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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hilton, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
72 DMAs
19 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
69 DMAs
18 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
53 DMAs
11 States
|
Brand Insights
Brand Insights reveal Hilton’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hilton shows strong performance with 7.5% average growth across 51 markets (12.5% avg brand interest), with positive growth in 37 of 51 markets
Hilton has 9 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 9 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Hilton include Iowa (+16.7% growth, 14.0% brand interest), Kansas (+30.0% growth, 13.0% brand interest), and Nebraska (+18.2% growth, 13.0% brand interest)
Hilton maintains consistent performance with steady growth and stable brand interest across 55% of markets, exemplified by Arkansas (+7.1% growth, +1.0% brand interest), California (+9.1% growth, +1.0% brand interest), and Delaware (+9.1% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 8.5% average brand interest growth, showing exceptional performance in Idaho (+20.0%, 6.0% brand interest), Maine (+25.0%, 5.0% brand interest), and Montana (+25.0%, 5.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 7.1% with consistent performance across 13 markets
Hilton shows strong momentum with 7.5% average brand interest growth across key state markets: Kansas (+30.0% growth, +3.0% brand interest), Washington (+22.2% growth, +2.0% brand interest), and Rhode Island (+20.0% growth, +2.0% brand interest)
Hilton captured additional brand interest in 37 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hilton in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 13.0% | +8.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 14.0% | +7.7% | +0.0% |
| Houston TX | 2,266,381 | 12.0% | +9.1% | -7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +7.7% | +0.0% |
| Detroit MI | 1,646,663 | 11.0% | +10.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +10.0% | -8.3% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +6.3% | -15.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 13.0% | +8.3% | -7.1% |
High Growth Priority
Large markets showing strong consistent growth
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | +10.0% |
| Seattle-Tacoma WA | 1,798,974 | 10.0% | +11.1% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | +27.3% | +0.0% |
| Denver CO | 1,523,659 | 10.0% | +11.1% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | +18.2% | +8.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 11.0% | +10.0% | +10.0% |
| Charlotte NC | 1,124,890 | 19.0% | +11.8% | +18.8% |
| Portland OR | 1,086,232 | 10.0% | +11.1% | -9.1% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 11.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 14.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 11.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 16.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 14.0% | +0.0% | +0.0% |
| Jackson MS | 288,295 | 19.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 10.0% | -9.1% | -16.7% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | -10.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +0.0% | -7.7% |
| Nashville TN | 993,259 | 13.0% | +0.0% | -7.1% |
| Salt Lake City UT | 975,902 | 9.0% | +0.0% | -10.0% |
| Oklahoma City OK | 631,839 | 13.0% | +0.0% | -7.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 13.0% | +0.0% | -7.1% |
| Albuquerque-Santa Fe NM | 612,638 | 13.0% | +0.0% | -7.1% |
Brand Insights
Brand Insights for Hilton in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hilton shows strong performance with 11.0% average growth across 206 markets (12.9% avg brand interest), with positive growth in 129 of 206 markets
Top performing markets for Hilton demonstrate exceptional results in Rochester NY (+25.0% growth, 25.0% brand interest, +5.0% change)
Hilton has 49 markets with high growth (>15%), 80 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for Hilton include Albany GA (+15.4% growth, 15.0% brand interest), Albany-Schenectady-Troy NY (+27.3% growth, 14.0% brand interest), and Alpena MI (+100.0% growth, 3.0% brand interest)
Hilton maintains consistent performance with steady growth and stable brand interest across 39% of markets, exemplified by Abilene-Sweetwater TX (+7.7% growth, +1.0% brand interest), Augusta GA (+7.7% growth, +1.0% brand interest), and Baltimore MD (+9.1% growth, +1.0% brand interest)
Hilton achieves significant brand interest gains in Charlottesville VA (+3.0% brand interest growth, now at 17.0%), Evansville IN (+3.0% brand interest growth, now at 15.0%), and Lake Charles LA (+3.0% brand interest growth, now at 16.0%)
