Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Snickers, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
48 DMAs
21 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
71 DMAs
20 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
37 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
54 DMAs
7 States
|
Brand Insights
Brand Insights reveal Snickers’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Snickers shows stable performance with 4.5% average growth across 51 markets (17.6% avg brand interest), with positive growth in 28 of 51 markets
Top performing markets for Snickers demonstrate exceptional results in Wyoming (+40.0% growth, 28.0% brand interest, +8.0% change), South Dakota (+15.4% growth, 30.0% brand interest, +4.0% change), and Iowa (+14.3% growth, 24.0% brand interest, +3.0% change)
Snickers has 7 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 13 declining markets
Notable high-growth markets for Snickers include Alaska (+21.4% growth, 17.0% brand interest), Maine (+23.1% growth, 16.0% brand interest), and New Jersey (+15.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Georgia (+15.8%, 44.0% brand interest), North Dakota (+15.0%, 46.0% brand interest), and Vermont (+19.1%, 50.0% brand interest)
In high-growth state markets, M&M's maintains an average brand interest of 46.7% with consistent performance across 3 markets
M&M's shows strong momentum with 5.9% average brand interest growth across key state markets: Vermont (+19.1% growth, +8.0% brand interest), Georgia (+15.8% growth, +6.0% brand interest), and North Dakota (+15.0% growth, +6.0% brand interest)
M&M's captured additional brand interest in 27 state markets, averaging +4.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Snickers in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +7.1% | +0.0% |
| Los Angeles CA | 4,962,377 | 18.0% | +0.0% | +12.5% |
| Chicago IL | 3,081,097 | 18.0% | +5.9% | +12.5% |
| Atlanta GA | 2,277,873 | 16.0% | -5.9% | +14.3% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +7.7% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +0.0% | +6.7% |
| Phoenix AZ | 1,818,040 | 17.0% | -5.6% | +13.3% |
| Seattle-Tacoma WA | 1,798,974 | 18.0% | +5.9% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
71
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 15.0% | +25.0% | +15.4% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +18.8% | +18.8% |
| Houston TX | 2,266,381 | 17.0% | +6.3% | +13.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 17.0% | +6.3% | +21.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 18.0% | +12.5% | +28.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +13.3% | +41.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 19.0% | +18.8% | +35.7% |
| Charlotte NC | 1,124,890 | 17.0% | +13.3% | +21.4% |
Maintain & Optimize
Stable markets with consistent performance
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 15.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 13.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 16.0% | +0.0% | +0.0% |
| Yakima-Pasco-Richland-Kennewick WA | 219,606 | 22.0% | +4.8% | -4.4% |
| Hattiesburg-Laurel MS | 96,093 | 7.0% | +0.0% | +0.0% |
| Dothan AL | 89,769 | 3.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 2.0% | +0.0% | +0.0% |
| Clarksburg-Weston WV | 84,830 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cincinnati OH | 810,849 | 16.0% | +0.0% | -5.9% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 16.0% | -5.9% | -5.9% |
| Louisville KY | 612,910 | 15.0% | -16.7% | -6.3% |
| Providence RI-New Bedford MA | 564,315 | 15.0% | -6.3% | +0.0% |
| Fresno-Visalia CA | 539,002 | 16.0% | -15.8% | -11.1% |
| Albany-Schenectady-Troy NY | 491,946 | 12.0% | -7.7% | -25.0% |
| Lexington KY | 434,265 | 15.0% | -16.7% | -16.7% |
| Madison WI | 386,495 | 19.0% | -5.0% | -9.5% |
Brand Insights
Brand Insights for Snickers in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Snickers shows strong performance with 15.5% average growth across 209 markets (14.8% avg brand interest), with positive growth in 117 of 209 markets
Top performing markets for Snickers demonstrate exceptional results in Palm Springs CA (+121.4% growth, 31.0% brand interest, +17.0% change), Cheyenne WY-Scottsbluff NE (+100.0% growth, 20.0% brand interest, +20.0% change), and Great Falls MT (+100.0% growth, 84.0% brand interest, +84.0% change)
Snickers has 79 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 32 stable markets (0-5%), and 64 declining markets
Notable high-growth markets for Snickers include Amarillo TX (+29.4% growth, 22.0% brand interest), Bend OR (+100.0% growth, 4.0% brand interest), and Binghamton NY (+100.0% growth, 2.0% brand interest)
Snickers demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+29.4% growth, +5.0% gain, 22.0% current brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+16.7% growth, +4.0% gain, 28.0% current brand interest), and Chico-Redding CA (+27.8% growth, +5.0% gain, 23.0% current brand interest)
Snickers successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 22.0% brand interest, +29.4% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 28.0% brand interest, +16.7% growth), and Chico-Redding CA (maintained 23.0% brand interest, +27.8% growth)
In large markets, Snickers shows strong growth with notable brand interest: Cleveland-Akron (Canton) OH (+18.8% growth, 19.0% brand interest) and Columbus OH (+20.0% growth, 18.0% brand interest)
