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Investment Recommendations
Targeted investment recommendations for Reese's Pieces, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
13 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
126 DMAs
14 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
40 DMAs
13 States
|
Brand Insights
Brand Insights reveal Reese's Pieces’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Reese's Pieces shows challenging performance with -0.1% average growth across 51 markets (3.3% avg brand interest), with positive growth in 14 of 51 markets
Reese's Pieces has 14 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Reese's Pieces include Arizona (+33.3% growth, 4.0% brand interest), Connecticut (+66.7% growth, 5.0% brand interest), and Delaware (+50.0% growth, 6.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Arizona (+33.3% growth, 4.0% brand interest) and Connecticut (+66.7% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
M&M's demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Georgia (+15.8%, 44.0% brand interest), North Dakota (+15.0%, 46.0% brand interest), and Vermont (+19.1%, 50.0% brand interest)
In high-growth state markets, M&M's maintains an average brand interest of 46.7% with consistent performance across 3 markets
M&M's shows strong momentum with 5.9% average brand interest growth across key state markets: Vermont (+19.1% growth, +8.0% brand interest), Georgia (+15.8% growth, +6.0% brand interest), and North Dakota (+15.0% growth, +6.0% brand interest)
M&M's captured additional brand interest in 27 state markets, averaging +4.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Reese's Pieces in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 4.0% | +0.0% | +33.3% |
| Houston TX | 2,266,381 | 4.0% | +0.0% | +33.3% |
| Boston MA-Manchester NH | 2,206,762 | 4.0% | +0.0% | +33.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 3.0% | +0.0% | +50.0% |
| Denver CO | 1,523,659 | 4.0% | +0.0% | +100.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 4.0% | +0.0% | +33.3% |
| Portland OR | 1,086,232 | 4.0% | +0.0% | +33.3% |
| St. Louis MO | 1,066,886 | 4.0% | -20.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 4.0% | +33.3% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 4.0% | +33.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 4.0% | +33.3% | +33.3% |
| Phoenix AZ | 1,818,040 | 4.0% | +33.3% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 4.0% | +33.3% | +33.3% |
| Detroit MI | 1,646,663 | 4.0% | +33.3% | +33.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 4.0% | +33.3% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 5.0% | +66.7% | +25.0% |
Maintain & Optimize
Stable markets with consistent performance
126
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 3.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 4.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 4.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 4.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 3.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 3.0% | +0.0% | +0.0% |
| San Antonio TX | 900,609 | 4.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 4.0% | -20.0% | +0.0% |
| Charlotte NC | 1,124,890 | 3.0% | -25.0% | +0.0% |
| Columbus OH | 865,632 | 3.0% | -25.0% | +0.0% |
| Cincinnati OH | 810,849 | 2.0% | -33.3% | +0.0% |
| Birmingham AL | 651,287 | 0.0% | +0.0% | -100.0% |
| Louisville KY | 612,910 | 4.0% | -42.9% | -20.0% |
| Providence RI-New Bedford MA | 564,315 | 0.0% | -100.0% | -100.0% |
| Buffalo NY | 537,294 | 3.0% | -25.0% | +0.0% |
Brand Insights
Brand Insights for Reese's Pieces in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Reese's Pieces shows strong performance with 5.3% average growth across 210 markets (2.1% avg brand interest), with positive growth in 45 of 210 markets
Top performing markets for Reese's Pieces demonstrate exceptional results in Clarksburg-Weston WV (+100.0% growth, 38.0% brand interest, +38.0% change) and Twin Falls ID (+100.0% growth, 39.0% brand interest, +39.0% change)
Reese's Pieces has 45 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 135 stable markets (0-5%), and 30 declining markets
Notable high-growth markets for Reese's Pieces include Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest), Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest), and Baltimore MD (+25.0% growth, 5.0% brand interest)
Reese's Pieces demonstrates strong market momentum with combined growth and brand interest gains in key markets: Clarksburg-Weston WV (+100.0% growth, +38.0% gain, 38.0% current brand interest) and Twin Falls ID (+100.0% growth, +39.0% gain, 39.0% current brand interest)
Reese's Pieces successfully defends strong market positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 38.0% brand interest, +100.0% growth) and Twin Falls ID (maintained 39.0% brand interest, +100.0% growth)
Reese's Pieces maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (38.0% brand interest, +100.0% growth) and Twin Falls ID (39.0% brand interest, +100.0% growth)
Reese's Pieces achieves significant brand interest gains in Clarksburg-Weston WV (+38.0% brand interest growth, now at 38.0%) and Twin Falls ID (+39.0% brand interest growth, now at 39.0%)
