GMC Sierra
GMC
Company
GMC
Industry
Full-size Pickup Trucks
Related Brands
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Investment Recommendations
Targeted investment recommendations for GMC Sierra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
49 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
114 DMAs
27 States
|
Brand Insights
Brand Insights reveal GMC Sierra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
GMC Sierra shows challenging performance with -2.4% average growth across 51 markets (11.1% avg brand interest), with positive growth in 3 of 51 markets
GMC Sierra has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 16 declining markets
GMC Sierra achieves significant brand interest gains in California (+1.0% brand interest), North Carolina (+1.0% brand interest), and West Virginia (+1.0% brand interest)
GMC Sierra shows challenging performance with -3.1% average growth across 51 markets (11.1% avg brand interest), with positive growth in 6 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Tundra demonstrates category leadership at state level with 16.1% average brand interest growth, showing exceptional performance in Alaska (+25.0%, 20.0% brand interest), Arizona (+15.4%, 15.0% brand interest), and Delaware (+55.6%, 14.0% brand interest)
In high-growth state markets, Toyota Tundra maintains an average brand interest of 14.7% with consistent performance across 23 markets
Toyota Tundra shows strong momentum with 16.1% average brand interest growth across key state markets: North Dakota (+85.7% growth, +6.0% brand interest), Vermont (+75.0% growth, +15.0% brand interest), and Delaware (+55.6% growth, +5.0% brand interest)
Toyota Tundra captured additional brand interest in 39 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for GMC Sierra in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +10.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 11.0% | +10.0% | -8.3% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +0.0% | +12.5% |
| Charlotte NC | 1,124,890 | 9.0% | +0.0% | +12.5% |
| Columbus OH | 865,632 | 11.0% | +0.0% | +10.0% |
| Cincinnati OH | 810,849 | 10.0% | +0.0% | +11.1% |
| Fresno-Visalia CA | 539,002 | 15.0% | +0.0% | +7.1% |
| Wilkes Barre-Scranton PA | 501,832 | 11.0% | +0.0% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 13.0% | +8.3% | +8.3% |
| Philadelphia PA | 2,642,616 | 10.0% | +11.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 8.0% | +14.3% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 13.0% | +8.3% | +8.3% |
| Champaign & Springfield-Decatur IL | 317,118 | 14.0% | +7.7% | +16.7% |
| Wilmington NC | 186,609 | 15.0% | +7.1% | +7.1% |
| Beaumont-Port Arthur TX | 143,616 | 13.0% | +18.2% | +8.3% |
| Albany GA | 122,885 | 13.0% | +8.3% | +8.3% |
Maintain & Optimize
Stable markets with consistent performance
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 10.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
114
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 10.0% | +0.0% | -9.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -11.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +0.0% | -14.3% |
| Detroit MI | 1,646,663 | 11.0% | +0.0% | -8.3% |
| Denver CO | 1,523,659 | 11.0% | +0.0% | -8.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | +0.0% | -9.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | -8.3% | -8.3% |
| St. Louis MO | 1,066,886 | 11.0% | -8.3% | -8.3% |
Brand Insights
Brand Insights for GMC Sierra in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
GMC Sierra shows stable performance with 1.1% average growth across 210 markets (11.4% avg brand interest), with positive growth in 29 of 210 markets
GMC Sierra has 10 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 103 stable markets (0-5%), and 78 declining markets
Notable high-growth markets for GMC Sierra include Beaumont-Port Arthur TX (+18.2% growth, 13.0% brand interest), Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest), and Hattiesburg-Laurel MS (+16.7% growth, 14.0% brand interest)
GMC Sierra achieves significant brand interest gains in Jonesboro AR (+3.0% brand interest growth, now at 18.0%)
GMC Sierra shows accelerating brand interest growth in Beaumont-Port Arthur TX (+18.2% growth, 13.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Beaumont-Port Arthur TX (+18.2% growth, 13.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+42.9% growth, 10.0% brand interest)
GMC Sierra performance in major markets: Pittsburgh PA (-10.0% growth, 9.0% brand interest, 1.2M TVHH), Sacramento-Stockton-Modesto CA (-8.3% growth, 11.0% brand interest, 1.5M TVHH), and San Antonio TX (-10.0% growth, 9.0% brand interest, 1.1M TVHH)
GMC Sierra shows positive brand interest growth in markets representing 16.6% of total TVHH coverage
GMC Sierra maintains strong brand interest positions (>30% share) in key markets: Presque Isle ME (22.0% brand interest, +0.0% change)
