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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Indeed, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
11 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
185 DMAs
40 States
|
Brand Insights
Brand Insights reveal Indeed’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Indeed shows stable performance with 0.3% average growth across 51 markets (42.1% avg brand interest), with positive growth in 21 of 51 markets
Top performing markets for Indeed demonstrate exceptional results in West Virginia (+15.1% growth, 61.0% brand interest, +8.0% change), Connecticut (+13.3% growth, 34.0% brand interest, +4.0% change), and Massachusetts (+13.0% growth, 26.0% brand interest, +3.0% change)
Indeed has 1 market with high growth (>15%), 10 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Indeed include West Virginia (+15.1% growth, 61.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category leadership at state level with 0.4% average brand interest growth, showing exceptional performance in North Dakota (+20.4%, 53.0% brand interest) and Oklahoma (+15.2%, 53.0% brand interest)
In high-growth state markets, LinkedIn Job Search maintains an average brand interest of 53.0% with consistent performance across 2 markets
In direct competition, LinkedIn Job Search outperforms Indeed with 20.3 percentage point brand interest advantage across 51 shared markets: Colorado (gap: 30.0% brand interest, 9.1% growth), Connecticut (gap: 32.0% brand interest, 19.0% growth), and Delaware (gap: 18.0% brand interest, 4.2% growth)
In select markets, LinkedIn Job Search outperforms Indeed despite weaker overall growth (+0.4% vs +0.3% overall): Alabama (LinkedIn Job Search: +2.3% growth vs Indeed: -1.8% growth), Alaska (LinkedIn Job Search leads: 51.0% share, +2.0% growth vs Indeed: 49.0%, -2.0%), and Arkansas (LinkedIn Job Search: +11.4% growth vs Indeed: -8.9% growth)
Investment Recommendations
Strategic recommendations for Indeed in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 28.0% | +7.7% | -22.2% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | +7.1% | -16.7% |
| Denver CO | 1,523,659 | 31.0% | +6.9% | -22.5% |
| Hartford & New Haven CT | 862,036 | 39.0% | +8.3% | -15.2% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 63.0% | +6.8% | -13.7% |
| Jackson MS | 288,295 | 67.0% | +6.4% | -11.8% |
| Florence-Myrtle Beach SC | 273,785 | 67.0% | +6.4% | -5.6% |
| Palm Springs CA | 142,979 | 53.0% | +8.2% | -7.0% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +10.5% | -12.5% |
| Detroit MI | 1,646,663 | 39.0% | +11.4% | -15.2% |
| Fresno-Visalia CA | 539,002 | 61.0% | +15.1% | -11.6% |
| Charleston-Huntington WV | 363,503 | 62.0% | +10.7% | -17.3% |
| Charleston SC | 339,966 | 46.0% | +12.2% | -11.5% |
| Tri-Cities TN-VA | 281,792 | 60.0% | +20.0% | -13.0% |
| Traverse City-Cadillac MI | 216,002 | 57.0% | +14.0% | -17.4% |
| Salisbury MD | 157,650 | 58.0% | +20.8% | -10.8% |
Turnaround Priority
Markets requiring immediate attention / improvement
185
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | -3.3% | -12.1% |
| Philadelphia PA | 2,642,616 | 34.0% | +3.0% | -15.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | -3.0% | -15.8% |
| Atlanta GA | 2,277,873 | 34.0% | -5.6% | -22.7% |
| Houston TX | 2,266,381 | 35.0% | -2.8% | -16.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 23.0% | +4.6% | -17.9% |
| Boston MA-Manchester NH | 2,206,762 | 21.0% | -8.7% | -25.0% |
| Phoenix AZ | 1,818,040 | 40.0% | -4.8% | -13.0% |
Brand Insights
Brand Insights for Indeed in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Indeed shows challenging performance with -1.7% average growth across 210 markets (50.3% avg brand interest), with positive growth in 75 of 210 markets
Top performing markets for Indeed demonstrate exceptional results in Abilene-Sweetwater TX (+103.5% growth, 59.0% brand interest, +30.0% change), Victoria TX (+57.5% growth, 74.0% brand interest, +27.0% change), and Salisbury MD (+20.8% growth, 58.0% brand interest, +10.0% change)
Indeed has 6 markets with high growth (>15%), 29 markets with moderate growth (5-15%), 68 stable markets (0-5%), and 107 declining markets
Notable high-growth markets for Indeed include Abilene-Sweetwater TX (+103.5% growth, 59.0% brand interest), Fresno-Visalia CA (+15.1% growth, 61.0% brand interest), and Lima OH (+15.4% growth, 75.0% brand interest)
Indeed demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+103.5% growth, +30.0% gain, 59.0% current brand interest), Fresno-Visalia CA (+15.1% growth, +8.0% gain, 61.0% current brand interest), and Lima OH (+15.4% growth, +10.0% gain, 75.0% current brand interest)
Indeed successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 59.0% brand interest, +103.5% growth), Fresno-Visalia CA (maintained 61.0% brand interest, +15.1% growth), and Lima OH (maintained 75.0% brand interest, +15.4% growth)
In large markets, Indeed shows modest growth with moderate brand interest: Charlotte NC (+0.0% growth, 38.0% brand interest) and Cleveland-Akron (Canton) OH (+2.2% growth, 46.0% brand interest)
Indeed achieves significant brand interest gains in Abilene-Sweetwater TX (+30.0% brand interest growth, now at 59.0%), Fresno-Visalia CA (+8.0% brand interest growth, now at 61.0%), and Lima OH (+10.0% brand interest growth, now at 75.0%)
