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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Reese's Pieces, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
1 DMA
|
|
Monitor & Maintain
|
All other markets
|
207 DMAs
45 States
|
Brand Insights
Brand Insights reveal Reese's Pieces’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Reese's Pieces shows challenging performance with -5.0% average growth across 41 markets (3.3% avg brand interest), with positive growth in 6 of 41 markets
Reese's Pieces has 6 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Reese's Pieces include Arkansas (+33.3% growth, 4.0% brand interest), Colorado (+33.3% growth, 4.0% brand interest), and Florida (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 6 markets, notably in Arkansas (+1.0% brand interest), Colorado (+1.0% brand interest), Florida (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category dominance with 8.7% average brand interest growth, showing exceptional performance in Alaska (+27.5%, 51.0% brand interest), Delaware (+18.4%, 45.0% brand interest), and Idaho (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 47.9% with consistent performance across 12 markets
M&M's shows strong momentum with 8.7% average brand interest growth across key markets: Alaska (+27.5% growth, +11.0% brand interest), Ohio (+22.5% growth, +9.0% brand interest), and Illinois (+20.5% growth, +8.0% brand interest)
M&M's captured additional brand interest in 31 markets, averaging +5.3% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Reese's Pieces in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 4.0% | +33.3% | +100.0% |
| Little Rock-Pine Bluff AR | 507,874 | 5.0% | +66.7% | +66.7% |
| Tulsa OK | 478,465 | 4.0% | +33.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lima OH | 60,614 | 21.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
207
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 3.0% | +0.0% | +0.0% |
| Los Angeles CA | 5,137,519 | 4.0% | +0.0% | +0.0% |
| Chicago IL | 3,189,842 | 2.0% | -50.0% | +0.0% |
| Philadelphia PA | 2,735,885 | 3.0% | -25.0% | -25.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 3.0% | -25.0% | -25.0% |
| Atlanta GA | 2,358,268 | 3.0% | +0.0% | -72.7% |
| Houston TX | 2,346,370 | 4.0% | +33.3% | +33.3% |
| Washington DC (Hagerstown MD) | 2,303,268 | 3.0% | +0.0% | +0.0% |
Brand Insights
Brand Insights for Reese's Pieces in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Reese's Pieces shows challenging performance with -9.1% average growth across 78 markets (3.3% avg brand interest), with positive growth in 14 of 78 markets
Reese's Pieces has 14 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 43 declining markets
Notable high-growth markets for Reese's Pieces include Denver CO (+200.0% growth, 3.0% brand interest), Houston TX (+33.3% growth, 4.0% brand interest), and Las Vegas NV (+50.0% growth, 3.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 14 markets, notably in Denver CO (+2.0% brand interest), Houston TX (+1.0% brand interest), Las Vegas NV (+1.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Denver CO (+200.0% growth, 3.0% brand interest) and Houston TX (+33.3% growth, 4.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Denver CO (+200.0% growth, 3.0% brand interest) and Houston TX (+33.3% growth, 4.0% brand interest)
Reese's Pieces performance in major markets: Boston MA-Manchester NH (-25.0% decline, 3.0% brand interest, 2.6M TVHH), Charlotte NC (-33.3% decline, 2.0% brand interest, 1.3M TVHH), and Chicago IL (-50.0% decline, 2.0% brand interest, 3.6M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 18.8% of total TVHH coverage
Reese's Pieces shows challenging performance with -4.2% average growth across 114 markets (2.9% avg brand interest), with positive growth in 36 of 114 markets
Reese's Pieces has 36 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 42 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Reese's Pieces include Albany-Schenectady-Troy NY (+100.0% growth, 4.0% brand interest), Birmingham AL (+50.0% growth, 3.0% brand interest), and Champaign & Springfield-Decatur IL (+100.0% growth, 4.0% brand interest)