GMC Sierra achieves significant brand interest gains in Beaumont-Port Arthur TX (+2.0% brand interest), Bluefield-Beckley-Oak Hill WV (+3.0% brand interest), and Hattiesburg-Laurel MS (+2.0% brand interest)
GMC Sierra shows challenging performance with -3.4% average growth across 210 markets (11.4% avg brand interest), with positive growth in 33 of 210 markets
GMC Sierra has 9 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 98 declining markets
Notable high-growth markets for GMC Sierra include Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest), Charlottesville VA (+42.9% growth, 10.0% brand interest), and Eureka CA (+33.3% growth, 8.0% brand interest)
GMC Sierra shows accelerating brand interest growth in Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest) and Charlottesville VA (+42.9% growth, 10.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Champaign & Springfield-Decatur IL (+16.7% growth, 14.0% brand interest) and Charlottesville VA (+42.9% growth, 10.0% brand interest)
GMC Sierra performance in major markets: Boston MA-Manchester NH (-14.3% growth, 12.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-9.1% growth, 10.0% brand interest, 1.6M TVHH), and Denver CO (-8.3% growth, 11.0% brand interest, 1.8M TVHH)
Competitive Insights
Competitive Insights showcase how GMC Sierra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Toyota Tundra demonstrates category leadership at dma level with 12.9% average brand interest growth, showing exceptional performance in Alexandria LA (+37.5%, 11.0% brand interest), Amarillo TX (+30.0%, 13.0% brand interest), and Anchorage AK (+17.6%, 20.0% brand interest)
In high-growth dma markets, Toyota Tundra maintains an average brand interest of 15.6% with consistent performance across 70 markets
Toyota Tundra shows strong momentum with 12.9% average brand interest growth across key dma markets: Parkersburg WV (+150.0% growth, +15.0% brand interest), Elmira NY (+120.0% growth, +12.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +10.0% brand interest)
Toyota Tundra captured additional brand interest in 122 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Toyota Tundra outperforms GMC Sierra with 5.1 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 8.0% brand interest, 25.0% growth), Bluefield-Beckley-Oak Hill WV (gap: 2.0% brand interest, 54.0% growth), and Columbus GA (gap: 1.0% brand interest, 0.6% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (-2.1% vs +0.3% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Chevrolet Silverado: 27.0%, -3.6%)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (+0.3% vs +1.1% overall): Augusta GA (Chevrolet Silverado leads: 27.0% share, +8.0% growth vs GMC Sierra: 11.0%, -8.3%)
In select markets, Ram 1500 outperforms GMC Sierra despite weaker overall growth (-2.4% vs +1.1% overall): Bangor ME (Ram 1500: +7.1% growth vs GMC Sierra: -5.6% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (-2.1% vs +1.1% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs GMC Sierra: 10.0%, -9.1%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (+0.3% vs -2.4% overall): Abilene-Sweetwater TX (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Ram 1500: 15.0%, -6.2%) and Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Ram 1500: 11.0%, -15.4%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (+1.1% vs -2.4% overall): Abilene-Sweetwater TX (GMC Sierra: +9.1% growth vs Ram 1500: -6.2% growth), Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Ram 1500: 11.0%, -15.4%), and Alpena MI (GMC Sierra leads: 16.0% share, +6.7% growth vs Ram 1500: 11.0%, -31.2%)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (-2.1% vs -2.4% overall): Albany-Schenectady-Troy NY (Ford F-150 leads: 31.0% share, +3.3% growth vs Ram 1500: 16.0%, -5.9%)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (+0.3% vs -2.1% overall): Abilene-Sweetwater TX (Chevrolet Silverado: +3.5% growth vs Ford F-150: -2.9% growth), Alpena MI (Chevrolet Silverado leads: 40.0% share, +17.6% growth vs Ford F-150: 33.0%, -5.7%), and Augusta GA (Chevrolet Silverado: +8.0% growth vs Ford F-150: -2.6% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (+0.3% vs +12.9% overall): Albany GA (Chevrolet Silverado leads: 29.0% share, +7.4% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, +3.5% growth vs Toyota Tundra: 8.0%, -11.1%), and Columbus GA (Chevrolet Silverado leads: 27.0% share, +12.5% growth vs Toyota Tundra: 12.0%, -7.7%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (+1.1% vs +12.9% overall): Albany GA (GMC Sierra leads: 13.0% share, +8.3% growth vs Toyota Tundra: 5.0%, -16.7%), Bluefield-Beckley-Oak Hill WV (GMC Sierra leads: 10.0% share, +42.9% growth vs Toyota Tundra: 8.0%, -11.1%), and Dayton OH (GMC Sierra leads: 11.0% share, +10.0% growth vs Toyota Tundra: 8.0%, -11.1%)
Chevrolet Silverado successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 40.0% brand interest, +17.6% growth), Monroe LA-El Dorado AR (maintained 31.0% brand interest, +24.0% growth), and Abilene-Sweetwater TX (maintained 30.0% brand interest, +3.5% growth)