Company
The Hershey Company
Industry
Chocolates & Candy
Other The Hershey Company Brands
Related Brands
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What is BrandStack?
BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).
For Kit Kat, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 258 Top Market Areas (TMAs), 258 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Kit Kat specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Kit Kat below and see how your teams and campaigns can benefit from it.
For Kit Kat, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 258 Top Market Areas (TMAs), 258 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Kit Kat specific insights that are actionable, measureable and insightful.
Explore a preview of BrandStack's comprehensive brand intelligence dataset of Kit Kat below and see how your teams and campaigns can benefit from it.
Kit Kat and Chocolates & Candy
Top Market Areas (TMAs)
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Midland, Rosenberg, Kirkland |
| Arizona | Avondale, Peoria, Gilbert, Phoenix, Mesa, Scottsdale, Glendale |
| Arkansas | Springdale, Fayetteville |
| California | Newark, Cotati, Morro Bay, Vallejo, Redwood City, Fremont, Pomona, Santa Clarita |
| Colorado | Boulder, Highlands Ranch, Arvada, Centennial, Erie, Fort Collins, Denver, Aurora |
Opportunity Market Areas (OMAs)
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023.
BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Ames, Troy, Clarksburg, Turlock, Lombard |
| Arizona | Tucson, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Tempe, Chandler, Surprise, Casas Adobes |
| Arkansas | Little Rock, Rogers, Roland, Bentonville, Goshen |
| California | Salinas, Thousand Oaks, Concord, Larkspur, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, Culver City, Ventura, Fairfield, El Cajon, Felton |
| Colorado | Grand Junction, Commerce City, Parker, Security-Widefield, Louisville, Greeley, Longmont, Thornton, Colorado Springs, Pueblo, Broomfield, Littleton |
Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Kit Kat, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Kit Kat.
For Kit Kat, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Kit Kat.
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Kit Kat saw high brand interest in Massachusetts especially in Watertown, Arlington, New Bedford, Springfield and Framingham. Overall, these regions saw 77.45% more brand interest than the overall Massachusetts region.
77.45
|
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Kit Kat saw high brand interest in California especially in Blackhawk, Cotati, Redwood City, Morro Bay and Vallejo. Overall, these regions saw 55.39% more brand interest than the overall California region.
55.39
|
|
Kit Kat saw relatively higher brand interest in Gresham Park, Snellville, Tucker, Gainesville and Smyrna across Georgia - specifically 50.98% more brand interest than the overall Georgia region.
50.98
|
|
Kit Kat saw high brand interest in Michigan especially in Midland, Farmington Hills, Pontiac, Warren and Grand Rapids. Overall, these regions saw 48.61% more brand interest than the overall Michigan region.
48.61
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Kit Kat, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Kit Kat, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
Top Market Areas (TMAs) Entire List
Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.
In this case, BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
In this case, BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
| Region | Markets |
|---|---|
| United States | Midland, Rosenberg, Kirkland |
| Arizona | Avondale, Peoria, Gilbert, Phoenix, Mesa, Scottsdale, Glendale |
| Arkansas | Springdale, Fayetteville |
| California | Newark, Cotati, Morro Bay, Vallejo, Redwood City, Fremont, Pomona, Santa Clarita |
| Colorado | Boulder, Highlands Ranch, Arvada, Centennial, Erie, Fort Collins, Denver, Aurora |
| Connecticut | Bridgeport, Waterbury |
| Delaware | Cheswold |
| Florida | Plantation, Hialeah, Groveland, Brandon |
| Georgia | Snellville, Newnan, Sandy Springs, Gainesville, Kennesaw, Warner Robins, Roswell, Smyrna, Gresham Park, Brookhaven, Augusta, Lilburn, Redan, Alpharetta |
| Hawaii | Honolulu |
| Idaho | Idaho Falls |
| Illinois | Plainfield, Rockford, Arlington Heights, Naperville, Des Plaines, Aurora |
| Indiana | Valparaiso, Elkhart, Jeffersonville, Bloomington, Fort Wayne, West Lafayette |
| Iowa | Ankeny, Ames, Davenport, Des Moines, West Des Moines |
| Kansas | Topeka, Olathe, Wichita |
| Kentucky | Bowling Green, Louisville |
| Louisiana | Lafayette, Baton Rouge, New Orleans |
