Kit Kat
The Hershey Company
Company
The Hershey Company
Industry
Chocolates & Candy
Other The Hershey Company Brands
Related Brands
Integrate Kit Kat's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Kit Kat, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
6 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
16 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
35 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
8 DMAs
|
|
Monitor & Maintain
|
All other markets
|
146 DMAs
48 States
|
Brand Insights
Brand Insights reveal Kit Kat’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kit Kat shows challenging performance with -8.6% average growth across 51 markets (13.7% avg brand interest), with positive growth in 2 of 51 markets
Kit Kat has 2 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Kit Kat include South Dakota (+20.0% growth, 12.0% brand interest) and Vermont (+66.7% growth, 15.0% brand interest)
Kit Kat achieves significant brand interest gains in Vermont (+6.0% brand interest growth, now at 15.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Kit Kat, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kit Kat, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category dominance with 8.7% average brand interest growth, showing exceptional performance in Alaska (+27.5%, 51.0% brand interest), Delaware (+18.4%, 45.0% brand interest), and Idaho (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 47.9% with consistent performance across 12 markets
M&M's shows strong momentum with 8.7% average brand interest growth across key markets: Alaska (+27.5% growth, +11.0% brand interest), Ohio (+22.5% growth, +9.0% brand interest), and Illinois (+20.5% growth, +8.0% brand interest)
M&M's captured additional brand interest in 31 markets, averaging +5.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Kit Kat in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chico-Redding CA | 166,232 | 15.0% | +15.4% | +114.3% |
| Palm Springs CA | 148,025 | 21.0% | +16.7% | +162.5% |
| Rochester NY | N/A | 16.0% | +14.3% | +45.5% |
| Columbia SC | N/A | 15.0% | +15.4% | +114.3% |
| Springfield MO | N/A | 13.0% | +18.2% | +62.5% |
| Columbus GA | N/A | 12.0% | +20.0% | +20.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 15.0% | +7.1% | +50.0% |
| New Orleans LA | 604,657 | 12.0% | +9.1% | +50.0% |
| Fresno-Visalia CA | 558,026 | 16.0% | +6.7% | +77.8% |
| Green Bay-Appleton WI | 414,647 | 13.0% | +8.3% | +18.2% |
| Flint-Saginaw-Bay City MI | 389,004 | 15.0% | +7.1% | +36.4% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 11.0% | +10.0% | +22.2% |
| Savannah GA | 332,675 | 14.0% | +7.7% | +27.3% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 12.0% | +50.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
35
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 17.0% | -10.5% | +41.7% |
| Chicago IL | 3,189,842 | 15.0% | -6.3% | +15.4% |
| Philadelphia PA | 2,735,885 | 15.0% | +0.0% | +25.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 14.0% | -6.7% | +27.3% |
| Houston TX | 2,346,370 | 15.0% | +0.0% | +25.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | -15.8% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 20.0% | +5.3% | +17.7% |
| Phoenix AZ | 1,882,206 | 16.0% | +0.0% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 16.0% | +0.0% | +6.7% |
| Wichita-Hutchinson KS | 402,706 | 10.0% | +0.0% | +0.0% |
| Sherman TX-Ada OK | 118,158 | 18.0% | +0.0% | +0.0% |
| Wheeling WV-Steubenville OH | 112,693 | 10.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 13.0% | +0.0% | +0.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 86,953 | 11.0% | +0.0% | +0.0% |
| Bend OR | 80,362 | 14.0% | +0.0% | +0.0% |
| Butte-Bozeman MT | 71,711 | 18.0% | +0.0% | -5.3% |
Monitor & Maintain
All other markets
146
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 15.0% | -16.7% | +7.1% |
| Atlanta GA | 2,358,268 | 14.0% | +0.0% | -61.1% |
| Pittsburgh PA | 1,033,947 | 14.0% | -6.7% | +7.7% |
| Salt Lake City UT | 1,010,346 | 13.0% | -18.8% | +8.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 10.0% | -33.3% | -16.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 15.0% | -28.6% | +7.1% |
| Birmingham AL | 674,274 | 11.0% | +10.0% | +22.2% |
| Oklahoma City OK | 654,139 | 12.0% | -20.0% | +20.0% |
Brand Insights
Brand Insights for Kit Kat in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kit Kat shows challenging performance with -14.0% average growth across 150 markets (12.8% avg brand interest), with positive growth in 29 of 150 markets
Kit Kat has 13 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 103 declining markets
Notable high-growth markets for Kit Kat include Augusta GA (+27.3% growth, 14.0% brand interest), Burlington VT-Plattsburgh NY (+15.4% growth, 15.0% brand interest), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+50.0% growth, 12.0% brand interest)
Kit Kat shows positive brand interest momentum in 29 markets, notably in Augusta GA (+3.0% brand interest), Burlington VT-Plattsburgh NY (+2.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+4.0% brand interest)
Kit Kat achieves significant brand interest gains in Greenville-New Bern-Washington NC (+7.0% brand interest growth, now at 14.0%)
Kit Kat shows accelerating brand interest growth in Augusta GA (+27.3% growth, 14.0% brand interest) and Burlington VT-Plattsburgh NY (+15.4% growth, 15.0% brand interest)
