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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hilton, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
59 DMAs
16 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
55 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
|
|
Monitor & Maintain
|
All other markets
|
50 DMAs
34 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Hilton’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hilton shows strong performance with 134.4% average growth across 51 markets (29.7% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Hilton demonstrate exceptional results in Connecticut (+290.0% growth, 39.0% brand interest, +29.0% brand interest change), Utah (+277.8% growth, 34.0% brand interest, +25.0% brand interest change), and Massachusetts (+270.0% growth, 37.0% brand interest, +27.0% brand interest change)
Hilton has 51 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Hilton include Alabama (+75.0% growth, 28.0% brand interest), Alaska (+177.8% growth, 25.0% brand interest), and Arizona (+138.5% growth, 31.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt shows market leadership with 686.6% average brand interest growth and notable strength in Alaska (+866.7%, 58.0% brand interest), Arizona (+716.7%, 49.0% brand interest), and California (+320.0%, 42.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 47.9% with consistent performance across 36 markets
Hilton shows strong momentum with 134.4% average brand interest growth across key markets: Connecticut (+290.0% growth, +29.0% brand interest), Utah (+277.8% growth, +25.0% brand interest), and Massachusetts (+270.0% growth, +27.0% brand interest)
Hilton captured additional brand interest in 51 markets, averaging +16.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hilton in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 28.0% | +75.0% | +64.7% |
| Wilmington NC | 193,195 | 28.0% | +64.7% | +86.7% |
| Corpus Christi TX | 183,471 | 27.0% | +80.0% | +80.0% |
| Amarillo TX | 173,430 | 20.0% | +42.9% | +42.9% |
| Wausau-Rhinelander WI | 166,302 | 17.0% | +30.8% | +41.7% |
| Medford-Klamath Falls OR | 161,128 | 19.0% | +11.8% | +137.5% |
| Columbia-Jefferson City MO | 159,914 | 23.0% | +76.9% | +91.7% |
| Lubbock TX | 150,876 | 21.0% | +75.0% | +50.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 23.0% | +43.8% | +53.3% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 24.0% | +71.4% | +84.6% |
| Louisville KY | 634,542 | 14.0% | +7.7% | +7.7% |
| Albuquerque-Santa Fe NM | 634,260 | 22.0% | +57.1% | +69.2% |
| Providence RI-New Bedford MA | 584,232 | 37.0% | +270.0% | +236.4% |
| Fresno-Visalia CA | 558,026 | 26.0% | +13.0% | +116.7% |
| Buffalo NY | 556,257 | 25.0% | +78.6% | +108.3% |
| Ft. Myers-Naples FL | 543,946 | 37.0% | +8.8% | +236.4% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 38.0% | +245.5% | +245.5% |
| Los Angeles CA | 5,137,519 | 34.0% | +9.7% | +183.3% |
| Philadelphia PA | 2,735,885 | 37.0% | +208.3% | +236.4% |
| Dallas-Ft. Worth TX | 2,676,555 | 32.0% | +100.0% | +100.0% |
| Atlanta GA | 2,358,268 | 35.0% | +133.3% | +150.0% |
| Houston TX | 2,346,370 | 33.0% | +153.9% | +153.9% |
| Boston MA-Manchester NH | 2,284,647 | 38.0% | +245.5% | +245.5% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 34.0% | -8.1% | +240.0% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | +0.0% | +0.0% |
| Memphis TN | 567,037 | 20.0% | +0.0% | +0.0% |
| Honolulu HI | 426,184 | 17.0% | +6.3% | +0.0% |
| Shreveport LA | 328,698 | 17.0% | -5.6% | -5.6% |
| Baton Rouge LA | 311,080 | 16.0% | -5.9% | -5.9% |
| Davenport IA-Rock Island-Moline IL | 266,288 | 14.0% | +0.0% | -6.7% |
| Monroe LA-El Dorado AR | 153,067 | 14.0% | -6.7% | -6.7% |