Reese's Pieces shows positive brand interest momentum in 36 markets, notably in Albany-Schenectady-Troy NY (+2.0% brand interest), Birmingham AL (+1.0% brand interest), Champaign & Springfield-Decatur IL (+2.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+100.0% growth, 4.0% brand interest) and Birmingham AL (+50.0% growth, 3.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+100.0% growth, 4.0% brand interest) and Birmingham AL (+50.0% growth, 3.0% brand interest)
Reese's Pieces performance in major markets: Atlanta GA (-72.7% decline, 3.0% brand interest, 2.7M TVHH), Baltimore MD (-25.0% decline, 3.0% brand interest, 1.1M TVHH), and Charlotte NC (-33.3% decline, 2.0% brand interest, 1.3M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 23.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Reese's Pieces performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
M&M's demonstrates category dominance with 4.4% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+17.9%, 46.0% brand interest), Anchorage AK (+23.3%, 53.0% brand interest), and Bakersfield CA (+18.4%, 45.0% brand interest)
In high-growth markets, M&M's maintains an average brand interest of 48.8% with consistent performance across 36 markets
M&M's maintains market dominance with an average 47.0% brand interest across key markets: Albuquerque-Santa Fe NM (46.0% brand interest, +17.9% growth), Anchorage AK (53.0% brand interest, +23.3% growth), and Bakersfield CA (45.0% brand interest, +18.4% growth)
Snickers maintains market dominance with an average 39.7% brand interest across key markets: Rapid City SD (44.0% brand interest, +100.0% growth), Sioux Falls(Mitchell) SD (31.0% brand interest, +19.2% growth), and Mankato MN (44.0% brand interest, +12.8% growth)
M&M's dominates in 125 of 149 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 46.0% brand interest), Anchorage AK (15.0% vs 53.0% brand interest), and Austin TX (15.0% vs 44.0% brand interest)
Skittles dominates in 74 of 145 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 20.0% brand interest), Alexandria LA (0.0% vs 57.0% brand interest), and Anchorage AK (15.0% vs 19.0% brand interest)
Snickers dominates in 92 of 130 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 18.0% brand interest), Anchorage AK (15.0% vs 13.0% brand interest), and Austin TX (15.0% vs 16.0% brand interest)
Reese's Pieces dominates in 39 of 77 key battleground markets against Kit Kat, notably in Albuquerque-Santa Fe NM (13.0% vs 3.0% brand interest), Austin TX (15.0% vs 3.0% brand interest), and Baltimore MD (15.0% vs 3.0% brand interest)
M&M's dominates in 163 of 178 key battleground markets against Skittles, notably in Abilene-Sweetwater TX (46.0% vs 21.0% brand interest), Amarillo TX (43.0% vs 19.0% brand interest), and Bangor ME (51.0% vs 21.0% brand interest)
M&M's dominates in 104 of 160 key battleground markets against Snickers, notably in Amarillo TX (43.0% vs 25.0% brand interest), Biloxi-Gulfport MS (50.0% vs 17.0% brand interest), and Clarksburg-Weston WV (57.0% vs 21.0% brand interest)
M&M's dominates in 63 of 78 key battleground markets against Reese's Pieces, notably in Las Vegas NV (47.0% vs 3.0% brand interest), Orlando-Daytona Beach-Melbourne FL (48.0% vs 3.0% brand interest), and San Diego CA (42.0% vs 4.0% brand interest)
Snickers dominates in 110 of 153 key battleground markets against Skittles, notably in Albany GA (27.0% vs 24.0% brand interest), Albany-Schenectady-Troy NY (19.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (20.0% vs 18.0% brand interest)
Skittles dominates in 42 of 78 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (19.0% vs 4.0% brand interest), Albuquerque-Santa Fe NM (20.0% vs 3.0% brand interest), and Atlanta GA (26.0% vs 3.0% brand interest)
Snickers dominates in 53 of 77 key battleground markets against Reese's Pieces, notably in Albany-Schenectady-Troy NY (11.0% vs 4.0% brand interest), Birmingham AL (16.0% vs 3.0% brand interest), and Champaign & Springfield-Decatur IL (16.0% vs 4.0% brand interest)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +17.9% growth), Anchorage AK (maintained 53.0% brand interest, +23.3% growth), and Bakersfield CA (maintained 45.0% brand interest, +18.4% growth)
Skittles successfully defends market leadership positions while maintaining brand interest growth in Rochester MN-Mason City IA-Austin MN (maintained 27.0% brand interest, +42.1% growth), Biloxi-Gulfport MS (maintained 33.0% brand interest, +3.1% growth), and Great Falls MT (maintained 48.0% brand interest, +0.0% decline)