Chevrolet Silverado
Chevrolet
Company
Chevrolet
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for Chevrolet Silverado, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
26 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
72 DMAs
5 States
|
|
Monitor & Maintain
|
All other markets
|
87 DMAs
45 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Chevrolet Silverado’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Chevrolet Silverado shows stable performance with 0.4% average growth across 51 markets (29.0% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Georgia (+11.1% growth, 30.0% brand interest, +3.0% brand interest change) and Maine (+11.1% growth, 30.0% brand interest, +3.0% brand interest change)
Chevrolet Silverado has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 15 declining markets
Chevrolet Silverado maintains strong brand interest positions in key markets: Arkansas (32.0% brand interest, -1.0% change), California (31.0% brand interest, -1.0% change), and Connecticut (30.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Chevrolet Silverado, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra shows market leadership with 1.2% average brand interest growth and notable strength in District of Columbia (+28.6%, 9.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 9.0% with consistent performance across 1 market
Chevrolet Silverado maintains market dominance with an average 32.5% brand interest across key markets: Indiana (34.0% brand interest, +3.0% growth), Kansas (33.0% brand interest, +3.1% growth), and Mississippi (32.0% brand interest, +3.2% growth)
Ford F-150 maintains market dominance with an average 36.6% brand interest across key markets: Florida (39.0% brand interest, +2.6% growth), Illinois (37.0% brand interest, +2.8% growth), and Iowa (38.0% brand interest, +2.7% growth)
Investment Recommendations
Strategic recommendations for Chevrolet Silverado in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Francisco-Oakland-San Jose CA | 2,282,025 | 29.0% | +0.0% | -3.3% |
| Phoenix AZ | 1,882,206 | 31.0% | -8.8% | -3.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 23.0% | -4.2% | +0.0% |
| Detroit MI | 1,704,780 | 29.0% | -6.5% | +11.5% |
| Minneapolis-St. Paul MN | 1,618,742 | 29.0% | -9.4% | +3.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 24.0% | -4.0% | +9.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 29.0% | -3.3% | +7.4% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 30.0% | -3.2% | +7.1% |
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Biloxi-Gulfport MS | 124,318 | 29.0% | +11.5% | +3.6% |
| Juneau AK | 23,690 | 30.0% | +11.1% | +15.4% |
| Utica NY | N/A | 31.0% | +14.8% | +14.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 34.0% | +3.0% | +3.0% |
| Little Rock-Pine Bluff AR | 507,874 | 32.0% | +6.7% | +6.7% |
| Knoxville TN | 492,492 | 29.0% | +3.6% | +7.4% |
| Wichita-Hutchinson KS | 402,706 | 33.0% | +3.1% | +6.5% |
| Flint-Saginaw-Bay City MI | 389,004 | 44.0% | +4.8% | +2.3% |
| Portland-Auburn ME | 377,634 | 28.0% | +3.7% | +12.0% |
| Burlington VT-Plattsburgh NY | 316,976 | 25.0% | +8.7% | +13.6% |
| Tallahassee FL-Thomasville GA | 263,586 | 29.0% | +3.6% | +7.4% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 27.0% | -3.6% | +12.5% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 34.0% | +0.0% | +13.3% |
| Milwaukee WI | 792,176 | 32.0% | +14.3% | +10.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 27.0% | +8.0% | +3.9% |
Maintain & Optimize
Stable markets with consistent performance
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 24.0% | +0.0% | +4.4% |
| Los Angeles CA | 5,137,519 | 34.0% | +3.0% | +6.3% |
| Chicago IL | 3,189,842 | 31.0% | +0.0% | +6.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 25.0% | +0.0% | +4.2% |
| St. Louis MO | 1,104,541 | 32.0% | +3.2% | +3.2% |
| Indianapolis IN | 1,062,406 | 34.0% | +3.0% | +6.3% |
| Cincinnati OH | 839,467 | 30.0% | +0.0% | +0.0% |
| Las Vegas NV | 765,811 | 33.0% | +0.0% | +3.1% |
Monitor & Maintain
All other markets
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 25.0% | +0.0% | +8.7% |
| Atlanta GA | 2,358,268 | 29.0% | +7.4% | +11.5% |
| Denver CO | 1,577,435 | 24.0% | +0.0% | +9.1% |
