Ford F-150
Ford
Company
Ford
Industry
Full-size Pickup Trucks
Related Brands
Integrate Ford F-150's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Ford F-150, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
84 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
30 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
45 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
52 DMAs
14 States
|
Brand Insights
Brand Insights reveal Ford F-150’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Ford F-150 shows stable performance with 1.5% average growth across 51 markets (37.1% avg brand interest), with positive growth in 23 of 51 markets
Top performing markets for Ford F-150 demonstrate exceptional results in Vermont (+14.8% growth, 31.0% brand interest, +4.0% change), New Mexico (+11.8% growth, 38.0% brand interest, +4.0% change), and Iowa (+10.8% growth, 41.0% brand interest, +4.0% change)
Ford F-150 has 0 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 14 declining markets
Ford F-150 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Iowa (+10.8% growth, +4.0% gain, 41.0% current brand interest), New Mexico (+11.8% growth, +4.0% gain, 38.0% current brand interest), and Vermont (+14.8% growth, +4.0% gain, 31.0% current brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Ford F-150, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 6.2% average brand interest growth, showing exceptional performance in Alabama (+22.2%, 11.0% brand interest), Delaware (+23.1%, 16.0% brand interest), and Maryland (+15.4%, 15.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 14.0% with consistent performance across 7 markets
Ram 1500 shows strong momentum with 6.2% average brand interest growth across key state markets: Delaware (+23.1% growth, +3.0% brand interest), Alabama (+22.2% growth, +2.0% brand interest), and Vermont (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 32 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Ford F-150 in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 34.0% | +3.0% | +6.3% |
| Houston TX | 2,266,381 | 40.0% | +5.3% | +5.3% |
| Boston MA-Manchester NH | 2,206,762 | 36.0% | +0.0% | +5.9% |
| Seattle-Tacoma WA | 1,798,974 | 38.0% | +5.6% | +2.7% |
| Charlotte NC | 1,124,890 | 40.0% | +2.6% | +5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 39.0% | -2.5% | +8.3% |
| Pittsburgh PA | 998,699 | 39.0% | -2.5% | +5.4% |
| Hartford & New Haven CT | 862,036 | 32.0% | +3.2% | +3.2% |
High Growth Priority
Large markets showing strong consistent growth
30
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 32.0% | +6.7% | +3.2% |
| Philadelphia PA | 2,642,616 | 40.0% | +17.7% | +2.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 39.0% | +8.3% | +5.4% |
| Phoenix AZ | 1,818,040 | 35.0% | +9.4% | +9.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 33.0% | +6.5% | +3.1% |
| Memphis TN | 547,706 | 41.0% | +10.8% | +10.8% |
| Ft. Myers-Naples FL | 525,402 | 40.0% | +8.1% | +8.1% |
| Little Rock-Pine Bluff AR | 490,561 | 34.0% | +6.3% | +9.7% |
Maintain & Optimize
Stable markets with consistent performance
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 37.0% | +2.8% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 42.0% | +2.4% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 39.0% | +0.0% | +2.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 43.0% | +2.4% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 38.0% | +2.7% | +2.7% |
| Portland OR | 1,086,232 | 39.0% | +0.0% | +2.6% |
| St. Louis MO | 1,066,886 | 41.0% | +0.0% | +2.5% |
| Indianapolis IN | 1,026,188 | 37.0% | +2.8% | +2.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 41.0% | -4.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 35.0% | +0.0% | -5.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 44.0% | -2.2% | +4.8% |
