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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyatt, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
2 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
13 DMAs
22 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
3 DMAs
|
|
Monitor & Maintain
|
All other markets
|
66 DMAs
13 States
|
Brand Insights
Brand Insights reveal Hyatt’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyatt shows strong performance with 686.6% average growth across 36 markets (47.9% avg brand interest), with positive growth in 36 of 36 markets
Top performing markets for Hyatt demonstrate exceptional results in North Dakota (+980.0% growth, 54.0% brand interest, +49.0% brand interest change), Minnesota (+940.0% growth, 52.0% brand interest, +47.0% brand interest change), and Missouri (+940.0% growth, 52.0% brand interest, +47.0% brand interest change)
Hyatt has 36 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Hyatt include Alaska (+866.7% growth, 58.0% brand interest), Arizona (+716.7% growth, 49.0% brand interest), and California (+320.0% growth, 42.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt shows market leadership with 686.6% average brand interest growth and notable strength in Alaska (+866.7%, 58.0% brand interest), Arizona (+716.7%, 49.0% brand interest), and California (+320.0%, 42.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 47.9% with consistent performance across 36 markets
Hilton shows strong momentum with 134.4% average brand interest growth across key markets: Connecticut (+290.0% growth, +29.0% brand interest), Utah (+277.8% growth, +25.0% brand interest), and Massachusetts (+270.0% growth, +27.0% brand interest)
Hilton captured additional brand interest in 51 markets, averaging +16.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Hyatt in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 558,026 | 54.0% | -6.9% | +500.0% |
| Ft. Myers-Naples FL | 543,946 | 43.0% | -4.4% | +330.0% |
Emerging Market
Smaller markets showing strong growth potential
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 199,505 | 6.0% | +50.0% | +20.0% |
| Corpus Christi TX | 183,471 | 54.0% | +980.0% | +575.0% |
| Clarksburg-Weston WV | 87,824 | 52.0% | +940.0% | +940.0% |
| Harrisonburg VA | 87,023 | 57.0% | +612.5% | +533.3% |
| Charlottesville VA | 86,196 | 45.0% | +800.0% | +462.5% |
| Laredo TX | 72,310 | 54.0% | +980.0% | +575.0% |
| Meridian MS | 57,218 | 6.0% | +50.0% | +50.0% |
| San Angelo TX | 50,767 | 58.0% | +728.6% | +728.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 57.0% | +850.0% | +714.3% |
| Albuquerque-Santa Fe NM | 634,260 | 58.0% | +866.7% | +625.0% |
| Providence RI-New Bedford MA | 584,232 | 47.0% | +840.0% | +683.3% |
| Richmond-Petersburg VA | 535,207 | 45.0% | +800.0% | +650.0% |
| Tulsa OK | 478,465 | 53.0% | +657.1% | +562.5% |
| Dayton OH | 432,802 | 46.0% | +820.0% | +666.7% |
| Des Moines-Ames IA | 415,633 | 49.0% | +716.7% | +444.4% |
| Green Bay-Appleton WI | 414,647 | 58.0% | +866.7% | +544.4% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 41.0% | +412.5% | +310.0% |
| Los Angeles CA | 5,137,519 | 44.0% | -6.4% | +300.0% |
| Chicago IL | 3,189,842 | 12.0% | +20.0% | -7.7% |
| Philadelphia PA | 2,735,885 | 44.0% | +780.0% | +528.6% |
| Dallas-Ft. Worth TX | 2,676,555 | 45.0% | +462.5% | +400.0% |
| Atlanta GA | 2,358,268 | 44.0% | +528.6% | +528.6% |
| Houston TX | 2,346,370 | 46.0% | +475.0% | +411.1% |
| Boston MA-Manchester NH | 2,284,647 | 45.0% | +800.0% | +462.5% |
Maintain & Optimize
Stable markets with consistent performance
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Parkersburg WV | 55,686 | 57.0% | +0.0% | +0.0% |
| Victoria TX | 29,480 | 46.0% | +0.0% | +0.0% |
| North Platte NE | 12,989 | 58.0% | +0.0% | -4.9% |
Monitor & Maintain
All other markets
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 8.0% | +0.0% | -20.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 6.0% | +0.0% | -14.3% |
| St. Louis MO | 1,104,541 | 6.0% | -88.2% | -25.0% |
| Nashville TN | 1,028,315 | 7.0% | +16.7% | -85.7% |
| Baltimore MD | 1,011,542 | 7.0% | -83.7% | -22.2% |
| Cincinnati OH | 839,467 | 5.0% | +0.0% | -16.7% |
| Louisville KY | 634,542 | 6.0% | +50.0% | -14.3% |
| New Orleans LA | 604,657 | 7.0% | +0.0% | -22.2% |
Brand Insights
Brand Insights for Hyatt in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyatt shows strong performance with 318.2% average growth across 134 markets (34.6% avg brand interest), with positive growth in 89 of 134 markets
Top performing markets for Hyatt demonstrate exceptional results in Corpus Christi TX (+980.0% growth, 54.0% brand interest, +49.0% brand interest change), Laredo TX (+980.0% growth, 54.0% brand interest, +49.0% brand interest change), and Eugene OR (+966.7% growth, 64.0% brand interest, +58.0% brand interest change)
Hyatt has 81 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Hyatt include Albuquerque-Santa Fe NM (+866.7% growth, 58.0% brand interest), Alexandria LA (+33.3% growth, 4.0% brand interest), and Atlanta GA (+528.6% growth, 44.0% brand interest)
Hyatt maintains strong brand interest positions in key markets: Anchorage AK (59.0% brand interest, -5.0% change), Bakersfield CA (52.0% brand interest, -1.0% change), and Eureka CA (73.0% brand interest, -2.0% change)
Hyatt shows positive brand interest momentum in 89 markets, notably in Albuquerque-Santa Fe NM (+52.0% brand interest), Alexandria LA (+1.0% brand interest), Atlanta GA (+37.0% brand interest)