In medium markets, Snickers shows modest growth with notable brand interest: Buffalo NY (+33.3% growth, 20.0% brand interest) and Ft. Myers-Naples FL (+23.1% growth, 16.0% brand interest)
Snickers maintains dominant market position with >35% brand interest in key markets: Great Falls MT (84.0% brand interest, +100.0% growth) and Sioux Falls(Mitchell) SD (37.0% brand interest, +19.4% growth)
Snickers achieves significant brand interest gains in Amarillo TX (+5.0% brand interest growth, now at 22.0%), Buffalo NY (+5.0% brand interest growth, now at 20.0%), and Burlington VT-Plattsburgh NY (+8.0% brand interest growth, now at 19.0%)
Snickers shows accelerating brand interest growth in Amarillo TX (+29.4% growth, 22.0% brand interest) and Bend OR (+100.0% growth, 4.0% brand interest)
Snickers demonstrates emerging brand interest strength in Bend OR (+100.0% growth, 4.0% brand interest) and Binghamton NY (+100.0% growth, 2.0% brand interest)
Snickers maintains stable brand interest performance in mature markets: La Crosse-Eau Claire WI (-4.5% growth, 21.0% brand interest) and Omaha NE (-4.8% growth, 20.0% brand interest)
Snickers performance in major markets: Atlanta GA (-5.9% growth, 16.0% brand interest, 2.7M TVHH), Baltimore MD (-6.2% growth, 15.0% brand interest, 1.1M TVHH), and Miami-Ft. Lauderdale FL (-5.3% growth, 18.0% brand interest, 1.7M TVHH)
Snickers shows positive brand interest growth in markets representing 62.6% of total TVHH coverage
Snickers maintains strong brand interest positions (>30% share) in key markets: Duluth MN-Superior WI (32.0% brand interest, -3.0% change), Fargo-Valley City ND (24.0% brand interest, -6.0% change), and Grand Rapids-Kalamazoo-Battle Creek MI (20.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Snickers performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Snickers demonstrates category leadership at dma level with 15.5% average brand interest growth, showing exceptional performance in Amarillo TX (+29.4%, 22.0% brand interest), Bend OR (+100.0%, 4.0% brand interest), and Binghamton NY (+100.0%, 2.0% brand interest)
In high-growth dma markets, Snickers maintains an average brand interest of 16.1% with consistent performance across 79 markets
Kit Kat shows strong momentum with 7.0% average brand interest growth across key dma markets: Rochester MN-Mason City IA-Austin MN (+120.0% growth, +12.0% brand interest), Abilene-Sweetwater TX (+100.0% growth, +1.0% brand interest), and Albany GA (+100.0% growth, +2.0% brand interest)
Kit Kat captured additional brand interest in 72 dma markets, averaging +4.0% brand interest growth in key growth dma
M&M's shows strong momentum with 11.2% average brand interest growth across key dma markets: Billings, MT (+171.0% growth, +53.0% brand interest), Ottumwa IA-Kirksville MO (+100.0% growth, +90.0% brand interest), and St. Joseph MO (+100.0% growth, +56.0% brand interest)
M&M's captured additional brand interest in 107 dma markets, averaging +13.2% brand interest growth in key growth dma
Snickers shows strong momentum with 15.5% average brand interest growth across key dma markets: Utica NY (+400.0% growth, +4.0% brand interest), Palm Springs CA (+121.4% growth, +17.0% brand interest), and Bend OR (+100.0% growth, +4.0% brand interest)
Snickers captured additional brand interest in 112 dma markets, averaging +4.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 5.3% average brand interest growth across key dma markets: Clarksburg-Weston WV (+100.0% growth, +38.0% brand interest), Davenport IA-Rock Island-Moline IL (+100.0% growth, +7.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+100.0% growth, +3.0% brand interest)
Reese's Pieces captured additional brand interest in 45 dma markets, averaging +4.1% brand interest growth in key growth dma
In direct competition, Snickers outperforms M&M's with 38.9 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 50.0% brand interest, 108.4% growth), Albany GA (gap: 57.0% brand interest, 114.5% growth), and Albany-Schenectady-Troy NY (gap: 39.0% brand interest, 21.0% growth)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+5.3% vs +7.0% overall): Cleveland-Akron (Canton) OH (Reese's Pieces: +33.3% growth vs Kit Kat: -8.3% growth), Dallas-Ft. Worth TX (Reese's Pieces: +33.3% growth vs Kit Kat: -14.3% growth), and Davenport IA-Rock Island-Moline IL (Reese's Pieces leads: 7.0% share, +100.0% growth vs Kit Kat: 1.0%, -90.0%)
In select markets, Skittles outperforms M&M's despite weaker overall growth (-3.5% vs +11.2% overall): Baton Rouge LA (Skittles: +31.8% growth vs M&M's: -6.5% growth), Beaumont-Port Arthur TX (Skittles leads: 44.0% share, +69.2% growth vs M&M's: 36.0%, -33.3%), and Bluefield-Beckley-Oak Hill WV (Skittles: +10.0% growth vs M&M's: -8.6% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (+7.0% vs +15.5% overall): Abilene-Sweetwater TX (Kit Kat: +100.0% growth vs Snickers: -85.7% growth), Albany GA (Kit Kat: +100.0% growth vs Snickers: -79.0% growth), and Albany-Schenectady-Troy NY (Kit Kat leads: 13.0% share, +8.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+11.2% vs +15.5% overall): Abilene-Sweetwater TX (M&M's leads: 54.0% share, +22.7% growth vs Snickers: 4.0%, -85.7%), Albany GA (M&M's leads: 61.0% share, +35.6% growth vs Snickers: 4.0%, -79.0%), and Albany-Schenectady-Troy NY (M&M's leads: 51.0% share, +13.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-3.5% vs +15.5% overall): Abilene-Sweetwater TX (Skittles leads: 41.0% share, +46.4% growth vs Snickers: 4.0%, -85.7%)