GMC Sierra
GMC
Company
GMC
Industry
Full-size Pickup Trucks
Related Brands
Integrate GMC Sierra's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for GMC Sierra, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
75 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
4 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
79 DMAs
18 States
|
Brand Insights
Brand Insights reveal GMC Sierra’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
GMC Sierra shows challenging performance with -3.8% average growth across 51 markets (11.4% avg brand interest), with positive growth in 5 of 51 markets
GMC Sierra has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 24 declining markets
GMC Sierra achieves significant brand interest gains in District of Columbia (+1.0% brand interest), Indiana (+1.0% brand interest), and Nebraska (+1.0% brand interest)
GMC Sierra shows strong performance with 5.5% average growth across 51 markets (11.4% avg brand interest), with positive growth in 25 of 51 markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Full-size Pickup Trucks industry.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For GMC Sierra, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Ram 1500 demonstrates category leadership at state level with 10.8% average brand interest growth, showing exceptional performance in Alaska (+23.1%, 16.0% brand interest), Arkansas (+20.0%, 12.0% brand interest), and Colorado (+16.7%, 14.0% brand interest)
In high-growth state markets, Ram 1500 maintains an average brand interest of 13.8% with consistent performance across 18 markets
Ram 1500 shows strong momentum with 10.8% average brand interest growth across key state markets: Georgia (+33.3% growth, +3.0% brand interest), Alaska (+23.1% growth, +3.0% brand interest), and Arkansas (+20.0% growth, +2.0% brand interest)
Ram 1500 captured additional brand interest in 43 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for GMC Sierra in the Full-size Pickup Trucks category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
75
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | +0.0% | +9.1% |
| Los Angeles CA | 4,962,377 | 10.0% | -9.1% | +11.1% |
| Chicago IL | 3,081,097 | 13.0% | +0.0% | +8.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | +10.0% |
| Atlanta GA | 2,277,873 | 10.0% | +0.0% | +11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 11.0% | +0.0% | +10.0% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | +0.0% | +12.5% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | +0.0% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| St. Louis MO | 1,066,886 | 12.0% | +9.1% | +9.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 11.0% | +10.0% | +22.2% |
| Louisville KY | 612,910 | 10.0% | +25.0% | +11.1% |
| Knoxville TN | 475,703 | 10.0% | +11.1% | +25.0% |
| Florence-Myrtle Beach SC | 273,785 | 15.0% | +7.1% | +7.1% |
| Reno NV | 260,899 | 14.0% | +7.7% | +7.7% |
| Lincoln & Hastings-Kearney NE | 247,903 | 12.0% | +9.1% | +9.1% |
| Evansville IN | 247,342 | 12.0% | +9.1% | +9.1% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 9.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 8.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | +0.0% | +0.0% |
| Charlotte NC | 1,124,890 | 9.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 10.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
79
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 10.0% | -16.7% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | -11.1% | +0.0% |
| Detroit MI | 1,646,663 | 10.0% | -16.7% | -9.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 10.0% | -9.1% | +0.0% |
| Kansas City MO | 866,618 | 10.0% | -9.1% | +0.0% |
| Austin TX | 831,742 | 9.0% | -10.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 9.0% | -10.0% | +0.0% |
| Milwaukee WI | 765,170 | 13.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for GMC Sierra in the Full-size Pickup Trucks category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
GMC Sierra shows challenging performance with -3.1% average growth across 210 markets (11.6% avg brand interest), with positive growth in 32 of 210 markets
GMC Sierra has 9 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for GMC Sierra include Alpena MI (+25.0% growth, 15.0% brand interest), Harrisonburg VA (+25.0% growth, 10.0% brand interest), and Lafayette IN (+18.2% growth, 13.0% brand interest)
GMC Sierra achieves significant brand interest gains in Ottumwa IA-Kirksville MO (+5.0% brand interest growth, now at 12.0%)
GMC Sierra shows accelerating brand interest growth in Alpena MI (+25.0% growth, 15.0% brand interest) and Harrisonburg VA (+25.0% growth, 10.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Alpena MI (+25.0% growth, 15.0% brand interest) and Harrisonburg VA (+25.0% growth, 10.0% brand interest)
GMC Sierra performance in major markets: Cleveland-Akron (Canton) OH (-9.1% growth, 10.0% brand interest, 1.6M TVHH), Denver CO (-7.7% growth, 12.0% brand interest, 1.8M TVHH), and Detroit MI (-16.7% growth, 10.0% brand interest, 1.9M TVHH)
GMC Sierra shows positive brand interest growth in markets representing 7.2% of total TVHH coverage
GMC Sierra achieves significant brand interest gains in Alpena MI (+3.0% brand interest), Harrisonburg VA (+2.0% brand interest), and Lafayette IN (+2.0% brand interest)
GMC Sierra shows stable performance with 3.5% average growth across 210 markets (11.6% avg brand interest), with positive growth in 91 of 210 markets
GMC Sierra has 21 markets with high growth (>15%), 70 markets with moderate growth (5-15%), 76 stable markets (0-5%), and 43 declining markets
Notable high-growth markets for GMC Sierra include Baltimore MD (+28.6% growth, 9.0% brand interest), Burlington VT-Plattsburgh NY (+16.7% growth, 14.0% brand interest), and Cincinnati OH (+25.0% growth, 10.0% brand interest)
GMC Sierra maintains consistent performance with steady growth and stable brand interest across 33% of markets, exemplified by Alexandria LA (+6.7% growth, +1.0% brand interest), Augusta GA (+9.1% growth, +1.0% brand interest), and Bangor ME (+5.6% growth, +1.0% brand interest)
GMC Sierra achieves significant brand interest gains in San Angelo TX (+5.0% brand interest growth, now at 13.0%)
GMC Sierra shows accelerating brand interest growth in Baltimore MD (+28.6% growth, 9.0% brand interest) and Burlington VT-Plattsburgh NY (+16.7% growth, 14.0% brand interest)
GMC Sierra demonstrates emerging brand interest strength in Baltimore MD (+28.6% growth, 9.0% brand interest) and Burlington VT-Plattsburgh NY (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how GMC Sierra performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where GMC Sierra can focus its competitive strategy.
