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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Marriott, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 300 Top Market Areas (TMAs), 300 Opportunity Market Areas (OMAs), 144 Competitive Marketing Areas (CMAs) and Marriott specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Marriott below and see how your teams and campaigns can benefit from it.
For Marriott, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 300 Top Market Areas (TMAs), 300 Opportunity Market Areas (OMAs), 144 Competitive Marketing Areas (CMAs) and Marriott specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Marriott below and see how your teams and campaigns can benefit from it.
Marriott and Hospitality
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Marriott has 300 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Marriott has 300 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Riviera Beach, Palm Desert, Williamsburg, Newton, Manhattan Beach, Newport Beach, Yountville, Lancaster, Short Pump, Tyrone, Boca Raton, Hunters Creek, Potomac, Bethesda |
| Alabama | Phenix City, Opelika, Florence, Tuscaloosa, Foley, Vestavia Hills, Auburn, Tillmans Corner, Hoover, Homewood, Birmingham |
| Alaska | Juneau |
| Arizona | Catalina Foothills, Goodyear, Paradise Valley, Marana, Tempe, Peoria, Avondale, Scottsdale, Gilbert, Buckeye, Casas Adobes, Tucson, Phoenix, Sun Lakes, Mesa, Flagstaff, Chandler |
| Arkansas | Goshen, North Little Rock, Little Rock, Jonesboro, Fayetteville, Roland, Springdale |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Marriott has 300 areas for Q2 2023.
BrandStack algorithms indicate Marriott has 300 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Hilton Head Island, San Ramon, Atlanta, Fort Lauderdale, Myrtle Beach, Aliso Viejo, Irvine, Washington, Melville, Kaanapali, West Palm Beach, Bristow, Alpharetta, Union City, Bay Lake, South San Francisco, San Mateo, Honolulu |
| Alabama | Prattville, Mobile, Huntsville, Orange Beach, Alabaster, Guntersville, Irondale |
| Alaska | Anchorage |
| Arizona | Surprise, Queen Creek, Fortuna Foothills, Glendale, Sedona, Oro Valley, Rio Rico, New River, Sun City, San Tan Valley, Clay Springs, Maricopa |
| Arkansas | Bryant, Gibson, Benton, Bentonville, Bella Vista, Lonoke, West Memphis, Fort Smith |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Marriott, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Marriott.
For Marriott, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Marriott.
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Marriott saw high brand interest in these areas in Utah: Snyderville, Kamas, Peoa, Taylorsville, Highland, Lindon, Herriman and Centerville. Overall, these regions saw 98.9% more brand interest than the overall Utah region.
98.9
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Marriott saw high brand interest in these areas in Missouri: Berkeley, Town and Country, Woodson Terrace, Wildwood and Murphy. Overall, these regions saw 94.37% more brand interest than the overall Missouri region.
94.37
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Marriott saw high brand interest in California especially in Los Gatos, Monterey, South Lake Tahoe, Palm Desert, Moraga, Dana Point, Rancho Mirage and Burlingame. Overall, these regions saw 88.74% more brand interest than the overall California region.
88.74
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Marriott saw high brand interest in these areas in New York: East Garden City, Rye Brook, Merrick, Melville, Huntington, East Farmingdale, Sayville and Uniondale. Overall, these regions saw 86.48% more brand interest than the overall New York region.
86.48
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Marriott, we generated benchmarked insights across competitive brands in the Hospitality vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Marriott, we generated benchmarked insights across competitive brands in the Hospitality vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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Sonora, Lexington, Fort Thomas, Fort Campbell, Burlington, Nicholasville, Georgetown, Shelbyville, Lyndon, Bardstown, Middletown, Hopkinsville and Park Hills are the most competitive markets for Marriott, Hilton and Hyatt in Kentucky
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For Marriott, Hilton and Hyatt, the most competitive markets in Virginia are - Short Pump, Centreville, Reston, Dunn Loring, Williamsburg, Tysons, Arlington, Aldie, West Falls Church, Great Falls, Vienna, Pimmit Hills, Laurel, Martinsville, Lincolnia and East Highland Park.
