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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyatt, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
94 DMAs
30 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
53 DMAs
15 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
39 DMAs
2 States
|
Brand Insights
Brand Insights reveal Hyatt’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyatt shows stable performance with 3.9% average growth across 51 markets (6.7% avg brand interest), with positive growth in 16 of 51 markets
Hyatt has 13 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 26 stable markets (0-5%), and 9 declining markets
Notable high-growth markets for Hyatt include Arizona (+16.7% growth, 7.0% brand interest), Arkansas (+25.0% growth, 5.0% brand interest), and Florida (+16.7% growth, 7.0% brand interest)
Hyatt shows accelerating brand interest growth in Arizona (+16.7% growth, 7.0% brand interest) and Arkansas (+25.0% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Airbnb demonstrates category leadership at state level with 7.1% average brand interest growth, showing exceptional performance in Hawaii (+17.9%, 33.0% brand interest) and Tennessee (+17.0%, 55.0% brand interest)
In high-growth state markets, Airbnb maintains an average brand interest of 44.0% with consistent performance across 2 markets
Airbnb shows strong momentum with 7.1% average brand interest growth across key state markets: Hawaii (+17.9% growth, +5.0% brand interest), Tennessee (+17.0% growth, +8.0% brand interest), and Ohio (+14.9% growth, +7.0% brand interest)
Airbnb captured additional brand interest in 32 state markets, averaging +4.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hyatt in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
94
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +0.0% | +12.5% |
| Chicago IL | 3,081,097 | 12.0% | -7.7% | +9.1% |
| Houston TX | 2,266,381 | 8.0% | +0.0% | +14.3% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +0.0% | +40.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +16.7% |
| Seattle-Tacoma WA | 1,798,974 | 11.0% | -8.3% | +10.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 5.0% | +0.0% | +25.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 7.0% | +0.0% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 10.0% | +11.1% | +11.1% |
| Philadelphia PA | 2,642,616 | 7.0% | +16.7% | +16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +12.5% | +28.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | +12.5% | +28.6% |
| Phoenix AZ | 1,818,040 | 7.0% | +16.7% | +40.0% |
| St. Louis MO | 1,066,886 | 7.0% | +16.7% | +16.7% |
| Kansas City MO | 866,618 | 9.0% | +12.5% | +28.6% |
| Fresno-Visalia CA | 539,002 | 8.0% | +14.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 7.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 6.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 6.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 7.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 4.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 5.0% | +0.0% | +0.0% |
| Columbia SC | 382,874 | 6.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 6.0% | -14.3% | +0.0% |
| New Orleans LA | 584,044 | 7.0% | -12.5% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 5.0% | -16.7% | +0.0% |
| Knoxville TN | 475,703 | 5.0% | -16.7% | +0.0% |
| Honolulu HI | 411,655 | 11.0% | -15.4% | +0.0% |
| Spokane WA | 409,624 | 5.0% | -16.7% | +0.0% |
| Madison WI | 386,495 | 7.0% | -12.5% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 4.0% | -20.0% | +0.0% |
Brand Insights
Brand Insights for Hyatt in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyatt shows stable performance with 1.6% average growth across 207 markets (5.7% avg brand interest), with positive growth in 57 of 207 markets
Hyatt has 47 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 90 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Hyatt include Alexandria LA (+100.0% growth, 5.0% brand interest), Baton Rouge LA (+20.0% growth, 6.0% brand interest), and Billings, MT (+25.0% growth, 5.0% brand interest)
Hyatt achieves significant brand interest gains in Alexandria LA (+5.0% brand interest growth, now at 5.0%) and Casper-Riverton WY (+7.0% brand interest growth, now at 7.0%)
Hyatt shows accelerating brand interest growth in Alexandria LA (+100.0% growth, 5.0% brand interest) and Baton Rouge LA (+20.0% growth, 6.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Alexandria LA (+100.0% growth, 5.0% brand interest) and Baton Rouge LA (+20.0% growth, 6.0% brand interest)
Hyatt performance in major markets: Chicago IL (-7.7% growth, 12.0% brand interest, 3.6M TVHH), Columbus OH (-12.5% growth, 7.0% brand interest, 1.0M TVHH), and Detroit MI (-14.3% growth, 6.0% brand interest, 1.9M TVHH)
Hyatt shows positive brand interest growth in markets representing 24.8% of total TVHH coverage
