Froot Loops
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
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Investment Recommendations
Targeted investment recommendations for Froot Loops, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
39 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
47 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
110 DMAs
41 States
|
Brand Insights
Brand Insights reveal Froot Loops’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kellogg's Froot Loops shows stable performance with 3.5% average growth across 51 markets (15.0% avg brand interest), with positive growth in 10 of 51 markets
Top performing markets for Kellogg's Froot Loops demonstrate exceptional results in District of Columbia (+800.0% growth, 27.0% brand interest, +24.0% change) and Oregon (+17.4% growth, 27.0% brand interest, +4.0% change)
Kellogg's Froot Loops has 4 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Alaska (+50.0% growth, 3.0% brand interest), District of Columbia (+800.0% growth, 27.0% brand interest), and Oregon (+17.4% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes demonstrates category leadership at state level with 34.0% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 2.0% brand interest), Delaware (+33.3%, 16.0% brand interest), and Illinois (+25.0%, 10.0% brand interest)
In high-growth state markets, Frosted Flakes maintains an average brand interest of 9.0% with consistent performance across 13 markets
Frosted Flakes shows strong momentum with 34.0% average brand interest growth across key state markets: New Mexico (+800.0% growth, +8.0% brand interest), Maine (+700.0% growth, +7.0% brand interest), and Montana (+200.0% growth, +2.0% brand interest)
Frosted Flakes captured additional brand interest in 19 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Froot Loops in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 18.0% | +5.9% | +0.0% |
| Cincinnati OH | 810,849 | 16.0% | +6.7% | -11.1% |
| Richmond-Petersburg VA | 516,962 | 15.0% | +7.1% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 19.0% | -17.4% | +11.8% |
| Omaha NE | 384,022 | 18.0% | -18.2% | +20.0% |
| Toledo OH | 360,723 | 16.0% | +6.7% | -23.8% |
| Charleston SC | 339,966 | 17.0% | -10.5% | +13.3% |
| Champaign & Springfield-Decatur IL | 317,118 | 22.0% | +4.8% | +10.0% |
High Growth Priority
Large markets showing strong consistent growth
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 19.0% | +18.8% | -5.0% |
| Charlotte NC | 1,124,890 | 19.0% | +26.7% | +11.8% |
| Portland OR | 1,086,232 | 30.0% | +11.1% | +3.5% |
| St. Louis MO | 1,066,886 | 20.0% | +17.7% | -9.1% |
| San Diego CA | 940,959 | 17.0% | +21.4% | -19.1% |
| Milwaukee WI | 765,170 | 17.0% | +13.3% | -15.0% |
| Oklahoma City OK | 631,839 | 18.0% | +28.6% | -18.2% |
| Memphis TN | 547,706 | 23.0% | +76.9% | +9.5% |
Maintain & Optimize
Stable markets with consistent performance
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 19.0% | +5.6% | -5.0% |
| Monroe LA-El Dorado AR | 147,849 | 4.0% | +0.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 141,262 | 5.0% | +0.0% | +0.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 0.0% | +0.0% | +0.0% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 2.0% | +0.0% | +0.0% |
| Albany GA | 122,885 | 4.0% | +0.0% | +0.0% |
| Biloxi-Gulfport MS | 120,080 | 45.0% | +0.0% | +0.0% |
| Terre Haute IN | 118,890 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
110
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 16.0% | +0.0% | -5.9% |
| Los Angeles CA | 4,962,377 | 18.0% | -5.3% | -10.0% |
| Chicago IL | 3,081,097 | 15.0% | -6.3% | -21.1% |
| Philadelphia PA | 2,642,616 | 15.0% | -6.3% | -11.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -5.0% | -13.6% |
| Atlanta GA | 2,277,873 | 18.0% | +0.0% | -5.3% |
| Houston TX | 2,266,381 | 17.0% | -5.6% | -26.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -5.9% | -5.9% |
Brand Insights
Brand Insights for Froot Loops in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kellogg's Froot Loops shows strong performance with 24.7% average growth across 205 markets (12.8% avg brand interest), with positive growth in 64 of 205 markets
Top performing markets for Kellogg's Froot Loops demonstrate exceptional results in Odessa-Midland TX (+875.0% growth, 39.0% brand interest, +35.0% change), Medford-Klamath Falls OR (+833.3% growth, 28.0% brand interest, +25.0% change), and Montgomery (Selma) AL (+800.0% growth, 27.0% brand interest, +24.0% change)
Kellogg's Froot Loops has 54 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 97 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Abilene-Sweetwater TX (+100.0% growth, 30.0% brand interest), Albany GA (+100.0% growth, 4.0% brand interest), and Albany-Schenectady-Troy NY (+26.9% growth, 33.0% brand interest)
Kellogg's Froot Loops demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+100.0% growth, +30.0% gain, 30.0% current brand interest), Albany-Schenectady-Troy NY (+26.9% growth, +7.0% gain, 33.0% current brand interest), and Bend OR (+100.0% growth, +27.0% gain, 27.0% current brand interest)
Kellogg's Froot Loops successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 30.0% brand interest, +100.0% growth), Albany-Schenectady-Troy NY (maintained 33.0% brand interest, +26.9% growth), and Bend OR (maintained 27.0% brand interest, +100.0% growth)
Kellogg's Froot Loops maintains dominant market position with >35% brand interest in key markets: Biloxi-Gulfport MS (45.0% brand interest, +100.0% growth), Charlottesville VA (36.0% brand interest, +620.0% growth), and Chico-Redding CA (46.0% brand interest, +31.4% growth)
Kellogg's Froot Loops achieves significant brand interest gains in Abilene-Sweetwater TX (+30.0% brand interest growth, now at 30.0%), Albany-Schenectady-Troy NY (+7.0% brand interest growth, now at 33.0%), and Bend OR (+27.0% brand interest growth, now at 27.0%)