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The most competitive markets for Marriott, Hilton and Hyatt in Utah are - Kaysville, Centerville, West Jordan, Sandy, Holladay, Saratoga Springs, Kamas, Salt Lake City, South Jordan, Park City, Lehi, Farmington, Coalville, St. George, Peoa, Magna and Cottonwood Heights.
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Franklin, Pigeon Forge, Collierville, Spring Hill, Oak Ridge, Knoxville, Memphis, Louisville, Alcoa, Mount Juliet, Lenoir City, La Vergne, White House, Goodlettsville, Gatlinburg and West Memphis are the most competitive markets for Marriott, Hilton and Hyatt in Tennessee
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Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Marriott has 300 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Marriott has 300 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Riviera Beach, Palm Desert, Williamsburg, Newton, Manhattan Beach, Newport Beach, Yountville, Lancaster, Short Pump, Tyrone, Boca Raton, Hunters Creek, Potomac, Bethesda |
| Alabama | Phenix City, Opelika, Florence, Tuscaloosa, Foley, Vestavia Hills, Auburn, Tillmans Corner, Hoover, Homewood, Birmingham |
| Alaska | Juneau |
| Arizona | Catalina Foothills, Goodyear, Paradise Valley, Marana, Tempe, Peoria, Avondale, Scottsdale, Gilbert, Buckeye, Casas Adobes, Tucson, Phoenix, Sun Lakes, Mesa, Flagstaff, Chandler |
| Arkansas | Goshen, North Little Rock, Little Rock, Jonesboro, Fayetteville, Roland, Springdale |
| California | Rancho Mirage, Orinda, Monterey, Brea, Palm Desert, Los Gatos, Alamo, Moraga, Manhattan Beach, Vineyard, Newport Beach, Saratoga, Beverly Hills, Rancho Santa Fe, Yountville, San Clemente, Pleasanton, Mission Viejo, Novato, Rancho Palos Verdes, Dana Point, Pacifica |
| Colorado | Wheat Ridge, Evergreen, Louisville, Lone Tree, Fort Collins, Vail, Parker, Black Forest, Erie |
| Connecticut | Newtown, Glastonbury, Wilton, Darien, Stonington, Westport, Fairfield, Norwalk, Madison, Stratford, Ridgefield, Stamford, Farmington, New Canaan, Greenwich |
| Delaware | Pike Creek, Greenville, Milton, Millsboro, Bear, Cheswold, Wilmington, Claymont |
| Florida | Sawgrass, East Lake, Stuart, Seminole, Palm Valley, Riviera Beach, Holden Heights, Williamsburg, Jupiter, Cypress Lake, North Palm Beach, Pompano Beach, Coral Springs, Iona, Golf |
| Georgia | Grayson, Brunswick, Candler-McAfee, Saint Simons Island, College Park, Tyrone, Augusta, Georgetown, Buford, Atlanta, Skidaway Island |
| Hawaii | Princeville, Kahaluu-Keauhou, Wailea-Makena, Lihue, Schofield Barracks, Nu0101nu0101kuli, Makakilo, Kahului, Napili-Honokowai, Ahuimanu |
| Idaho | Idaho Falls, Post Falls, Meridian, Boise |
| Illinois | Lincolnshire, Schiller Park, Downers Grove, Libertyville, Highland Park, Winnetka, Mundelein, Green Oaks, South Elgin, Glenview, Buffalo Grove |
| Indiana | Brownsburg, Zionsville, Kokomo, East Chicago, Anderson, Fishers, Granger, Indianapolis, Greenwood |
| Iowa | Marion, Waukee, Johnston, Cedar Rapids, Sioux City, Des Moines |
| Kansas | Bel Aire, Prairie Village, Shawnee, Overland Park, Fort Riley, Olathe, Wichita, Topeka, Goddard |
| Kentucky | Saint Matthews, Louisville, Bowling Green, Sonora, Lexington, Fort Thomas, Fort Campbell, Burlington, Nicholasville, Georgetown |
