Froot Loops
Kellogg's
Company
Kellogg's
Industry
Cereals
Other Kellogg's Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Froot Loops, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
18 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
108 DMAs
46 States
|
Brand Insights
Brand Insights reveal Froot Loops’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kellogg's Froot Loops shows challenging performance with -18.2% average growth across 51 markets (18.7% avg brand interest), with positive growth in 2 of 51 markets
Top performing markets for Kellogg's Froot Loops demonstrate exceptional results in Arkansas (+16.7% growth, 21.0% brand interest, +3.0% change)
Kellogg's Froot Loops has 1 market with high growth (>15%), 1 market with moderate growth (5-15%), 2 stable markets (0-5%), and 47 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Arkansas (+16.7% growth, 21.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Froot Loops, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Honey Nut Cheerios demonstrates category leadership at state level with 20.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and Colorado (+33.3%, 8.0% brand interest)
In high-growth state markets, Honey Nut Cheerios maintains an average brand interest of 9.7% with consistent performance across 20 markets
Cheerios shows strong momentum with 8.4% average brand interest growth across key state markets: New Mexico (+25.7% growth, +9.0% brand interest), Oklahoma (+24.3% growth, +9.0% brand interest), and Louisiana (+21.2% growth, +7.0% brand interest)
Cheerios captured additional brand interest in 32 state markets, averaging +5.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Froot Loops in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 628,975 | 20.0% | +5.3% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 18.0% | +5.9% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 32.0% | +6.7% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
18
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Providence RI-New Bedford MA | 564,315 | 19.0% | +26.7% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 26.0% | +13.0% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 23.0% | +27.8% | +0.0% |
| Lexington KY | 434,265 | 20.0% | +33.3% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 22.0% | +15.8% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 25.0% | +47.1% | +0.0% |
| Springfield MO | 386,138 | 28.0% | +75.0% | +0.0% |
| Toledo OH | 360,723 | 27.0% | +12.5% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 739,704 | 21.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 16.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 15.0% | +0.0% | +0.0% |
| Columbia SC | 382,874 | 15.0% | +0.0% | +0.0% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 12.0% | +0.0% | +0.0% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 22.0% | +0.0% | +0.0% |
| Tyler-Longview(Lufkin & Nacogdoches) TX | 239,777 | 28.0% | +0.0% | +0.0% |
| Youngstown OH | 221,187 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
108
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | -22.7% | +0.0% |
| Los Angeles CA | 4,962,377 | 20.0% | -13.0% | +0.0% |
| Chicago IL | 3,081,097 | 18.0% | -18.2% | +0.0% |
| Philadelphia PA | 2,642,616 | 16.0% | -20.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | -12.0% | +0.0% |
| Atlanta GA | 2,277,873 | 20.0% | -9.1% | +0.0% |
| Houston TX | 2,266,381 | 23.0% | -14.8% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -23.8% | +0.0% |
Brand Insights
Brand Insights for Froot Loops in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kellogg's Froot Loops shows challenging performance with -7.7% average growth across 202 markets (15.4% avg brand interest), with positive growth in 34 of 202 markets
Top performing markets for Kellogg's Froot Loops demonstrate exceptional results in Binghamton NY (+100.0% growth, 38.0% brand interest, +38.0% change), Charlottesville VA (+100.0% growth, 100.0% brand interest, +100.0% change), and Chico-Redding CA (+100.0% growth, 28.0% brand interest, +28.0% change)
Kellogg's Froot Loops has 28 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 107 declining markets
Notable high-growth markets for Kellogg's Froot Loops include Bakersfield CA (+17.2% growth, 34.0% brand interest), Binghamton NY (+100.0% growth, 38.0% brand interest), and Boise ID (+42.9% growth, 30.0% brand interest)
Kellogg's Froot Loops demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bakersfield CA (+17.2% growth, +5.0% gain, 34.0% current brand interest), Binghamton NY (+100.0% growth, +38.0% gain, 38.0% current brand interest), and Boise ID (+42.9% growth, +9.0% gain, 30.0% current brand interest)
Kellogg's Froot Loops successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 34.0% brand interest, +17.2% growth), Binghamton NY (maintained 38.0% brand interest, +100.0% growth), and Boise ID (maintained 30.0% brand interest, +42.9% growth)
In large markets, Kellogg's Froot Loops shows significant decline with notable brand interest: Atlanta GA (-9.1% growth, 20.0% brand interest) and Baltimore MD (-27.3% growth, 16.0% brand interest)
In medium markets, Kellogg's Froot Loops shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-7.4% growth, 25.0% brand interest) and Albuquerque-Santa Fe NM (-38.7% growth, 19.0% brand interest)
Kellogg's Froot Loops achieves significant brand interest gains in Bakersfield CA (+5.0% brand interest growth, now at 34.0%) and Binghamton NY (+38.0% brand interest growth, now at 38.0%)
Kellogg's Froot Loops shows accelerating brand interest growth in Bakersfield CA (+17.2% growth, 34.0% brand interest) and Binghamton NY (+100.0% growth, 38.0% brand interest)
