Instacart
Company
Instacart
Industry
Online Grocery Delivery
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Instacart, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
1 DMA
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
143 DMAs
28 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
46 DMAs
18 States
|
Brand Insights
Brand Insights reveal Instacart’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Instacart shows challenging performance with -0.0% average growth across 51 markets (92.2% avg brand interest), with positive growth in 10 of 51 markets
Instacart has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 19 declining markets
Instacart successfully defends strong market positions while maintaining brand interest growth in Massachusetts (maintained 92.0% brand interest, +1.1% growth), Nebraska (maintained 100.0% brand interest, +4.2% growth), and Oklahoma (maintained 93.0% brand interest, +1.1% growth)
Instacart achieves significant brand interest gains in Nebraska (+4.0% brand interest growth, now at 100.0%), Idaho (+5.0% brand interest growth, now at 100.0%), and New Hampshire (+6.0% brand interest growth, now at 100.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Grocery Delivery industry.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Instacart, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Walmart Grocery Pickup demonstrates category leadership at state level with 6.7% average brand interest growth, showing exceptional performance in Arkansas (+66.7%, 5.0% brand interest), Indiana (+100.0%, 1.0% brand interest), and Iowa (+100.0%, 3.0% brand interest)
In high-growth state markets, Walmart Grocery Pickup maintains an average brand interest of 2.2% with consistent performance across 8 markets
Walmart Grocery Pickup shows strong momentum with 6.7% average brand interest growth across key state markets: Indiana (+100.0% growth, +1.0% brand interest), Iowa (+100.0% growth, +3.0% brand interest), and Kansas (+100.0% growth, +2.0% brand interest)
Walmart Grocery Pickup captured additional brand interest in 8 state markets, averaging +1.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Instacart in the Online Grocery Delivery category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 72.0% | +4.4% | +2.9% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 73.0% | -5.2% | +10.6% |
| Baltimore MD | 977,058 | 78.0% | -3.7% | +11.4% |
| San Diego CA | 940,959 | 73.0% | -5.2% | +12.3% |
| Oklahoma City OK | 631,839 | 94.0% | +3.3% | +5.6% |
| Tulsa OK | 462,154 | 100.0% | +4.2% | +11.1% |
| Lexington KY | 434,265 | 100.0% | +0.0% | +6.4% |
| Spokane WA | 409,624 | 100.0% | +4.2% | +6.4% |
High Growth Priority
Large markets showing strong consistent growth
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 287,564 | 91.0% | +11.0% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
143
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 95.0% | +0.0% | +1.1% |
| Houston TX | 2,266,381 | 92.0% | +0.0% | -1.1% |
| Boston MA-Manchester NH | 2,206,762 | 91.0% | +0.0% | -1.1% |
| Seattle-Tacoma WA | 1,798,974 | 71.0% | +1.4% | +1.4% |
| Detroit MI | 1,646,663 | 96.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 89.0% | +1.1% | -1.1% |
| Denver CO | 1,523,659 | 89.0% | +0.0% | +1.1% |
| Charlotte NC | 1,124,890 | 93.0% | +1.1% | -1.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 82.0% | -1.2% | +2.5% |
| Los Angeles CA | 4,962,377 | 62.0% | -8.8% | -3.1% |
| Philadelphia PA | 2,642,616 | 76.0% | -1.3% | -2.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 89.0% | -1.1% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 71.0% | -2.7% | -2.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 87.0% | -1.1% | -2.3% |