Hyatt demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+866.7% growth, +52.0% gain, 58.0% current brand interest), Atlanta GA (+528.6% growth, +37.0% gain, 44.0% current brand interest), and Augusta GA (+700.0% growth, +42.0% gain, 48.0% current brand interest)
Hyatt successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +866.7% growth), Atlanta GA (maintained 44.0% brand interest, +528.6% growth), and Augusta GA (maintained 48.0% brand interest, +700.0% growth)
In large markets, Hyatt shows strong growth with moderate brand interest: Baltimore MD (-83.7% decline, 7.0% brand interest) and Kansas City MO (-5.9% decline, 48.0% brand interest)
In medium markets, Hyatt shows strong growth with moderate brand interest: Fresno-Visalia CA (-6.9% decline, 54.0% brand interest) and Ft. Myers-Naples FL (-4.4% decline, 43.0% brand interest)
In small markets, Hyatt shows strong growth with moderate brand interest: Anchorage AK (-7.8% decline, 59.0% brand interest) and Bakersfield CA (-1.9% decline, 52.0% brand interest)
Hyatt maintains dominant market position with >35% brand interest in key markets: Anchorage AK (59.0% brand interest, -7.8% change) and Bakersfield CA (52.0% brand interest, -1.9% change)
Hyatt achieves significant brand interest gains in Albuquerque-Santa Fe NM (+52.0% brand interest growth, now at 58.0%) and Atlanta GA (+37.0% brand interest growth, now at 44.0%)
Hyatt shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+866.7% growth, 58.0% brand interest) and Alexandria LA (+33.3% growth, 4.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Alexandria LA (+33.3% growth, 4.0% brand interest) and Baton Rouge LA (+20.0% growth, 6.0% brand interest)
Hyatt maintains stable brand interest performance in mature markets: Bakersfield CA (-1.9% decline, 52.0% brand interest) and Eureka CA (-2.7% decline, 73.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hyatt performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Hyatt demonstrates category dominance with 318.2% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+866.7%, 58.0% brand interest), Alexandria LA (+33.3%, 4.0% brand interest), and Atlanta GA (+528.6%, 44.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 37.4% with consistent performance across 81 markets
Hilton shows strong momentum with 59.8% average brand interest growth across key markets: Providence RI-New Bedford MA (+270.0% growth, +27.0% brand interest), Boston MA-Manchester NH (+245.4% growth, +27.0% brand interest), and New York NY (+245.4% growth, +27.0% brand interest)
Hilton captured additional brand interest in 153 markets, averaging +11.2% brand interest growth in key growth markets
Hyatt shows strong momentum with 318.2% average brand interest growth across key markets: Corpus Christi TX (+980.0% growth, +49.0% brand interest), Laredo TX (+980.0% growth, +49.0% brand interest), and Eugene OR (+966.7% growth, +58.0% brand interest)
Hyatt captured additional brand interest in 84 markets, averaging +30.7% brand interest growth in key growth markets
Marriott maintains market dominance with an average 35.2% brand interest across key markets: Baltimore MD (38.0% brand interest, +216.7% growth), St. Louis MO (33.0% brand interest, +153.8% growth), and Washington DC (Hagerstown MD) (41.0% brand interest, +2.5% growth)
Hilton maintains market dominance with an average 34.2% brand interest across key markets: Atlanta GA (35.0% brand interest, +133.3% growth), Austin TX (33.0% brand interest, +200.0% growth), and Boston MA-Manchester NH (38.0% brand interest, +245.4% growth)
Hyatt maintains market dominance with an average 50.3% brand interest across key markets: Albuquerque-Santa Fe NM (58.0% brand interest, +866.7% growth), Atlanta GA (44.0% brand interest, +528.6% growth), and Augusta GA (48.0% brand interest, +700.0% growth)
Airbnb maintains market dominance with an average 50.1% brand interest across key markets: Baltimore MD (42.0% brand interest, +500.0% growth), Champaign & Springfield-Decatur IL (51.0% brand interest, +537.5% growth), and Peoria-Bloomington IL (49.0% brand interest, +444.4% growth)
Hilton dominates in 171 of 207 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (15.0% vs 25.0% brand interest), Albany GA (13.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 28.0% brand interest)
Hyatt dominates in 104 of 134 key battleground markets against Marriott, notably in Albuquerque-Santa Fe NM (14.0% vs 58.0% brand interest), Atlanta GA (14.0% vs 44.0% brand interest), and Augusta GA (16.0% vs 48.0% brand interest)
Marriott dominates in 170 of 203 key battleground markets against Airbnb, notably in Abilene-Sweetwater TX (15.0% vs 6.0% brand interest), Albany GA (13.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Hyatt dominates in 100 of 134 key battleground markets against Hilton, notably in Baltimore MD (13.0% vs 7.0% brand interest), Bangor ME (13.0% vs 2.0% brand interest), and Baton Rouge LA (16.0% vs 6.0% brand interest)
Hilton dominates in 165 of 206 key battleground markets against Airbnb, notably in Baltimore MD (13.0% vs 42.0% brand interest), Baton Rouge LA (16.0% vs 45.0% brand interest), and Billings, MT (13.0% vs 65.0% brand interest)
Hyatt dominates in 99 of 132 key battleground markets against Airbnb, notably in Anchorage AK (59.0% vs 7.0% brand interest), Bakersfield CA (52.0% vs 8.0% brand interest), and Baltimore MD (7.0% vs 42.0% brand interest)