| Louisiana | Lake Charles, Monroe, Mandeville, Prairieville, Metairie, Gonzales, Slidell, Bossier City, Lafayette, Baton Rouge, New Orleans, Kenner |
| Maine | Portland |
| Maryland | Colesville, Arnold, Lutherville-Timonium, Linthicum Heights, Potomac, Bethesda, Bel Air North, North Bethesda, Beltsville |
| Massachusetts | Cohasset, Pembroke, Marblehead, Reading, Hanover, Concord, Burlington, Tewksbury, Peabody, Easton, Newton, Holliston, Waltham |
| Michigan | Beverly Hills, Ypsilanti Charter Township, Allen Park, Oakland charter Township, Independence charter Township |
| Minnesota | Rogers, Apple Valley, Burnsville, Eden Prairie, Saint Louis Park, Bloomington, Plymouth |
| Mississippi | Hattiesburg, Tupelo, Starkville, Oxford, Flowood, Madison, Jackson, Olive Branch, Ridgeland |
| Missouri | Berkeley, Maplewood, Hazelwood, Murphy, Town and Country, Oakville, Saint Peters, Kansas City, Clayton, Chesterfield |
| Montana | Kalispell, Missoula, Bozeman |
| Nebraska | Omaha, Bellevue, Lincoln |
| Nevada | Carson City, Sparks, Enterprise, Las Vegas, Henderson, Paradise, Reno, North Las Vegas |
| New Hampshire | Hudson, Keene, Bedford, Manchester, Portsmouth, Exeter, Windham, Dover, Nashua |
| New Jersey | Old Tappan, Fairfield, Wyckoff, Warren, Morristown, Upper Freehold, Bernards, Tenafly, Paramus, Evesham Township, Tewksbury |
| New Mexico | Gallup, Farmington, Santa Fe, Albuquerque, Mesquite, Rio Rancho |
| New York | Hamburg, Rye Brook, Larchmont, Uniondale, Merrick, East Farmingdale, Pittsford, East Meadow |
| North Carolina | Cornelius, Chapel Hill, Holly Springs, Harrisburg, Morrisville, Summerfield |
| North Dakota | West Fargo, Grand Forks |
| Ohio | Avon, Mayfield Heights, Middleburg Heights, Solon, Landen |
| Oklahoma | Lawton, Moore, Broken Arrow, Edmond, Norman, Tuttle, Tulsa, Oklahoma City, Goldsby |
| Oregon | Aumsville, West Linn, Gresham, Eagle Creek, Corvallis, Happy Valley, Bend |
| Pennsylvania | Churchville, Glen Mills, Blue Bell, Newtown, Stockton, Cranberry Township, New Hope |
| Rhode Island | East Providence, Jamestown, Coventry, Newport, Middletown, North Kingstown, Pawtucket |
| South Carolina | Little River, Cayce, Pawleys Island, Dentsville, Hilton Head Island, North Charleston, Tega Cay, Myrtle Beach, Socastee, Bluffton, Charleston |
| South Dakota | Rapid City, Sioux Falls |
| Tennessee | Germantown, Farragut, Chattanooga, Chapmansboro, Nashville, Blountville, Franklin, Pigeon Forge, Collierville, Spring Hill, Oak Ridge, Knoxville |
| Texas | Shenandoah, West Lake Hills, The Woodlands, Spring, Irving, Sugar Land, League City, Prosper |
| Utah | Lindon, Washington, North Salt Lake, American Fork, Provo, East Millcreek, Herriman, Kaysville, Centerville |
| Vermont | Burlington |
| Virginia | Groveton, Fairfax Station, Mantua, McLean, Potomac Falls, North Springfield, Short Pump, Centreville, Reston, Dunn Loring, Williamsburg, Tysons, Arlington |
| Washington | Union Hill-Novelty Hill, Sammamish, Issaquah, SeaTac, Mercer Island, Bellevue |
| West Virginia | Huntington, Charleston, Morgantown |
| Wisconsin | Middleton |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Marriott's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Marriott has 300 areas for Q2 2023.