Reese's Pieces shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest) and Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+50.0% growth, 6.0% brand interest) and Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest)
Reese's Pieces performance in major markets: Charlotte NC (-25.0% growth, 3.0% brand interest, 1.3M TVHH), Columbus OH (-25.0% growth, 3.0% brand interest, 1.0M TVHH), and Philadelphia PA (-20.0% growth, 4.0% brand interest, 3.1M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 32.7% of total TVHH coverage
Reese's Pieces maintains strong brand interest positions (>30% share) in key markets: Clarksburg-Weston WV (38.0% brand interest, +38.0% change) and Twin Falls ID (39.0% brand interest, +39.0% change)
Reese's Pieces achieves significant brand interest gains in Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+1.0% brand interest), and Baltimore MD (+1.0% brand interest)
Reese's Pieces shows strong performance with 10.4% average growth across 210 markets (2.1% avg brand interest), with positive growth in 58 of 210 markets
Top performing markets for Reese's Pieces demonstrate exceptional results in Clarksburg-Weston WV (+100.0% growth, 38.0% brand interest, +38.0% change) and Twin Falls ID (+100.0% growth, 39.0% brand interest, +39.0% change)
Competitive Insights
Competitive Insights showcase how Reese's Pieces performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Snickers demonstrates category leadership at dma level with 15.5% average brand interest growth, showing exceptional performance in Amarillo TX (+29.4%, 22.0% brand interest), Bend OR (+100.0%, 4.0% brand interest), and Binghamton NY (+100.0%, 2.0% brand interest)
In high-growth dma markets, Snickers maintains an average brand interest of 16.1% with consistent performance across 79 markets
Kit Kat shows strong momentum with 7.0% average brand interest growth across key dma markets: Rochester MN-Mason City IA-Austin MN (+120.0% growth, +12.0% brand interest), Abilene-Sweetwater TX (+100.0% growth, +1.0% brand interest), and Albany GA (+100.0% growth, +2.0% brand interest)
Kit Kat captured additional brand interest in 72 dma markets, averaging +4.0% brand interest growth in key growth dma
M&M's shows strong momentum with 11.2% average brand interest growth across key dma markets: Billings, MT (+171.0% growth, +53.0% brand interest), Ottumwa IA-Kirksville MO (+100.0% growth, +90.0% brand interest), and St. Joseph MO (+100.0% growth, +56.0% brand interest)
M&M's captured additional brand interest in 107 dma markets, averaging +13.2% brand interest growth in key growth dma
Snickers shows strong momentum with 15.5% average brand interest growth across key dma markets: Utica NY (+400.0% growth, +4.0% brand interest), Palm Springs CA (+121.4% growth, +17.0% brand interest), and Bend OR (+100.0% growth, +4.0% brand interest)
Snickers captured additional brand interest in 112 dma markets, averaging +4.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 5.3% average brand interest growth across key dma markets: Clarksburg-Weston WV (+100.0% growth, +38.0% brand interest), Davenport IA-Rock Island-Moline IL (+100.0% growth, +7.0% brand interest), and Grand Rapids-Kalamazoo-Battle Creek MI (+100.0% growth, +3.0% brand interest)
Reese's Pieces captured additional brand interest in 45 dma markets, averaging +4.1% brand interest growth in key growth dma
In direct competition, Snickers outperforms M&M's with 38.9 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 50.0% brand interest, 108.4% growth), Albany GA (gap: 57.0% brand interest, 114.5% growth), and Albany-Schenectady-Troy NY (gap: 39.0% brand interest, 21.0% growth)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+5.3% vs +7.0% overall): Cleveland-Akron (Canton) OH (Reese's Pieces: +33.3% growth vs Kit Kat: -8.3% growth), Dallas-Ft. Worth TX (Reese's Pieces: +33.3% growth vs Kit Kat: -14.3% growth), and Davenport IA-Rock Island-Moline IL (Reese's Pieces leads: 7.0% share, +100.0% growth vs Kit Kat: 1.0%, -90.0%)
In select markets, Skittles outperforms M&M's despite weaker overall growth (-3.5% vs +11.2% overall): Baton Rouge LA (Skittles: +31.8% growth vs M&M's: -6.5% growth), Beaumont-Port Arthur TX (Skittles leads: 44.0% share, +69.2% growth vs M&M's: 36.0%, -33.3%), and Bluefield-Beckley-Oak Hill WV (Skittles: +10.0% growth vs M&M's: -8.6% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (+7.0% vs +15.5% overall): Abilene-Sweetwater TX (Kit Kat: +100.0% growth vs Snickers: -85.7% growth), Albany GA (Kit Kat: +100.0% growth vs Snickers: -79.0% growth), and Albany-Schenectady-Troy NY (Kit Kat leads: 13.0% share, +8.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+11.2% vs +15.5% overall): Abilene-Sweetwater TX (M&M's leads: 54.0% share, +22.7% growth vs Snickers: 4.0%, -85.7%), Albany GA (M&M's leads: 61.0% share, +35.6% growth vs Snickers: 4.0%, -79.0%), and Albany-Schenectady-Troy NY (M&M's leads: 51.0% share, +13.3% growth vs Snickers: 12.0%, -7.7%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-3.5% vs +15.5% overall): Abilene-Sweetwater TX (Skittles leads: 41.0% share, +46.4% growth vs Snickers: 4.0%, -85.7%)