M&M's
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
Integrate M&M's's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for M&M's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
27 DMAs
20 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
53 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
38 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
12 DMAs
|
|
Monitor & Maintain
|
All other markets
|
80 DMAs
30 States
|
Brand Insights
Brand Insights reveal M&M's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
M&M's shows strong performance with 8.7% average growth across 51 markets (45.3% avg brand interest), with positive growth in 45 of 51 markets
Top performing markets for M&M's demonstrate exceptional results in Alaska (+27.5% growth, 51.0% brand interest, +11.0% brand interest change), Ohio (+22.5% growth, 49.0% brand interest, +9.0% brand interest change), and Illinois (+20.5% growth, 47.0% brand interest, +8.0% brand interest change)
M&M's has 12 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for M&M's include Alaska (+27.5% growth, 51.0% brand interest), Delaware (+18.4% growth, 45.0% brand interest), and Idaho (+18.4% growth, 45.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For M&M's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category dominance with 8.7% average brand interest growth, showing exceptional performance in Alaska (+27.5%, 51.0% brand interest), Delaware (+18.4%, 45.0% brand interest), and Idaho (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 47.9% with consistent performance across 12 markets
M&M's shows strong momentum with 8.7% average brand interest growth across key markets: Alaska (+27.5% growth, +11.0% brand interest), Ohio (+22.5% growth, +9.0% brand interest), and Illinois (+20.5% growth, +8.0% brand interest)
M&M's captured additional brand interest in 31 markets, averaging +5.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for M&M's in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 765,811 | 47.0% | -2.1% | +4.4% |
Emerging Market
Smaller markets showing strong growth potential
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Bakersfield CA | 217,518 | 45.0% | +18.4% | +32.4% |
| La Crosse-Eau Claire WI | 199,505 | 43.0% | +10.3% | +7.5% |
| Wilmington NC | 193,195 | 52.0% | +20.9% | +26.8% |
| Chico-Redding CA | 166,232 | 42.0% | +16.7% | +31.3% |
| Columbus-Tupelo-West Point MS | 165,898 | 39.0% | +14.7% | +5.4% |
| Salisbury MD | 163,214 | 52.0% | +30.0% | +18.2% |
| Medford-Klamath Falls OR | 161,128 | 51.0% | +70.0% | +70.0% |
| Columbia-Jefferson City MO | 159,914 | 50.0% | +16.3% | +31.6% |
Growth Opportunity
Mid-size markets with positive brand interest trends
53
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 47.0% | +6.8% | +20.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 47.0% | +17.5% | +23.7% |
| Louisville KY | 634,542 | 44.0% | +12.8% | +18.9% |
| Albuquerque-Santa Fe NM | 634,260 | 46.0% | +18.0% | +24.3% |
| New Orleans LA | 604,657 | 45.0% | +12.5% | +32.4% |
| Providence RI-New Bedford MA | 584,232 | 47.0% | +6.8% | +4.4% |
| Memphis TN | 567,037 | 42.0% | +16.7% | +20.0% |
| Fresno-Visalia CA | 558,026 | 43.0% | +13.2% | +16.2% |
High Growth Priority
Large markets showing strong consistent growth
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 49.0% | +8.9% | +8.9% |
| Los Angeles CA | 5,137,519 | 45.0% | +15.4% | +21.6% |
| Chicago IL | 3,189,842 | 47.0% | +14.6% | +14.6% |
| Philadelphia PA | 2,735,885 | 48.0% | +9.1% | +14.3% |
| Dallas-Ft. Worth TX | 2,676,555 | 43.0% | +10.3% | +16.2% |
| Atlanta GA | 2,358,268 | 42.0% | +2.4% | +223.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 44.0% | +7.3% | +15.8% |
| Boston MA-Manchester NH | 2,284,647 | 48.0% | +4.4% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 43.0% | +0.0% | -2.3% |
| Greenville-New Bern-Washington NC | 268,682 | 40.0% | +0.0% | +2.6% |
| Ft. Wayne IN | 251,117 | 43.0% | +0.0% | +2.4% |
| Wausau-Rhinelander WI | 166,302 | 42.0% | +5.0% | -6.7% |