BrandStack algorithms indicate Marriott has 300 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Hilton Head Island, San Ramon, Atlanta, Fort Lauderdale, Myrtle Beach, Aliso Viejo, Irvine, Washington, Melville, Kaanapali, West Palm Beach, Bristow, Alpharetta, Union City, Bay Lake, South San Francisco, San Mateo, Honolulu |
| Alabama | Prattville, Mobile, Huntsville, Orange Beach, Alabaster, Guntersville, Irondale |
| Alaska | Anchorage |
| Arizona | Surprise, Queen Creek, Fortuna Foothills, Glendale, Sedona, Oro Valley, Rio Rico, New River, Sun City, San Tan Valley, Clay Springs, Maricopa |
| Arkansas | Bryant, Gibson, Benton, Bentonville, Bella Vista, Lonoke, West Memphis, Fort Smith |
| California | San Ramon, Torrance, San Carlos, Aliso Viejo, Irvine, Coto de Caza, Garden Grove, Redwood City, Blackhawk, Walnut Creek, Suisun City, Thermal, Lake Forest, South San Francisco, Larkspur, Burlingame, Placentia, Carlsbad, Half Moon Bay, Coronado, Rancho Santa Margarita, Foster City, North Auburn |
| Colorado | Ken Caryl, Aurora, Longmont, Centennial, Broomfield, Thornton, Glenwood Springs, Sheridan, Avon |
| Connecticut | Groton, Bloomfield, Guilford, Plainville, Simsbury, Waterford, Cheshire |
| Delaware | Glasgow, Brookside, Ellendale, Kent Acres, Odessa, Smyrna, Delaware City, Lewes |
| Florida | Boca Raton, Hunters Creek, Palm City, Palm Beach Gardens, Lighthouse Point, Fort Lauderdale, Tampa, Wesley Chapel South, Kendall, Key West, Bay Lake, Marco Island, Miami Springs, Orlando, Lake Mary, Vineyards, Westchase, Conway, Lake Buena Vista, Aventura |
| Georgia | Belvedere Park, Sandy Springs, Gresham Park, Alpharetta, Savannah, Union City, Roswell, Dacula, East Point, Eatonton, Greensboro |
| Hawaii | Mililani, Kailua-Kona, Waipio Acres, Kaanapali, Kalaoa, Ewa Villages, Kihei, Koloa, Wahiawa, Puako, Honolulu, Holualoa, Hilo, Waimea |
| Idaho | Nampa, Kuna, Rexburg, Twin Falls |
| Illinois | St. Charles, Riverwoods, Hinsdale, Park Ridge, Western Springs, Calumet City, Frankfort, Belvidere, Lake Barrington |
| Indiana | Valparaiso, Carmel, Columbus, Westfield, Terre Haute, South Bend, Evansville, Jeffersonville, Merrillville |
| Iowa | Dubuque, Davenport, West Des Moines, Iowa City, Coralville, Burlington |
| Kansas | Lenexa, Kansas City, Independence, Derby, Hays, Leavenworth |
| Kentucky | Shelbyville, Lyndon, Bardstown, Middletown, Hopkinsville, Park Hills |
| Louisiana | Shreveport, Estelle, Madisonville, Jefferson, Pearlington, Sunset, New Iberia, Opelousas, Covington |
| Maine | Falmouth, Saco, Kennebunk, Biddeford, York, Gorham, Kittery, Westbrook |
| Maryland | Easton, Travilah, Russett, Green Valley, Fort Washington |
| Massachusetts | Weston, Marshfield, Wellesley, Stoneham, Needham, Sudbury, Wakefield, Foxborough, Littleton, Holden, Dennis, Harwich |
| Michigan | Holland, White Lake charter Township, Novi, Plymouth Charter Township, Benton Harbor, South Lyon |
| Minnesota | Maple Grove, Arden Hills, Lake Elmo, Mendota Heights, Ramsey, Forest Lake, Moorhead, Coon Rapids |
| Mississippi | Southaven, Gulfport, Vicksburg, Meridian, Long Beach, Clinton |