| Maryland | Fort Meade, Gaithersburg, North Bethesda, Columbia, Clarksburg |
| Massachusetts | Watertown, New Bedford, Cambridge, Arlington, Springfield, Beverly, Somerville, Brockton, Worcester, Medford, Lexington |
| Michigan | Midland, Farmington Hills, Sterling Heights, Pontiac, Warren, Troy, Grand Rapids, Livonia, Detroit |
| Minnesota | Saint Cloud, Plymouth, Minneapolis, Saint Paul, Rochester |
| Mississippi | Tupelo, Hattiesburg |
| Missouri | University City, Wardsville, St. Louis, Centertown |
| Nebraska | Lincoln, Omaha |
| Nevada | Sunrise Manor, North Las Vegas, Enterprise, Henderson |
| New Jersey | Bernards, Fort Lee, Denville, Cherry Hill, Piscataway Township, Edison |
| New Mexico | Albuquerque |
| New York | Stony Brook, Queensbury |
| North Carolina | Garner, Wake Forest, Durham, Jacksonville, Fuquay Varina, Asheville, Apex, Winston-Salem |
| Ohio | Massillon, Bowling Green, Mason, Toledo, Cleveland, Columbus |
| Oklahoma | Norman, Broken Arrow |
| Oregon | Salem, Aloha, Eugene, Vancouver, Portland |
| Pennsylvania | Grantley, Greensburg |
| Rhode Island | Providence |
| South Carolina | Gilbert, Greenville |
| South Dakota | Sioux Falls |
| Tennessee | Spring Hill, Knoxville, Chattanooga, Chapmansboro, Murfreesboro, Memphis, Nashville |
| Texas | Rosenberg, San Angelo, College Station, Rockwall, Denton |
| Utah | Holladay, West Valley City, Sandy, Kaysville, Salt Lake City, West Jordan |
| Virginia | Alexandria, Charlottesville, Tuckahoe, Burke, Leesburg, Winchester, Norfolk, Hampton, Virginia Beach, Richmond, Blacksburg |
| Washington | Edgewood, Renton, Everett, SeaTac, Kirkland, Seattle, Lake Forest Park, Vancouver, Tacoma |
| West Virginia | Morgantown |
| Wisconsin | Janesville, Sun Prairie, Milwaukee, Waukesha |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Top Market Areas (TMA) list. If you are not sure who Kit Kat's CSM is, reach out to us and we will connect you with them.
Opportunity Market Areas (OMAs) Entire List
Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.
BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023.
BrandStack algorithms indicate Kit Kat has 258 areas for Q2 2023.
| Region | Markets |
|---|---|
| United States | Ames, Troy, Clarksburg, Turlock, Lombard |
| Arizona | Tucson, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Tempe, Chandler, Surprise, Casas Adobes |
| Arkansas | Little Rock, Rogers, Roland, Bentonville, Goshen |
| California | Salinas, Thousand Oaks, Concord, Larkspur, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, Culver City, Ventura, Fairfield, El Cajon, Felton |
| Colorado | Grand Junction, Commerce City, Parker, Security-Widefield, Louisville, Greeley, Longmont, Thornton, Colorado Springs, Pueblo, Broomfield, Littleton |
| Connecticut | Wallingford, Meriden, Glastonbury, Trumbull, Milford, Avon, East Hartford, Greenwich, Branford, New Haven, Stamford, Norwalk, Middletown, Hartford, Bloomfield |
| Delaware | Glasgow, Kent Acres, Wilmington, Pike Creek |
| Florida | Lake Buena Vista, Riviera Beach, Wesley Chapel, Lake Mary, Altamonte Springs, Cape Coral, Palm Bay, Hollywood, Pensacola, Lutz |
| Georgia | Athens, East Cobb, Atlanta, Rome, Acworth, Tyrone, Cumming, Buford, Albany, Milton, Lawrenceville, Peachtree City |
| Hawaii | Hilo |
| Idaho | Boise, Nampa, Meridian |
| Illinois | Melrose Park, East Moline, Decatur, Woodstock, Lake Zurich, Bolingbrook, Romeoville, Orland Park, Lombard, Tinley Park, Downers Grove, Bloomington |
| Indiana | Indianapolis, Evansville, Greenwood, Gary, Munster, Carmel, Terre Haute, Anderson, South Bend, New Palestine, Richmond, Fishers |
| Iowa | Sioux City, Cedar Rapids, Cedar Falls, Fort Dodge, Council Bluffs, Urbandale |
| Kansas | Lenexa, Goddard, Overland Park |
| Kentucky | Shepherdsville, Somerset, Owensboro, Paducah, Lexington, Covington, Richmond |
| Louisiana | LaPlace, Alexandria, Shreveport, Hammond, Metairie |
| Maryland | Frederick, Baltimore, Washington, Olney, Ballenger Creek, Arnold, Fallston, Bel Air South, Catonsville, Ellicott City, Saint Charles, Potomac, Silver Spring, Lexington Park |
| Massachusetts | Waltham, Newton, Boston, Lynn, Winchester, Lenox, Norwood, Peabody, Grafton, Haverhill, Lowell, Billerica, Quincy |
| Michigan | Pittsfield Charter Township, Ann Arbor, Charter Township of Clinton, Delhi charter Township, Marquette, Battle Creek, Orion charter Township, Novi, Rochester Hills, Kentwood, Grand Blanc, Southfield |
| Minnesota | Bloomington, Eden Prairie, Golden Valley, Hermantown, Savage, Lakeville, Andover, Maple Grove, Mankato, Burnsville, Brooklyn Park, Blaine |
| Mississippi | Madison, Oxford, Columbus, Gulfport |