| Phoenix AZ | 1,818,040 | 90.0% | -1.1% | -2.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 94.0% | -1.1% | -1.1% |
Brand Insights
Brand Insights for Instacart in the Online Grocery Delivery category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Instacart shows challenging performance with -1.0% average growth across 210 markets (93.9% avg brand interest), with positive growth in 22 of 210 markets
Top performing markets for Instacart demonstrate exceptional results in Casper-Riverton WY (+100.0% growth, 100.0% brand interest, +100.0% change) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+11.0% growth, 91.0% brand interest, +9.0% change)
Instacart has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 157 stable markets (0-5%), and 48 declining markets
Notable high-growth markets for Instacart include Casper-Riverton WY (+100.0% growth, 100.0% brand interest)
Instacart demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+100.0% growth, +100.0% gain, 100.0% current brand interest) and Ft. Smith-Fayetteville-Springdale-Rogers AR (+11.0% growth, +9.0% gain, 91.0% current brand interest)
Instacart successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +100.0% growth), Austin TX (maintained 89.0% brand interest, +1.1% growth), and Bluefield-Beckley-Oak Hill WV (maintained 100.0% brand interest, +2.0% growth)
Instacart achieves significant brand interest gains in Casper-Riverton WY (+100.0% brand interest growth, now at 100.0%), Charleston SC (+3.0% brand interest growth, now at 100.0%), and Chicago IL (+3.0% brand interest growth, now at 72.0%)
Instacart maintains stable brand interest performance in mature markets: Bakersfield CA (-1.1% growth, 93.0% brand interest) and Baltimore MD (-3.7% growth, 78.0% brand interest)
Instacart faces growth challenges in historically strong markets: Bakersfield CA (-1.1% growth, 93.0% brand interest) and Baltimore MD (-3.7% growth, 78.0% brand interest)
Instacart performance in major markets: Baltimore MD (-3.7% growth, 78.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-2.0% growth, 97.0% brand interest, 1.6M TVHH), and Columbus OH (-3.2% growth, 90.0% brand interest, 1.0M TVHH)
Instacart shows positive brand interest growth in markets representing 14.2% of total TVHH coverage
Instacart maintains strong brand interest positions (>30% share) in key markets: Bakersfield CA (93.0% brand interest, -1.0% change), Baltimore MD (78.0% brand interest, -3.0% change), and Baton Rouge LA (95.0% brand interest, -5.0% change)
Instacart achieves significant brand interest gains in Casper-Riverton WY (+100.0% brand interest), Austin TX (+1.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+2.0% brand interest)
Instacart maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (93.0% brand interest, 1.1% decline), Birmingham AL (95.0% brand interest, 1.0% decline), and Buffalo NY (98.0% brand interest, 2.0% decline)
Instacart shows stable performance with 1.6% average growth across 210 markets (93.9% avg brand interest), with positive growth in 41 of 210 markets
Top performing markets for Instacart demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+100.0% growth, 100.0% brand interest, +100.0% change), Lima OH (+100.0% growth, 100.0% brand interest, +100.0% change), and Zanesville OH (+100.0% growth, 100.0% brand interest, +100.0% change)
Competitive Insights
Competitive Insights showcase how Instacart performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Instacart can focus its competitive strategy.
