Starburst

Starburst
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands

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What is BrandStack?

BrandStack is a brand intelligence company used by some of the top global brands to integrate our unique brand intelligence solutions into their cross-channel brand marketing channels (Search, Social, Video, Display, TV, Email, Audio and more).

For Starburst, BrandStack's algorithms have crunched millions of data points across the US to generate strategic market segments - specifically 6 Top Market Areas (TMAs), 6 Opportunity Market Areas (OMAs), 0 Competitive Marketing Areas (CMAs) and Starburst specific insights that are actionable, measureable and insightful.

Explore a preview of BrandStack's comprehensive brand intelligence dataset of Starburst below and see how your teams and campaigns can benefit from it.



Starburst and Chocolates & Candy

Brand Analytics



Top Market Areas (TMAs)

6 areas for Q2 2023

Top Market Areas (TMAs) are areas that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong brand presence.

In this case, BrandStack algorithms indicate Starburst has 6 areas for Q2 2023 that can benefit from running targeted marketing campaigns to maintain a strong brand presence over competitors.
Region Markets
Virginia Oakton, Charlottesville, Fairfax, Bristow, Woodlake

Opportunity Market Areas (OMAs)

6 areas for Q2 2023

Opportunity Market Areas (OMAs) are areas that are seeing relatively low brand interest for a brand when benchmarked against competitors and show potential for increasing brand interest through targeted brand and marketing initiatives.

BrandStack algorithms indicate Starburst has 6 areas for Q2 2023.
Region Markets
Virginia Arlington, Washington, Chesapeake, Richmond, Leesburg

Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Starburst, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Starburst.
Starburst saw relatively higher brand interest in Oakton, Charlottesville, Fairfax, Bristow and Woodlake across Virginia - specifically 48.41% more brand interest than the overall Virginia region.
48.41

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Starburst, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.

Competitive Market Areas (CMAs) Entire List

0 areas for Q2 2023

Competitive Market Areas (OMAs) are geo regions that are seeing relatively high brand interest for a brand and show potential for running targeted marketing campaigns to maintain a strong presence.

In this case, our algorithms indicate Starburst have 0 areas for Q2 2023 regions that are very competitive and show high brand affinity through marketing campaigns across Search, Social, Email, Display, CTV and more channels.
Region Markets

Top Brand Insights

Top Brand Insights are generated from crunching hundreds of thousands of data points across markets to identify strategic shifts in brand interest for brands and competitors across the industry.

For Starburst, BrandStack algorithms generated brand insights that can be integrated into cross-channel brand and marketing initiatives to unlock new growth opportunities. Here is a sample list of insights for Starburst.
Starburst saw relatively higher brand interest in Oakton, Charlottesville, Fairfax, Bristow and Woodlake across Virginia - specifically 48.41% more brand interest than the overall Virginia region.
48.41
For more extensive list of brand insights for Starburst and other brands, please connect with us to see how you can get started with BrandStack.

Competitive Insights

Competitive Insights are derived from crunching hundreds of thousands of data points across markets to identify regions that are showing high competition from similar brands in the industry.

For Starburst, we generated benchmarked insights across competitive brands in the Chocolates & Candy vertical and BrandStack algorithms indicate numerous insights that can inform marketing strategy across multiple channels to maintain a strong brand presence compared to competitors.
For more extensive list of competitive insights for Starburst and other brands, please connect with us to see how you can get started with BrandStack.
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