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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Indeed, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
1 DMA
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
4 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
206 DMAs
50 States
|
Brand Insights
Brand Insights reveal Indeed’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Indeed shows challenging performance with -6.5% average growth across 51 markets (48.1% avg brand interest), with positive growth in 2 of 51 markets
Indeed has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 47 declining markets
Indeed successfully defends strong market positions while maintaining brand interest growth in Massachusetts (maintained 28.0% brand interest, +3.7% growth), New Hampshire (maintained 46.0% brand interest, +0.0% growth), and Rhode Island (maintained 43.0% brand interest, +4.9% growth)
In small markets, Indeed shows significant decline with moderate brand interest: Alabama (-6.1% growth, 62.0% brand interest) and Alaska (-1.7% growth, 59.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category leadership at state level with 7.4% average brand interest growth, showing exceptional performance in Mississippi (+21.7%, 28.0% brand interest), Oklahoma (+16.2%, 43.0% brand interest), and Oregon (+21.4%, 68.0% brand interest)
In high-growth state markets, LinkedIn Job Search maintains an average brand interest of 49.4% with consistent performance across 5 markets
LinkedIn Job Search shows strong momentum with 7.4% average brand interest growth across key state markets: Mississippi (+21.7% growth, +5.0% brand interest), Oregon (+21.4% growth, +12.0% brand interest), and Wyoming (+18.8% growth, +6.0% brand interest)
LinkedIn Job Search captured additional brand interest in 31 state markets, averaging +4.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Indeed in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| North Platte NE | 12,546 | 83.0% | +7.8% | -6.7% |
Maintain & Optimize
Stable markets with consistent performance
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Santa Barbara-Santa Maria-San Luis Obispo CA | 205,020 | 41.0% | +2.5% | -4.7% |
| Twin Falls ID | 62,110 | 73.0% | +0.0% | -2.7% |
| Greenwood-Greenville MS | 52,998 | 86.0% | +2.4% | -4.4% |
| Zanesville OH | 28,849 | 79.0% | +1.3% | +2.6% |
Turnaround Priority
Markets requiring immediate attention / improvement
206
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 23.0% | -4.2% | -25.8% |
| Los Angeles CA | 4,962,377 | 33.0% | +0.0% | -19.5% |
| Chicago IL | 3,081,097 | 32.0% | -11.1% | -23.8% |
| Philadelphia PA | 2,642,616 | 40.0% | +0.0% | -13.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 36.0% | -5.3% | -21.7% |
| Atlanta GA | 2,277,873 | 41.0% | -6.8% | -14.6% |
| Houston TX | 2,266,381 | 38.0% | -9.5% | -20.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 24.0% | -14.3% | -31.4% |
Brand Insights
Brand Insights for Indeed in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Indeed shows challenging performance with -5.3% average growth across 210 markets (57.1% avg brand interest), with positive growth in 20 of 210 markets
Indeed has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 35 stable markets (0-5%), and 174 declining markets
Indeed successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 60.0% brand interest, +3.5% growth), Baltimore MD (maintained 44.0% brand interest, +2.3% growth), and Binghamton NY (maintained 56.0% brand interest, +1.8% growth)
In large markets, Indeed shows significant decline with moderate brand interest: Atlanta GA (-6.8% growth, 41.0% brand interest) and Chicago IL (-11.1% growth, 32.0% brand interest)
In medium markets, Indeed shows significant decline with high brand interest: Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest) and Albuquerque-Santa Fe NM (-4.5% growth, 64.0% brand interest)
In small markets, Indeed shows slight decline with high brand interest: Abilene-Sweetwater TX (-1.5% growth, 64.0% brand interest) and Albany GA (-7.7% growth, 72.0% brand interest)
Indeed achieves significant brand interest gains in North Platte NE (+6.0% brand interest growth, now at 83.0%)
Indeed maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-1.5% growth, 64.0% brand interest) and Albany-Schenectady-Troy NY (-1.9% growth, 53.0% brand interest)
Indeed faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-1.5% growth, 64.0% brand interest) and Albany GA (-7.7% growth, 72.0% brand interest)
Indeed performance in major markets: Atlanta GA (-6.8% growth, 41.0% brand interest, 2.7M TVHH), Chicago IL (-11.1% growth, 32.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-7.4% growth, 50.0% brand interest, 1.6M TVHH)
Indeed shows positive brand interest growth in markets representing 6.8% of total TVHH coverage
Indeed maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (64.0% brand interest, -1.0% change), Albany GA (72.0% brand interest, -6.0% change), and Albany-Schenectady-Troy NY (53.0% brand interest, -1.0% change)
