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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyatt, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
49 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
85 DMAs
26 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
42 DMAs
3 States
|
Brand Insights
Brand Insights reveal Hyatt’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyatt shows strong performance with 8.5% average growth across 51 markets (7.8% avg brand interest), with positive growth in 27 of 51 markets
Hyatt has 13 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 4 declining markets
Notable high-growth markets for Hyatt include Idaho (+20.0% growth, 6.0% brand interest), Maine (+25.0% growth, 5.0% brand interest), and Montana (+25.0% growth, 5.0% brand interest)
Hyatt maintains consistent performance with steady growth and stable brand interest across 27% of markets, exemplified by Illinois (+8.3% growth, +1.0% brand interest), Alaska (+14.3% growth, +1.0% brand interest), and District of Columbia (+10.0% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 8.5% average brand interest growth, showing exceptional performance in Idaho (+20.0%, 6.0% brand interest), Maine (+25.0%, 5.0% brand interest), and Montana (+25.0%, 5.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 7.1% with consistent performance across 13 markets
Hilton shows strong momentum with 7.5% average brand interest growth across key state markets: Kansas (+30.0% growth, +3.0% brand interest), Washington (+22.2% growth, +2.0% brand interest), and Rhode Island (+20.0% growth, +2.0% brand interest)
Hilton captured additional brand interest in 37 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hyatt in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +0.0% | +22.2% |
| Los Angeles CA | 4,962,377 | 11.0% | +0.0% | +22.2% |
| Philadelphia PA | 2,642,616 | 7.0% | -12.5% | +16.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +0.0% | +12.5% |
| Atlanta GA | 2,277,873 | 8.0% | +0.0% | +14.3% |
| Houston TX | 2,266,381 | 9.0% | +0.0% | +12.5% |
| Phoenix AZ | 1,818,040 | 8.0% | +0.0% | +33.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 6.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
85
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 14.0% | +7.7% | +7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 9.0% | +12.5% | +12.5% |
| Boston MA-Manchester NH | 2,206,762 | 8.0% | +14.3% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 14.0% | +16.7% | +16.7% |
| Detroit MI | 1,646,663 | 8.0% | +14.3% | +14.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 8.0% | +14.3% | +14.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 7.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 7.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 7.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 9.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 6.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 6.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 6.0% | +0.0% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 5.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 6.0% | -14.3% | +0.0% |
| San Diego CA | 940,959 | 10.0% | -9.1% | +0.0% |
| Cincinnati OH | 810,849 | 6.0% | -14.3% | +0.0% |
| Honolulu HI | 411,655 | 12.0% | -7.7% | -7.7% |
| Des Moines-Ames IA | 401,464 | 7.0% | -12.5% | +0.0% |
| Huntsville-Decatur (Florence) AL | 350,515 | 5.0% | -16.7% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 7.0% | -12.5% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 5.0% | -16.7% | +0.0% |
Brand Insights
Brand Insights for Hyatt in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyatt shows strong performance with 9.1% average growth across 207 markets (6.5% avg brand interest), with positive growth in 88 of 207 markets
Hyatt has 65 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 83 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Hyatt include Albany GA (+33.3% growth, 4.0% brand interest), Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest), and Augusta GA (+16.7% growth, 7.0% brand interest)
Hyatt shows accelerating brand interest growth in Albany GA (+33.3% growth, 4.0% brand interest) and Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Albany GA (+33.3% growth, 4.0% brand interest) and Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest)
Hyatt performance in major markets: Miami-Ft. Lauderdale FL (-14.3% growth, 6.0% brand interest, 1.7M TVHH), Philadelphia PA (-12.5% growth, 7.0% brand interest, 3.1M TVHH), and San Diego CA (-9.1% growth, 10.0% brand interest, 1.1M TVHH)