| Charlotte NC | 1,164,592 | 30.0% | +0.0% | +7.1% |
| Pittsburgh PA | 1,033,947 | 29.0% | +7.4% | +3.6% |
| Kansas City MO | 897,204 | 31.0% | +3.3% | +10.7% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 24.0% | +4.4% | +9.1% |
| Ft. Myers-Naples FL | 543,946 | 26.0% | +0.0% | +13.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 30.0% | +0.0% | -21.1% |
| Houston TX | 2,346,370 | 30.0% | +0.0% | -18.9% |
| Seattle-Tacoma WA | 1,862,467 | 24.0% | -4.0% | -38.5% |
| San Antonio TX | 932,395 | 30.0% | +0.0% | -23.1% |
| Austin TX | 861,098 | 27.0% | -6.9% | -30.8% |
| Birmingham AL | 674,274 | 33.0% | -2.9% | -15.4% |
Brand Insights
Brand Insights for Chevrolet Silverado in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Chevrolet Silverado shows challenging performance with -1.3% average growth across 210 markets (30.0% avg brand interest), with positive growth in 60 of 210 markets
Top performing markets for Chevrolet Silverado demonstrate exceptional results in Utica NY (+14.8% growth, 31.0% brand interest, +4.0% brand interest change), Milwaukee WI (+14.3% growth, 32.0% brand interest, +4.0% brand interest change), and Biloxi-Gulfport MS (+11.5% growth, 29.0% brand interest, +3.0% brand interest change)
Chevrolet Silverado has 0 markets with high growth (>15%), 27 markets with moderate growth (5-15%), 80 stable markets (0-5%), and 103 declining markets
Chevrolet Silverado maintains strong brand interest positions in key markets: Binghamton NY (33.0% brand interest, -1.0% change), Birmingham AL (33.0% brand interest, -1.0% change), and Bluefield-Beckley-Oak Hill WV (30.0% brand interest, -3.0% change)
Chevrolet Silverado shows positive brand interest momentum in 60 markets, notably in Abilene-Sweetwater TX (+1.0% brand interest), Beaumont-Port Arthur TX (+1.0% brand interest), Billings, MT (+1.0% brand interest)
Chevrolet Silverado demonstrates strong market momentum with combined growth and brand interest gains in key markets: Milwaukee WI (+14.3% growth, +4.0% gain, 32.0% current brand interest) and Utica NY (+14.8% growth, +4.0% gain, 31.0% current brand interest)
Chevrolet Silverado successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +3.1% growth), Albany GA (maintained 28.0% brand interest, +0.0% decline), and Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +0.0% decline)
In large markets, Chevrolet Silverado shows slight decline with notable brand interest: Baltimore MD (-3.9% decline, 25.0% brand interest) and Boston MA-Manchester NH (-3.6% decline, 27.0% brand interest)
In medium markets, Chevrolet Silverado shows slight decline with moderate brand interest: Albuquerque-Santa Fe NM (-3.3% decline, 29.0% brand interest) and Austin TX (-6.9% decline, 27.0% brand interest)
In small markets, Chevrolet Silverado shows slight decline with moderate brand interest: Alexandria LA (-15.2% decline, 28.0% brand interest) and Augusta GA (-3.3% decline, 29.0% brand interest)
Chevrolet Silverado maintains dominant market position with >35% brand interest in key markets: Bowling Green KY (35.0% brand interest, -5.4% change) and Fresno-Visalia CA (43.0% brand interest, -4.4% change)
Chevrolet Silverado maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.3% decline, 29.0% brand interest) and Augusta GA (-3.3% decline, 29.0% brand interest)
Chevrolet Silverado faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-3.3% decline, 29.0% brand interest) and Alexandria LA (-15.2% decline, 28.0% brand interest)
Chevrolet Silverado performance in major markets: Baltimore MD (-3.9% decline, 25.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-3.6% decline, 27.0% brand interest, 2.6M TVHH), and Cleveland-Akron (Canton) OH (-3.2% decline, 30.0% brand interest, 1.6M TVHH)
Chevrolet Silverado shows positive brand interest growth in markets representing 22.5% of total TVHH coverage
Chevrolet Silverado shows stable performance with 3.4% average growth across 210 markets (30.0% avg brand interest), with positive growth in 143 of 210 markets
Competitive Insights
Competitive Insights showcase how Chevrolet Silverado performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Chevrolet Silverado can focus its competitive strategy.