| Missouri | St. Louis, Maryland Heights, Fort Leonard Wood, Ellisville, Hollister, Manchester, Warrensburg, Branson, Poplar Bluff, Wildwood |
| Montana | Whitefish, Lockwood, Great Falls, Helena Valley Northeast |
| Nebraska | Chalco, Offutt Air Force Base, Norfolk, Hastings |
| Nevada | Spring Valley, Goldfield, Mount Charleston, Sunrise Manor, Incline Village |
| New Hampshire | Merrimack, Conway, Hanover, Salem, Londonderry, Concord |
| New Jersey | Manalapan Township, Hanover, Denville, Cliffside Park, Florham Park, Teaneck, West Caldwell, Long Hill, South Orange, Glen Rock, Branchburg, Holmdel, Upper Saddle River |
| New Mexico | Taos, Carnuel, Alamogordo, Roswell, Hobbs, Clovis |
| New York | Long Beach, Bellmore, North New Hyde Park, Huntington, Commack, Wantagh, Melville, Thomaston, East Hills, Mount Kisco, Johnson City |
| North Carolina | Banner Elk, Weddington, Ocean Isle Beach, Royal Pines |
| North Dakota | Bismarck |
| Ohio | Bay Village, Gahanna, Broadview Heights, Upper Arlington, Dublin, Lakewood, Sharonville, Centerville, Warrensville Heights, Montgomery |
| Oklahoma | Yukon, Medicine Park, Nichols Hills, Midwest City, Bartlesville, Durant, Sapulpa, Bixby, Ada |
| Oregon | Hillsboro, Aloha, Portland, Boardman, Beaverton, Lake Oswego, Vancouver, Central Point, Salem, Springfield, Eugene |
| Pennsylvania | Thorndale, Plymouth Meeting, Lancaster, West Conshohocken, Wexford, Moon, Rutherford, Harmony |
| Rhode Island | Cumberland, East Greenwich, Providence, South Kingstown, Warwick, Johnston, Portsmouth, Westerly |
| South Carolina | Fort Mill, Mount Pleasant, Spartanburg, North Hartsville, Fairforest, Elgin |
| South Dakota | Aberdeen |
| Tennessee | Louisville, Alcoa, Mount Juliet, Lenoir City, La Vergne, White House, Goodlettsville, Gatlinburg, West Memphis |
| Texas | DeSoto, Farmers Branch, Grapevine, Haslet, Addison |
| Utah | West Jordan, Sandy, Holladay, Saratoga Springs, Kamas, Salt Lake City, South Jordan, Park City, Lehi, Farmington, Coalville, St. George, Peoa, Magna, Cottonwood Heights |
| Vermont | Williston |
| Virginia | Aldie, West Falls Church, Great Falls, Vienna, Pimmit Hills, Laurel, Martinsville, Lincolnia, East Highland Park |
| Washington | Salmon Creek, Kent, University Place, Martha Lake |
| West Virginia | Martinsburg, Teays Valley, Parkersburg |
| Wisconsin | Village of Pewaukee, Brookfield |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Marriott's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate have 144 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate have 144 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|---|
| United States | Short Pump, Tyrone, Boca Raton, Hunters Creek, Potomac, Bethesda, Hilton Head Island, San Ramon, Atlanta, Fort Lauderdale, Myrtle Beach, Aliso Viejo, Irvine, Washington, Melville, Kaanapali, West Palm Beach, Bristow, Alpharetta, Union City, Bay Lake, South San Francisco, San Mateo, Honolulu |
| Alabama | Foley, Vestavia Hills, Auburn, Tillmans Corner, Hoover, Homewood, Birmingham, Prattville, Mobile, Huntsville, Orange Beach, Alabaster, Guntersville, Irondale |
| Arizona | Avondale, Scottsdale, Gilbert, Buckeye, Casas Adobes, Tucson, Phoenix, Sun Lakes, Mesa, Flagstaff, Chandler, Surprise, Queen Creek, Fortuna Foothills, Glendale, Sedona, Oro Valley, Rio Rico, New River, Sun City, San Tan Valley, Clay Springs |
