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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hilton, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
52 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
29 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
118 DMAs
33 States
|
Brand Insights
Brand Insights reveal Hilton’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hilton shows stable performance with 0.6% average growth across 51 markets (11.7% avg brand interest), with positive growth in 14 of 51 markets
Hilton has 3 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Hilton include Alabama (+16.7% growth, 14.0% brand interest), New Mexico (+18.2% growth, 13.0% brand interest), and North Carolina (+15.4% growth, 15.0% brand interest)
Hilton shows accelerating brand interest growth in Alabama (+16.7% growth, 14.0% brand interest) and New Mexico (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hilton, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 15.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+16.7%, 7.0% brand interest), and Arizona (+33.3%, 8.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 6.7% with consistent performance across 24 markets
Hyatt shows strong momentum with 15.3% average brand interest growth across key state markets: Wyoming (+100.0% growth, +3.0% brand interest), Alabama (+50.0% growth, +2.0% brand interest), and North Dakota (+50.0% growth, +2.0% brand interest)
Hyatt captured additional brand interest in 31 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hilton in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +10.0% | -8.3% |
| Philadelphia PA | 2,642,616 | 11.0% | +10.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +8.3% | -7.1% |
| Atlanta GA | 2,277,873 | 14.0% | +7.7% | -6.7% |
| St. Louis MO | 1,066,886 | 12.0% | +9.1% | -7.7% |
| Indianapolis IN | 1,026,188 | 12.0% | +9.1% | +0.0% |
| Nashville TN | 993,259 | 13.0% | +8.3% | -13.3% |
| Columbus OH | 865,632 | 13.0% | +0.0% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 17.0% | +13.3% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 14.0% | +16.7% | -6.7% |
| Albuquerque-Santa Fe NM | 612,638 | 13.0% | +18.2% | -7.1% |
| Madison WI | 386,495 | 13.0% | +18.2% | +0.0% |
| Springfield MO | 386,138 | 15.0% | +15.4% | +0.0% |
| Jackson MS | 288,295 | 19.0% | +11.8% | +0.0% |
| Traverse City-Cadillac MI | 216,002 | 10.0% | +11.1% | -9.1% |
| Montgomery (Selma) AL | 211,769 | 16.0% | +23.1% | -5.9% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salt Lake City UT | 975,902 | 9.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 9.0% | +0.0% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 16.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 11.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 11.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 13.0% | +0.0% | +0.0% |
| Idaho Falls-Pocatello ID | 121,491 | 9.0% | +0.0% | +0.0% |
| Biloxi-Gulfport MS | 120,080 | 15.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
118
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | -9.1% |
| Chicago IL | 3,081,097 | 12.0% | -7.7% | -14.3% |
| Houston TX | 2,266,381 | 11.0% | +0.0% | -8.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | +0.0% | -13.3% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | -10.0% | -18.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 10.0% | +0.0% | -9.1% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | -13.3% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | +0.0% | -18.2% |
Brand Insights
Brand Insights for Hilton in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hilton shows stable performance with 0.8% average growth across 209 markets (12.0% avg brand interest), with positive growth in 76 of 209 markets
Top performing markets for Hilton demonstrate exceptional results in Greenwood-Greenville MS (+29.4% growth, 22.0% brand interest, +5.0% change)
Hilton has 18 markets with high growth (>15%), 58 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 58 declining markets
Notable high-growth markets for Hilton include Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest), Alexandria LA (+20.0% growth, 12.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+27.3% growth, 14.0% brand interest)
Hilton maintains consistent performance with steady growth and stable brand interest across 28% of markets, exemplified by Albany GA (+8.3% growth, +1.0% brand interest), Amarillo TX (+7.7% growth, +1.0% brand interest), and Atlanta GA (+7.7% growth, +1.0% brand interest)
Hilton achieves significant brand interest gains in Bowling Green KY (+4.0% brand interest growth, now at 16.0%), Greenwood-Greenville MS (+5.0% brand interest growth, now at 22.0%), and Jonesboro AR (+3.0% brand interest growth, now at 16.0%)
Hilton shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest) and Alexandria LA (+20.0% growth, 12.0% brand interest)
Hilton demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+18.2% growth, 13.0% brand interest) and Alexandria LA (+20.0% growth, 12.0% brand interest)
Hilton maintains stable brand interest performance in mature markets: Meridian MS (+0.0% growth, 20.0% brand interest) and Rochester NY (+0.0% growth, 20.0% brand interest)
Hilton performance in major markets: Boston MA-Manchester NH (-10.0% growth, 9.0% brand interest, 2.6M TVHH), Chicago IL (-7.7% growth, 12.0% brand interest, 3.6M TVHH), and Detroit MI (-9.1% growth, 10.0% brand interest, 1.9M TVHH)
Hilton shows positive brand interest growth in markets representing 32.7% of total TVHH coverage
Hilton maintains strong brand interest positions (>30% share) in key markets: Greenwood-Greenville MS (22.0% brand interest, +5.0% change), Meridian MS (20.0% brand interest, +0.0% change), and Rochester NY (20.0% brand interest, +0.0% change)
Hilton achieves significant brand interest gains in Albuquerque-Santa Fe NM (+2.0% brand interest), Alexandria LA (+2.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+3.0% brand interest)
Hilton shows challenging performance with -10.6% average growth across 210 markets (12.1% avg brand interest), with positive growth in 12 of 210 markets
Hilton has 3 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 161 declining markets
Notable high-growth markets for Hilton include Presque Isle ME (+72.7% growth, 19.0% brand interest), Topeka KS (+16.7% growth, 14.0% brand interest), and Watertown NY (+27.3% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hilton performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hilton can focus its competitive strategy.
