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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Indeed, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
10 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
197 DMAs
49 States
|
Brand Insights
Brand Insights reveal Indeed’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Indeed shows challenging performance with -5.8% average growth across 51 markets (42.1% avg brand interest), with positive growth in 3 of 51 markets
Indeed has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 4 stable markets (0-5%), and 45 declining markets
Indeed successfully defends strong market positions while maintaining brand interest growth in Florida (maintained 46.0% brand interest, +2.2% growth) and Oregon (maintained 40.0% brand interest, +8.1% growth)
Indeed achieves significant brand interest gains in Oregon (+3.0% brand interest growth, now at 40.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Job Search industry.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Indeed, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
LinkedIn Job Search demonstrates category leadership at state level with 5.8% average brand interest growth, showing exceptional performance in Kentucky (+15.6%, 52.0% brand interest), New Mexico (+25.0%, 45.0% brand interest), and West Virginia (+34.3%, 47.0% brand interest)
In high-growth state markets, LinkedIn Job Search maintains an average brand interest of 48.0% with consistent performance across 3 markets
LinkedIn Job Search shows strong momentum with 5.8% average brand interest growth across key state markets: West Virginia (+34.3% growth, +12.0% brand interest), New Mexico (+25.0% growth, +9.0% brand interest), and Kentucky (+15.6% growth, +7.0% brand interest)
LinkedIn Job Search captured additional brand interest in 25 state markets, averaging +4.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Indeed in the Job Search category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 39.0% | +8.3% | -25.0% |
| Portland OR | 1,086,232 | 38.0% | +8.6% | -11.6% |
| Little Rock-Pine Bluff AR | 490,561 | 61.0% | +7.0% | -18.7% |
| Amarillo TX | 167,518 | 69.0% | +7.8% | -10.4% |
| Abilene-Sweetwater TX | 98,481 | 29.0% | +7.4% | -62.3% |
| Laredo TX | 69,845 | 73.0% | +9.0% | -8.8% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 65.0% | +6.6% | -15.6% |
| San Angelo TX | 49,037 | 67.0% | +6.4% | -14.1% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Springfield-Holyoke MA | 224,757 | 43.0% | +13.2% | -18.9% |
| Alpena MI | 14,646 | 80.0% | +19.4% | -7.0% |
| North Platte NE | 12,546 | 84.0% | +12.0% | -4.6% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 100.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
197
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | -5.0% | -29.6% |
| Los Angeles CA | 4,962,377 | 30.0% | -3.2% | -21.1% |
| Chicago IL | 3,081,097 | 26.0% | -7.1% | -35.0% |
| Philadelphia PA | 2,642,616 | 33.0% | -5.7% | -29.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +3.1% | -25.0% |
| Atlanta GA | 2,277,873 | 36.0% | -5.3% | -26.5% |
| Houston TX | 2,266,381 | 36.0% | +0.0% | -20.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 22.0% | -8.3% | -33.3% |
Brand Insights
Brand Insights for Indeed in the Job Search category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Indeed shows challenging performance with -3.9% average growth across 210 markets (51.7% avg brand interest), with positive growth in 43 of 210 markets
Top performing markets for Indeed demonstrate exceptional results in Glendive MT (+100.0% growth, 100.0% brand interest, +100.0% change), Alpena MI (+19.4% growth, 80.0% brand interest, +13.0% change), and Springfield-Holyoke MA (+13.2% growth, 43.0% brand interest, +5.0% change)
Indeed has 2 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 46 stable markets (0-5%), and 150 declining markets
Notable high-growth markets for Indeed include Alpena MI (+19.4% growth, 80.0% brand interest) and Glendive MT (+100.0% growth, 100.0% brand interest)
Indeed demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+19.4% growth, +13.0% gain, 80.0% current brand interest), Glendive MT (+100.0% growth, +100.0% gain, 100.0% current brand interest), and North Platte NE (+12.0% growth, +9.0% gain, 84.0% current brand interest)
Indeed successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 80.0% brand interest, +19.4% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Albany GA (maintained 75.0% brand interest, +4.2% growth)
Indeed achieves significant brand interest gains in Alpena MI (+13.0% brand interest growth, now at 80.0%), Glendive MT (+100.0% brand interest growth, now at 100.0%), and Albany GA (+3.0% brand interest growth, now at 75.0%)
Indeed shows accelerating brand interest growth in Alpena MI (+19.4% growth, 80.0% brand interest) and Glendive MT (+100.0% growth, 100.0% brand interest)
Indeed maintains stable brand interest performance in mature markets: Baton Rouge LA (-1.9% growth, 53.0% brand interest) and Bowling Green KY (-3.2% growth, 61.0% brand interest)
Indeed faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-8.2% growth, 45.0% brand interest) and Albuquerque-Santa Fe NM (-11.3% growth, 55.0% brand interest)
Indeed performance in major markets: Atlanta GA (-5.3% growth, 36.0% brand interest, 2.7M TVHH), Baltimore MD (-5.1% growth, 37.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-11.5% growth, 23.0% brand interest, 2.6M TVHH)
Indeed shows positive brand interest growth in markets representing 18.2% of total TVHH coverage
Indeed maintains strong brand interest positions (>30% share) in key markets: Albany-Schenectady-Troy NY (45.0% brand interest, -4.0% change), Albuquerque-Santa Fe NM (55.0% brand interest, -7.0% change), and Alexandria LA (65.0% brand interest, -5.0% change)
Indeed achieves significant brand interest gains in Alpena MI (+13.0% brand interest), Glendive MT (+100.0% brand interest), and Albany GA (+3.0% brand interest)
Indeed maintains dominant market position with >35% brand interest in key markets: Baton Rouge LA (53.0% brand interest, 1.9% decline), Chattanooga TN (53.0% brand interest, 1.9% decline), and Chico-Redding CA (62.0% brand interest, 1.6% decline)
Indeed shows challenging performance with -20.8% average growth across 210 markets (51.7% avg brand interest), with positive growth in 0 of 210 markets
Competitive Insights
Competitive Insights showcase how Indeed performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Indeed can focus its competitive strategy.