Kit Kat demonstrates emerging brand interest strength in Augusta GA (+27.3% growth, 14.0% brand interest) and Burlington VT-Plattsburgh NY (+15.4% growth, 15.0% brand interest)
Kit Kat performance in major markets: Baltimore MD (-21.1% decline, 15.0% brand interest, 1.1M TVHH), Charlotte NC (-18.8% decline, 13.0% brand interest, 1.3M TVHH), and Chicago IL (-6.2% decline, 15.0% brand interest, 3.6M TVHH)
Kit Kat shows positive brand interest growth in markets representing 11.7% of total TVHH coverage
Kit Kat shows strong performance with 20.1% average growth across 176 markets (12.4% avg brand interest), with positive growth in 141 of 176 markets
Kit Kat has 120 markets with high growth (>15%), 21 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Kit Kat include Abilene-Sweetwater TX (+87.5% growth, 15.0% brand interest), Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest), and Albuquerque-Santa Fe NM (+44.4% growth, 13.0% brand interest)
Kit Kat shows positive brand interest momentum in 141 markets, notably in Abilene-Sweetwater TX (+7.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+4.0% brand interest)
Kit Kat demonstrates strong market momentum with combined growth and brand interest gains in key markets: Honolulu HI (+50.0% growth, +7.0% gain, 21.0% current brand interest) and Palm Springs CA (+162.5% growth, +13.0% gain, 21.0% current brand interest)
Kit Kat achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest growth, now at 15.0%) and Augusta GA (+8.0% brand interest growth, now at 14.0%)
Kit Kat shows accelerating brand interest growth in Abilene-Sweetwater TX (+87.5% growth, 15.0% brand interest) and Albany-Schenectady-Troy NY (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights showcase how Kit Kat performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kit Kat can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kit Kat can focus its competitive strategy.
M&M's demonstrates category dominance with 4.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+17.9%, 46.0% brand interest), Anchorage AK (+23.3%, 53.0% brand interest), and Bakersfield CA (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 48.8% with consistent performance across 36 markets
M&M's maintains market dominance with an average 47.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Anchorage AK (53.0% brand interest, +23.3% growth), and Bakersfield CA (45.0% brand interest, +18.4% growth)
Snickers maintains market dominance with an average 39.7% brand interest across key markets: Rapid City SD (44.0% brand interest, +100.0% growth), Sioux Falls(Mitchell) SD (31.0% brand interest, +19.2% growth), and Mankato MN (44.0% brand interest, +12.8% growth)
M&M's dominates in 125 of 149 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 46.0% brand interest), Anchorage AK (15.0% vs 53.0% brand interest), and Austin TX (15.0% vs 44.0% brand interest)
Skittles dominates in 74 of 145 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 20.0% brand interest), Alexandria LA (0.0% vs 57.0% brand interest), and Anchorage AK (15.0% vs 19.0% brand interest)
Snickers dominates in 92 of 130 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 18.0% brand interest), Anchorage AK (15.0% vs 13.0% brand interest), and Austin TX (15.0% vs 16.0% brand interest)
Reese's Pieces dominates in 39 of 77 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 3.0% brand interest), Austin TX (15.0% vs 3.0% brand interest), and Baltimore MD (15.0% vs 3.0% brand interest)
M&M's dominates in 163 of 178 key battleground markets against Skittles, notably in Abilene-Sweetwater TX (46.0% vs 21.0% brand interest), Amarillo TX (43.0% vs 19.0% brand interest), and Bangor ME (51.0% vs 21.0% brand interest)
M&M's dominates in 104 of 160 key battleground markets against Snickers, notably in Amarillo TX (43.0% vs 25.0% brand interest), Biloxi-Gulfport MS (50.0% vs 17.0% brand interest), and Clarksburg-Weston WV (57.0% vs 21.0% brand interest)
M&M's dominates in 63 of 78 key battleground markets against Reese's Pieces, notably in Las Vegas NV (47.0% vs 3.0% brand interest), Orlando-Daytona Beach-Melbourne FL (48.0% vs 3.0% brand interest), and San Diego CA (42.0% vs 4.0% brand interest)
Snickers dominates in 110 of 153 key battleground markets against Skittles, notably in Albany GA (27.0% vs 24.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 18.0% brand interest)
Skittles dominates in 42 of 78 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (19.0% vs 4.0% brand interest), Albuquerque-Santa Fe NM (20.0% vs 3.0% brand interest), and Atlanta GA (26.0% vs 3.0% brand interest)
Snickers dominates in 53 of 77 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (11.0% vs 4.0% brand interest), Birmingham AL (16.0% vs 3.0% brand interest), and Champaign & Springfield-Decatur IL (16.0% vs 4.0% brand interest)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Anchorage AK (maintained 53.0% brand interest, +23.3% growth), and Bakersfield CA (maintained 45.0% brand interest, +18.4% growth)
Skittles successfully defends market leadership positions while maintaining brand interest growth in Rochester MN-Mason City IA-Austin MN (maintained 27.0% brand interest, +42.1% growth), Biloxi-Gulfport MS (maintained 33.0% brand interest, +3.1% growth), and Great Falls MT (maintained 48.0% brand interest, +0.0% decline)