| Alpena MI | 15,162 | 19.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 14.0% | +0.0% | +7.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 15.0% | +0.0% | +7.1% |
| St. Louis MO | 1,104,541 | 12.0% | -60.0% | -7.7% |
| Baltimore MD | 1,011,542 | 13.0% | -65.8% | +0.0% |
| Cincinnati OH | 839,467 | 13.0% | -7.1% | +0.0% |
| New Orleans LA | 604,657 | 14.0% | -12.5% | -6.7% |
| Knoxville TN | 492,492 | 16.0% | -5.9% | -30.4% |
| Lexington KY | 449,592 | 15.0% | +0.0% | -48.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 1,028,315 | 16.0% | +6.7% | -44.8% |
Brand Insights
Brand Insights for Hilton in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hilton shows strong performance with 59.8% average growth across 208 markets (24.0% avg brand interest), with positive growth in 161 of 208 markets
Top performing markets for Hilton demonstrate exceptional results in Providence RI-New Bedford MA (+270.0% growth, 37.0% brand interest, +27.0% brand interest change), Boston MA-Manchester NH (+245.4% growth, 38.0% brand interest, +27.0% brand interest change), and New York NY (+245.4% growth, 38.0% brand interest, +27.0% brand interest change)
Hilton has 132 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Hilton include Abilene-Sweetwater TX (+66.7% growth, 25.0% brand interest), Albany GA (+73.3% growth, 26.0% brand interest), and Albany-Schenectady-Troy NY (+115.4% growth, 28.0% brand interest)
Hilton maintains strong brand interest positions in key markets: Sacramento-Stockton-Modesto CA (30.0% brand interest, -2.0% change), San Francisco-Oakland-San Jose CA (34.0% brand interest, -3.0% change), and Santa Barbara-Santa Maria-San Luis Obispo CA (30.0% brand interest, -1.0% change)
Hilton shows positive brand interest momentum in 161 markets, notably in Abilene-Sweetwater TX (+10.0% brand interest), Albany GA (+11.0% brand interest), Albany-Schenectady-Troy NY (+15.0% brand interest)
Hilton demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+66.7% growth, +10.0% gain, 25.0% current brand interest), Albany GA (+73.3% growth, +11.0% gain, 26.0% current brand interest), and Albany-Schenectady-Troy NY (+115.4% growth, +15.0% gain, 28.0% current brand interest)
Hilton successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 26.0% brand interest, +73.3% growth), Albany-Schenectady-Troy NY (maintained 28.0% brand interest, +115.4% growth), and Atlanta GA (maintained 35.0% brand interest, +133.3% growth)
In large markets, Hilton shows strong growth with moderate brand interest: Baltimore MD (-65.8% decline, 13.0% brand interest) and Sacramento-Stockton-Modesto CA (-6.2% decline, 30.0% brand interest)
In medium markets, Hilton shows strong growth with notable brand interest: Cincinnati OH (-7.1% decline, 13.0% brand interest) and Knoxville TN (-5.9% decline, 16.0% brand interest)
Hilton maintains dominant market position with >35% brand interest in key markets: Atlanta GA (35.0% brand interest, +133.3% change) and Boston MA-Manchester NH (38.0% brand interest, +245.4% change)
Hilton achieves significant brand interest gains in Abilene-Sweetwater TX (+10.0% brand interest growth, now at 25.0%) and Albany GA (+11.0% brand interest growth, now at 26.0%)
Hilton shows accelerating brand interest growth in Abilene-Sweetwater TX (+66.7% growth, 25.0% brand interest) and Albany GA (+73.3% growth, 26.0% brand interest)
Hilton demonstrates emerging brand interest strength in Alexandria LA (+27.3% growth, 14.0% brand interest) and Casper-Riverton WY (+30.8% growth, 17.0% brand interest)
Hilton maintains stable brand interest performance in mature markets: Santa Barbara-Santa Maria-San Luis Obispo CA (-3.2% decline, 30.0% brand interest) and Bakersfield CA (+3.7% growth, 28.0% brand interest)