| Beaumont-Port Arthur TX | 148,685 | 43.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 54,868 | 54.0% | +0.0% | -6.9% |
| Ottumwa IA-Kirksville MO | 40,770 | 53.0% | +0.0% | +3.9% |
| Fairbanks AK | 33,378 | 100.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
80
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 41.0% | +2.5% | +7.9% |
| Minneapolis-St. Paul MN | 1,618,742 | 43.0% | +4.9% | +10.3% |
| San Antonio TX | 932,395 | 44.0% | +4.8% | +7.3% |
| Birmingham AL | 674,274 | 43.0% | +0.0% | +7.5% |
| Richmond-Petersburg VA | 535,207 | 47.0% | +2.2% | +14.6% |
| Wilkes Barre-Scranton PA | 519,543 | 52.0% | +2.0% | +30.0% |
| Knoxville TN | 492,492 | 45.0% | +0.0% | +9.8% |
| Dayton OH | 432,802 | 47.0% | +0.0% | +14.6% |
Brand Insights
Brand Insights for M&M's in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
M&M's shows stable performance with 4.4% average growth across 195 markets (47.9% avg brand interest), with positive growth in 138 of 195 markets
Top performing markets for M&M's demonstrate exceptional results in Medford-Klamath Falls OR (+70.0% growth, 51.0% brand interest, +21.0% brand interest change), Rapid City SD (+55.6% growth, 56.0% brand interest, +20.0% brand interest change), and Hattiesburg-Laurel MS (+53.1% growth, 49.0% brand interest, +17.0% brand interest change)
M&M's has 36 markets with high growth (>15%), 76 markets with moderate growth (5-15%), 41 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for M&M's include Albuquerque-Santa Fe NM (+17.9% growth, 46.0% brand interest), Anchorage AK (+23.3% growth, 53.0% brand interest), and Bakersfield CA (+18.4% growth, 45.0% brand interest)
M&M's maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (46.0% brand interest, -14.0% change), Amarillo TX (43.0% brand interest, -2.0% change), and Bangor ME (51.0% brand interest, -14.0% change)
M&M's shows positive brand interest momentum in 138 markets, notably in Albuquerque-Santa Fe NM (+7.0% brand interest), Anchorage AK (+10.0% brand interest), Bakersfield CA (+7.0% brand interest)
M&M's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+17.9% growth, +7.0% gain, 46.0% current brand interest), Anchorage AK (+23.3% growth, +10.0% gain, 53.0% current brand interest), and Bakersfield CA (+18.4% growth, +7.0% gain, 45.0% current brand interest)
M&M's successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Anchorage AK (maintained 53.0% brand interest, +23.3% growth), and Bakersfield CA (maintained 45.0% brand interest, +18.4% growth)
In large markets, M&M's shows strong growth with moderate brand interest: Orlando-Daytona Beach-Melbourne FL (-4.0% decline, 48.0% brand interest) and San Diego CA (-2.3% decline, 42.0% brand interest)
In medium markets, M&M's shows strong growth with moderate brand interest: Las Vegas NV (-2.1% decline, 47.0% brand interest) and Albuquerque-Santa Fe NM (+17.9% growth, 46.0% brand interest)
In small markets, M&M's shows steady growth with moderate brand interest: Abilene-Sweetwater TX (-23.3% decline, 46.0% brand interest) and Amarillo TX (-4.4% decline, 43.0% brand interest)
M&M's maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (46.0% brand interest, -23.3% change) and Amarillo TX (43.0% brand interest, -4.4% change)
M&M's achieves significant brand interest gains in Albuquerque-Santa Fe NM (+7.0% brand interest growth, now at 46.0%) and Anchorage AK (+10.0% brand interest growth, now at 53.0%)
M&M's shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+17.9% growth, 46.0% brand interest) and Anchorage AK (+23.3% growth, 53.0% brand interest)
M&M's maintains stable brand interest performance in mature markets: Amarillo TX (-4.4% decline, 43.0% brand interest) and Biloxi-Gulfport MS (-3.9% decline, 50.0% brand interest)
M&M's faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-23.3% decline, 46.0% brand interest) and Amarillo TX (-4.4% decline, 43.0% brand interest)
Competitive Insights
Competitive Insights showcase how M&M's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where M&M's can focus its competitive strategy.