Hyatt shows positive brand interest growth in markets representing 38.0% of total TVHH coverage
Hyatt achieves significant brand interest gains in Albany GA (+1.0% brand interest), Albany-Schenectady-Troy NY (+1.0% brand interest), and Augusta GA (+1.0% brand interest)
Hyatt shows strong performance with 15.1% average growth across 207 markets (6.5% avg brand interest), with positive growth in 117 of 207 markets
Hyatt has 86 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 65 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Hyatt include Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest), Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest), and Baton Rouge LA (+40.0% growth, 7.0% brand interest)
Hyatt achieves significant brand interest gains in Monterey-Salinas CA (+3.0% brand interest growth, now at 16.0%)
Hyatt shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+16.7% growth, 7.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Hyatt performance in major markets: Charlotte NC (+16.7% growth, 7.0% brand interest, 1.3M TVHH), Cleveland-Akron (Canton) OH (+16.7% growth, 7.0% brand interest, 1.6M TVHH), and Indianapolis IN (+28.6% growth, 9.0% brand interest, 1.2M TVHH)
Hyatt shows positive brand interest growth in markets representing 75.5% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Hyatt performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Hilton demonstrates category leadership at dma level with 11.0% average brand interest growth, showing exceptional performance in Albany GA (+15.4%, 15.0% brand interest), Albany-Schenectady-Troy NY (+27.3%, 14.0% brand interest), and Alpena MI (+100.0%, 3.0% brand interest)
In high-growth dma markets, Hilton maintains an average brand interest of 13.7% with consistent performance across 49 markets
Marriott shows strong momentum with 5.2% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.7% growth, +7.0% brand interest), Victoria TX (+39.1% growth, +9.0% brand interest), and Greenwood-Greenville MS (+35.7% growth, +5.0% brand interest)
Marriott captured additional brand interest in 95 dma markets, averaging +2.9% brand interest growth in key growth dma
Hilton shows strong momentum with 11.0% average brand interest growth across key dma markets: North Platte NE (+750.0% growth, +15.0% brand interest), Alpena MI (+100.0% growth, +3.0% brand interest), and Parkersburg WV (+75.0% growth, +6.0% brand interest)
Hilton captured additional brand interest in 129 dma markets, averaging +1.7% brand interest growth in key growth dma
Hyatt shows strong momentum with 9.1% average brand interest growth across key dma markets: Biloxi-Gulfport MS (+100.0% growth, +3.0% brand interest), Hattiesburg-Laurel MS (+100.0% growth, +3.0% brand interest), and Jonesboro AR (+100.0% growth, +4.0% brand interest)
Hyatt captured additional brand interest in 88 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hilton outperforms Hyatt with 6.9 percentage point brand interest advantage across 206 shared markets: Billings, MT (gap: 3.0% brand interest, 25.8% growth), Biloxi-Gulfport MS (gap: 7.0% brand interest, 113.3% growth), and Binghamton NY (gap: 6.0% brand interest, 75.0% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-4.9% vs +5.2% overall): Alpena MI (Airbnb leads: 94.0% share, +10.6% growth vs Marriott: 3.0%, -80.0%)
In select markets, Marriott outperforms Hilton despite weaker overall growth (+5.2% vs +11.0% overall): Billings, MT (Marriott leads: 21.0% share, +10.5% growth vs Hilton: 10.0%, -9.1%), Biloxi-Gulfport MS (Marriott leads: 22.0% share, +4.8% growth vs Hilton: 13.0%, -13.3%), and Binghamton NY (Marriott leads: 26.0% share, +18.2% growth vs Hilton: 11.0%, -8.3%)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+9.1% vs +11.0% overall): Billings, MT (Hyatt: +16.7% growth vs Hilton: -9.1% growth), Biloxi-Gulfport MS (Hyatt: +100.0% growth vs Hilton: -13.3% growth), and Binghamton NY (Hyatt: +66.7% growth vs Hilton: -8.3% growth)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+5.2% vs +9.1% overall): Alexandria LA (Marriott leads: 22.0% share, +4.8% growth vs Hyatt: 0.0%, -100.0%) and Bend OR (Marriott leads: 26.0% share, +23.8% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-4.9% vs +9.1% overall): Alexandria LA (Airbnb leads: 66.0% share, +6.5% growth vs Hyatt: 0.0%, -100.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +24.0% growth), Amarillo TX (maintained 22.0% brand interest, +22.2% growth), and Anchorage AK (maintained 22.0% brand interest, +15.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +1.8% growth), Baton Rouge LA (maintained 51.0% brand interest, +2.0% growth), and Casper-Riverton WY (maintained 63.0% brand interest, +3.3% growth)