| Detroit MI | 1,646,663 | 42.0% | -2.3% | +0.0% |
| Denver CO | 1,523,659 | 37.0% | -5.1% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 38.0% | -5.0% | +0.0% |
| San Diego CA | 940,959 | 34.0% | -2.9% | +0.0% |
| Kansas City MO | 866,618 | 41.0% | -4.7% | +2.5% |
Brand Insights
Brand Insights for Ford F-150 in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Ford F-150 shows stable performance with 1.7% average growth across 210 markets (37.0% avg brand interest), with positive growth in 100 of 210 markets
Top performing markets for Ford F-150 demonstrate exceptional results in Eureka CA (+26.9% growth, 33.0% brand interest, +7.0% change), North Platte NE (+19.4% growth, 43.0% brand interest, +7.0% change), and Zanesville OH (+19.4% growth, 43.0% brand interest, +7.0% change)
Ford F-150 has 7 markets with high growth (>15%), 48 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 65 declining markets
Notable high-growth markets for Ford F-150 include Eureka CA (+26.9% growth, 33.0% brand interest), Lafayette IN (+15.6% growth, 37.0% brand interest), and North Platte NE (+19.4% growth, 43.0% brand interest)
Ford F-150 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Eureka CA (+26.9% growth, +7.0% gain, 33.0% current brand interest), Lafayette IN (+15.6% growth, +5.0% gain, 37.0% current brand interest), and North Platte NE (+19.4% growth, +7.0% gain, 43.0% current brand interest)
Ford F-150 successfully defends strong market positions while maintaining brand interest growth in Eureka CA (maintained 33.0% brand interest, +26.9% growth), Lafayette IN (maintained 37.0% brand interest, +15.6% growth), and North Platte NE (maintained 43.0% brand interest, +19.4% growth)
In large markets, Ford F-150 shows modest growth with moderate brand interest: Philadelphia PA (+17.6% growth, 40.0% brand interest) and Baltimore MD (+2.6% growth, 40.0% brand interest)
In medium markets, Ford F-150 shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+0.0% growth, 31.0% brand interest) and Austin TX (+2.6% growth, 40.0% brand interest)
In small markets, Ford F-150 shows modest growth with moderate brand interest: Eureka CA (+26.9% growth, 33.0% brand interest) and Lafayette IN (+15.6% growth, 37.0% brand interest)
Ford F-150 maintains dominant market position with >35% brand interest in key markets: Lafayette IN (37.0% brand interest, +15.6% growth), North Platte NE (43.0% brand interest, +19.4% growth), and Ottumwa IA-Kirksville MO (42.0% brand interest, +16.7% growth)
Ford F-150 achieves significant brand interest gains in Eureka CA (+7.0% brand interest growth, now at 33.0%), Lafayette IN (+5.0% brand interest growth, now at 37.0%), and North Platte NE (+7.0% brand interest growth, now at 43.0%)
Ford F-150 shows accelerating brand interest growth in Eureka CA (+26.9% growth, 33.0% brand interest) and Lafayette IN (+15.6% growth, 37.0% brand interest)
Ford F-150 maintains stable brand interest performance in mature markets: Atlanta GA (-4.7% growth, 41.0% brand interest) and Augusta GA (-2.6% growth, 37.0% brand interest)
Ford F-150 faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-5.9% growth, 32.0% brand interest) and Atlanta GA (-4.7% growth, 41.0% brand interest)
Ford F-150 performance in major markets: Atlanta GA (-4.7% growth, 41.0% brand interest, 2.7M TVHH), Columbus OH (-5.1% growth, 37.0% brand interest, 1.0M TVHH), and Denver CO (-5.1% growth, 37.0% brand interest, 1.8M TVHH)
Ford F-150 shows positive brand interest growth in markets representing 55.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Ford F-150 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Ford F-150 can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 3.1% average brand interest growth, showing exceptional performance in Albany GA (+27.3%, 14.0% brand interest), Alexandria LA (+15.4%, 15.0% brand interest), and Alpena MI (+36.4%, 15.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.8% with consistent performance across 28 markets