LinkedIn Job Search demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.4%, 45.0% brand interest), Alexandria LA (+16.7%, 35.0% brand interest), and Billings, MT (+17.1%, 41.0% brand interest)
In high-growth dma markets, LinkedIn Job Search maintains an average brand interest of 43.4% with consistent performance across 22 markets
LinkedIn Job Search shows strong momentum with 5.1% average brand interest growth across key dma markets: Victoria TX (+103.8% growth, +27.0% brand interest), Bluefield-Beckley-Oak Hill WV (+42.9% growth, +12.0% brand interest), and Clarksburg-Weston WV (+39.4% growth, +13.0% brand interest)
LinkedIn Job Search captured additional brand interest in 96 dma markets, averaging +5.2% brand interest growth in key growth dma
In direct competition, LinkedIn Job Search outperforms Indeed with 20.3 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 42.0% brand interest, 10.2% growth), Albany GA (gap: 50.0% brand interest, 14.9% growth), and Alpena MI (gap: 60.0% brand interest, 58.8% growth)
In select markets, Indeed outperforms LinkedIn Job Search despite weaker overall growth (-3.9% vs +5.1% overall): Abilene-Sweetwater TX (Indeed: +7.4% growth vs LinkedIn Job Search: -2.7% growth), Albany GA (Indeed leads: 75.0% share, +4.2% growth vs LinkedIn Job Search: 25.0%, -10.7%), and Alpena MI (Indeed leads: 80.0% share, +19.4% growth vs LinkedIn Job Search: 20.0%, -39.4%)
Indeed successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 80.0% brand interest, +19.4% growth), Glendive MT (maintained 100.0% brand interest, +100.0% growth), and Albany GA (maintained 75.0% brand interest, +4.2% growth)
LinkedIn Job Search successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 45.0% brand interest, +18.4% growth), Alexandria LA (maintained 35.0% brand interest, +16.7% growth), and Billings, MT (maintained 41.0% brand interest, +17.1% growth)
Indeed maintains strong brand interest position in key markets: Cincinnati OH (41.0% brand interest, +2.5% growth), Cleveland-Akron (Canton) OH (45.0% brand interest, +2.3% growth), and Columbus OH (39.0% brand interest, +2.6% growth)
LinkedIn Job Search maintains strong brand interest position in key markets: Atlanta GA (64.0% brand interest, +3.2% growth), Austin TX (75.0% brand interest, +2.7% growth), and Baltimore MD (63.0% brand interest, +3.3% growth)
Indeed maintains validated market dominance (>35% brand interest) across 118 key markets where it leads all competitors: Albuquerque-Santa Fe NM (55.0% brand interest, validated dominance), Alexandria LA (65.0% brand interest, validated dominance), and Anchorage AK (52.0% brand interest, validated dominance)
LinkedIn Job Search maintains validated market dominance (>35% brand interest) across 82 key markets where it leads all competitors: Abilene-Sweetwater TX (71.0% brand interest, validated dominance), Cincinnati OH (59.0% brand interest, validated dominance), and Cleveland-Akron (Canton) OH (55.0% brand interest, validated dominance)
Major market competition: Indeed and LinkedIn Job Search show significant brand interest performance differences in key markets: Atlanta GA (Indeed: -5.3%, LinkedIn Job Search: +3.2%) and Baltimore MD (Indeed: -5.1%, LinkedIn Job Search: +3.3%)
Close brand interest competition between Indeed and LinkedIn Job Search in highly contested markets: Anchorage AK (52.0% vs 48.0%) and Bangor ME (51.0% vs 49.0%)
LinkedIn Job Search emerges as competitive threat to Indeed with superior growth momentum (+5.1% vs -3.9%) across contested markets: Albany-Schenectady-Troy NY (LinkedIn Job Search leads: 55.0% share, +7.8% growth vs Indeed: 45.0%, -8.2%), Albuquerque-Santa Fe NM (LinkedIn Job Search: +18.4% growth vs Indeed: -11.3% growth), and Alexandria LA (LinkedIn Job Search: +16.7% growth vs Indeed: -7.1% growth)
LinkedIn Job Search demonstrates competitive strength with 167 high brand interest dma markets and 22 high-growth dma markets, notably in Victoria TX (53.0% brand interest, +103.8% growth), Lafayette IN (86.0% brand interest, +11.7% growth), and San Francisco-Oakland-San Jose CA (86.0% brand interest, +3.6% growth)