Instacart
Company
Instacart
Industry
Online Grocery Delivery
Related Brands
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Investment Recommendations
Targeted investment recommendations for Instacart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
156 DMAs
33 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
26 DMAs
4 States
|
Brand Insights
Brand Insights reveal Instacart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Instacart shows stable performance with 2.4% average growth across 51 markets (93.5% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Instacart demonstrate exceptional results in California (+14.3% growth, 80.0% brand interest, +10.0% change)
Instacart has 0 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 1 declining market
Instacart successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 96.0% brand interest, +3.2% growth), Arizona (maintained 93.0% brand interest, +1.1% growth), and Arkansas (maintained 91.0% brand interest, +2.2% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 19 of 19 shared state markets, with superior brand interest in key battlegrounds: Iowa (4.0% vs 0.0% brand interest), Michigan (5.0% vs 0.0% brand interest), and Minnesota (9.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (96.0% vs 2.0% brand interest), Arkansas (91.0% vs 7.0% brand interest), and Indiana (93.0% vs 1.0% brand interest)
Instacart dominates head-to-head competition against Amazon Fresh in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (93.0% vs 6.0% brand interest), Arkansas (91.0% vs 2.0% brand interest), and California (80.0% vs 20.0% brand interest)
Instacart emerges as competitive threat to Walmart Grocery Pickup with superior growth momentum (+2.4% vs -25.8%) across contested markets: Alabama (Instacart leads: 96.0% share, +3.2% growth vs Walmart Grocery Pickup: 2.0%, -60.0%), Arkansas (Instacart leads: 91.0% share, +2.2% growth vs Walmart Grocery Pickup: 7.0%, -12.5%), and Indiana (Instacart leads: 93.0% share, +2.2% growth vs Walmart Grocery Pickup: 1.0%, -50.0%)
Investment Recommendations
Strategic recommendations for Instacart in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 76.0% | +8.6% | -1.3% |
| Philadelphia PA | 2,642,616 | 85.0% | +9.0% | -5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 92.0% | +3.4% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 74.0% | +5.7% | +0.0% |
| Indianapolis IN | 1,026,188 | 94.0% | +4.4% | +0.0% |
| Austin TX | 831,742 | 92.0% | +3.4% | +1.1% |
| Louisville KY | 612,910 | 100.0% | +4.2% | +0.0% |
| New Orleans LA | 584,044 | 100.0% | +3.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 71.0% | +10.9% | -5.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 78.0% | +18.2% | -14.3% |
| Baltimore MD | 977,058 | 82.0% | +17.1% | -10.9% |
| San Diego CA | 940,959 | 77.0% | +18.5% | -8.3% |
| Tulsa OK | 462,154 | 100.0% | +11.1% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 100.0% | +13.6% | +0.0% |
| Reno NV | 260,899 | 100.0% | +11.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
156
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 96.0% | +2.1% | +0.0% |
| Houston TX | 2,266,381 | 93.0% | +0.0% | -2.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 90.0% | +1.1% | -2.2% |
| Phoenix AZ | 1,818,040 | 92.0% | +0.0% | -2.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 96.0% | +1.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 90.0% | +0.0% | -2.2% |
| Denver CO | 1,523,659 | 90.0% | +2.3% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 95.0% | +1.1% | -1.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 84.0% | +5.0% | -5.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 75.0% | +2.7% | -7.4% |
| Boston MA-Manchester NH | 2,206,762 | 91.0% | -1.1% | +0.0% |
| Detroit MI | 1,646,663 | 94.0% | -2.1% | -2.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 96.0% | -1.0% | -3.0% |
| Nashville TN | 993,259 | 92.0% | -1.1% | -3.2% |
| Salt Lake City UT | 975,902 | 94.0% | +0.0% | -3.1% |
| Kansas City MO | 866,618 | 94.0% | -2.1% | -4.1% |
Brand Insights
Brand Insights for Instacart in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Instacart shows stable performance with 0.2% average growth across 210 markets (92.4% avg brand interest), with positive growth in 59 of 210 markets
Top performing markets for Instacart demonstrate exceptional results in Lima OH (+100.0% growth, 100.0% brand interest, +100.0% change), Marquette MI (+100.0% growth, 100.0% brand interest, +100.0% change), and Zanesville OH (+100.0% growth, 100.0% brand interest, +100.0% change)
Instacart has 6 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 171 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Instacart include Baltimore MD (+17.1% growth, 82.0% brand interest), Lima OH (+100.0% growth, 100.0% brand interest), and Marquette MI (+100.0% growth, 100.0% brand interest)
Instacart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Baltimore MD (+17.1% growth, +12.0% gain, 82.0% current brand interest), Lima OH (+100.0% growth, +100.0% gain, 100.0% current brand interest), and Marquette MI (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Instacart successfully defends strong market positions while maintaining brand interest growth in Baltimore MD (maintained 82.0% brand interest, +17.1% growth), Lima OH (maintained 100.0% brand interest, +100.0% growth), and Marquette MI (maintained 100.0% brand interest, +100.0% growth)
In large markets, Instacart shows modest growth with high brand interest: Baltimore MD (+17.1% growth, 82.0% brand interest) and Sacramento-Stockton-Modesto CA (+18.2% growth, 78.0% brand interest)
In medium markets, Instacart shows modest growth with high brand interest: Albany-Schenectady-Troy NY (+1.0% growth, 99.0% brand interest) and Albuquerque-Santa Fe NM (+0.0% growth, 100.0% brand interest)
