Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Snickers, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
11 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
27 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
123 DMAs
37 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Snickers’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Snickers shows stable performance with 3.4% average growth across 51 markets (16.7% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for Snickers demonstrate exceptional results in South Dakota (+16.0% growth, 29.0% brand interest, +4.0% brand interest change)
Snickers has 7 markets with high growth (>15%), 17 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Snickers include Delaware (+41.7% growth, 17.0% brand interest), Hawaii (+44.4% growth, 13.0% brand interest), and Indiana (+21.4% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category dominance with 8.7% average brand interest growth, showing exceptional performance in Alaska (+27.5%, 51.0% brand interest), Delaware (+18.4%, 45.0% brand interest), and Idaho (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 47.9% with consistent performance across 12 markets
M&M's shows strong momentum with 8.7% average brand interest growth across key markets: Alaska (+27.5% growth, +11.0% brand interest), Ohio (+22.5% growth, +9.0% brand interest), and Illinois (+20.5% growth, +8.0% brand interest)
M&M's captured additional brand interest in 31 markets, averaging +5.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Snickers in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 17.0% | +30.8% | +13.3% |
| Bakersfield CA | 217,518 | 21.0% | +50.0% | +50.0% |
| Monterey-Salinas CA | 204,934 | 23.0% | +64.3% | +64.3% |
| Amarillo TX | 173,430 | 25.0% | +25.0% | +66.7% |
| Salisbury MD | 163,214 | 17.0% | +21.4% | +183.3% |
| Medford-Klamath Falls OR | 161,128 | 20.0% | +11.1% | +25.0% |
| Topeka KS | 152,566 | 20.0% | +53.9% | +25.0% |
| Rapid City SD | 92,893 | 44.0% | +100.0% | +51.7% |
Growth Opportunity
Mid-size markets with positive brand interest trends
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 634,260 | 18.0% | +5.9% | +50.0% |
| New Orleans LA | 604,657 | 17.0% | +21.4% | +13.3% |
| Wilkes Barre-Scranton PA | 519,543 | 14.0% | +27.3% | +7.7% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 16.0% | +6.7% | +23.1% |
| Dayton OH | 432,802 | 16.0% | +23.1% | +14.3% |
| Honolulu HI | 426,184 | 12.0% | +71.4% | +20.0% |
| Omaha NE | 397,575 | 23.0% | +15.0% | +4.6% |
| Charleston-Huntington WV | 376,332 | 17.0% | +41.7% | +70.0% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 15.0% | -6.3% | +25.0% |
| Chicago IL | 3,189,842 | 17.0% | +6.3% | +13.3% |
| Philadelphia PA | 2,735,885 | 14.0% | +0.0% | +16.7% |
| Dallas-Ft. Worth TX | 2,676,555 | 17.0% | +6.3% | +13.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 15.0% | +0.0% | +25.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 15.0% | +7.1% | +15.4% |
| Detroit MI | 1,704,780 | 15.0% | -16.7% | +15.4% |
| Minneapolis-St. Paul MN | 1,618,742 | 22.0% | +0.0% | +22.2% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 16.0% | +6.7% | +6.7% |
| Washington DC (Hagerstown MD) | 2,303,268 | 16.0% | +6.7% | +6.7% |
| Phoenix AZ | 1,882,206 | 16.0% | +6.7% | +6.7% |
| Oklahoma City OK | 654,139 | 14.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 535,207 | 14.0% | -6.7% | +0.0% |
| Madison WI | 400,136 | 18.0% | -5.3% | +0.0% |
| Fargo-Valley City ND | 233,895 | 23.0% | +0.0% | +4.6% |
| Youngstown OH | 228,994 | 13.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
123
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 13.0% | -13.3% | +8.3% |
| Boston MA-Manchester NH | 2,284,647 | 14.0% | +0.0% | +7.7% |
| Seattle-Tacoma WA | 1,862,467 | 16.0% | -11.1% | +6.7% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 15.0% | -16.7% | +7.1% |
| Nashville TN | 1,028,315 | 15.0% | +0.0% | +7.1% |
| Kansas City MO | 897,204 | 15.0% | -11.8% | -6.3% |
| Hartford & New Haven CT | 892,461 | 12.0% | -7.7% | +9.1% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 16.0% | -11.1% | +33.3% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 15.0% | +7.1% | -59.5% |
Brand Insights
Brand Insights for Snickers in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Snickers shows stable performance with 1.8% average growth across 161 markets (17.1% avg brand interest), with positive growth in 74 of 161 markets
Top performing markets for Snickers demonstrate exceptional results in Rapid City SD (+100.0% growth, 44.0% brand interest, +22.0% brand interest change), Amarillo TX (+25.0% growth, 25.0% brand interest, +5.0% brand interest change), and Sioux Falls(Mitchell) SD (+19.2% growth, 31.0% brand interest, +5.0% brand interest change)
Snickers has 31 markets with high growth (>15%), 42 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 65 declining markets
Notable high-growth markets for Snickers include Albany GA (+33.3% growth, 24.0% brand interest), Amarillo TX (+25.0% growth, 25.0% brand interest), and Bakersfield CA (+50.0% growth, 21.0% brand interest)
Snickers maintains strong brand interest positions in key markets: Duluth MN-Superior WI (39.0% brand interest, -8.0% change), Sioux City IA (31.0% brand interest, -2.0% change), and Rapid City SD (44.0% brand interest, +22.0% change)
Snickers shows positive brand interest momentum in 74 markets, notably in Albany GA (+6.0% brand interest), Amarillo TX (+5.0% brand interest), Bakersfield CA (+7.0% brand interest)