Hyatt achieves significant brand interest gains in Alexandria LA (+5.0% brand interest), Baton Rouge LA (+1.0% brand interest), and Billings, MT (+1.0% brand interest)
Hyatt shows strong performance with 19.3% average growth across 203 markets (5.7% avg brand interest), with positive growth in 140 of 203 markets
Hyatt has 124 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Hyatt include Abilene-Sweetwater TX (+33.3% growth, 4.0% brand interest), Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest), and Albuquerque-Santa Fe NM (+20.0% growth, 6.0% brand interest)
Hyatt achieves significant brand interest gains in Lima OH (+5.0% brand interest growth, now at 5.0%)
Hyatt shows accelerating brand interest growth in Abilene-Sweetwater TX (+33.3% growth, 4.0% brand interest) and Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+33.3% growth, 4.0% brand interest) and Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest)
Hyatt performance in major markets: Baltimore MD (+33.3% growth, 8.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (+40.0% growth, 7.0% brand interest, 2.6M TVHH), and Charlotte NC (+20.0% growth, 6.0% brand interest, 1.3M TVHH)
Competitive Insights
Competitive Insights showcase how Hyatt performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Airbnb demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Alpena MI (+33.3%, 100.0% brand interest), Charlottesville VA (+20.4%, 53.0% brand interest), and Cheyenne WY-Scottsbluff NE (+21.1%, 63.0% brand interest)
In high-growth dma markets, Airbnb maintains an average brand interest of 61.9% with consistent performance across 19 markets
Airbnb shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +100.0% brand interest), North Platte NE (+42.3% growth, +22.0% brand interest), and Alpena MI (+33.3% growth, +25.0% brand interest)
Airbnb captured additional brand interest in 144 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Airbnb outperforms Hyatt with 52.4 percentage point brand interest advantage across 207 shared markets: Billings, MT (gap: 61.0% brand interest, 26.5% growth), Bluefield-Beckley-Oak Hill WV (gap: 59.0% brand interest, 101.6% growth), and Butte-Bozeman MT (gap: 59.0% brand interest, 53.1% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (-12.1% vs -7.6% overall): Bluefield-Beckley-Oak Hill WV (Hilton: +7.1% growth vs Marriott: -18.2% growth), Charleston-Huntington WV (Hilton: +18.2% growth vs Marriott: -16.1% growth), and Charlotte NC (Hilton: +6.2% growth vs Marriott: -9.4% growth)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+1.6% vs -12.1% overall): Alexandria LA (Hyatt: +100.0% growth vs Hilton: -53.3% growth), Baton Rouge LA (Hyatt: +20.0% growth vs Hilton: -12.5% growth), and Billings, MT (Hyatt: +25.0% growth vs Hilton: -30.8% growth)
In select markets, Marriott outperforms Airbnb despite weaker overall growth (-7.6% vs +8.4% overall): Billings, MT (Marriott: +25.0% growth vs Airbnb: -1.5% growth), Butte-Bozeman MT (Marriott: +4.0% growth vs Airbnb: -3.1% growth), and Eureka CA (Marriott: +7.1% growth vs Airbnb: -2.7% growth)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 24.0% brand interest, +4.3% growth), Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth), and Fairbanks AK (maintained 22.0% brand interest, +4.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +33.3% growth), Charlottesville VA (maintained 53.0% brand interest, +20.4% growth), and Cheyenne WY-Scottsbluff NE (maintained 63.0% brand interest, +21.1% growth)
Marriott maintains strong brand interest position in key markets: Nashville TN (31.0% brand interest, +3.3% growth) and Raleigh-Durham (Fayetteville) NC (31.0% brand interest, +3.3% growth)
Airbnb maintains strong brand interest position in key markets: Salt Lake City UT (53.0% brand interest, +15.2% growth), San Antonio TX (53.0% brand interest, +26.2% growth), and Boston MA-Manchester NH (47.0% brand interest, +4.4% growth)
Marriott dominates head-to-head competition against Hilton in 168 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (23.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (26.0% vs 13.0% brand interest), and Alexandria LA (23.0% vs 7.0% brand interest)
Marriott dominates head-to-head competition against Hyatt in 180 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (20.0% vs 4.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Airbnb dominates head-to-head competition against Marriott in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (63.0% vs 20.0% brand interest), Albany GA (63.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (56.0% vs 26.0% brand interest)
Hilton dominates head-to-head competition against Hyatt in 54 of 68 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (13.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (13.0% vs 5.0% brand interest), and Alexandria LA (7.0% vs 5.0% brand interest)