Instacart achieves significant brand interest gains in Baltimore MD (+12.0% brand interest growth, now at 82.0%), Lima OH (+100.0% brand interest growth, now at 100.0%), and Marquette MI (+100.0% brand interest growth, now at 100.0%)
Instacart shows accelerating brand interest growth in Baltimore MD (+17.1% growth, 82.0% brand interest) and Lima OH (+100.0% growth, 100.0% brand interest)
Instacart maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-1.1% growth, 91.0% brand interest) and Cleveland-Akron (Canton) OH (-1.0% growth, 96.0% brand interest)
Instacart faces growth challenges in historically strong markets: Boston MA-Manchester NH (-1.1% growth, 91.0% brand interest) and Cleveland-Akron (Canton) OH (-1.0% growth, 96.0% brand interest)
Instacart performance in major markets: Boston MA-Manchester NH (-1.1% growth, 91.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-1.0% growth, 96.0% brand interest, 1.6M TVHH), and Detroit MI (-2.1% growth, 94.0% brand interest, 1.9M TVHH)
Instacart shows positive brand interest growth in markets representing 57.5% of total TVHH coverage
Instacart maintains strong brand interest positions (>30% share) in key markets: Boston MA-Manchester NH (91.0% brand interest, -1.0% change), Cleveland-Akron (Canton) OH (96.0% brand interest, -1.0% change), and Des Moines-Ames IA (95.0% brand interest, -5.0% change)
Instacart achieves significant brand interest gains in Baltimore MD (+12.0% brand interest), Lima OH (+100.0% brand interest), and Marquette MI (+100.0% brand interest)
Competitive Insights
Competitive Insights showcase how Instacart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Instacart demonstrates category leadership at dma level with 0.2% average brand interest growth, showing exceptional performance in Baltimore MD (+17.1%, 82.0% brand interest), Lima OH (+100.0%, 100.0% brand interest), and Marquette MI (+100.0%, 100.0% brand interest)
In high-growth dma markets, Instacart maintains an average brand interest of 89.5% with consistent performance across 6 markets
In direct competition, Instacart outperforms Walmart Grocery Pickup with 94.9 percentage point brand interest advantage across 210 shared markets: Boston MA-Manchester NH (gap: 91.0% brand interest, 1.1% growth), Casper-Riverton WY (gap: 0.0% brand interest, 100.0% growth), and Cleveland-Akron (Canton) OH (gap: 95.0% brand interest, 101.0% growth)
In select markets, Amazon Fresh outperforms Walmart Grocery Pickup despite weaker overall growth (-7.6% vs -4.6% overall): Birmingham AL (Amazon Fresh leads: 3.0% share, +100.0% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (+0.2% vs -4.6% overall): Atlanta GA (Instacart leads: 96.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%) and Charlotte NC (Instacart leads: 96.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (-4.6% vs -7.6% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Walmart Grocery Pickup leads: 2.0% share, +100.0% growth vs Amazon Fresh: 0.0%, -100.0%), Houston TX (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: -14.3% growth), and Norfolk-Portsmouth-Newport News VA (Walmart Grocery Pickup: +100.0% growth vs Amazon Fresh: -37.5% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (+0.2% vs -7.6% overall): Atlanta GA (Instacart leads: 96.0% share, +2.1% growth vs Amazon Fresh: 4.0%, -20.0%) and Austin TX (Instacart leads: 92.0% share, +3.4% growth vs Amazon Fresh: 8.0%, -27.3%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 82.0% brand interest, +17.1% growth), Lima OH (maintained 100.0% brand interest, +100.0% growth), and Marquette MI (maintained 100.0% brand interest, +100.0% growth)
Instacart maintains strong brand interest position in key markets: Baltimore MD (82.0% brand interest, +17.1% growth), Sacramento-Stockton-Modesto CA (78.0% brand interest, +18.2% growth), and San Diego CA (77.0% brand interest, +18.5% growth)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 31 of 39 shared DMA markets, with superior brand interest in key battlegrounds: Birmingham AL (3.0% vs 0.0% brand interest), Dallas-Ft. Worth TX (8.0% vs 0.0% brand interest), and Lexington KY (5.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 199 of 199 shared DMA markets, with superior brand interest in key battlegrounds: Atlanta GA (96.0% vs 0.0% brand interest), Birmingham AL (97.0% vs 0.0% brand interest), and Charlotte NC (96.0% vs 0.0% brand interest)
Instacart dominates head-to-head competition against Amazon Fresh in 198 of 198 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (99.0% vs 1.0% brand interest), Atlanta GA (96.0% vs 4.0% brand interest), and Austin TX (92.0% vs 8.0% brand interest)
Instacart demonstrates competitive strength with 186 high brand interest dma markets and 6 high-growth dma markets, notably in Lima OH (100.0% brand interest, +100.0% growth), Marquette MI (100.0% brand interest, +100.0% growth), and Zanesville OH (100.0% brand interest, +100.0% growth)
Instacart maintains validated market dominance (>35% brand interest) across 199 key markets where it leads all competitors: Boston MA-Manchester NH (91.0% brand interest, validated dominance), Cleveland-Akron (Canton) OH (96.0% brand interest, validated dominance), and Des Moines-Ames IA (95.0% brand interest, validated dominance)
Major market competition: Amazon Fresh and Walmart Grocery Pickup show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Walmart Grocery Pickup: -100.0%) and Baltimore MD (Amazon Fresh: -40.0%, Walmart Grocery Pickup: +0.0%)
Major market competition: Amazon Fresh and Instacart show significant brand interest performance differences in key markets: Atlanta GA (Amazon Fresh: -20.0%, Instacart: +2.1%) and Baltimore MD (Amazon Fresh: -40.0%, Instacart: +17.1%)