| California | Yountville, San Clemente, Pleasanton, Mission Viejo, Novato, Rancho Palos Verdes, Dana Point, Pacifica, San Ramon, Torrance, San Carlos, Aliso Viejo, Irvine, Coto de Caza, Garden Grove, Redwood City, Blackhawk, Walnut Creek, Suisun City, Thermal, Lake Forest, South San Francisco, Larkspur, Burlingame, Placentia, Carlsbad, Half Moon Bay, Coronado, Rancho Santa Margarita, Foster City |
| Colorado | Fort Collins, Vail, Parker, Black Forest, Erie, Ken Caryl, Aurora, Longmont, Centennial, Broomfield, Thornton, Glenwood Springs, Sheridan, Avon |
| Connecticut | Fairfield, Norwalk, Madison, Stratford, Ridgefield, Stamford, Farmington, New Canaan, Greenwich, Groton, Bloomfield, Guilford, Plainville, Simsbury, Waterford, Cheshire |
| Delaware | Millsboro, Bear, Cheswold, Wilmington, Claymont, Glasgow, Brookside, Ellendale, Kent Acres, Odessa, Smyrna, Delaware City, Lewes |
| Florida | Cypress Lake, North Palm Beach, Pompano Beach, Coral Springs, Iona, Golf, Boca Raton, Hunters Creek, Palm City, Palm Beach Gardens, Lighthouse Point, Fort Lauderdale, Tampa, Wesley Chapel South, Kendall, Key West, Bay Lake, Marco Island, Miami Springs, Orlando, Lake Mary, Vineyards, Westchase, Conway, Lake Buena Vista |
| Georgia | Augusta, Georgetown, Buford, Atlanta, Skidaway Island, Belvedere Park, Sandy Springs, Gresham Park, Alpharetta, Savannah, Union City, Roswell, Dacula, East Point, Eatonton, Greensboro |
| Hawaii | Kahului, Napili-Honokowai, Ahuimanu, Mililani, Kailua-Kona, Waipio Acres, Kaanapali, Kalaoa, Ewa Villages, Kihei, Koloa, Wahiawa, Puako, Honolulu, Holualoa, Hilo, Waimea |
| Illinois | Winnetka, Mundelein, Green Oaks, South Elgin, Glenview, Buffalo Grove, St. Charles, Riverwoods, Hinsdale, Park Ridge, Western Springs, Calumet City, Frankfort, Belvidere, Lake Barrington |
| Indiana | Anderson, Fishers, Granger, Indianapolis, Greenwood, Valparaiso, Carmel, Columbus, Westfield, Terre Haute, South Bend, Evansville, Jeffersonville, Merrillville |
| Kentucky | Sonora, Lexington, Fort Thomas, Fort Campbell, Burlington, Nicholasville, Georgetown, Shelbyville, Lyndon, Bardstown, Middletown, Hopkinsville, Park Hills |
| Louisiana | Gonzales, Slidell, Bossier City, Lafayette, Baton Rouge, New Orleans, Kenner, Shreveport, Estelle, Madisonville, Jefferson, Pearlington, Sunset, New Iberia, Opelousas |
| Massachusetts | Tewksbury, Peabody, Easton, Newton, Holliston, Waltham, Weston, Marshfield, Wellesley, Stoneham, Needham, Sudbury, Wakefield, Foxborough, Littleton, Holden, Dennis |
| Missouri | Oakville, Saint Peters, Kansas City, Clayton, Chesterfield, St. Louis, Maryland Heights, Fort Leonard Wood, Ellisville, Hollister, Manchester, Warrensburg, Branson, Poplar Bluff, Wildwood |
| New Jersey | Tenafly, Paramus, Evesham Township, Tewksbury, Manalapan Township, Hanover, Denville, Cliffside Park, Florham Park, Teaneck, West Caldwell, Long Hill, South Orange, Glen Rock, Branchburg, Holmdel, Upper Saddle River |
| New York | Merrick, East Farmingdale, Pittsford, East Meadow, Long Beach, Bellmore, North New Hyde Park, Huntington, Commack, Wantagh, Melville, Thomaston, East Hills, Mount Kisco |