Hilton faces growth challenges in historically strong markets: Sacramento-Stockton-Modesto CA (-6.2% decline, 30.0% brand interest) and San Francisco-Oakland-San Jose CA (-8.1% decline, 34.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hilton performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Hyatt demonstrates category dominance with 318.2% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+866.7%, 58.0% brand interest), Alexandria LA (+33.3%, 4.0% brand interest), and Atlanta GA (+528.6%, 44.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 37.4% with consistent performance across 81 markets
Hilton shows strong momentum with 59.8% average brand interest growth across key markets: Providence RI-New Bedford MA (+270.0% growth, +27.0% brand interest), Boston MA-Manchester NH (+245.4% growth, +27.0% brand interest), and New York NY (+245.4% growth, +27.0% brand interest)
Hilton captured additional brand interest in 153 markets, averaging +11.2% brand interest growth in key growth markets
Hyatt shows strong momentum with 318.2% average brand interest growth across key markets: Corpus Christi TX (+980.0% growth, +49.0% brand interest), Laredo TX (+980.0% growth, +49.0% brand interest), and Eugene OR (+966.7% growth, +58.0% brand interest)
Hyatt captured additional brand interest in 84 markets, averaging +30.7% brand interest growth in key growth markets
Marriott maintains market dominance with an average 35.2% brand interest across key markets: Baltimore MD (38.0% brand interest, +216.7% growth), St. Louis MO (33.0% brand interest, +153.8% growth), and Washington DC (Hagerstown MD) (41.0% brand interest, +2.5% growth)
Hilton maintains market dominance with an average 34.2% brand interest across key markets: Atlanta GA (35.0% brand interest, +133.3% growth), Austin TX (33.0% brand interest, +200.0% growth), and Boston MA-Manchester NH (38.0% brand interest, +245.4% growth)
Hyatt maintains market dominance with an average 50.3% brand interest across key markets: Albuquerque-Santa Fe NM (58.0% brand interest, +866.7% growth), Atlanta GA (44.0% brand interest, +528.6% growth), and Augusta GA (48.0% brand interest, +700.0% growth)
Airbnb maintains market dominance with an average 50.1% brand interest across key markets: Baltimore MD (42.0% brand interest, +500.0% growth), Champaign & Springfield-Decatur IL (51.0% brand interest, +537.5% growth), and Peoria-Bloomington IL (49.0% brand interest, +444.4% growth)
Hilton dominates in 171 of 207 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (15.0% vs 25.0% brand interest), Albany GA (13.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 28.0% brand interest)
Hyatt dominates in 104 of 134 key battleground markets against Marriott, notably in Albuquerque-Santa Fe NM (14.0% vs 58.0% brand interest), Atlanta GA (14.0% vs 44.0% brand interest), and Augusta GA (16.0% vs 48.0% brand interest)
Marriott dominates in 170 of 203 key battleground markets against Airbnb, notably in Abilene-Sweetwater TX (15.0% vs 6.0% brand interest), Albany GA (13.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Hyatt dominates in 100 of 134 key battleground markets against Hilton, notably in Baltimore MD (13.0% vs 7.0% brand interest), Bangor ME (13.0% vs 2.0% brand interest), and Baton Rouge LA (16.0% vs 6.0% brand interest)
Hilton dominates in 165 of 206 key battleground markets against Airbnb, notably in Baltimore MD (13.0% vs 42.0% brand interest), Baton Rouge LA (16.0% vs 45.0% brand interest), and Billings, MT (13.0% vs 65.0% brand interest)
Hyatt dominates in 99 of 132 key battleground markets against Airbnb, notably in Anchorage AK (59.0% vs 7.0% brand interest), Bakersfield CA (52.0% vs 8.0% brand interest), and Baltimore MD (7.0% vs 42.0% brand interest)