In direct competition, Ram 1500 outperforms Ford F-150 with 23.7 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 13.0% brand interest, 3.1% growth), Casper-Riverton WY (gap: 27.0% brand interest, 11.8% growth), and Champaign & Springfield-Decatur IL (gap: 20.0% brand interest, 3.8% growth)
In select markets, Ford F-150 outperforms Chevrolet Silverado despite weaker overall growth (+1.7% vs -0.8% overall): Albany GA (Ford F-150 leads: 43.0% share, +2.4% growth vs Chevrolet Silverado: 24.0%, -17.2%), Albuquerque-Santa Fe NM (Ford F-150 leads: 38.0% share, +5.6% growth vs Chevrolet Silverado: 23.0%, -8.0%), and Alexandria LA (Ford F-150 leads: 38.0% share, +5.6% growth vs Chevrolet Silverado: 23.0%, -4.2%)
In select markets, Toyota Tundra outperforms Chevrolet Silverado despite weaker overall growth (-3.0% vs -0.8% overall): Albany GA (Toyota Tundra: +40.0% growth vs Chevrolet Silverado: -17.2% growth) and Baton Rouge LA (Toyota Tundra: +8.3% growth vs Chevrolet Silverado: -3.7% growth)
In select markets, Ford F-150 outperforms GMC Sierra despite weaker overall growth (+1.7% vs -0.1% overall): Albany GA (Ford F-150 leads: 43.0% share, +2.4% growth vs GMC Sierra: 12.0%, -7.7%), Alpena MI (Ford F-150 leads: 35.0% share, +6.1% growth vs GMC Sierra: 15.0%, -6.2%), and Amarillo TX (Ford F-150 leads: 35.0% share, +9.4% growth vs GMC Sierra: 13.0%, -13.3%)
In select markets, Toyota Tundra outperforms GMC Sierra despite weaker overall growth (-3.0% vs -0.1% overall): Albany GA (Toyota Tundra: +40.0% growth vs GMC Sierra: -7.7% growth) and Baton Rouge LA (Toyota Tundra: +8.3% growth vs GMC Sierra: -5.9% growth)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-0.8% vs +3.1% overall): Bangor ME (Chevrolet Silverado leads: 26.0% share, +13.0% growth vs Ram 1500: 14.0%, -6.7%) and Champaign & Springfield-Decatur IL (Chevrolet Silverado leads: 31.0% share, +3.3% growth vs Ram 1500: 14.0%, -6.7%)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-0.1% vs +3.1% overall): Casper-Riverton WY (GMC Sierra: +10.0% growth vs Ram 1500: -6.7% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+1.7% vs +3.1% overall): Casper-Riverton WY (Ford F-150 leads: 41.0% share, +5.1% growth vs Ram 1500: 14.0%, -6.7%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (-3.0% vs +3.1% overall): Champaign & Springfield-Decatur IL (Toyota Tundra: +16.7% growth vs Ram 1500: -6.7% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-0.8% vs +1.7% overall): Atlanta GA (Chevrolet Silverado: +4.2% growth vs Ford F-150: -4.7% growth), Bangor ME (Chevrolet Silverado: +13.0% growth vs Ford F-150: -3.6% growth), and Beaumont-Port Arthur TX (Chevrolet Silverado: +11.1% growth vs Ford F-150: -2.8% growth)
In select markets, Toyota Tundra outperforms Ford F-150 despite weaker overall growth (-3.0% vs +1.7% overall): Baton Rouge LA (Toyota Tundra: +8.3% growth vs Ford F-150: -3.0% growth), Beaumont-Port Arthur TX (Toyota Tundra: +10.0% growth vs Ford F-150: -2.8% growth), and Butte-Bozeman MT (Toyota Tundra: +5.0% growth vs Ford F-150: -5.4% growth)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-0.8% vs -3.0% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -12.5%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-0.1% vs -3.0% overall): Albany-Schenectady-Troy NY (GMC Sierra: +10.0% growth vs Toyota Tundra: -12.5% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+1.7% vs -3.0% overall): Alexandria LA (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -27.3%) and Amarillo TX (Ford F-150 leads: 35.0% share, +9.4% growth vs Toyota Tundra: 12.0%, -7.7%)