Snickers

Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands

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What is BrandStack?

BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).

For Snickers, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 264 Top Market Areas (TMAs), 264 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Snickers specific insights that are actionable, measureable and insightful.

Explore a preview of BrandStack's comprehensive brand intelligence dataset of Snickers below and see how your teams and campaigns can benefit from it.



Snickers and Chocolates & Candy

Brand Analytics



Top Market Areas (TMAs)

264 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Snickers has 264 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Ames, Troy, Clarksburg
Alabama Huntsville, Tuscaloosa, Mobile, Birmingham
Arizona Avondale, Peoria, Phoenix, Scottsdale, Glendale, Tucson, Tempe, Chandler, Surprise
Arkansas Little Rock, Bentonville
California Pomona, Santa Clarita, Salinas, Thousand Oaks, Concord, Larkspur, Culver City, Ventura, Fairfield

Opportunity Market Areas (OMAs)

264 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Snickers has 264 areas for Q2 2023.
Region Markets
United States Midland, Rosenberg, Kirkland, Turlock, Lombard
Alabama Florence, Montevallo, Foley, Opelika, Vestavia Hills, Montgomery, Athens, Auburn
Arizona Gilbert, Mesa, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Casas Adobes
Arkansas Springdale, Fayetteville, Rogers, Roland, Goshen
California Newark, Cotati, Morro Bay, Vallejo, Redwood City, Fremont, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, El Cajon, Felton

Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Snickers, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Snickers.
Snickers saw high brand interest in North Carolina especially in Greenville, Salisbury, Mooresville, Hope Mills and Wilmington. Overall, these regions saw 69.65% more brand interest than the overall North Carolina region.
69.65
Snickers saw high brand interest in these areas in Colorado: Broomfield, Littleton, Boulder, Longmont and Centennial. Overall, these regions saw 67.98% more brand interest than the overall Colorado region.
67.98
Snickers saw high brand interest in Virginia especially in Chantilly, Bon Air, Tuckahoe, Hampton and Herndon. Overall, these regions saw 58.39% more brand interest than the overall Virginia region.
58.39

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Snickers, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.

Top Market Areas (TMAs) Entire List

264 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Snickers has 264 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
United States Ames, Troy, Clarksburg
Alabama Huntsville, Tuscaloosa, Mobile, Birmingham
Arizona Avondale, Peoria, Phoenix, Scottsdale, Glendale, Tucson, Tempe, Chandler, Surprise
Arkansas Little Rock, Bentonville
California Pomona, Santa Clarita, Salinas, Thousand Oaks, Concord, Larkspur, Culver City, Ventura, Fairfield
Colorado Boulder, Centennial, Greeley, Thornton, Colorado Springs, Broomfield, Littleton
Connecticut Greenwich, Branford, Norwalk, Hartford, Bloomfield
Florida Plantation, Hialeah, Brandon, Palm Bay, Hollywood
Georgia Snellville, Kennesaw, Warner Robins, Gresham Park, Augusta, Redan, Alpharetta, Athens, East Cobb, Atlanta, Cumming
Idaho Boise, Nampa
Illinois Rockford, Naperville, Des Plaines, Aurora, Romeoville, Orland Park, Downers Grove
Indiana Jeffersonville, Fort Wayne, West Lafayette, Indianapolis, Evansville, Carmel, Anderson, South Bend
Iowa Ankeny, Des Moines, West Des Moines, Urbandale
Kansas Wichita, Goddard, Overland Park
Kentucky Bowling Green, Louisville, Lexington
Louisiana Baton Rouge, New Orleans, Metairie
Maryland Columbia, Clarksburg, Baltimore, Washington, Silver Spring
Massachusetts Worcester, Medford, Boston, Lynn, Grafton, Lowell, Quincy
Michigan Warren, Troy, Grand Rapids, Ann Arbor, Charter Township of Clinton, Rochester Hills, Kentwood, Grand Blanc
Minnesota Saint Cloud, Saint Paul, Rochester, Mankato, Burnsville, Blaine
Mississippi Tupelo, Hattiesburg
Missouri Wardsville, St. Louis, Saint Peters, Kansas City, Chesterfield
Montana Missoula
Nebraska Lincoln, Omaha
Nevada North Las Vegas, Henderson, Las Vegas, Spring Valley, Reno
New Hampshire Manchester
New Jersey Denville, Edison
New Mexico Albuquerque
North Carolina Garner, Jacksonville, Asheville, Cary, Greensboro, Mooresville, Greenville
North Dakota Bismarck
Ohio Mason, Cincinnati, Beckett Ridge, Kettering, Chardon, Monroe, Upper Arlington, Sharonville
Oklahoma Broken Arrow, Tulsa, Oklahoma City, Stillwater
Oregon Salem, Aloha, Vancouver, Portland, Hillsboro
Pennsylvania Allentown
Rhode Island Warwick
South Carolina Greenville, Columbia
South Dakota Sioux Falls
Tennessee Chattanooga, Memphis, Nashville, Smyrna, Brentwood
Texas San Angelo, College Station, Georgetown, Jollyville
Utah West Valley City, Kaysville, Salt Lake City, West Jordan, Lehi, Centerville, Farmington, Provo, Ogden, South Jordan
Virginia Alexandria, Tuckahoe, Winchester, Hampton, Richmond, Blacksburg, Bristow, Washington, Chantilly, Dale City
Washington Everett, SeaTac, Seattle, Vancouver, Tacoma, Spokane, Shoreline
West Virginia Huntington
Wisconsin Milwaukee, Waukesha, Madison, Eau Claire, La Crosse