Kellogg's Froot Loops shows accelerating brand interest growth in Abilene-Sweetwater TX (+100.0% growth, 30.0% brand interest) and Albany GA (+100.0% growth, 4.0% brand interest)
Kellogg's Froot Loops demonstrates emerging brand interest strength in Albany GA (+100.0% growth, 4.0% brand interest) and Anchorage AK (+50.0% growth, 3.0% brand interest)
Kellogg's Froot Loops maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (+0.0% growth, 21.0% brand interest) and Champaign & Springfield-Decatur IL (+4.8% growth, 22.0% brand interest)
Kellogg's Froot Loops performance in major markets: Baltimore MD (-11.8% growth, 15.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-6.2% growth, 15.0% brand interest, 2.6M TVHH), and Chicago IL (-6.2% growth, 15.0% brand interest, 3.6M TVHH)
Kellogg's Froot Loops shows positive brand interest growth in markets representing 22.7% of total TVHH coverage
Kellogg's Froot Loops maintains strong brand interest positions (>30% share) in key markets: Harlingen-Weslaco-Brownsville-McAllen TX (25.0% brand interest, -4.0% change), Hattiesburg-Laurel MS (22.0% brand interest, -4.0% change), and Lincoln & Hastings-Kearney NE (21.0% brand interest, -8.0% change)
Kellogg's Froot Loops achieves significant brand interest gains in Abilene-Sweetwater TX (+30.0% brand interest), Albany GA (+4.0% brand interest), and Albany-Schenectady-Troy NY (+7.0% brand interest)
Kellogg's Froot Loops shows stable performance with 2.9% average growth across 209 markets (13.1% avg brand interest), with positive growth in 58 of 209 markets
Competitive Insights
Competitive Insights showcase how Froot Loops performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Cinnamon Toast Crunch demonstrates category leadership at dma level with 57.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7%, 19.0% brand interest), and Amarillo TX (+150.0%, 5.0% brand interest)
In high-growth dma markets, Cinnamon Toast Crunch maintains an average brand interest of 20.9% with consistent performance across 106 markets
Cheerios shows strong momentum with 8.5% average brand interest growth across key dma markets: Laredo TX (+966.7% growth, +87.0% brand interest), Albany GA (+681.8% growth, +75.0% brand interest), and Beaumont-Port Arthur TX (+500.0% growth, +75.0% brand interest)
Cheerios captured additional brand interest in 53 dma markets, averaging +26.7% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 13.1% average brand interest growth across key dma markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+900.0% growth, +9.0% brand interest), Honolulu HI (+900.0% growth, +9.0% brand interest), and Savannah GA (+900.0% growth, +9.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 44 dma markets, averaging +5.4% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 24.7% average brand interest growth across key dma markets: Odessa-Midland TX (+875.0% growth, +35.0% brand interest), Medford-Klamath Falls OR (+833.3% growth, +25.0% brand interest), and Montgomery (Selma) AL (+800.0% growth, +24.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 63 dma markets, averaging +11.3% brand interest growth in key growth dma
Cinnamon Toast Crunch shows strong momentum with 57.7% average brand interest growth across key dma markets: Traverse City-Cadillac MI (+966.7% growth, +29.0% brand interest), Shreveport LA (+950.0% growth, +19.0% brand interest), and Macon GA (+933.3% growth, +28.0% brand interest)
Cinnamon Toast Crunch captured additional brand interest in 118 dma markets, averaging +10.0% brand interest growth in key growth dma
In direct competition, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops with 11.0 percentage point brand interest advantage across 196 shared markets: Albany GA (gap: 6.0% brand interest, 188.8% growth), Albany-Schenectady-Troy NY (gap: 22.0% brand interest, 42.3% growth), and Beaumont-Port Arthur TX (gap: 5.0% brand interest, 6.8% growth)
In select markets, Cheerios outperforms Honey Nut Cheerios despite weaker overall growth (+8.5% vs +13.1% overall): Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 1.0%, -90.9%) and Austin TX (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 8.0%, -20.0%)
In select markets, Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+8.5% vs +24.7% overall): Alexandria LA (Cheerios leads: 100.0% share, +122.2% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Amarillo TX (Cheerios leads: 84.0% share, +82.6% growth vs Kellogg's Froot Loops: 8.0%, -84.0%), and Augusta GA (Cheerios leads: 60.0% share, +22.4% growth vs Kellogg's Froot Loops: 2.0%, -33.3%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (+3.3% vs +24.7% overall): Beaumont-Port Arthur TX (Frosted Flakes leads: 5.0% share, +66.7% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Birmingham AL (Frosted Flakes: +8.3% growth vs Kellogg's Froot Loops: -17.4% growth), and Charleston-Huntington WV (Frosted Flakes: +100.0% growth vs Kellogg's Froot Loops: -26.3% growth)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+13.1% vs +24.7% overall): Amarillo TX (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -84.0% growth), Augusta GA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -33.3% growth), and Bakersfield CA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -82.6% growth)
In select markets, Cheerios outperforms Cinnamon Toast Crunch despite weaker overall growth (+8.5% vs +57.7% overall): Albany GA (Cheerios leads: 86.0% share, +681.8% growth vs Cinnamon Toast Crunch: 10.0%, -88.8%), Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Cinnamon Toast Crunch: 11.0%, -15.4%), and Beaumont-Port Arthur TX (Cheerios leads: 90.0% share, +500.0% growth vs Cinnamon Toast Crunch: 5.0%, -93.2%)