M&M's demonstrates category dominance with 4.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+17.9%, 46.0% brand interest), Anchorage AK (+23.3%, 53.0% brand interest), and Bakersfield CA (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 48.8% with consistent performance across 36 markets
M&M's maintains market dominance with an average 47.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Anchorage AK (53.0% brand interest, +23.3% growth), and Bakersfield CA (45.0% brand interest, +18.4% growth)
Snickers maintains market dominance with an average 39.7% brand interest across key markets: Rapid City SD (44.0% brand interest, +100.0% growth), Sioux Falls(Mitchell) SD (31.0% brand interest, +19.2% growth), and Mankato MN (44.0% brand interest, +12.8% growth)
M&M's dominates in 125 of 149 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 46.0% brand interest), Anchorage AK (15.0% vs 53.0% brand interest), and Austin TX (15.0% vs 44.0% brand interest)
Skittles dominates in 74 of 145 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 20.0% brand interest), Alexandria LA (0.0% vs 57.0% brand interest), and Anchorage AK (15.0% vs 19.0% brand interest)
Snickers dominates in 92 of 130 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 18.0% brand interest), Anchorage AK (15.0% vs 13.0% brand interest), and Austin TX (15.0% vs 16.0% brand interest)
Reese's Pieces dominates in 39 of 77 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 3.0% brand interest), Austin TX (15.0% vs 3.0% brand interest), and Baltimore MD (15.0% vs 3.0% brand interest)
M&M's dominates in 163 of 178 key battleground markets against Skittles, notably in Abilene-Sweetwater TX (46.0% vs 21.0% brand interest), Amarillo TX (43.0% vs 19.0% brand interest), and Bangor ME (51.0% vs 21.0% brand interest)
M&M's dominates in 104 of 160 key battleground markets against Snickers, notably in Amarillo TX (43.0% vs 25.0% brand interest), Biloxi-Gulfport MS (50.0% vs 17.0% brand interest), and Clarksburg-Weston WV (57.0% vs 21.0% brand interest)
M&M's dominates in 63 of 78 key battleground markets against Reese's Pieces, notably in Las Vegas NV (47.0% vs 3.0% brand interest), Orlando-Daytona Beach-Melbourne FL (48.0% vs 3.0% brand interest), and San Diego CA (42.0% vs 4.0% brand interest)
Snickers dominates in 110 of 153 key battleground markets against Skittles, notably in Albany GA (27.0% vs 24.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 18.0% brand interest)
Skittles dominates in 42 of 78 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (19.0% vs 4.0% brand interest), Albuquerque-Santa Fe NM (20.0% vs 3.0% brand interest), and Atlanta GA (26.0% vs 3.0% brand interest)
Snickers dominates in 53 of 77 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (11.0% vs 4.0% brand interest), Birmingham AL (16.0% vs 3.0% brand interest), and Champaign & Springfield-Decatur IL (16.0% vs 4.0% brand interest)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Anchorage AK (maintained 53.0% brand interest, +23.3% growth), and Bakersfield CA (maintained 45.0% brand interest, +18.4% growth)
Skittles successfully defends market leadership positions while maintaining brand interest growth in Rochester MN-Mason City IA-Austin MN (maintained 27.0% brand interest, +42.1% growth), Biloxi-Gulfport MS (maintained 33.0% brand interest, +3.1% growth), and Great Falls MT (maintained 48.0% brand interest, +0.0% decline)