| Oklahoma | Norman, Tuttle, Tulsa, Oklahoma City, Goldsby, Yukon, Medicine Park, Nichols Hills, Midwest City, Bartlesville, Durant, Sapulpa, Bixby, Ada |
| Oregon | Corvallis, Happy Valley, Bend, Hillsboro, Aloha, Portland, Boardman, Beaverton, Lake Oswego, Vancouver, Central Point, Salem, Springfield, Eugene |
| South Carolina | Dentsville, Hilton Head Island, North Charleston, Tega Cay, Myrtle Beach, Socastee, Bluffton, Charleston, Fort Mill, Mount Pleasant, Spartanburg, North Hartsville, Fairforest |
| Tennessee | Franklin, Pigeon Forge, Collierville, Spring Hill, Oak Ridge, Knoxville, Memphis, Louisville, Alcoa, Mount Juliet, Lenoir City, La Vergne, White House, Goodlettsville, Gatlinburg, West Memphis |
| Utah | Kaysville, Centerville, West Jordan, Sandy, Holladay, Saratoga Springs, Kamas, Salt Lake City, South Jordan, Park City, Lehi, Farmington, Coalville, St. George, Peoa, Magna, Cottonwood Heights |
| Virginia | Short Pump, Centreville, Reston, Dunn Loring, Williamsburg, Tysons, Arlington, Aldie, West Falls Church, Great Falls, Vienna, Pimmit Hills, Laurel, Martinsville, Lincolnia, East Highland Park |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Marriott's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Marriott, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Marriott.
For Marriott, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Marriott.
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Marriott saw high brand interest in these areas in Utah: Snyderville, Kamas, Peoa, Taylorsville, Highland, Lindon, Herriman and Centerville. Overall, these regions saw 98.9% more brand interest than the overall Utah region.
98.9
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Marriott saw high brand interest in these areas in Missouri: Berkeley, Town and Country, Woodson Terrace, Wildwood and Murphy. Overall, these regions saw 94.37% more brand interest than the overall Missouri region.
94.37
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Marriott saw high brand interest in California especially in Los Gatos, Monterey, South Lake Tahoe, Palm Desert, Moraga, Dana Point, Rancho Mirage and Burlingame. Overall, these regions saw 88.74% more brand interest than the overall California region.
88.74
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Marriott saw high brand interest in these areas in New York: East Garden City, Rye Brook, Merrick, Melville, Huntington, East Farmingdale, Sayville and Uniondale. Overall, these regions saw 86.48% more brand interest than the overall New York region.
86.48
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Marriott saw relatively higher brand interest in Middletown, Newport, Narragansett, Lincoln and Cumberland across Rhode Island - specifically 82.05% more brand interest than the overall Rhode Island region.
82.05
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Marriott saw relatively higher brand interest in Winnetka, Lincolnshire, Wauconda, Western Springs and Downers Grove across Illinois - specifically 81.11% more brand interest than the overall Illinois region.