Amazon Fresh demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Bakersfield CA (+16.7%, 7.0% brand interest), Baltimore MD (+15.8%, 22.0% brand interest), and Baton Rouge LA (+100.0%, 5.0% brand interest)
In high-growth dma markets, Amazon Fresh maintains an average brand interest of 8.2% with consistent performance across 33 markets
Amazon Fresh shows strong momentum with 7.1% average brand interest growth across key dma markets: Cleveland-Akron (Canton) OH (+200.0% growth, +2.0% brand interest), Pittsburgh PA (+200.0% growth, +2.0% brand interest), and Boise ID (+120.0% growth, +6.0% brand interest)
Amazon Fresh captured additional brand interest in 41 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Amazon Fresh outperforms Walmart Grocery Pickup with 8.6 percentage point brand interest advantage across 210 shared markets: Austin TX (gap: 11.0% brand interest, 8.3% growth), Bluefield-Beckley-Oak Hill WV (gap: 0.0% brand interest, 100.0% growth), and Charleston SC (gap: 0.0% brand interest, 100.0% growth)
In select markets, Instacart outperforms Amazon Fresh despite weaker overall growth (-1.0% vs +7.1% overall): Bluefield-Beckley-Oak Hill WV (Instacart leads: 100.0% share, +2.0% growth vs Amazon Fresh: 0.0%, -100.0%) and Charleston SC (Instacart leads: 100.0% share, +3.1% growth vs Amazon Fresh: 0.0%, -100.0%)
In select markets, Walmart Grocery Pickup outperforms Amazon Fresh despite weaker overall growth (-0.5% vs +7.1% overall): Tucson (Sierra Vista) AZ (Walmart Grocery Pickup leads: 3.0% share, +100.0% growth vs Amazon Fresh: 0.0%, -100.0%), Colorado Springs-Pueblo CO (Walmart Grocery Pickup: 5.0% share vs Amazon Fresh: 4.0% share), and Eureka CA (Walmart Grocery Pickup leads: 34.0% share, +100.0% growth vs Amazon Fresh: 0.0%, +0.0%)
In select markets, Instacart outperforms Walmart Grocery Pickup despite weaker overall growth (-1.0% vs -0.5% overall): Ft. Smith-Fayetteville-Springdale-Rogers AR (Instacart leads: 91.0% share, +11.0% growth vs Walmart Grocery Pickup: 0.0%, -100.0%) and Kansas City MO (Instacart leads: 97.0% share, +2.1% growth vs Walmart Grocery Pickup: 0.0%, -100.0%)
Instacart successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 100.0% brand interest, +100.0% growth), Austin TX (maintained 89.0% brand interest, +1.1% growth), and Bluefield-Beckley-Oak Hill WV (maintained 100.0% brand interest, +2.0% growth)
Amazon Fresh successfully defends market leadership positions while maintaining brand interest growth in Baltimore MD (maintained 22.0% brand interest, +15.8% growth), Los Angeles CA (maintained 38.0% brand interest, +18.8% growth), and Sacramento-Stockton-Modesto CA (maintained 27.0% brand interest, +17.4% growth)
Instacart maintains strong brand interest position in key markets: Austin TX (89.0% brand interest, +1.1% growth), Charlotte NC (93.0% brand interest, +1.1% growth), and Chicago IL (72.0% brand interest, +4.3% growth)
Amazon Fresh maintains strong brand interest position in key markets: Baltimore MD (22.0% brand interest, +15.8% growth), Los Angeles CA (38.0% brand interest, +18.8% growth), and Sacramento-Stockton-Modesto CA (27.0% brand interest, +17.4% growth)
Instacart dominates head-to-head competition against Amazon Fresh in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (93.0% vs 7.0% brand interest), Baltimore MD (78.0% vs 22.0% brand interest), and Baton Rouge LA (95.0% vs 5.0% brand interest)
Instacart dominates head-to-head competition against Walmart Grocery Pickup in 203 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Bakersfield CA (93.0% vs 0.0% brand interest), Baltimore MD (78.0% vs 0.0% brand interest), and Baton Rouge LA (95.0% vs 0.0% brand interest)
Amazon Fresh dominates head-to-head competition against Walmart Grocery Pickup in 50 of 56 shared DMA markets, with superior brand interest in key battlegrounds: Austin TX (11.0% vs 0.0% brand interest), Chicago IL (28.0% vs 0.0% brand interest), and Ft. Smith-Fayetteville-Springdale-Rogers AR (9.0% vs 0.0% brand interest)
Amazon Fresh emerges as competitive threat to Instacart with superior growth momentum (+7.1% vs -1.0%) across contested markets: Bakersfield CA (Amazon Fresh: +16.7% growth vs Instacart: -1.1% growth), Baltimore MD (Amazon Fresh: +15.8% growth vs Instacart: -3.7% growth), and Baton Rouge LA (Amazon Fresh: +100.0% growth vs Instacart: -5.0% growth)