| Missouri | Saint Peters, Kansas City, Maryville, Florissant, Chesterfield, Springfield, Murphy |
| Nebraska | Bellevue, Papillion |
| Nevada | Paradise, Las Vegas, Spring Valley, Sparks, Goldfield, Reno |
| New Jersey | West Deptford, Lindenwold, Glassboro, Franklin Township, Sayreville, Teaneck, Montclair, Hanover, Marlboro Township |
| New Mexico | Clovis, Mesquite, Rio Rancho |
| New York | Port Washington, Huntington Station, Utica, Syosset |
| North Carolina | Cary, Raleigh, Charlotte, Sanford, Albemarle, Burlington, Fayetteville, Concord, Greensboro, Mooresville, Greenville |
| Ohio | Brunswick, Canton, Cincinnati, Dublin, Akron, Beckett Ridge, Kettering, Chardon, Monroe, Upper Arlington, Strongsville, Sharonville |
| Oklahoma | Tulsa, Oklahoma City, Midwest City, Medicine Park, Stillwater, Moore, Edmond |
| Oregon | Boardman, Newberg, Beaverton, Bend, Central Point, Hillsboro |
| Pennsylvania | Lionville, Beaver Falls, Indiana, King of Prussia, Wexford, Allentown, Malvern |
| Rhode Island | Warwick |
| South Carolina | Marvin, Seneca, Clover, Bluffton, Fort Mill, Anderson, Summerville, Mount Pleasant, Columbia, Florence |
| South Dakota | Aberdeen, Rapid City |
| Tennessee | Gallatin, Maryville, Oak Hill, Smyrna, Brentwood |
| Texas | Mission, Bryan, Odessa, Edinburg, Garland, Georgetown, Jollyville, Harlingen |
| Utah | Coalville, American Fork, Cottonwood Heights, Taylorsville, South Weber, Park City, Logan, Pleasant Grove, Lehi, Centerville, Farmington, Provo, Ogden, St. George, South Salt Lake, South Jordan |
| Virginia | Newport News, Bristow, Washington, Dulles, Stafford, Fredericksburg, Fairfax Station, Roanoke, Arlington, Chesapeake, Williamsburg, Chantilly, Dale City |
| Washington | Redmond, Walla Walla, North Creek, Lacey, Spokane, Auburn, Spokane Valley, Shoreline, Kennewick, Federal Way, Pasco, Mercer Island |
| West Virginia | Parkersburg, Granville, Princeton, Fairmont, Huntington, Charleston |
| Wisconsin | Madison, Germantown, Racine, De Pere, Mequon, Middleton, Wauwatosa, Kenosha, Eau Claire, Bellevue, West Allis, La Crosse |
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Opportunity Market Areas (OMA) list. If you are not sure who Kit Kat's CSM is, reach out to us and we will connect you with them.
Competitive Market Areas (CMAs) Entire List
Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.
In this case, our algorithms indicate M&M's, Kit Kat, Skittles, Snickers and Reese's have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
In this case, our algorithms indicate M&M's, Kit Kat, Skittles, Snickers and Reese's have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
| Region | Markets |
|---|
Please contact your MI Tool Client Solutions Manager (CSM) to download the entire list Competitive Market Areas (CMA) list. If you are not sure who Kit Kat's CSM is, reach out to us and we will connect you with them.
Top Brand Insights
Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.
For Kit Kat, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Kit Kat.
For Kit Kat, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Kit Kat.
|
Kit Kat saw high brand interest in Massachusetts especially in Watertown, Arlington, New Bedford, Springfield and Framingham. Overall, these regions saw 77.45% more brand interest than the overall Massachusetts region.
77.45
|
|
Kit Kat saw high brand interest in California especially in Blackhawk, Cotati, Redwood City, Morro Bay and Vallejo. Overall, these regions saw 55.39% more brand interest than the overall California region.
55.39
|
|
Kit Kat saw relatively higher brand interest in Gresham Park, Snellville, Tucker, Gainesville and Smyrna across Georgia - specifically 50.98% more brand interest than the overall Georgia region.
50.98
|
|
Kit Kat saw high brand interest in Michigan especially in Midland, Farmington Hills, Pontiac, Warren and Grand Rapids. Overall, these regions saw 48.61% more brand interest than the overall Michigan region.
48.61
|
|
Kit Kat saw relatively higher brand interest in Sterling, Charlottesville, Hampton, Tuckahoe and Fairfax across Virginia - specifically 46.96% more brand interest than the overall Virginia region.
46.96
|
|
For more extensive list of brand insights for Kit Kat and other brands, please connect with us to see how you can get started with BrandStack.
|
Competitive Insights
Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.
For Kit Kat, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For Kit Kat, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
|
For more extensive list of competitive insights for Kit Kat and other brands, please connect with us to see how you can get started with BrandStack.
|
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