Papa John's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Papa John's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
61 DMAs
29 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
50 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
2 DMAs
|
|
Monitor & Maintain
|
All other markets
|
57 DMAs
21 States
|
Brand Insights
Brand Insights reveal Papa John's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Papa John's shows strong performance with 78.8% average growth across 51 markets (18.6% avg brand interest), with positive growth in 30 of 51 markets
Top performing markets for Papa John's demonstrate exceptional results in Michigan (+920.0% growth, 51.0% brand interest, +46.0% brand interest change), California (+325.0% growth, 34.0% brand interest, +26.0% brand interest change), and Nevada (+314.3% growth, 29.0% brand interest, +22.0% brand interest change)
Papa John's has 27 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 18 declining markets
Notable high-growth markets for Papa John's include Arizona (+114.3% growth, 30.0% brand interest), Arkansas (+100.0% growth, 20.0% brand interest), and California (+325.0% growth, 34.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Papa John's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Little Caesars shows market leadership with 174.9% average brand interest growth and notable strength in Alabama (+68.8%, 27.0% brand interest), Alaska (+230.0%, 33.0% brand interest), and Arkansas (+68.8%, 27.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 33.3% with consistent performance across 44 markets
Pizza Hut shows strong momentum with 20.9% average brand interest growth across key markets: Rhode Island (+66.7% growth, +6.0% brand interest), Massachusetts (+55.6% growth, +5.0% brand interest), and Connecticut (+44.4% growth, +4.0% brand interest)
Pizza Hut captured additional brand interest in 48 markets, averaging +4.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Papa John's in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Lexington KY | 449,592 | 26.0% | -13.3% | +13.0% |
Emerging Market
Smaller markets showing strong growth potential
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Montgomery (Selma) AL | 219,243 | 22.0% | +15.8% | +15.8% |
| Bakersfield CA | 217,518 | 42.0% | +600.0% | +2.4% |
| La Crosse-Eau Claire WI | 199,505 | 17.0% | +240.0% | +13.3% |
| Corpus Christi TX | 183,471 | 25.0% | +25.0% | +25.0% |
| Amarillo TX | 173,430 | 21.0% | +425.0% | +16.7% |
| Wausau-Rhinelander WI | 166,302 | 20.0% | +25.0% | +25.0% |
| Medford-Klamath Falls OR | 161,128 | 31.0% | +244.4% | +34.8% |
| Columbia-Jefferson City MO | 159,914 | 19.0% | +72.7% | +11.8% |
Growth Opportunity
Mid-size markets with positive brand interest trends
50
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 24.0% | +140.0% | +9.1% |
| Albuquerque-Santa Fe NM | 634,260 | 17.0% | +112.5% | +13.3% |
| Providence RI-New Bedford MA | 584,232 | 10.0% | +66.7% | +66.7% |
| Memphis TN | 567,037 | 19.0% | +26.7% | +11.8% |
| Buffalo NY | 556,257 | 30.0% | +172.7% | +20.0% |
| Ft. Myers-Naples FL | 543,946 | 20.0% | +5.3% | +33.3% |
| Wilkes Barre-Scranton PA | 519,543 | 13.0% | +160.0% | +44.4% |
| Albany-Schenectady-Troy NY | 509,309 | 12.0% | +100.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 28.0% | +211.1% | +12.0% |
| Chicago IL | 3,189,842 | 30.0% | +172.7% | +15.4% |
| Philadelphia PA | 2,735,885 | 13.0% | -13.3% | +30.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 23.0% | +27.8% | +15.0% |
| Atlanta GA | 2,358,268 | 20.0% | -33.3% | +33.3% |
| Houston TX | 2,346,370 | 24.0% | +26.3% | +20.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 12.0% | -50.0% | +20.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 36.0% | +350.0% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rockford IL | 159,667 | 25.0% | +0.0% | +0.0% |
| North Platte NE | 12,989 | 19.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 8.0% | -57.9% | +60.0% |
| Boston MA-Manchester NH | 2,284,647 | 8.0% | +60.0% | +60.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 13.0% | -38.1% | +8.3% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 19.0% | +5.6% | +11.8% |
| Baltimore MD | 1,011,542 | 10.0% | -65.5% | +25.0% |
| Kansas City MO | 897,204 | 12.0% | -36.8% | +9.1% |
| Jacksonville FL | 695,710 | 14.0% | -30.0% | +7.7% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 16.0% | -15.8% | +6.7% |
Brand Insights
Brand Insights for Papa John's in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Papa John's shows strong performance with 91.1% average growth across 194 markets (20.6% avg brand interest), with positive growth in 140 of 194 markets
Top performing markets for Papa John's demonstrate exceptional results in Sacramento-Stockton-Modesto CA (+840.0% growth, 47.0% brand interest, +42.0% brand interest change), Bend OR (+800.0% growth, 27.0% brand interest, +24.0% brand interest change), and Flint-Saginaw-Bay City MI (+800.0% growth, 63.0% brand interest, +56.0% brand interest change)
Papa John's has 123 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Papa John's include Abilene-Sweetwater TX (+26.3% growth, 24.0% brand interest), Albany GA (+66.7% growth, 20.0% brand interest), and Albany-Schenectady-Troy NY (+100.0% growth, 12.0% brand interest)
Papa John's maintains strong brand interest positions in key markets: Bakersfield CA (42.0% brand interest, +36.0% change), Buffalo NY (30.0% brand interest, +19.0% change), and Charleston-Huntington WV (30.0% brand interest, +8.0% change)
Papa John's shows positive brand interest momentum in 140 markets, notably in Abilene-Sweetwater TX (+5.0% brand interest), Albany GA (+8.0% brand interest), Albany-Schenectady-Troy NY (+6.0% brand interest)
