695,710 | 11.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 14.0% | -6.7% | -6.7% |
| Ft. Myers-Naples FL | 543,946 | 15.0% | +0.0% | -6.3% |
Monitor & Maintain
All other markets
166
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 9.0% | -10.0% | -18.2% |
| Chicago IL | 3,189,842 | 12.0% | +0.0% | -7.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 11.0% | -8.3% | +10.0% |
| Atlanta GA | 2,358,268 | 10.0% | -16.7% | -23.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 14.0% | +7.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 8.0% | -11.1% | -20.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 13.0% | +0.0% | -13.3% |
| Detroit MI | 1,704,780 | 14.0% | +7.7% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 15.0% | -6.3% | -11.8% |
Brand Insights
Brand Insights for Ram 1500 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ram 1500 shows stable performance with 1.3% average growth across 209 markets (12.2% avg brand interest), with positive growth in 63 of 209 markets
Ram 1500 has 19 markets with high growth (>15%), 44 markets with moderate growth (5-15%), 88 stable markets (0-5%), and 58 declining markets
Notable high-growth markets for Ram 1500 include Alpena MI (+16.7% growth, 14.0% brand interest), Bangor ME (+27.3% growth, 14.0% brand interest), and Clarksburg-Weston WV (+16.7% growth, 14.0% brand interest)
Ram 1500 shows positive brand interest momentum in 63 markets, notably in Alpena MI (+2.0% brand interest), Bangor ME (+3.0% brand interest), Clarksburg-Weston WV (+2.0% brand interest)
Ram 1500 shows accelerating brand interest growth in Alpena MI (+16.7% growth, 14.0% brand interest) and Bangor ME (+27.3% growth, 14.0% brand interest)
Ram 1500 demonstrates emerging brand interest strength in Alpena MI (+16.7% growth, 14.0% brand interest) and Bangor ME (+27.3% growth, 14.0% brand interest)
Ram 1500 performance in major markets: Atlanta GA (-16.7% decline, 10.0% brand interest, 2.7M TVHH), Dallas-Ft. Worth TX (-8.3% decline, 11.0% brand interest, 3.0M TVHH), and Los Angeles CA (-10.0% decline, 9.0% brand interest, 5.8M TVHH)
Ram 1500 shows positive brand interest growth in markets representing 30.5% of total TVHH coverage
Ram 1500 shows challenging performance with -6.1% average growth across 209 markets (12.2% avg brand interest), with positive growth in 25 of 209 markets
Ram 1500 has 15 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 35 stable markets (0-5%), and 149 declining markets
Notable high-growth markets for Ram 1500 include Abilene-Sweetwater TX (+66.7% growth, 15.0% brand interest), Beaumont-Port Arthur TX (+30.0% growth, 13.0% brand interest), and Columbia SC (+18.2% growth, 13.0% brand interest)
Ram 1500 shows positive brand interest momentum in 25 markets, notably in Abilene-Sweetwater TX (+6.0% brand interest), Beaumont-Port Arthur TX (+3.0% brand interest), Columbia SC (+2.0% brand interest)
Ram 1500 achieves significant brand interest gains in Abilene-Sweetwater TX (+6.0% brand interest growth, now at 15.0%) and Odessa-Midland TX (+5.0% brand interest growth, now at 13.0%)
Ram 1500 shows accelerating brand interest growth in Abilene-Sweetwater TX (+66.7% growth, 15.0% brand interest) and Beaumont-Port Arthur TX (+30.0% growth, 13.0% brand interest)
Ram 1500 demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+66.7% growth, 15.0% brand interest) and Beaumont-Port Arthur TX (+30.0% growth, 13.0% brand interest)
Ram 1500 performance in major markets: Atlanta GA (-23.1% decline, 10.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-7.7% decline, 12.0% brand interest, 2.6M TVHH), and Charlotte NC (-8.3% decline, 11.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Ram 1500 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ram 1500 can focus its competitive strategy.
Ford F-150 leads category performance with 6.6% average brand interest growth, particularly strong in Alexandria LA (+118.8%, 35.0% brand interest), Columbia-Jefferson City MO (+270.0%, 37.0% brand interest), and Lafayette LA (+157.1%, 36.0% brand interest)
In high-growth markets, Ford F-150 maintains an average brand interest of 36.4% with consistent performance across 7 markets
Ford F-150 shows strong momentum with 6.6% average brand interest growth across key markets: Columbia-Jefferson City MO (+270.0% growth, +27.0% brand interest), Tulsa OK (+236.4% growth, +26.0% brand interest), and Oklahoma City OK (+227.3% growth, +25.0% brand interest)
Ford F-150 captured additional brand interest in 46 markets, averaging +5.6% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 33.5% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +3.1% growth), Beaumont-Port Arthur TX (31.0% brand interest, +3.3% growth), and Buffalo NY (34.0% brand interest, +3.0% growth)
Ford F-150 maintains market dominance with an average 36.4% brand interest across key markets: Alexandria LA (35.0% brand interest, +118.8% growth), Columbia-Jefferson City MO (37.0% brand interest, +270.0% growth), and Lafayette LA (36.0% brand interest, +157.1% growth)
GMC Sierra dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 13.0% brand interest), Alexandria LA (28.0% vs 16.0% brand interest), and Augusta GA (29.0% vs 13.0% brand interest)
Ram 1500 dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 10.0% brand interest), and Augusta GA (29.0% vs 11.0% brand interest)
Ford F-150 dominates in 108 of 176 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 36.0% brand interest), Alexandria LA (28.0% vs 35.0% brand interest), and Augusta GA (29.0% vs 38.0% brand interest)
Toyota Tundra dominates in 118 of 207 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 11.0% brand interest), and Augusta GA (29.0% vs 9.0% brand interest)
GMC Sierra dominates in 84 of 166 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (11.0% vs 15.0% brand interest), Alexandria LA (16.0% vs 10.0% brand interest), and Alpena MI (13.0% vs 14.0% brand interest)
GMC Sierra dominates in 107 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (11.0% vs 33.0% brand interest), Alexandria LA (16.0% vs 35.0% brand interest), and Alpena MI (13.0% vs 29.0% brand interest)
GMC Sierra dominates in 93 of 177 key battleground markets against Toyota Tundra, notably in Alexandria LA (16.0% vs 11.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Bluefield-Beckley-Oak Hill WV (9.0% vs 10.0% brand interest)
Ford F-150 dominates in 118 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 29.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 36.0% brand interest), and Atlanta GA (10.0% vs 40.0% brand interest)
Toyota Tundra dominates in 84 of 168 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 13.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Augusta GA (11.0% vs 9.0% brand interest)
Toyota Tundra dominates in 104 of 208 key battleground markets against Ford F-150, notably in Albany GA (42.0% vs 7.0% brand interest), Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), and Amarillo TX (31.0% vs 9.0% brand interest)