Hilton shows accelerating brand interest growth in Albany GA (+15.4% growth, 15.0% brand interest) and Albany-Schenectady-Troy NY (+27.3% growth, 14.0% brand interest)
Hilton demonstrates emerging brand interest strength in Albany GA (+15.4% growth, 15.0% brand interest) and Albany-Schenectady-Troy NY (+27.3% growth, 14.0% brand interest)
Hilton performance in major markets: Los Angeles CA (-9.1% growth, 10.0% brand interest, 5.8M TVHH), Kansas City MO (+18.2% growth, 13.0% brand interest, 1.0M TVHH), and Miami-Ft. Lauderdale FL (+18.2% growth, 13.0% brand interest, 1.7M TVHH)
Hilton shows positive brand interest growth in markets representing 67.4% of total TVHH coverage
Hilton maintains strong brand interest positions (>30% share) in key markets: Rochester NY (25.0% brand interest, +5.0% change)
Hilton achieves significant brand interest gains in Albany GA (+2.0% brand interest), Albany-Schenectady-Troy NY (+3.0% brand interest), and Alpena MI (+3.0% brand interest)
Hilton shows challenging performance with -2.7% average growth across 207 markets (12.9% avg brand interest), with positive growth in 48 of 207 markets
Top performing markets for Hilton demonstrate exceptional results in Rochester NY (+13.6% growth, 25.0% brand interest, +3.0% change)
Hilton has 13 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 96 declining markets
Notable high-growth markets for Hilton include Albany GA (+25.0% growth, 15.0% brand interest), Charlotte NC (+18.8% growth, 19.0% brand interest), and Eureka CA (+25.0% growth, 10.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hilton performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Hilton demonstrates category leadership at dma level with 11.0% average brand interest growth, showing exceptional performance in Albany GA (+15.4%, 15.0% brand interest), Albany-Schenectady-Troy NY (+27.3%, 14.0% brand interest), and Alpena MI (+100.0%, 3.0% brand interest)
In high-growth dma markets, Hilton maintains an average brand interest of 13.7% with consistent performance across 49 markets
Marriott shows strong momentum with 5.2% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.7% growth, +7.0% brand interest), Victoria TX (+39.1% growth, +9.0% brand interest), and Greenwood-Greenville MS (+35.7% growth, +5.0% brand interest)
Marriott captured additional brand interest in 95 dma markets, averaging +2.9% brand interest growth in key growth dma
Hilton shows strong momentum with 11.0% average brand interest growth across key dma markets: North Platte NE (+750.0% growth, +15.0% brand interest), Alpena MI (+100.0% growth, +3.0% brand interest), and Parkersburg WV (+75.0% growth, +6.0% brand interest)
Hilton captured additional brand interest in 129 dma markets, averaging +1.7% brand interest growth in key growth dma
Hyatt shows strong momentum with 9.1% average brand interest growth across key dma markets: Biloxi-Gulfport MS (+100.0% growth, +3.0% brand interest), Hattiesburg-Laurel MS (+100.0% growth, +3.0% brand interest), and Jonesboro AR (+100.0% growth, +4.0% brand interest)
Hyatt captured additional brand interest in 88 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hilton outperforms Hyatt with 6.9 percentage point brand interest advantage across 206 shared markets: Billings, MT (gap: 3.0% brand interest, 25.8% growth), Biloxi-Gulfport MS (gap: 7.0% brand interest, 113.3% growth), and Binghamton NY (gap: 6.0% brand interest, 75.0% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-4.9% vs +5.2% overall): Alpena MI (Airbnb leads: 94.0% share, +10.6% growth vs Marriott: 3.0%, -80.0%)
In select markets, Marriott outperforms Hilton despite weaker overall growth (+5.2% vs +11.0% overall): Billings, MT (Marriott leads: 21.0% share, +10.5% growth vs Hilton: 10.0%, -9.1%), Biloxi-Gulfport MS (Marriott leads: 22.0% share, +4.8% growth vs Hilton: 13.0%, -13.3%), and Binghamton NY (Marriott leads: 26.0% share, +18.2% growth vs Hilton: 11.0%, -8.3%)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+9.1% vs +11.0% overall): Billings, MT (Hyatt: +16.7% growth vs Hilton: -9.1% growth), Biloxi-Gulfport MS (Hyatt: +100.0% growth vs Hilton: -13.3% growth), and Binghamton NY (Hyatt: +66.7% growth vs Hilton: -8.3% growth)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+5.2% vs +9.1% overall): Alexandria LA (Marriott leads: 22.0% share, +4.8% growth vs Hyatt: 0.0%, -100.0%) and Bend OR (Marriott leads: 26.0% share, +23.8% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-4.9% vs +9.1% overall): Alexandria LA (Airbnb leads: 66.0% share, +6.5% growth vs Hyatt: 0.0%, -100.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +24.0% growth), Amarillo TX (maintained 22.0% brand interest, +22.2% growth), and Anchorage AK (maintained 22.0% brand interest, +15.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +1.8% growth), Baton Rouge LA (maintained 51.0% brand interest, +2.0% growth), and Casper-Riverton WY (maintained 63.0% brand interest, +3.3% growth)