Opportunity Market Areas (OMAs) Entire List

264 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Snickers has 264 areas for Q2 2023.
Region Markets
United States Midland, Rosenberg, Kirkland, Turlock, Lombard
Alabama Florence, Montevallo, Foley, Opelika, Vestavia Hills, Montgomery, Athens, Auburn
Arizona Gilbert, Mesa, Goodyear, Fortuna Foothills, Sierra Vista, Queen Creek, Kingman, Casas Adobes
Arkansas Springdale, Fayetteville, Rogers, Roland, Goshen
California Newark, Cotati, Morro Bay, Vallejo, Redwood City, Fremont, Turlock, Norwalk, Brentwood, Brea, Yountville, Los Altos, Pittsburg, Los Alamos, El Cajon, Felton
Colorado Highlands Ranch, Arvada, Erie, Fort Collins, Denver, Aurora, Grand Junction, Commerce City, Parker, Security-Widefield, Louisville, Longmont, Pueblo
Connecticut Bridgeport, Waterbury, Wallingford, Meriden, Glastonbury, Trumbull, Milford, Avon, East Hartford, New Haven, Stamford, Middletown
Florida Groveland, Lake Buena Vista, Riviera Beach, Wesley Chapel, Lake Mary, Altamonte Springs, Cape Coral, Pensacola, Lutz
Georgia Newnan, Sandy Springs, Gainesville, Roswell, Smyrna, Brookhaven, Lilburn, Rome, Acworth, Tyrone, Buford, Albany, Milton, Lawrenceville, Peachtree City
Idaho Idaho Falls, Meridian
Illinois Plainfield, Arlington Heights, Melrose Park, East Moline, Decatur, Woodstock, Lake Zurich, Bolingbrook, Lombard, Tinley Park, Bloomington
Indiana Valparaiso, Elkhart, Bloomington, Greenwood, Gary, Munster, Terre Haute, New Palestine, Richmond, Fishers
Iowa Ames, Davenport, Sioux City, Cedar Rapids, Cedar Falls, Fort Dodge, Council Bluffs
Kansas Topeka, Olathe, Lenexa
Kentucky Shepherdsville, Somerset, Owensboro, Paducah, Covington, Richmond
Louisiana Lafayette, LaPlace, Alexandria, Shreveport, Hammond
Maryland Fort Meade, Gaithersburg, North Bethesda, Frederick, Olney, Ballenger Creek, Arnold, Fallston, Bel Air South, Catonsville, Ellicott City, Saint Charles, Potomac, Lexington Park
Massachusetts Watertown, New Bedford, Cambridge, Arlington, Springfield, Beverly, Somerville, Brockton, Lexington, Waltham, Newton, Winchester, Lenox, Norwood, Peabody, Haverhill, Billerica
Michigan Midland, Farmington Hills, Sterling Heights, Pontiac, Livonia, Detroit, Pittsfield Charter Township, Delhi charter Township, Marquette, Battle Creek, Orion charter Township, Novi, Southfield
Minnesota Plymouth, Minneapolis, Bloomington, Eden Prairie, Golden Valley, Hermantown, Savage, Lakeville, Andover, Maple Grove, Brooklyn Park
Mississippi Madison, Oxford, Columbus, Gulfport
Missouri University City, Centertown, Maryville, Florissant, Springfield, Murphy
Montana Helena Valley Northeast, Lockwood, Kalispell
Nebraska Bellevue, Papillion
Nevada Sunrise Manor, Enterprise, Paradise, Sparks, Goldfield
New Hampshire Concord, Nashua
New Jersey Bernards, Fort Lee, Cherry Hill, Piscataway Township, West Deptford, Lindenwold, Glassboro, Franklin Township, Sayreville, Teaneck, Montclair, Hanover, Marlboro Township
New Mexico Clovis, Mesquite, Rio Rancho