Snickers demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+33.3% growth, +6.0% gain, 24.0% current brand interest), Amarillo TX (+25.0% growth, +5.0% gain, 25.0% current brand interest), and Bakersfield CA (+50.0% growth, +7.0% gain, 21.0% current brand interest)
Snickers successfully defends strong market positions while maintaining brand interest growth in Rapid City SD (maintained 44.0% brand interest, +100.0% growth), Sioux Falls(Mitchell) SD (maintained 31.0% brand interest, +19.2% growth), and Des Moines-Ames IA (maintained 26.0% brand interest, +8.3% growth)
Snickers maintains dominant market position with >35% brand interest in key markets: Duluth MN-Superior WI (39.0% brand interest, -17.0% change) and Rapid City SD (44.0% brand interest, +100.0% change)
Snickers achieves significant brand interest gains in Albany GA (+6.0% brand interest growth, now at 24.0%) and Amarillo TX (+5.0% brand interest growth, now at 25.0%)
Snickers shows accelerating brand interest growth in Albany GA (+33.3% growth, 24.0% brand interest) and Amarillo TX (+25.0% growth, 25.0% brand interest)
Snickers demonstrates emerging brand interest strength in Baltimore MD (+25.0% growth, 15.0% brand interest) and Charleston-Huntington WV (+41.7% growth, 17.0% brand interest)
Snickers maintains stable brand interest performance in mature markets: Milwaukee WI (-4.8% decline, 20.0% brand interest) and Yuma AZ-El Centro CA (-4.3% decline, 22.0% brand interest)
Snickers faces growth challenges in historically strong markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (-10.3% decline, 26.0% brand interest) and Duluth MN-Superior WI (-17.0% decline, 39.0% brand interest)
Snickers performance in major markets: Detroit MI (-16.7% decline, 15.0% brand interest, 1.9M TVHH), Hartford & New Haven CT (-7.7% decline, 12.0% brand interest, 1.0M TVHH), and Kansas City MO (-11.8% decline, 15.0% brand interest, 1.0M TVHH)
Snickers shows positive brand interest growth in markets representing 44.5% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Snickers performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
M&M's demonstrates category dominance with 4.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+17.9%, 46.0% brand interest), Anchorage AK (+23.3%, 53.0% brand interest), and Bakersfield CA (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 48.8% with consistent performance across 36 markets
M&M's maintains market dominance with an average 47.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Anchorage AK (53.0% brand interest, +23.3% growth), and Bakersfield CA (45.0% brand interest, +18.4% growth)
Snickers maintains market dominance with an average 39.7% brand interest across key markets: Rapid City SD (44.0% brand interest, +100.0% growth), Sioux Falls(Mitchell) SD (31.0% brand interest, +19.2% growth), and Mankato MN (44.0% brand interest, +12.8% growth)
M&M's dominates in 125 of 149 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 46.0% brand interest), Anchorage AK (15.0% vs 53.0% brand interest), and Austin TX (15.0% vs 44.0% brand interest)
Skittles dominates in 74 of 145 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 20.0% brand interest), Alexandria LA (0.0% vs 57.0% brand interest), and Anchorage AK (15.0% vs 19.0% brand interest)
Snickers dominates in 92 of 130 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 18.0% brand interest), Anchorage AK (15.0% vs 13.0% brand interest), and Austin TX (15.0% vs 16.0% brand interest)
Reese's Pieces dominates in 39 of 77 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 3.0% brand interest), Austin TX (15.0% vs 3.0% brand interest), and Baltimore MD (15.0% vs 3.0% brand interest)
M&M's dominates in 163 of 178 key battleground markets against Skittles, notably in Abilene-Sweetwater TX (46.0% vs 21.0% brand interest), Amarillo TX (43.0% vs 19.0% brand interest), and Bangor ME (51.0% vs 21.0% brand interest)
M&M's dominates in 104 of 160 key battleground markets against Snickers, notably in Amarillo TX (43.0% vs 25.0% brand interest), Biloxi-Gulfport MS (50.0% vs 17.0% brand interest), and Clarksburg-Weston WV (57.0% vs 21.0% brand interest)
M&M's dominates in 63 of 78 key battleground markets against Reese's Pieces, notably in Las Vegas NV (47.0% vs 3.0% brand interest), Orlando-Daytona Beach-Melbourne FL (48.0% vs 3.0% brand interest), and San Diego CA (42.0% vs 4.0% brand interest)
Snickers dominates in 110 of 153 key battleground markets against Skittles, notably in Albany GA (27.0% vs 24.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 18.0% brand interest)
Skittles dominates in 42 of 78 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (19.0% vs 4.0% brand interest), Albuquerque-Santa Fe NM (20.0% vs 3.0% brand interest), and Atlanta GA (26.0% vs 3.0% brand interest)
Snickers dominates in 53 of 77 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (11.0% vs 4.0% brand interest), Birmingham AL (16.0% vs 3.0% brand interest), and Champaign & Springfield-Decatur IL (16.0% vs 4.0% brand interest)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Anchorage AK (maintained 53.0% brand interest, +23.3% growth), and Bakersfield CA (maintained 45.0% brand interest, +18.4% growth)
Skittles successfully defends market leadership positions while maintaining brand interest growth in Rochester MN-Mason City IA-Austin MN (maintained 27.0% brand interest, +42.1% growth), Biloxi-Gulfport MS (maintained 33.0% brand interest, +3.1% growth), and Great Falls MT (maintained 48.0% brand interest, +0.0% decline)