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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Marriott, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Monitor & Maintain
|
All other markets
|
207 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal Marriott’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Marriott shows challenging performance with -13.3% average growth across 51 markets (11.4% avg brand interest), with positive growth in 0 of 51 markets
Marriott has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 47 declining markets
Marriott shows challenging performance with -57.9% average growth across 51 markets (11.4% avg brand interest), with positive growth in 0 of 51 markets
Marriott has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt leads category performance with 6.8% average brand interest growth, particularly strong in Hawaii (+19.2%, 31.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 31.0% with consistent performance across 1 market
Hyatt shows strong momentum with 6.8% average brand interest growth across key markets: Hawaii (+19.2% growth, +5.0% brand interest), Ohio (+14.9% growth, +7.0% brand interest), and California (+14.3% growth, +6.0% brand interest)
Hyatt captured additional brand interest in 33 markets, averaging +4.4% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Marriott in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Monitor & Maintain
All other markets
207
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | -72.2% |
| Los Angeles CA | 4,962,377 | 10.0% | -23.1% | -68.8% |
| Chicago IL | 3,081,097 | 11.0% | -67.7% | -66.7% |
| Philadelphia PA | 2,642,616 | 10.0% | -16.7% | -70.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | -13.3% | -60.6% |
| Atlanta GA | 2,277,873 | 13.0% | -7.1% | -58.1% |
| Houston TX | 2,266,381 | 11.0% | -15.4% | -66.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 12.0% | -70.7% | -70.7% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | -5.9% | -55.6% |
| Charlotte NC | 1,124,890 | 16.0% | -11.1% | -50.0% |
| Las Vegas NV | 739,704 | 16.0% | -20.0% | -46.7% |
| Birmingham AL | 651,287 | 15.0% | +0.0% | -40.0% |
Brand Insights
Brand Insights for Marriott in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Marriott shows challenging performance with -22.3% average growth across 207 markets (11.8% avg brand interest), with positive growth in 6 of 207 markets
Marriott has 2 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 185 declining markets
Notable high-growth markets for Marriott include Eureka CA (+28.6% growth, 9.0% brand interest) and Ottumwa IA-Kirksville MO (+100.0% growth, 12.0% brand interest)
Marriott shows positive brand interest momentum in 6 markets, notably in Eureka CA (+2.0% brand interest), Ottumwa IA-Kirksville MO (+6.0% brand interest), Meridian MS (+1.0% brand interest)
Marriott achieves significant brand interest gains in Ottumwa IA-Kirksville MO (+6.0% brand interest growth, now at 12.0%)
Marriott shows accelerating brand interest growth in Eureka CA (+28.6% growth, 9.0% brand interest) and Ottumwa IA-Kirksville MO (+100.0% growth, 12.0% brand interest)
Marriott demonstrates emerging brand interest strength in Eureka CA (+28.6% growth, 9.0% brand interest) and Ottumwa IA-Kirksville MO (+100.0% growth, 12.0% brand interest)
Marriott performance in major markets: Atlanta GA (-7.1% decline, 13.0% brand interest, 2.7M TVHH), Baltimore MD (-71.0% decline, 11.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-10.0% decline, 9.0% brand interest, 2.6M TVHH)
Marriott shows positive brand interest growth in markets representing 2.6% of total TVHH coverage
Marriott shows challenging performance with -50.4% average growth across 208 markets (11.8% avg brand interest), with positive growth in 3 of 208 markets
Marriott has 3 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 205 declining markets
Notable high-growth markets for Marriott include Greenwood-Greenville MS (+21.4% growth, 17.0% brand interest), Meridian MS (+17.6% growth, 20.0% brand interest), and North Platte NE (+35.7% growth, 19.0% brand interest)
Marriott shows positive brand interest momentum in 3 markets, notably in Greenwood-Greenville MS (+3.0% brand interest), Meridian MS (+3.0% brand interest), North Platte NE (+5.0% brand interest)
Marriott achieves significant brand interest gains in North Platte NE (+5.0% brand interest growth, now at 19.0%)
Marriott shows accelerating brand interest growth in Greenwood-Greenville MS (+21.4% growth, 17.0% brand interest) and Meridian MS (+17.6% growth, 20.0% brand interest)
Marriott demonstrates emerging brand interest strength in Greenwood-Greenville MS (+21.4% growth, 17.0% brand interest) and North Platte NE (+35.7% growth, 19.0% brand interest)
Competitive Insights
Competitive Insights showcase how Marriott performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Hyatt leads category performance with 106.4% average brand interest growth, particularly strong in Alpena MI (+23.5%, 100.0% brand interest), Baltimore MD (+542.9%, 45.0% brand interest), and Baton Rouge LA (+783.3%, 53.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 55.4% with consistent performance across 37 markets
Hilton shows strong momentum with 11.3% average brand interest growth across key markets: Butte-Bozeman MT (+177.8% growth, +16.0% brand interest), Baltimore MD (+176.9% growth, +23.0% brand interest), and Washington DC (Hagerstown MD) (+160.0% growth, +24.0% brand interest)
Hilton captured additional brand interest in 55 markets, averaging +9.0% brand interest growth in key growth markets
Hyatt shows strong momentum with 106.4% average brand interest growth across key markets: La Crosse-Eau Claire WI (+983.3% growth, +59.0% brand interest), Minot-Bismarck-Dickinson(Williston) ND (+983.3% growth, +59.0% brand interest), and Terre Haute IN (+983.3% growth, +59.0% brand interest)
Hyatt captured additional brand interest in 141 markets, averaging +13.0% brand interest growth in key growth markets
Hilton maintains market dominance with an average 36.0% brand interest across key markets: Baltimore MD (36.0% brand interest, +176.9% growth), Chicago IL (34.0% brand interest, +142.9% growth), and Honolulu HI (43.0% brand interest, +152.9% growth)
Hyatt maintains market dominance with an average 56.9% brand interest across key markets: Alpena MI (100.0% brand interest, +23.5% growth), Baltimore MD (45.0% brand interest, +542.9% growth), and Baton Rouge LA (53.0% brand interest, +783.3% growth)
Hilton dominates in 161 of 206 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 26.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 22.0% brand interest)
Hyatt dominates in 178 of 183 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 62.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 57.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 61.0% brand interest)
Airbnb dominates in 126 of 197 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (13.0% vs 5.0% brand interest), Albany-Schenectady-Troy NY (12.0% vs 5.0% brand interest), and Albuquerque-Santa Fe NM (11.0% vs 6.0% brand interest)
Hyatt dominates in 172 of 185 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 62.0% brand interest), Albany GA (23.0% vs 62.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 57.0% brand interest)
Airbnb dominates in 115 of 203 key battleground markets against Hilton, notably in Abilene-Sweetwater TX (20.0% vs 5.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Hyatt dominates in 138 of 179 key battleground markets against Airbnb, notably in Casper-Riverton WY (63.0% vs 6.0% brand interest), Eureka CA (71.0% vs 4.0% brand interest), and Portland OR (59.0% vs 8.0% brand interest)
Hilton successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 36.0% brand interest, +176.9% growth), Baton Rouge LA (maintained 28.0% brand interest, +75.0% growth), and Charleston-Huntington WV (maintained 27.0% brand interest, +125.0% growth)
Hyatt successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +23.5% growth), Baltimore MD (maintained 45.0% brand interest, +542.9% growth), and Baton Rouge LA (maintained 53.0% brand interest, +783.3% growth)