81.11
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Marriott saw high brand interest in these areas in Nevada: Kingsbury, Summerlin South, Paradise, Enterprise and Mount Charleston. Overall, these regions saw 80.6% more brand interest than the overall Nevada region.
80.6
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Marriott saw 78.28% more brand interest in these areas (Francisville, Union, Burlington, Nicholasville and Lyndon) compared to the overall Kentucky region.
78.28
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Marriott saw high brand interest in South Carolina especially in Hilton Head Island, Myrtle Beach, Reidville, Pawleys Island and Bluffton. Overall, these regions saw 77.61% more brand interest than the overall South Carolina region.
77.61
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For more extensive list of brand insights for Marriott and other brands, please connect with us to see how you can get started with BrandStack.
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Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Marriott, we generated benchmarked insights across competitive brands in the Hospitality vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Marriott, we generated benchmarked insights across competitive brands in the Hospitality vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
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Sonora, Lexington, Fort Thomas, Fort Campbell, Burlington, Nicholasville, Georgetown, Shelbyville, Lyndon, Bardstown, Middletown, Hopkinsville and Park Hills are the most competitive markets for Marriott, Hilton and Hyatt in Kentucky
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For Marriott, Hilton and Hyatt, the most competitive markets in Virginia are - Short Pump, Centreville, Reston, Dunn Loring, Williamsburg, Tysons, Arlington, Aldie, West Falls Church, Great Falls, Vienna, Pimmit Hills, Laurel, Martinsville, Lincolnia and East Highland Park.
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The most competitive markets for Marriott, Hilton and Hyatt in Utah are - Kaysville, Centerville, West Jordan, Sandy, Holladay, Saratoga Springs, Kamas, Salt Lake City, South Jordan, Park City, Lehi, Farmington, Coalville, St. George, Peoa, Magna and Cottonwood Heights.
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Franklin, Pigeon Forge, Collierville, Spring Hill, Oak Ridge, Knoxville, Memphis, Louisville, Alcoa, Mount Juliet, Lenoir City, La Vergne, White House, Goodlettsville, Gatlinburg and West Memphis are the most competitive markets for Marriott, Hilton and Hyatt in Tennessee
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Dentsville, Hilton Head Island, North Charleston, Tega Cay, Myrtle Beach, Socastee, Bluffton, Charleston, Fort Mill, Mount Pleasant, Spartanburg, North Hartsville and Fairforest are the most competitive markets for Marriott, Hilton and Hyatt in South Carolina
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For Marriott, Hilton and Hyatt, the most competitive markets in Oregon are - Corvallis, Happy Valley, Bend, Hillsboro, Aloha, Portland, Boardman, Beaverton, Lake Oswego, Vancouver, Central Point, Salem, Springfield and Eugene.
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The most competitive markets for Marriott, Hilton and Hyatt in Oklahoma are - Norman, Tuttle, Tulsa, Oklahoma City, Goldsby, Yukon, Medicine Park, Nichols Hills, Midwest City, Bartlesville, Durant, Sapulpa, Bixby and Ada.
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The most competitive markets for Marriott, Hilton and Hyatt in New York are - Merrick, East Farmingdale, Pittsford, East Meadow, Long Beach, Bellmore, North New Hyde Park, Huntington, Commack, Wantagh, Melville, Thomaston, East Hills and Mount Kisco.
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The most competitive markets for Marriott, Hilton and Hyatt in New Jersey are - Tenafly, Paramus, Evesham Township, Tewksbury, Manalapan Township, Hanover, Denville, Cliffside Park, Florham Park, Teaneck, West Caldwell, Long Hill, South Orange, Glen Rock, Branchburg, Holmdel and Upper Saddle River.
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For more extensive list of competitive insights for Marriott and other brands, please connect with us to see how you can get started with BrandStack.
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