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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Hyatt, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
53 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
101 DMAs
31 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
28 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
29 DMAs
|
Brand Insights
Brand Insights reveal Hyatt’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Hyatt shows strong performance with 15.3% average growth across 51 markets (7.3% avg brand interest), with positive growth in 31 of 51 markets
Hyatt has 24 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Hyatt include Alabama (+50.0% growth, 6.0% brand interest), Alaska (+16.7% growth, 7.0% brand interest), and Arizona (+33.3% growth, 8.0% brand interest)
Hyatt shows accelerating brand interest growth in Alabama (+50.0% growth, 6.0% brand interest) and Alaska (+16.7% growth, 7.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Hyatt, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 15.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+16.7%, 7.0% brand interest), and Arizona (+33.3%, 8.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 6.7% with consistent performance across 24 markets
Hyatt shows strong momentum with 15.3% average brand interest growth across key state markets: Wyoming (+100.0% growth, +3.0% brand interest), Alabama (+50.0% growth, +2.0% brand interest), and North Dakota (+50.0% growth, +2.0% brand interest)
Hyatt captured additional brand interest in 31 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Hyatt in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 11.0% | +0.0% | +10.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +7.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 7.0% | +0.0% | +16.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 6.0% | +0.0% | +20.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 10.0% | +0.0% | +11.1% |
| Nashville TN | 993,259 | 7.0% | +0.0% | +16.7% |
| San Antonio TX | 900,609 | 9.0% | +0.0% | +12.5% |
| Hartford & New Haven CT | 862,036 | 6.0% | -14.3% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
101
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +22.2% | +37.5% |
| Chicago IL | 3,081,097 | 13.0% | +8.3% | +18.2% |
| Philadelphia PA | 2,642,616 | 8.0% | +33.3% | +33.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 9.0% | +12.5% | +28.6% |
| Atlanta GA | 2,277,873 | 8.0% | +14.3% | +33.3% |
| Houston TX | 2,266,381 | 9.0% | +28.6% | +28.6% |
| Boston MA-Manchester NH | 2,206,762 | 7.0% | +16.7% | +16.7% |
| Phoenix AZ | 1,818,040 | 8.0% | +14.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 6.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 8.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 5.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 6.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 5.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 4.0% | +0.0% | +0.0% |
| South Bend-Elkhart IN | 279,718 | 6.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 7.0% | -12.5% | +0.0% |
| Toledo OH | 360,723 | 4.0% | -20.0% | -20.0% |
| Lansing MI | 221,663 | 6.0% | +0.0% | -14.3% |
| Youngstown OH | 221,187 | 4.0% | -20.0% | +0.0% |
| Peoria-Bloomington IL | 210,894 | 8.0% | -11.1% | -11.1% |
| Rockford IL | 154,224 | 5.0% | -16.7% | -16.7% |
| Duluth MN-Superior WI | 148,546 | 3.0% | +0.0% | -40.0% |
| Odessa-Midland TX | 136,170 | 4.0% | -20.0% | -20.0% |
Brand Insights
Brand Insights for Hyatt in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Hyatt shows strong performance with 11.8% average growth across 210 markets (6.0% avg brand interest), with positive growth in 107 of 210 markets
Hyatt has 90 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 31 declining markets
Notable high-growth markets for Hyatt include Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest), Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest), and Alexandria LA (+66.7% growth, 5.0% brand interest)
Hyatt shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+20.0% growth, 6.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Hyatt performance in major markets: Hartford & New Haven CT (-14.3% growth, 6.0% brand interest, 1.0M TVHH), Boston MA-Manchester NH (+16.7% growth, 7.0% brand interest, 2.6M TVHH), and Charlotte NC (+16.7% growth, 7.0% brand interest, 1.3M TVHH)
Hyatt shows positive brand interest growth in markets representing 65.1% of total TVHH coverage
Hyatt achieves significant brand interest gains in Albany-Schenectady-Troy NY (+1.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest), and Alexandria LA (+2.0% brand interest)
Hyatt shows strong performance with 19.9% average growth across 210 markets (6.0% avg brand interest), with positive growth in 142 of 210 markets
Hyatt has 131 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for Hyatt include Abilene-Sweetwater TX (+25.0% growth, 5.0% brand interest), Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest), and Albuquerque-Santa Fe NM (+16.7% growth, 7.0% brand interest)
Hyatt shows accelerating brand interest growth in Abilene-Sweetwater TX (+25.0% growth, 5.0% brand interest) and Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest)
Hyatt demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+25.0% growth, 5.0% brand interest) and Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest)
Hyatt performance in major markets: Atlanta GA (+33.3% growth, 8.0% brand interest, 2.7M TVHH), Baltimore MD (+28.6% growth, 9.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+16.7% growth, 7.0% brand interest, 2.6M TVHH)
Hyatt shows positive brand interest growth in markets representing 86.8% of total TVHH coverage
Hyatt achieves significant brand interest gains in Abilene-Sweetwater TX (+1.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest), and Albuquerque-Santa Fe NM (+1.0% brand interest)
Competitive Insights
Competitive Insights showcase how Hyatt performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Hyatt can focus its competitive strategy.