Ram 1500 demonstrates category leadership at dma level with 11.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+21.4%, 17.0% brand interest), Albany-Schenectady-Troy NY (+28.6%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+27.3%, 14.0% brand interest)
In high-growth dma markets, Ram 1500 maintains an average brand interest of 14.7% with consistent performance across 77 markets
Ram 1500 shows strong momentum with 11.6% average brand interest growth across key dma markets: Eureka CA (+66.7% growth, +6.0% brand interest), St. Joseph MO (+60.0% growth, +6.0% brand interest), and Alexandria LA (+44.4% growth, +4.0% brand interest)
Ram 1500 captured additional brand interest in 166 dma markets, averaging +1.9% brand interest growth in key growth dma
Toyota Tundra shows strong momentum with 5.4% average brand interest growth across key dma markets: Casper-Riverton WY (+66.7% growth, +6.0% brand interest), Presque Isle ME (+66.7% growth, +6.0% brand interest), and Parkersburg WV (+42.9% growth, +3.0% brand interest)
Toyota Tundra captured additional brand interest in 101 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Ram 1500 outperforms Toyota Tundra with 5.0 percentage point brand interest advantage across 210 shared markets: Cheyenne WY-Scottsbluff NE (gap: 3.0% brand interest, 34.6% growth), Columbia-Jefferson City MO (gap: 2.0% brand interest, 8.3% growth), and Glendive MT (gap: 0.0% brand interest, 100.0% growth)
In select markets, Chevrolet Silverado outperforms GMC Sierra despite weaker overall growth (-9.2% vs -3.1% overall): Albany-Schenectady-Troy NY (Chevrolet Silverado leads: 29.0% share, -6.5% growth vs GMC Sierra: 11.0%, -8.3%), Anchorage AK (Chevrolet Silverado: 23.0% share vs GMC Sierra: 11.0% share), and Augusta GA (Chevrolet Silverado leads: 28.0% share, -3.5% growth vs GMC Sierra: 12.0%, -7.7%)
In select markets, Chevrolet Silverado outperforms Ram 1500 despite weaker overall growth (-9.2% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Chevrolet Silverado leads: 23.0% share, -11.5% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Ram 1500: 11.0%, -8.3%), and Hattiesburg-Laurel MS (Chevrolet Silverado: 28.0% share vs Ram 1500: 9.0% share)
In select markets, GMC Sierra outperforms Ram 1500 despite weaker overall growth (-3.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (GMC Sierra leads: 15.0% share, +0.0% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (GMC Sierra: +10.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (GMC Sierra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Ford F-150 outperforms Ram 1500 despite weaker overall growth (+4.1% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Ford F-150 leads: 39.0% share, +18.2% growth vs Ram 1500: 13.0%, -23.5%), Columbia-Jefferson City MO (Ford F-150 leads: 39.0% share, +2.6% growth vs Ram 1500: 11.0%, -8.3%), and Glendive MT (Ford F-150 leads: 100.0% share, +138.1% growth vs Ram 1500: 0.0%, -100.0%)
In select markets, Toyota Tundra outperforms Ram 1500 despite weaker overall growth (+5.4% vs +11.6% overall): Cheyenne WY-Scottsbluff NE (Toyota Tundra: +11.1% growth vs Ram 1500: -23.5% growth), Columbia-Jefferson City MO (Toyota Tundra: +0.0% growth vs Ram 1500: -8.3% growth), and Glendive MT (Toyota Tundra: +0.0% growth vs Ram 1500: -100.0% growth)
In select markets, Chevrolet Silverado outperforms Ford F-150 despite weaker overall growth (-9.2% vs +4.1% overall): Albany GA (Chevrolet Silverado: +3.7% growth vs Ford F-150: -4.8% growth), Albuquerque-Santa Fe NM (Chevrolet Silverado: -3.6% growth vs Ford F-150: -7.9% growth), and Alpena MI (Chevrolet Silverado: 40.0% share vs Ford F-150: 29.0% share)
In select markets, Chevrolet Silverado outperforms Toyota Tundra despite weaker overall growth (-9.2% vs +5.4% overall): Alexandria LA (Chevrolet Silverado leads: 24.0% share, -17.2% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Chevrolet Silverado leads: 25.0% share, -3.9% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Chevrolet Silverado leads: 30.0% share, -3.2% growth vs Toyota Tundra: 8.0%, -20.0%)
In select markets, GMC Sierra outperforms Toyota Tundra despite weaker overall growth (-3.1% vs +5.4% overall): Alexandria LA (GMC Sierra leads: 16.0% share, +0.0% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (GMC Sierra leads: 19.0% share, +5.6% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (GMC Sierra: -11.1% growth vs Toyota Tundra: -20.0% growth)
In select markets, Ford F-150 outperforms Toyota Tundra despite weaker overall growth (+4.1% vs +5.4% overall): Alexandria LA (Ford F-150 leads: 40.0% share, +14.3% growth vs Toyota Tundra: 7.0%, -36.4%), Bangor ME (Ford F-150 leads: 28.0% share, +3.7% growth vs Toyota Tundra: 14.0%, -6.7%), and Bluefield-Beckley-Oak Hill WV (Ford F-150 leads: 38.0% share, +5.6% growth vs Toyota Tundra: 8.0%, -20.0%)