Ford F-150 leads category performance with 6.6% average brand interest growth, particularly strong in Alexandria LA (+118.8%, 35.0% brand interest), Columbia-Jefferson City MO (+270.0%, 37.0% brand interest), and Lafayette LA (+157.1%, 36.0% brand interest)
In high-growth markets, Ford F-150 maintains an average brand interest of 36.4% with consistent performance across 7 markets
Ford F-150 shows strong momentum with 6.6% average brand interest growth across key markets: Columbia-Jefferson City MO (+270.0% growth, +27.0% brand interest), Tulsa OK (+236.4% growth, +26.0% brand interest), and Oklahoma City OK (+227.3% growth, +25.0% brand interest)
Ford F-150 captured additional brand interest in 46 markets, averaging +5.6% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 33.5% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +3.1% growth), Beaumont-Port Arthur TX (31.0% brand interest, +3.3% growth), and Buffalo NY (34.0% brand interest, +3.0% growth)
Ford F-150 maintains market dominance with an average 36.4% brand interest across key markets: Alexandria LA (35.0% brand interest, +118.8% growth), Columbia-Jefferson City MO (37.0% brand interest, +270.0% growth), and Lafayette LA (36.0% brand interest, +157.1% growth)
GMC Sierra dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 13.0% brand interest), Alexandria LA (28.0% vs 16.0% brand interest), and Augusta GA (29.0% vs 13.0% brand interest)
Ram 1500 dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 10.0% brand interest), and Augusta GA (29.0% vs 11.0% brand interest)
Ford F-150 dominates in 108 of 176 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 36.0% brand interest), Alexandria LA (28.0% vs 35.0% brand interest), and Augusta GA (29.0% vs 38.0% brand interest)
Toyota Tundra dominates in 118 of 207 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 11.0% brand interest), and Augusta GA (29.0% vs 9.0% brand interest)
GMC Sierra dominates in 84 of 166 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (11.0% vs 15.0% brand interest), Alexandria LA (16.0% vs 10.0% brand interest), and Alpena MI (13.0% vs 14.0% brand interest)
GMC Sierra dominates in 107 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (11.0% vs 33.0% brand interest), Alexandria LA (16.0% vs 35.0% brand interest), and Alpena MI (13.0% vs 29.0% brand interest)
GMC Sierra dominates in 93 of 177 key battleground markets against Toyota Tundra, notably in Alexandria LA (16.0% vs 11.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Bluefield-Beckley-Oak Hill WV (9.0% vs 10.0% brand interest)
Ford F-150 dominates in 118 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 29.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 36.0% brand interest), and Atlanta GA (10.0% vs 40.0% brand interest)
Toyota Tundra dominates in 84 of 168 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 13.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Augusta GA (11.0% vs 9.0% brand interest)
Toyota Tundra dominates in 104 of 208 key battleground markets against Ford F-150, notably in Albany GA (42.0% vs 7.0% brand interest), Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), and Amarillo TX (31.0% vs 9.0% brand interest)