Kellogg's Froot Loops maintains stable brand interest performance in mature markets: Florence-Myrtle Beach SC (-4.3% growth, 22.0% brand interest) and Miami-Ft. Lauderdale FL (-4.2% growth, 23.0% brand interest)
Kellogg's Froot Loops faces growth challenges in historically strong markets: Anchorage AK (-12.5% growth, 35.0% brand interest) and Colorado Springs-Pueblo CO (-9.7% growth, 28.0% brand interest)
Kellogg's Froot Loops performance in major markets: Atlanta GA (-9.1% growth, 20.0% brand interest, 2.7M TVHH), Baltimore MD (-27.3% growth, 16.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-20.0% growth, 16.0% brand interest, 2.6M TVHH)
Kellogg's Froot Loops shows positive brand interest growth in markets representing 8.8% of total TVHH coverage
Kellogg's Froot Loops maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (25.0% brand interest, -2.0% change), Anchorage AK (35.0% brand interest, -5.0% change), and Atlanta GA (20.0% brand interest, -2.0% change)
Kellogg's Froot Loops achieves significant brand interest gains in Bakersfield CA (+5.0% brand interest), Binghamton NY (+38.0% brand interest), and Boise ID (+9.0% brand interest)
Competitive Insights
Competitive Insights showcase how Froot Loops performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Froot Loops can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 14.3% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+39.4%, 46.0% brand interest), Alexandria LA (+100.0%, 100.0% brand interest), and Augusta GA (+113.3%, 64.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 67.3% with consistent performance across 61 markets
Cheerios shows strong momentum with 14.3% average brand interest growth across key dma markets: Shreveport LA (+168.2% growth, +37.0% brand interest), Evansville IN (+142.4% growth, +47.0% brand interest), and Terre Haute IN (+122.2% growth, +55.0% brand interest)
Cheerios captured additional brand interest in 102 dma markets, averaging +22.2% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 10.6% average brand interest growth across key dma markets: Augusta GA (+100.0% growth, +15.0% brand interest), Burlington VT-Plattsburgh NY (+100.0% growth, +10.0% brand interest), and Charleston SC (+100.0% growth, +11.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Honey Nut Cheerios with 51.2 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 48.0% brand interest, 27.3% growth), Bakersfield CA (gap: 49.0% brand interest, 2.0% growth), and Bangor ME (gap: 33.0% brand interest, 40.0% growth)
In select markets, Kellogg's Froot Loops outperforms Cheerios despite weaker overall growth (-7.7% vs +14.3% overall): Bakersfield CA (Kellogg's Froot Loops: +17.2% growth vs Cheerios: -2.0% growth), Bangor ME (Kellogg's Froot Loops: +0.0% growth vs Cheerios: -40.0% growth), and Binghamton NY (Kellogg's Froot Loops: +100.0% growth vs Cheerios: -38.0% growth)
In select markets, Cinnamon Toast Crunch outperforms Cheerios despite weaker overall growth (+4.1% vs +14.3% overall): Amarillo TX (Cinnamon Toast Crunch leads: 52.0% share, +100.0% growth vs Cheerios: 48.0%, -27.3%), Bangor ME (Cinnamon Toast Crunch leads: 38.0% share, -15.6% growth vs Cheerios: 33.0%, -40.0%), and Binghamton NY (Cinnamon Toast Crunch: +0.0% growth vs Cheerios: -38.0% growth)
In select markets, Kellogg's Froot Loops outperforms Frosted Flakes despite weaker overall growth (-7.7% vs -7.1% overall): Atlanta GA (Kellogg's Froot Loops: 20.0% share vs Frosted Flakes: 12.0% share), Baton Rouge LA (Kellogg's Froot Loops: 17.0% share vs Frosted Flakes: 14.0% share), and Boston MA-Manchester NH (Kellogg's Froot Loops leads: 16.0% share, -20.0% growth vs Frosted Flakes: 8.0%, -27.3%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-7.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Frosted Flakes: 11.0% share vs Honey Nut Cheerios: 8.0% share), and Ft. Wayne IN (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth)
In select markets, Kellogg's Froot Loops outperforms Honey Nut Cheerios despite weaker overall growth (-7.7% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Kellogg's Froot Loops: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Kellogg's Froot Loops leads: 19.0% share, -9.5% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Kellogg's Froot Loops leads: 26.0% share, -7.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (+4.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Cinnamon Toast Crunch: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Cinnamon Toast Crunch leads: 22.0% share, +15.8% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Cinnamon Toast Crunch leads: 25.0% share, +19.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.1% vs +4.1% overall): Albuquerque-Santa Fe NM (Frosted Flakes: +22.2% growth vs Cinnamon Toast Crunch: -27.8% growth), Augusta GA (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -12.5% growth), and Austin TX (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -10.5% growth)
In select markets, Kellogg's Froot Loops outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.7% vs +4.1% overall): Albuquerque-Santa Fe NM (Kellogg's Froot Loops: 19.0% share vs Cinnamon Toast Crunch: 13.0% share), Austin TX (Kellogg's Froot Loops: 20.0% share vs Cinnamon Toast Crunch: 17.0% share), and Bakersfield CA (Kellogg's Froot Loops leads: 34.0% share, +17.2% growth vs Cinnamon Toast Crunch: 17.0%, -19.1%)
Cheerios successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +39.4% growth), Alexandria LA (maintained 100.0% brand interest, +100.0% growth), and Augusta GA (maintained 64.0% brand interest, +113.3% growth)