Indeed shows accelerating brand interest growth in Abilene-Sweetwater TX (+103.5% growth, 59.0% brand interest) and Fresno-Visalia CA (+15.1% growth, 61.0% brand interest)
Indeed maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.2% growth, 44.0% brand interest) and Albuquerque-Santa Fe NM (-3.6% growth, 53.0% brand interest)
Indeed faces growth challenges in historically strong markets: Albany GA (-8.0% growth, 69.0% brand interest) and Albany-Schenectady-Troy NY (-2.2% growth, 44.0% brand interest)
Indeed performance in major markets: Atlanta GA (-5.6% growth, 34.0% brand interest, 2.7M TVHH), Baltimore MD (-2.7% growth, 36.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-8.7% growth, 21.0% brand interest, 2.6M TVHH)
Indeed shows positive brand interest growth in markets representing 42.7% of total TVHH coverage
Indeed maintains strong brand interest positions (>30% share) in key markets: Albany GA (69.0% brand interest, -6.0% change), Albany-Schenectady-Troy NY (44.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (53.0% brand interest, -2.0% change)
Indeed achieves significant brand interest gains in Abilene-Sweetwater TX (+30.0% brand interest), Fresno-Visalia CA (+8.0% brand interest), and Lima OH (+10.0% brand interest)
Indeed maintains dominant market position with >35% brand interest in key markets: Chattanooga TN (52.0% brand interest, 1.9% decline), Ft. Myers-Naples FL (51.0% brand interest, 1.9% decline), and Green Bay-Appleton WI (52.0% brand interest, 1.9% decline)
Competitive Insights
Competitive Insights showcase how Indeed performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
LinkedIn Job Search demonstrates category leadership at dma level with 3.4% average brand interest growth, showing exceptional performance in Albany GA (+24.0%, 31.0% brand interest), Alpena MI (+30.0%, 26.0% brand interest), and Amarillo TX (+38.7%, 43.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 46.3% with consistent performance across 24 markets
In direct competition, LinkedIn Job Search outperforms Indeed with 19.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 18.0% brand interest, 145.7% growth), Alexandria LA (gap: 32.0% brand interest, 4.4% growth), and Anchorage AK (gap: 10.0% brand interest, 12.0% growth)
In select markets, Indeed outperforms LinkedIn Job Search despite weaker overall growth (-1.7% vs +3.4% overall): Abilene-Sweetwater TX (Indeed leads: 59.0% share, +103.5% growth vs LinkedIn Job Search: 41.0%, -42.2%) and Anchorage AK (Indeed leads: 55.0% share, +5.8% growth vs LinkedIn Job Search: 45.0%, -6.2%)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 59.0% brand interest, +103.5% growth), Fresno-Visalia CA (maintained 61.0% brand interest, +15.1% growth), and Lima OH (maintained 75.0% brand interest, +15.4% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 31.0% brand interest, +24.0% growth), Alpena MI (maintained 26.0% brand interest, +30.0% growth), and Amarillo TX (maintained 43.0% brand interest, +38.7% growth)
Indeed maintains strong brand interest position in key markets: Cleveland-Akron (Canton) OH (46.0% brand interest, +2.2% growth), Indianapolis IN (42.0% brand interest, +2.4% growth), and Jacksonville FL (53.0% brand interest, +3.9% growth)
LinkedIn Job Search maintains strong brand interest position in key markets: Atlanta GA (66.0% brand interest, +3.1% growth), Austin TX (77.0% brand interest, +2.7% growth), and Baltimore MD (64.0% brand interest, +1.6% growth)
Indeed maintains validated market dominance (>35% brand interest) across 106 key markets where it leads all competitors: Albany GA (69.0% brand interest, validated dominance), Albuquerque-Santa Fe NM (53.0% brand interest, validated dominance), and Alpena MI (74.0% brand interest, validated dominance)
LinkedIn Job Search maintains validated market dominance (>35% brand interest) across 94 key markets where it leads all competitors: Bend OR (57.0% brand interest, validated dominance), Buffalo NY (53.0% brand interest, validated dominance), and Charleston SC (54.0% brand interest, validated dominance)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -5.6%, LinkedIn Job Search: +3.1%) and Boston MA-Manchester NH (Indeed: -8.7%, LinkedIn Job Search: +2.6%)
Close brand interest competition between Indeed and LinkedIn Job Search in highly contested markets: Baton Rouge LA (50.0% vs 50.0%) and Birmingham AL (50.0% vs 50.0%)
LinkedIn Job Search demonstrates competitive strength with 134 high brand interest dma markets and 24 high-growth dma markets, notably in North Platte NE (40.0% brand interest, +150.0% growth), Cheyenne WY-Scottsbluff NE (57.0% brand interest, +62.9% growth), and Lafayette IN (86.0% brand interest, +0.0% growth)
Indeed demonstrates competitive strength with 101 high brand interest dma markets and 6 high-growth dma markets, notably in Abilene-Sweetwater TX (59.0% brand interest, +103.5% growth), Victoria TX (74.0% brand interest, +57.5% growth), and Lima OH (75.0% brand interest, +15.4% growth)
LinkedIn Job Search demonstrates category leadership at dma level with 30.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+17.1%, 41.0% brand interest), Albany GA (+40.9%, 31.0% brand interest), and Albany-Schenectady-Troy NY (+21.7%, 56.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 46.3% with consistent performance across 160 markets