North Carolina Wake Forest, Durham, Fuquay Varina, Apex, Winston-Salem, Raleigh, Charlotte, Sanford, Albemarle, Burlington, Fayetteville, Concord
North Dakota Fargo
Ohio Massillon, Bowling Green, Toledo, Cleveland, Columbus, Brunswick, Canton, Dublin, Akron, Strongsville
Oklahoma Norman, Midwest City, Medicine Park, Moore, Edmond
Oregon Eugene, Boardman, Newberg, Beaverton, Bend, Central Point
Pennsylvania Grantley, Greensburg, Lionville, Beaver Falls, Indiana, King of Prussia, Wexford, Malvern
Rhode Island Providence
South Carolina Gilbert, Marvin, Seneca, Clover, Bluffton, Fort Mill, Anderson, Summerville, Mount Pleasant, Florence
South Dakota Aberdeen, Rapid City
Tennessee Spring Hill, Knoxville, Chapmansboro, Murfreesboro, Gallatin, Maryville, Oak Hill
Texas Rosenberg, Rockwall, Denton, Mission, Bryan, Odessa, Edinburg, Garland, Harlingen
Utah Holladay, Sandy, Coalville, American Fork, Cottonwood Heights, Taylorsville, South Weber, Park City, Logan, Pleasant Grove, St. George, South Salt Lake
Virginia Charlottesville, Burke, Leesburg, Norfolk, Virginia Beach, Newport News, Dulles, Stafford, Fredericksburg, Fairfax Station, Roanoke, Arlington, Chesapeake, Williamsburg
Washington Edgewood, Renton, Kirkland, Lake Forest Park, Redmond, Walla Walla, North Creek, Lacey, Auburn, Spokane Valley, Kennewick, Federal Way, Pasco, Mercer Island
West Virginia Morgantown, Parkersburg, Granville, Princeton, Fairmont, Charleston
Wisconsin Janesville, Sun Prairie, Germantown, Racine, De Pere, Mequon, Middleton, Wauwatosa, Kenosha, Bellevue, West Allis

Competitive Market Areas (CMAs) Entire List

0 areas for Q2 2023

Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.

In this case, our algorithms indicate M&M's, Kit Kat, Skittles, Snickers and Reese's have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
Region Markets

Top Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Snickers, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Snickers.
Snickers saw high brand interest in North Carolina especially in Greenville, Salisbury, Mooresville, Hope Mills and Wilmington. Overall, these regions saw 69.65% more brand interest than the overall North Carolina region.
69.65
Snickers saw high brand interest in these areas in Colorado: Broomfield, Littleton, Boulder, Longmont and Centennial. Overall, these regions saw 67.98% more brand interest than the overall Colorado region.
67.98
Snickers saw high brand interest in Virginia especially in Chantilly, Bon Air, Tuckahoe, Hampton and Herndon. Overall, these regions saw 58.39% more brand interest than the overall Virginia region.
58.39
For more extensive list of brand insights for Snickers and other brands, please connect with us to see how you can get started with BrandStack.

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Snickers, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For more extensive list of competitive insights for Snickers and other brands, please connect with us to see how you can get started with BrandStack.
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