Hyatt demonstrates category leadership at dma level with 11.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+20.0%, 6.0% brand interest), Albuquerque-Santa Fe NM (+16.7%, 7.0% brand interest), and Alexandria LA (+66.7%, 5.0% brand interest)
In high-growth dma markets, Hyatt maintains an average brand interest of 6.5% with consistent performance across 90 markets
Hyatt shows strong momentum with 11.8% average brand interest growth across key dma markets: Bluefield-Beckley-Oak Hill WV (+100.0% growth, +3.0% brand interest), Casper-Riverton WY (+100.0% growth, +7.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest)
Hyatt captured additional brand interest in 107 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hyatt outperforms Marriott with 19.3 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 13.0% brand interest, 11.4% growth), Biloxi-Gulfport MS (gap: 18.0% brand interest, 50.0% growth), and Binghamton NY (gap: 19.0% brand interest, 35.0% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (+0.8% vs +2.9% overall): Amarillo TX (Hilton: +7.7% growth vs Marriott: -5.3% growth), Anchorage AK (Hilton: +14.3% growth vs Marriott: -13.6% growth), and Bakersfield CA (Hilton: +10.0% growth vs Marriott: -3.7% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-2.1% vs +2.9% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Marriott: 25.0%, -3.9%) and Alpena MI (Airbnb leads: 85.0% share, +11.8% growth vs Marriott: 15.0%, -37.5%)
In select markets, Airbnb outperforms Hilton despite weaker overall growth (-2.1% vs +0.8% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Hilton: 11.0%, -21.4%)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+2.9% vs +11.8% overall): Binghamton NY (Marriott leads: 22.0% share, +10.0% growth vs Hyatt: 3.0%, -25.0%)
In select markets, Hilton outperforms Hyatt despite weaker overall growth (+0.8% vs +11.8% overall): Amarillo TX (Hilton leads: 14.0% share, +7.7% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-2.1% vs +11.8% overall): Biloxi-Gulfport MS (Airbnb leads: 61.0% share, +5.2% growth vs Hyatt: 3.0%, -50.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Charlottesville VA (maintained 30.0% brand interest, +20.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (maintained 38.0% brand interest, +72.7% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +21.5% growth), Amarillo TX (maintained 63.0% brand interest, +1.6% growth), and Anchorage AK (maintained 66.0% brand interest, +1.5% growth)
Marriott maintains strong brand interest position in key markets: Greenville-Spartanburg SC-Asheville NC-Anderson SC (38.0% brand interest, +72.7% growth), San Antonio TX (34.0% brand interest, +17.2% growth), and Atlanta GA (33.0% brand interest, +3.1% growth)
Airbnb maintains strong brand interest position in key markets: Boston MA-Manchester NH (51.0% brand interest, +2.0% growth), Cleveland-Akron (Canton) OH (54.0% brand interest, +1.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (59.0% brand interest, +1.7% growth)
Marriott dominates head-to-head competition against Hilton in 164 of 167 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (25.0% vs 11.0% brand interest), Alpena MI (15.0% vs 0.0% brand interest), and Bakersfield CA (26.0% vs 11.0% brand interest)