Indeed achieves significant brand interest gains in Anchorage AK (+2.0% brand interest), Baltimore MD (+1.0% brand interest), and Binghamton NY (+1.0% brand interest)
Indeed maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (64.0% brand interest, -1.5% change) and Albany GA (72.0% brand interest, -7.7% change)
Indeed shows challenging performance with -13.1% average growth across 210 markets (57.1% avg brand interest), with positive growth in 2 of 210 markets
Indeed has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 2 stable markets (0-5%), and 208 declining markets
Competitive Insights
Competitive Insights showcase how Indeed performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
LinkedIn Job Search demonstrates category leadership at dma level with 9.8% average brand interest growth, showing exceptional performance in Albany GA (+27.3%, 28.0% brand interest), Alpena MI (+38.9%, 25.0% brand interest), and Amarillo TX (+23.1%, 32.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 35.5% with consistent performance across 50 markets
LinkedIn Job Search shows strong momentum with 9.8% average brand interest growth across key dma markets: Presque Isle ME (+94.4% growth, +17.0% brand interest), Parkersburg WV (+61.1% growth, +11.0% brand interest), and Watertown NY (+48.5% growth, +16.0% brand interest)
LinkedIn Job Search captured additional brand interest in 128 dma markets, averaging +5.0% brand interest growth in key growth dma
In direct competition, LinkedIn Job Search outperforms Indeed with 25.5 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 20.0% brand interest, 8.2% growth), Baltimore MD (gap: 12.0% brand interest, 4.1% growth), and Binghamton NY (gap: 12.0% brand interest, 4.0% growth)
In select markets, Indeed outperforms LinkedIn Job Search despite weaker overall growth (-5.3% vs +9.8% overall): Anchorage AK (Indeed leads: 60.0% share, +3.5% growth vs LinkedIn Job Search: 40.0%, -4.8%), Baltimore MD (Indeed: +2.3% growth vs LinkedIn Job Search: -1.8% growth), and Binghamton NY (Indeed leads: 56.0% share, +1.8% growth vs LinkedIn Job Search: 44.0%, -2.2%)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Anchorage AK (maintained 60.0% brand interest, +3.5% growth), Baltimore MD (maintained 44.0% brand interest, +2.3% growth), and Binghamton NY (maintained 56.0% brand interest, +1.8% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 28.0% brand interest, +27.3% growth), Amarillo TX (maintained 32.0% brand interest, +23.1% growth), and Augusta GA (maintained 37.0% brand interest, +15.6% growth)
Indeed maintains strong brand interest position in key markets: Baltimore MD (44.0% brand interest, +2.3% growth), Boston MA-Manchester NH (29.0% brand interest, +3.6% growth), and Charlotte NC (48.0% brand interest, +2.1% growth)
LinkedIn Job Search maintains strong brand interest position in key markets: Columbus OH (68.0% brand interest, +19.3% growth), Orlando-Daytona Beach-Melbourne FL (49.0% brand interest, +19.5% growth), and Portland OR (71.0% brand interest, +24.6% growth)
Indeed dominates head-to-head competition against LinkedIn Job Search in 122 of 173 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (64.0% vs 36.0% brand interest), Albany GA (72.0% vs 28.0% brand interest), and Albuquerque-Santa Fe NM (64.0% vs 36.0% brand interest)
LinkedIn Job Search emerges as competitive threat to Indeed with superior growth momentum (+9.8% vs -5.3%) across contested markets: Abilene-Sweetwater TX (LinkedIn Job Search: +2.9% growth vs Indeed: -1.5% growth), Albany GA (LinkedIn Job Search: +27.3% growth vs Indeed: -7.7% growth), and Albany-Schenectady-Troy NY (LinkedIn Job Search: +2.2% growth vs Indeed: -1.9% growth)
Indeed demonstrates competitive strength with 205 high brand interest dma markets and 0 high-growth dma markets, notably in Abilene-Sweetwater TX (64.0% brand interest, -1.5% growth), Albany GA (72.0% brand interest, -7.7% growth), and Albany-Schenectady-Troy NY (53.0% brand interest, -1.9% growth)
LinkedIn Job Search demonstrates competitive strength with 198 high brand interest dma markets and 50 high-growth dma markets, notably in Anchorage AK (40.0% brand interest, -4.8% growth), Baltimore MD (56.0% brand interest, -1.8% growth), and Binghamton NY (44.0% brand interest, -2.2% growth)
Indeed maintains validated market dominance (>35% brand interest) across 152 key markets where it leads all competitors: Abilene-Sweetwater TX (64.0% brand interest, validated dominance), Albany GA (72.0% brand interest, validated dominance), and Albany-Schenectady-Troy NY (53.0% brand interest, validated dominance)
LinkedIn Job Search maintains validated market dominance (>35% brand interest) across 53 key markets where it leads all competitors: Baltimore MD (56.0% brand interest, validated dominance), Boston MA-Manchester NH (71.0% brand interest, validated dominance), and Charlotte NC (52.0% brand interest, validated dominance)