GMC Sierra
GMC
Company
GMC
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for GMC Sierra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
10 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
|
|
Monitor & Maintain
|
All other markets
|
148 DMAs
50 States
|
Brand Insights
Brand Insights reveal GMC Sierra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
GMC Sierra shows stable performance with 1.2% average growth across 51 markets (11.6% avg brand interest), with positive growth in 14 of 51 markets
GMC Sierra has 1 market with high growth (>15%), 13 markets with moderate growth (5-15%), 28 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for GMC Sierra include District of Columbia (+28.6% growth, 9.0% brand interest)
GMC Sierra shows positive brand interest momentum in 14 markets, notably in District of Columbia (+2.0% brand interest), Alabama (+1.0% brand interest), Arkansas (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
GMC Sierra shows market leadership with 1.2% average brand interest growth and notable strength in District of Columbia (+28.6%, 9.0% brand interest)
In high-growth markets, GMC Sierra maintains an average brand interest of 9.0% with consistent performance across 1 market
Chevrolet Silverado maintains market dominance with an average 32.5% brand interest across key markets: Indiana (34.0% brand interest, +3.0% growth), Kansas (33.0% brand interest, +3.1% growth), and Mississippi (32.0% brand interest, +3.2% growth)
Ford F-150 maintains market dominance with an average 36.6% brand interest across key markets: Florida (39.0% brand interest, +2.6% growth), Illinois (37.0% brand interest, +2.8% growth), and Iowa (38.0% brand interest, +2.7% growth)
Investment Recommendations
Strategic recommendations for GMC Sierra in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 14.0% | +16.7% | +7.7% |
| Medford-Klamath Falls OR | 161,128 | 11.0% | +10.0% | +10.0% |
| Sioux City IA | 136,787 | 13.0% | +18.2% | +8.3% |
| Erie PA | 134,130 | 11.0% | +10.0% | +22.2% |
| Rochester MN-Mason City IA-Austin MN | 133,927 | 12.0% | +20.0% | +9.1% |
| Parkersburg WV | 55,686 | 15.0% | +15.4% | +25.0% |
| Eureka CA | 53,900 | 9.0% | +50.0% | +12.5% |
| Helena MT | 28,530 | 16.0% | +23.1% | +33.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 9.0% | +12.5% | +12.5% |
| Albuquerque-Santa Fe NM | 634,260 | 13.0% | +8.3% | +8.3% |
| Buffalo NY | 556,257 | 14.0% | +16.7% | +16.7% |
| Dayton OH | 432,802 | 12.0% | +9.1% | +9.1% |
| Toledo OH | 373,454 | 14.0% | +7.7% | +7.7% |
| Baton Rouge LA | 311,080 | 18.0% | +5.9% | +12.5% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 15.0% | +7.1% | +7.1% |
| Greenville-New Bern-Washington NC | 268,682 | 14.0% | +7.7% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 12.0% | +9.1% | -58.6% |
| Boston MA-Manchester NH | 2,284,647 | 13.0% | +8.3% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 12.0% | +20.0% | +9.1% |
| Detroit MI | 1,704,780 | 12.0% | +9.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 12.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 10.0% | +0.0% | +0.0% |
| Chicago IL | 3,189,842 | 13.0% | +0.0% | +0.0% |
| Denver CO | 1,577,435 | 12.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 10.0% | +0.0% | +0.0% |
| Pittsburgh PA | 1,033,947 | 10.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 10.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 10.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
148
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 11.0% | +22.2% | +0.0% |
| Atlanta GA | 2,358,268 | 10.0% | -9.1% | +11.1% |
| Houston TX | 2,346,370 | 11.0% | +0.0% | -62.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 9.0% | +12.5% | +12.5% |
| Phoenix AZ | 1,882,206 | 11.0% | +0.0% | +10.0% |
| Seattle-Tacoma WA | 1,862,467 | 10.0% | +11.1% | -56.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 10.0% | +11.1% | +11.1% |
| Minneapolis-St. Paul MN | 1,618,742 | 11.0% | +10.0% | -8.3% |
Brand Insights
Brand Insights for GMC Sierra in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
GMC Sierra shows stable performance with 1.0% average growth across 209 markets (12.1% avg brand interest), with positive growth in 79 of 209 markets
GMC Sierra has 16 markets with high growth (>15%), 63 markets with moderate growth (5-15%), 81 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for GMC Sierra include Buffalo NY (+16.7% growth, 14.0% brand interest), Eugene OR (+25.0% growth, 10.0% brand interest), and Eureka CA (+50.0% growth, 9.0% brand interest)
GMC Sierra shows positive brand interest momentum in 79 markets, notably in Buffalo NY (+2.0% brand interest), Eugene OR (+2.0% brand interest), Eureka CA (+3.0% brand interest)
GMC Sierra maintains consistent performance with steady growth and stable brand interest across 30% of markets, exemplified by Albany-Schenectady-Troy NY (+9.1% growth, +1.0% brand interest), Albuquerque-Santa Fe NM (+8.3% growth, +1.0% brand interest), and Amarillo TX (+7.1% growth, +1.0% brand interest)
GMC Sierra shows accelerating brand interest growth in Buffalo NY (+16.7% growth, 14.0% brand interest) and Eugene OR (+25.0% growth, 10.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Buffalo NY (+16.7% growth, 14.0% brand interest) and Eugene OR (+25.0% growth, 10.0% brand interest)
