Little Caesars
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Investment Recommendations
Targeted investment recommendations for Little Caesars, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
186 DMAs
45 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
6 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
2 DMAs
|
Brand Insights
Brand Insights reveal Little Caesars’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Little Caesars shows challenging performance with -3.0% average growth across 51 markets (20.4% avg brand interest), with positive growth in 6 of 51 markets
Little Caesars has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for Little Caesars include Connecticut (+21.4% growth, 17.0% brand interest)
Little Caesars successfully defends strong market positions while maintaining brand interest growth in Colorado (maintained 24.0% brand interest, +4.3% growth), Illinois (maintained 31.0% brand interest, +6.9% growth), and Wisconsin (maintained 23.0% brand interest, +9.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Pizza Hut demonstrates category leadership at state level with 9.4% average brand interest growth, showing exceptional performance in California (+16.7%, 28.0% brand interest), Delaware (+25.0%, 25.0% brand interest), and District of Columbia (+33.3%, 36.0% brand interest)
In high-growth state markets, Pizza Hut maintains an average brand interest of 31.8% with consistent performance across 6 markets
Pizza Hut shows strong momentum with 9.4% average brand interest growth across key state markets: District of Columbia (+33.3% growth, +9.0% brand interest), Delaware (+25.0% growth, +5.0% brand interest), and Minnesota (+23.1% growth, +6.0% brand interest)
Pizza Hut captured additional brand interest in 35 state markets, averaging +3.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Little Caesars in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
186
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +0.0% | +80.0% |
| Los Angeles CA | 4,962,377 | 32.0% | -5.9% | +28.0% |
| Chicago IL | 3,081,097 | 33.0% | -5.7% | +32.0% |
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | +33.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 24.0% | +0.0% | +33.3% |
| Atlanta GA | 2,277,873 | 19.0% | +5.6% | +26.7% |
| Houston TX | 2,266,381 | 24.0% | -7.7% | +26.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | +0.0% | +30.0% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 18.0% | +20.0% | +157.1% |
| Jacksonville FL | 671,993 | 17.0% | +6.3% | +41.7% |
| Providence RI-New Bedford MA | 564,315 | 14.0% | +7.7% | +100.0% |
| Albany-Schenectady-Troy NY | 491,946 | 15.0% | +15.4% | +66.7% |
| Des Moines-Ames IA | 401,464 | 17.0% | +6.3% | +41.7% |
| Portland-Auburn ME | 364,761 | 14.0% | +7.7% | +75.0% |
| Ft. Wayne IN | 242,556 | 17.0% | +13.3% | +21.4% |
| Montgomery (Selma) AL | 211,769 | 23.0% | +9.5% | +21.1% |
Maintain & Optimize
Stable markets with consistent performance
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 537,294 | 26.0% | +0.0% | +0.0% |
| Meridian MS | 55,267 | 26.0% | +0.0% | +0.0% |
| Fairbanks AK | 32,241 | 0.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 0.0% | +0.0% | +0.0% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Joplin MO-Pittsburg KS | 128,486 | 11.0% | -21.4% | +0.0% |
| Zanesville OH | 28,849 | 10.0% | -33.3% | -9.1% |
Brand Insights
Brand Insights for Little Caesars in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Little Caesars shows challenging performance with -3.9% average growth across 208 markets (22.8% avg brand interest), with positive growth in 32 of 208 markets
Top performing markets for Little Caesars demonstrate exceptional results in Jackson TN (+13.0% growth, 26.0% brand interest, +3.0% change), Bowling Green KY (+11.1% growth, 20.0% brand interest, +2.0% change), and Lubbock TX (+10.0% growth, 22.0% brand interest, +2.0% change)
Little Caesars has 3 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 61 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for Little Caesars include Albany-Schenectady-Troy NY (+15.4% growth, 15.0% brand interest), Harrisonburg VA (+21.4% growth, 17.0% brand interest), and Hartford & New Haven CT (+20.0% growth, 18.0% brand interest)
Little Caesars successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 24.0% brand interest, +4.3% growth), Chico-Redding CA (maintained 63.0% brand interest, +3.3% growth), and Minot-Bismarck-Dickinson(Williston) ND (maintained 25.0% brand interest, +4.2% growth)
Little Caesars maintains dominant market position with >35% brand interest in key markets: Sacramento-Stockton-Modesto CA (52.0% brand interest, 1.9% decline), Chico-Redding CA (63.0% brand interest, +3.3% growth), and Detroit MI (63.0% brand interest, +0.0% growth)
Little Caesars achieves significant brand interest gains in Harrisonburg VA (+3.0% brand interest growth, now at 17.0%), Hartford & New Haven CT (+3.0% brand interest growth, now at 18.0%), and Jackson TN (+3.0% brand interest growth, now at 26.0%)