Papa John's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+26.3% growth, +5.0% gain, 24.0% current brand interest), Amarillo TX (+425.0% growth, +17.0% gain, 21.0% current brand interest), and Anchorage AK (+76.9% growth, +10.0% gain, 23.0% current brand interest)
Papa John's successfully defends strong market positions while maintaining brand interest growth in Bakersfield CA (maintained 42.0% brand interest, +600.0% growth), Beaumont-Port Arthur TX (maintained 29.0% brand interest, +31.8% growth), and Bend OR (maintained 27.0% brand interest, +800.0% growth)
Papa John's maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (42.0% brand interest, +600.0% change) and Erie PA (39.0% brand interest, +290.0% change)
Papa John's achieves significant brand interest gains in Abilene-Sweetwater TX (+5.0% brand interest growth, now at 24.0%) and Albany GA (+8.0% brand interest growth, now at 20.0%)
Papa John's shows accelerating brand interest growth in Abilene-Sweetwater TX (+26.3% growth, 24.0% brand interest) and Albany GA (+66.7% growth, 20.0% brand interest)
Papa John's demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+100.0% growth, 12.0% brand interest) and Albuquerque-Santa Fe NM (+112.5% growth, 17.0% brand interest)
Papa John's maintains stable brand interest performance in mature markets: Minot-Bismarck-Dickinson(Williston) ND (-4.3% decline, 22.0% brand interest) and Rockford IL (+0.0% decline, 25.0% brand interest)
Papa John's performance in major markets: Atlanta GA (-33.3% decline, 20.0% brand interest, 2.7M TVHH), Baltimore MD (-65.5% decline, 10.0% brand interest, 1.1M TVHH), and Charlotte NC (-41.7% decline, 14.0% brand interest, 1.3M TVHH)
Papa John's shows positive brand interest growth in markets representing 59.9% of total TVHH coverage
Papa John's shows strong performance with 24.1% average growth across 206 markets (21.7% avg brand interest), with positive growth in 199 of 206 markets
Competitive Insights
Competitive Insights showcase how Papa John's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Papa John's can focus its competitive strategy.
Little Caesars shows market leadership with 95.8% average brand interest growth and notable strength in Albany GA (+44.4%, 26.0% brand interest), Albany-Schenectady-Troy NY (+388.9%, 44.0% brand interest), and Albuquerque-Santa Fe NM (+184.6%, 37.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 32.4% with consistent performance across 131 markets
Pizza Hut shows strong momentum with 17.2% average brand interest growth across key markets: Monterey-Salinas CA (+66.7% growth, +4.0% brand interest), Boston MA-Manchester NH (+60.0% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+55.6% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 194 markets, averaging +4.7% brand interest growth in key growth markets
Papa John's shows strong momentum with 91.1% average brand interest growth across key markets: Sacramento-Stockton-Modesto CA (+840.0% growth, +42.0% brand interest), Bend OR (+800.0% growth, +24.0% brand interest), and Burlington VT-Plattsburgh NY (+800.0% growth, +16.0% brand interest)
Papa John's captured additional brand interest in 139 markets, averaging +10.4% brand interest growth in key growth markets
Little Caesars shows strong momentum with 95.8% average brand interest growth across key markets: Charlottesville VA (+840.0% growth, +42.0% brand interest), New York NY (+820.0% growth, +41.0% brand interest), and Hartford & New Haven CT (+725.0% growth, +58.0% brand interest)
Little Caesars captured additional brand interest in 140 markets, averaging +16.9% brand interest growth in key growth markets
Domino's maintains market dominance with an average 35.8% brand interest across key markets: Indianapolis IN (35.0% brand interest, +25.0% growth), Juneau AK (34.0% brand interest, +25.9% growth), and Lexington KY (35.0% brand interest, +25.0% growth)
Pizza Hut maintains market dominance with an average 39.1% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +22.2% growth), Albany-Schenectady-Troy NY (34.0% brand interest, +21.4% growth), and Albuquerque-Santa Fe NM (36.0% brand interest, +24.1% growth)
Papa John's maintains market dominance with an average 38.8% brand interest across key markets: Bakersfield CA (42.0% brand interest, +600.0% growth), Clarksburg-Weston WV (32.0% brand interest, +68.4% growth), and Erie PA (39.0% brand interest, +290.0% growth)
Little Caesars maintains market dominance with an average 38.0% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +388.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +184.6% growth), and Bangor ME (32.0% brand interest, +255.6% growth)
Pizza Hut dominates in 181 of 207 key battleground markets against Domino's, notably in Albany GA (15.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 34.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 36.0% brand interest)
Papa John's dominates in 157 of 192 key battleground markets against Domino's, notably in Albany GA (15.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 17.0% brand interest)
Little Caesars dominates in 163 of 204 key battleground markets against Domino's, notably in Albany GA (15.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 44.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 37.0% brand interest)
Papa John's dominates in 124 of 191 key battleground markets against Pizza Hut, notably in Springfield-Holyoke MA (16.0% vs 17.0% brand interest), Abilene-Sweetwater TX (33.0% vs 24.0% brand interest), and Albany-Schenectady-Troy NY (34.0% vs 12.0% brand interest)