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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Marriott, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
5 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
9 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
4 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
9 DMAs
|
|
Monitor & Maintain
|
All other markets
|
172 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
7 DMAs
|
Brand Insights
Brand Insights reveal Marriott’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Marriott shows challenging performance with -51.8% average growth across 51 markets (13.2% avg brand interest), with positive growth in 0 of 51 markets
Marriott has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Marriott shows stable performance with 3.6% average growth across 51 markets (13.2% avg brand interest), with positive growth in 23 of 51 markets
Marriott has 3 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 7 declining markets
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt shows market leadership with 686.6% average brand interest growth and notable strength in Alaska (+866.7%, 58.0% brand interest), Arizona (+716.7%, 49.0% brand interest), and California (+320.0%, 42.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 47.9% with consistent performance across 36 markets
Hilton shows strong momentum with 134.4% average brand interest growth across key markets: Connecticut (+290.0% growth, +29.0% brand interest), Utah (+277.8% growth, +25.0% brand interest), and Massachusetts (+270.0% growth, +27.0% brand interest)
Hilton captured additional brand interest in 51 markets, averaging +16.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Marriott in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 34.0% | +0.0% | -5.6% |
| Washington DC (Hagerstown MD) | 2,303,268 | 41.0% | +2.5% | -2.4% |
| Cincinnati OH | 839,467 | 32.0% | +6.7% | -3.0% |
| Louisville KY | 634,542 | 28.0% | +7.7% | -6.7% |
| Lexington KY | 449,592 | 31.0% | -3.1% | +121.4% |
Emerging Market
Smaller markets showing strong growth potential
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Salisbury MD | 163,214 | 30.0% | +114.3% | +3.5% |
| Rockford IL | 159,667 | 24.0% | +71.4% | +9.1% |
| Terre Haute IN | 123,086 | 23.0% | +15.0% | +15.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 23.0% | +76.9% | +4.6% |
| Butte-Bozeman MT | 71,711 | 25.0% | +13.6% | +127.3% |
| Mankato MN | 49,183 | 24.0% | +14.3% | +20.0% |
| Helena MT | 28,530 | 23.0% | +27.8% | +130.0% |
| Presque Isle ME | 24,798 | 22.0% | +100.0% | +10.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 604,657 | 34.0% | +13.3% | +6.3% |
| Knoxville TN | 492,492 | 24.0% | +4.4% | +50.0% |
| Charleston-Huntington WV | 376,332 | 29.0% | +7.4% | +3.6% |
| Baton Rouge LA | 311,080 | 33.0% | +10.0% | +3.1% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 13.0% | +8.3% | -58.1% |
| Minneapolis-St. Paul MN | 1,618,742 | 30.0% | +11.1% | +0.0% |
| St. Louis MO | 1,104,541 | 33.0% | +153.9% | +6.5% |
| Nashville TN | 1,028,315 | 30.0% | +0.0% | +100.0% |
| Baltimore MD | 1,011,542 | 38.0% | +216.7% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 567,037 | 24.0% | +0.0% | +0.0% |
| Shreveport LA | 328,698 | 22.0% | +0.0% | -4.4% |
| Fargo-Valley City ND | 233,895 | 27.0% | +3.9% | +0.0% |
| La Crosse-Eau Claire WI | 199,505 | 18.0% | +5.9% | -5.3% |
| Duluth MN-Superior WI | 153,789 | 16.0% | +0.0% | -5.9% |
| Monroe LA-El Dorado AR | 153,067 | 24.0% | -4.0% | +0.0% |
| Minot-Bismarck-Dickinson(Williston) ND | 146,247 | 22.0% | +4.8% | -4.4% |
| Hattiesburg-Laurel MS | 99,484 | 21.0% | +5.0% | -4.6% |
Monitor & Maintain
All other markets
172
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 11.0% | -71.1% | -69.4% |
| Philadelphia PA | 2,735,885 | 12.0% | -62.5% | -66.7% |