Little Caesars shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+15.4% growth, 15.0% brand interest) and Harrisonburg VA (+21.4% growth, 17.0% brand interest)
Little Caesars demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+15.4% growth, 15.0% brand interest) and Harrisonburg VA (+21.4% growth, 17.0% brand interest)
Little Caesars maintains stable brand interest performance in mature markets: Bakersfield CA (-3.9% growth, 49.0% brand interest) and Bluefield-Beckley-Oak Hill WV (-3.7% growth, 26.0% brand interest)
Little Caesars faces growth challenges in historically strong markets: Alpena MI (-10.2% growth, 53.0% brand interest) and Bakersfield CA (-3.9% growth, 49.0% brand interest)
Little Caesars performance in major markets: Baltimore MD (-7.7% growth, 12.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-8.3% growth, 11.0% brand interest, 2.6M TVHH), and Charlotte NC (-12.5% growth, 14.0% brand interest, 1.3M TVHH)
Little Caesars shows positive brand interest growth in markets representing 11.6% of total TVHH coverage
Little Caesars maintains strong brand interest positions (>30% share) in key markets: Alpena MI (53.0% brand interest, -6.0% change), Anchorage AK (21.0% brand interest, -2.0% change), and Bakersfield CA (49.0% brand interest, -2.0% change)
Little Caesars achieves significant brand interest gains in Albany-Schenectady-Troy NY (+2.0% brand interest), Harrisonburg VA (+3.0% brand interest), and Hartford & New Haven CT (+3.0% brand interest)
Little Caesars shows strong performance with 34.7% average growth across 208 markets (22.8% avg brand interest), with positive growth in 200 of 208 markets
Competitive Insights
Competitive Insights showcase how Little Caesars performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 10.5% average brand interest growth, showing exceptional performance in Alpena MI (+64.3%, 46.0% brand interest), Baltimore MD (+19.2%, 31.0% brand interest), and Bangor ME (+16.7%, 49.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 32.5% with consistent performance across 42 markets
Pizza Hut shows strong momentum with 10.5% average brand interest growth across key dma markets: Eureka CA (+100.0% growth, +11.0% brand interest), Alpena MI (+64.3% growth, +18.0% brand interest), and Utica NY (+37.0% growth, +10.0% brand interest)
Pizza Hut captured additional brand interest in 154 dma markets, averaging +4.0% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 21.9 percentage point brand interest advantage across 208 shared markets: Burlington VT-Plattsburgh NY (gap: 29.0% brand interest, 3.0% growth), Erie PA (gap: 3.0% brand interest, 87.2% growth), and Jackson TN (gap: 25.0% brand interest, 42.8% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-3.9% vs -8.0% overall): Albany-Schenectady-Troy NY (Little Caesars: +15.4% growth vs Domino's: -7.9% growth)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-8.0% vs +10.5% overall): Mankato MN (Domino's: +7.4% growth vs Pizza Hut: -3.0% growth) and Presque Isle ME (Domino's: +31.4% growth vs Pizza Hut: -16.9% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+0.4% vs +10.5% overall): Erie PA (Papa John's: +83.3% growth vs Pizza Hut: -3.9% growth) and Jackson TN (Papa John's: +37.5% growth vs Pizza Hut: -5.3% growth)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-3.9% vs +10.5% overall): Burlington VT-Plattsburgh NY (Little Caesars: +5.6% growth vs Pizza Hut: -3.0% growth) and Jackson TN (Little Caesars: +13.0% growth vs Pizza Hut: -5.3% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-8.0% vs +0.4% overall): Alexandria LA (Domino's leads: 15.0% share, +15.4% growth vs Papa John's: 12.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-3.9% vs +0.4% overall): Albany-Schenectady-Troy NY (Little Caesars leads: 15.0% share, +15.4% growth vs Papa John's: 10.0%, -23.1%) and Albuquerque-Santa Fe NM (Little Caesars leads: 24.0% share, +4.3% growth vs Papa John's: 11.0%, -8.3%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-8.0% vs -3.9% overall): Alexandria LA (Domino's: +15.4% growth vs Little Caesars: -10.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 26.0% brand interest, +18.2% growth), Presque Isle ME (maintained 46.0% brand interest, +31.4% growth), and Honolulu HI (maintained 25.0% brand interest, +4.2% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +64.3% growth), Baltimore MD (maintained 31.0% brand interest, +19.2% growth), and Bangor ME (maintained 49.0% brand interest, +16.7% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 23.0% brand interest, +15.0% growth), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 28.0% brand interest, +21.7% growth), and Erie PA (maintained 22.0% brand interest, +83.3% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 24.0% brand interest, +4.3% growth), Chico-Redding CA (maintained 63.0% brand interest, +3.3% growth), and Minot-Bismarck-Dickinson(Williston) ND (maintained 25.0% brand interest, +4.2% growth)