GMC Sierra performance in major markets: Atlanta GA (-9.1% decline, 10.0% brand interest, 2.7M TVHH), Hartford & New Haven CT (-7.7% decline, 12.0% brand interest, 1.0M TVHH), and Kansas City MO (-9.1% decline, 10.0% brand interest, 1.0M TVHH)
GMC Sierra shows positive brand interest growth in markets representing 32.7% of total TVHH coverage
GMC Sierra shows challenging performance with -2.8% average growth across 209 markets (12.1% avg brand interest), with positive growth in 89 of 209 markets
GMC Sierra has 18 markets with high growth (>15%), 71 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for GMC Sierra include Biloxi-Gulfport MS (+16.7% growth, 14.0% brand interest), Buffalo NY (+16.7% growth, 14.0% brand interest), and Cheyenne WY-Scottsbluff NE (+18.2% growth, 13.0% brand interest)
GMC Sierra shows positive brand interest momentum in 89 markets, notably in Biloxi-Gulfport MS (+2.0% brand interest), Buffalo NY (+2.0% brand interest), Cheyenne WY-Scottsbluff NE (+2.0% brand interest)
GMC Sierra maintains consistent performance with steady growth and stable brand interest across 34% of markets, exemplified by Albuquerque-Santa Fe NM (+8.3% growth, +1.0% brand interest), Alexandria LA (+6.7% growth, +1.0% brand interest), and Augusta GA (+8.3% growth, +1.0% brand interest)
GMC Sierra shows accelerating brand interest growth in Biloxi-Gulfport MS (+16.7% growth, 14.0% brand interest) and Buffalo NY (+16.7% growth, 14.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Biloxi-Gulfport MS (+16.7% growth, 14.0% brand interest) and Buffalo NY (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how GMC Sierra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Ford F-150 leads category performance with 6.6% average brand interest growth, particularly strong in Alexandria LA (+118.8%, 35.0% brand interest), Columbia-Jefferson City MO (+270.0%, 37.0% brand interest), and Lafayette LA (+157.1%, 36.0% brand interest)
In high-growth markets, Ford F-150 maintains an average brand interest of 36.4% with consistent performance across 7 markets
Ford F-150 shows strong momentum with 6.6% average brand interest growth across key markets: Columbia-Jefferson City MO (+270.0% growth, +27.0% brand interest), Tulsa OK (+236.4% growth, +26.0% brand interest), and Oklahoma City OK (+227.3% growth, +25.0% brand interest)
Ford F-150 captured additional brand interest in 46 markets, averaging +5.6% brand interest growth in key growth markets
Chevrolet Silverado maintains market dominance with an average 33.5% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +3.1% growth), Beaumont-Port Arthur TX (31.0% brand interest, +3.3% growth), and Buffalo NY (34.0% brand interest, +3.0% growth)
Ford F-150 maintains market dominance with an average 36.4% brand interest across key markets: Alexandria LA (35.0% brand interest, +118.8% growth), Columbia-Jefferson City MO (37.0% brand interest, +270.0% growth), and Lafayette LA (36.0% brand interest, +157.1% growth)
GMC Sierra dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 13.0% brand interest), Alexandria LA (28.0% vs 16.0% brand interest), and Augusta GA (29.0% vs 13.0% brand interest)
Ram 1500 dominates in 132 of 209 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 10.0% brand interest), and Augusta GA (29.0% vs 11.0% brand interest)
Ford F-150 dominates in 108 of 176 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 36.0% brand interest), Alexandria LA (28.0% vs 35.0% brand interest), and Augusta GA (29.0% vs 38.0% brand interest)
Toyota Tundra dominates in 118 of 207 key battleground markets against Chevrolet Silverado, notably in Albuquerque-Santa Fe NM (29.0% vs 11.0% brand interest), Alexandria LA (28.0% vs 11.0% brand interest), and Augusta GA (29.0% vs 9.0% brand interest)
GMC Sierra dominates in 84 of 166 key battleground markets against Ram 1500, notably in Abilene-Sweetwater TX (11.0% vs 15.0% brand interest), Alexandria LA (16.0% vs 10.0% brand interest), and Alpena MI (13.0% vs 14.0% brand interest)
GMC Sierra dominates in 107 of 209 key battleground markets against Ford F-150, notably in Abilene-Sweetwater TX (11.0% vs 33.0% brand interest), Alexandria LA (16.0% vs 35.0% brand interest), and Alpena MI (13.0% vs 29.0% brand interest)
GMC Sierra dominates in 93 of 177 key battleground markets against Toyota Tundra, notably in Alexandria LA (16.0% vs 11.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Bluefield-Beckley-Oak Hill WV (9.0% vs 10.0% brand interest)
Ford F-150 dominates in 118 of 209 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 29.0% brand interest), Albuquerque-Santa Fe NM (11.0% vs 36.0% brand interest), and Atlanta GA (10.0% vs 40.0% brand interest)
Toyota Tundra dominates in 84 of 168 key battleground markets against Ram 1500, notably in Albany-Schenectady-Troy NY (15.0% vs 13.0% brand interest), Atlanta GA (10.0% vs 11.0% brand interest), and Augusta GA (11.0% vs 9.0% brand interest)
Toyota Tundra dominates in 104 of 208 key battleground markets against Ford F-150, notably in Albany GA (42.0% vs 7.0% brand interest), Albany-Schenectady-Troy NY (29.0% vs 13.0% brand interest), and Amarillo TX (31.0% vs 9.0% brand interest)