| Atlanta GA | 2,358,268 | 14.0% | -57.6% | -60.0% |
| Houston TX | 2,346,370 | 13.0% | -63.9% | -62.9% |
| Boston MA-Manchester NH | 2,284,647 | 10.0% | -70.6% | -73.7% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 9.0% | -10.0% | -73.5% |
| Phoenix AZ | 1,882,206 | 13.0% | -58.1% | -59.4% |
| Seattle-Tacoma WA | 1,862,467 | 10.0% | -61.5% | -63.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 15.0% | -51.6% | -54.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 17.0% | -5.6% | -55.3% |
| Charlotte NC | 1,164,592 | 18.0% | -41.9% | -50.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 15.0% | -48.3% | -50.0% |
| Las Vegas NV | 765,811 | 20.0% | -39.4% | -33.3% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 15.0% | -53.1% | -54.6% |
| Birmingham AL | 674,274 | 15.0% | -44.4% | -48.3% |
Brand Insights
Brand Insights for Marriott in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Marriott shows challenging performance with -22.1% average growth across 209 markets (16.4% avg brand interest), with positive growth in 39 of 209 markets
Top performing markets for Marriott demonstrate exceptional results in Baltimore MD (+216.7% growth, 38.0% brand interest, +26.0% brand interest change), St. Louis MO (+153.8% growth, 33.0% brand interest, +20.0% brand interest change), and Peoria-Bloomington IL (+115.4% growth, 28.0% brand interest, +15.0% brand interest change)
Marriott has 15 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 151 declining markets
Notable high-growth markets for Marriott include Alexandria LA (+22.7% growth, 27.0% brand interest), Baltimore MD (+216.7% growth, 38.0% brand interest), and Bangor ME (+90.9% growth, 21.0% brand interest)
Marriott maintains strong brand interest positions in key markets: Honolulu HI (43.0% brand interest, -1.0% change), Lexington KY (31.0% brand interest, -1.0% change), and Baltimore MD (38.0% brand interest, +26.0% change)
Marriott shows positive brand interest momentum in 39 markets, notably in Alexandria LA (+5.0% brand interest), Baltimore MD (+26.0% brand interest), Bangor ME (+10.0% brand interest)
Marriott demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+22.7% growth, +5.0% gain, 27.0% current brand interest), Baltimore MD (+216.7% growth, +26.0% gain, 38.0% current brand interest), and Bangor ME (+90.9% growth, +10.0% gain, 21.0% current brand interest)
Marriott successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 27.0% brand interest, +22.7% growth), Baltimore MD (maintained 38.0% brand interest, +216.7% growth), and Peoria-Bloomington IL (maintained 28.0% brand interest, +115.4% growth)
Marriott maintains dominant market position with >35% brand interest in key markets: Honolulu HI (43.0% brand interest, -2.3% change) and Baltimore MD (38.0% brand interest, +216.7% change)
Marriott achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 27.0%) and Baltimore MD (+26.0% brand interest growth, now at 38.0%)
Marriott shows accelerating brand interest growth in Alexandria LA (+22.7% growth, 27.0% brand interest) and Baltimore MD (+216.7% growth, 38.0% brand interest)
Marriott demonstrates emerging brand interest strength in Greenwood-Greenville MS (+30.8% growth, 17.0% brand interest) and Fairbanks AK (+12.5% growth, 9.0% brand interest)
Marriott maintains stable brand interest performance in mature markets: Honolulu HI (-2.3% decline, 43.0% brand interest) and Lexington KY (-3.1% decline, 31.0% brand interest)
Marriott faces growth challenges in historically strong markets: Honolulu HI (-2.3% decline, 43.0% brand interest) and Lexington KY (-3.1% decline, 31.0% brand interest)
Marriott performance in major markets: Atlanta GA (-57.6% decline, 14.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-70.6% decline, 10.0% brand interest, 2.6M TVHH), and Charlotte NC (-41.9% decline, 18.0% brand interest, 1.3M TVHH)