Hyatt demonstrates category leadership at dma level with 11.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+20.0%, 6.0% brand interest), Albuquerque-Santa Fe NM (+16.7%, 7.0% brand interest), and Alexandria LA (+66.7%, 5.0% brand interest)
In high-growth dma markets, Hyatt maintains an average brand interest of 6.5% with consistent performance across 90 markets
Hyatt shows strong momentum with 11.8% average brand interest growth across key dma markets: Bluefield-Beckley-Oak Hill WV (+100.0% growth, +3.0% brand interest), Casper-Riverton WY (+100.0% growth, +7.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest)
Hyatt captured additional brand interest in 107 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hyatt outperforms Marriott with 19.3 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 13.0% brand interest, 11.4% growth), Biloxi-Gulfport MS (gap: 18.0% brand interest, 50.0% growth), and Binghamton NY (gap: 19.0% brand interest, 35.0% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (+0.8% vs +2.9% overall): Amarillo TX (Hilton: +7.7% growth vs Marriott: -5.3% growth), Anchorage AK (Hilton: +14.3% growth vs Marriott: -13.6% growth), and Bakersfield CA (Hilton: +10.0% growth vs Marriott: -3.7% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-2.1% vs +2.9% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Marriott: 25.0%, -3.9%) and Alpena MI (Airbnb leads: 85.0% share, +11.8% growth vs Marriott: 15.0%, -37.5%)
In select markets, Airbnb outperforms Hilton despite weaker overall growth (-2.1% vs +0.8% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Hilton: 11.0%, -21.4%)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+2.9% vs +11.8% overall): Binghamton NY (Marriott leads: 22.0% share, +10.0% growth vs Hyatt: 3.0%, -25.0%)
In select markets, Hilton outperforms Hyatt despite weaker overall growth (+0.8% vs +11.8% overall): Amarillo TX (Hilton leads: 14.0% share, +7.7% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-2.1% vs +11.8% overall): Biloxi-Gulfport MS (Airbnb leads: 61.0% share, +5.2% growth vs Hyatt: 3.0%, -50.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Charlottesville VA (maintained 30.0% brand interest, +20.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (maintained 38.0% brand interest, +72.7% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +21.5% growth), Amarillo TX (maintained 63.0% brand interest, +1.6% growth), and Anchorage AK (maintained 66.0% brand interest, +1.5% growth)
Marriott maintains strong brand interest position in key markets: Greenville-Spartanburg SC-Asheville NC-Anderson SC (38.0% brand interest, +72.7% growth), San Antonio TX (34.0% brand interest, +17.2% growth), and Atlanta GA (33.0% brand interest, +3.1% growth)
Airbnb maintains strong brand interest position in key markets: Boston MA-Manchester NH (51.0% brand interest, +2.0% growth), Cleveland-Akron (Canton) OH (54.0% brand interest, +1.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (59.0% brand interest, +1.7% growth)
Marriott dominates head-to-head competition against Hilton in 164 of 167 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (25.0% vs 11.0% brand interest), Alpena MI (15.0% vs 0.0% brand interest), and Bakersfield CA (26.0% vs 11.0% brand interest)