Marriott shows positive brand interest growth in markets representing 17.4% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Marriott performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Hyatt demonstrates category dominance with 318.2% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+866.7%, 58.0% brand interest), Alexandria LA (+33.3%, 4.0% brand interest), and Atlanta GA (+528.6%, 44.0% brand interest)
In high-growth markets, Hyatt maintains an average brand interest of 37.4% with consistent performance across 81 markets
Hilton shows strong momentum with 59.8% average brand interest growth across key markets: Providence RI-New Bedford MA (+270.0% growth, +27.0% brand interest), Boston MA-Manchester NH (+245.4% growth, +27.0% brand interest), and New York NY (+245.4% growth, +27.0% brand interest)
Hilton captured additional brand interest in 153 markets, averaging +11.2% brand interest growth in key growth markets
Hyatt shows strong momentum with 318.2% average brand interest growth across key markets: Corpus Christi TX (+980.0% growth, +49.0% brand interest), Laredo TX (+980.0% growth, +49.0% brand interest), and Eugene OR (+966.7% growth, +58.0% brand interest)
Hyatt captured additional brand interest in 84 markets, averaging +30.7% brand interest growth in key growth markets
Marriott maintains market dominance with an average 35.2% brand interest across key markets: Baltimore MD (38.0% brand interest, +216.7% growth), St. Louis MO (33.0% brand interest, +153.8% growth), and Washington DC (Hagerstown MD) (41.0% brand interest, +2.5% growth)
Hilton maintains market dominance with an average 34.2% brand interest across key markets: Atlanta GA (35.0% brand interest, +133.3% growth), Austin TX (33.0% brand interest, +200.0% growth), and Boston MA-Manchester NH (38.0% brand interest, +245.4% growth)
Hyatt maintains market dominance with an average 50.3% brand interest across key markets: Albuquerque-Santa Fe NM (58.0% brand interest, +866.7% growth), Atlanta GA (44.0% brand interest, +528.6% growth), and Augusta GA (48.0% brand interest, +700.0% growth)
Airbnb maintains market dominance with an average 50.1% brand interest across key markets: Baltimore MD (42.0% brand interest, +500.0% growth), Champaign & Springfield-Decatur IL (51.0% brand interest, +537.5% growth), and Peoria-Bloomington IL (49.0% brand interest, +444.4% growth)
Hilton dominates in 171 of 207 key battleground markets against Marriott, notably in Abilene-Sweetwater TX (15.0% vs 25.0% brand interest), Albany GA (13.0% vs 26.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 28.0% brand interest)
Hyatt dominates in 104 of 134 key battleground markets against Marriott, notably in Albuquerque-Santa Fe NM (14.0% vs 58.0% brand interest), Atlanta GA (14.0% vs 44.0% brand interest), and Augusta GA (16.0% vs 48.0% brand interest)
Marriott dominates in 170 of 203 key battleground markets against Airbnb, notably in Abilene-Sweetwater TX (15.0% vs 6.0% brand interest), Albany GA (13.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (14.0% vs 6.0% brand interest)
Hyatt dominates in 100 of 134 key battleground markets against Hilton, notably in Baltimore MD (13.0% vs 7.0% brand interest), Bangor ME (13.0% vs 2.0% brand interest), and Baton Rouge LA (16.0% vs 6.0% brand interest)
Hilton dominates in 165 of 206 key battleground markets against Airbnb, notably in Baltimore MD (13.0% vs 42.0% brand interest), Baton Rouge LA (16.0% vs 45.0% brand interest), and Billings, MT (13.0% vs 65.0% brand interest)
Hyatt dominates in 99 of 132 key battleground markets against Airbnb, notably in Anchorage AK (59.0% vs 7.0% brand interest), Bakersfield CA (52.0% vs 8.0% brand interest), and Baltimore MD (7.0% vs 42.0% brand interest)