Little Caesars
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Little Caesars, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
171 DMAs
44 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
4 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
10 DMAs
|
Brand Insights
Brand Insights reveal Little Caesars’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Little Caesars shows challenging performance with -1.4% average growth across 51 markets (19.8% avg brand interest), with positive growth in 12 of 51 markets
Top performing markets for Little Caesars demonstrate exceptional results in Hawaii (+10.5% growth, 21.0% brand interest, +2.0% change)
Little Caesars has 2 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 26 declining markets
Notable high-growth markets for Little Caesars include District of Columbia (+28.6% growth, 9.0% brand interest) and Massachusetts (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Papa John's demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Alaska (+16.7%, 28.0% brand interest), Connecticut (+28.6%, 18.0% brand interest), and Illinois (+16.7%, 21.0% brand interest)
In high-growth state markets, Papa John's maintains an average brand interest of 17.3% with consistent performance across 7 markets
Papa John's shows strong momentum with 6.8% average brand interest growth across key state markets: Vermont (+100.0% growth, +2.0% brand interest), Connecticut (+28.6% growth, +4.0% brand interest), and Massachusetts (+20.0% growth, +2.0% brand interest)
Papa John's captured additional brand interest in 27 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Little Caesars in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
171
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | -10.0% | +50.0% |
| Los Angeles CA | 4,962,377 | 32.0% | +0.0% | +39.1% |
| Chicago IL | 3,081,097 | 32.0% | -3.0% | +23.1% |
| Philadelphia PA | 2,642,616 | 12.0% | +0.0% | +20.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | +0.0% | +27.8% |
| Atlanta GA | 2,277,873 | 18.0% | +0.0% | +5.9% |
| Houston TX | 2,266,381 | 23.0% | -4.2% | +15.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 12.0% | -14.3% | +9.1% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 12.0% | +20.0% | +100.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 14.0% | +7.7% | +55.6% |
| Charlotte NC | 1,124,890 | 16.0% | +6.7% | +14.3% |
| Portland OR | 1,086,232 | 24.0% | +9.1% | +41.2% |
| Baltimore MD | 977,058 | 13.0% | +8.3% | +30.0% |
| Kansas City MO | 866,618 | 13.0% | +8.3% | +18.2% |
| Birmingham AL | 651,287 | 22.0% | +10.0% | +37.5% |
| Honolulu HI | 411,655 | 21.0% | +10.5% | +75.0% |
Maintain & Optimize
Stable markets with consistent performance
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fairbanks AK | 32,241 | 0.0% | +0.0% | +0.0% |
| Presque Isle ME | 23,953 | 10.0% | +0.0% | +0.0% |
| Juneau AK | 22,882 | 0.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Flint-Saginaw-Bay City MI | 375,743 | 60.0% | -6.3% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 12.0% | -14.3% | -14.3% |
| Ft. Wayne IN | 242,556 | 13.0% | -13.3% | +0.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 16.0% | -11.1% | +0.0% |
| Topeka KS | 147,365 | 12.0% | -20.0% | -14.3% |
| Joplin MO-Pittsburg KS | 128,486 | 11.0% | -15.4% | +0.0% |
| Binghamton NY | 113,033 | 13.0% | -23.5% | +0.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 18.0% | -21.7% | +0.0% |
Brand Insights
Brand Insights for Little Caesars in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Little Caesars shows challenging performance with -2.1% average growth across 210 markets (22.5% avg brand interest), with positive growth in 47 of 210 markets
Top performing markets for Little Caesars demonstrate exceptional results in Grand Junction-Montrose CO (+30.0% growth, 26.0% brand interest, +6.0% change), Helena MT (+23.5% growth, 21.0% brand interest, +4.0% change), and Bend OR (+23.3% growth, 37.0% brand interest, +7.0% change)
Little Caesars has 11 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 110 declining markets
Notable high-growth markets for Little Caesars include Bend OR (+23.3% growth, 37.0% brand interest), Billings, MT (+28.6% growth, 18.0% brand interest), and Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest)
Little Caesars demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+23.3% growth, +7.0% gain, 37.0% current brand interest), Grand Junction-Montrose CO (+30.0% growth, +6.0% gain, 26.0% current brand interest), and Helena MT (+23.5% growth, +4.0% gain, 21.0% current brand interest)
Little Caesars successfully defends strong market positions while maintaining brand interest growth in Bend OR (maintained 37.0% brand interest, +23.3% growth), Grand Junction-Montrose CO (maintained 26.0% brand interest, +30.0% growth), and Helena MT (maintained 21.0% brand interest, +23.5% growth)
Little Caesars achieves significant brand interest gains in Bend OR (+7.0% brand interest growth, now at 37.0%) and Grand Junction-Montrose CO (+6.0% brand interest growth, now at 26.0%)
Little Caesars shows accelerating brand interest growth in Bend OR (+23.3% growth, 37.0% brand interest) and Billings, MT (+28.6% growth, 18.0% brand interest)
Little Caesars demonstrates emerging brand interest strength in Billings, MT (+28.6% growth, 18.0% brand interest) and Boston MA-Manchester NH (+20.0% growth, 12.0% brand interest)
Little Caesars maintains stable brand interest performance in mature markets: Beaumont-Port Arthur TX (-3.3% growth, 29.0% brand interest) and Champaign & Springfield-Decatur IL (-4.5% growth, 21.0% brand interest)
Little Caesars faces growth challenges in historically strong markets: Alpena MI (-34.0% growth, 35.0% brand interest) and Beaumont-Port Arthur TX (-3.3% growth, 29.0% brand interest)
Little Caesars performance in major markets: Chicago IL (-3.0% growth, 32.0% brand interest, 3.6M TVHH), Cleveland-Akron (Canton) OH (-14.3% growth, 18.0% brand interest, 1.6M TVHH), and Columbus OH (-15.4% growth, 22.0% brand interest, 1.0M TVHH)
Little Caesars shows positive brand interest growth in markets representing 15.5% of total TVHH coverage
Little Caesars maintains strong brand interest positions (>30% share) in key markets: Alpena MI (35.0% brand interest, -18.0% change), Amarillo TX (20.0% brand interest, -3.0% change), and Anchorage AK (21.0% brand interest, -5.0% change)
Little Caesars achieves significant brand interest gains in Bend OR (+7.0% brand interest), Billings, MT (+4.0% brand interest), and Boston MA-Manchester NH (+2.0% brand interest)
Little Caesars maintains dominant market position with >35% brand interest in key markets: Alpena MI (35.0% brand interest, -34.0% change) and Beaumont-Port Arthur TX (29.0% brand interest, -3.3% change)
Competitive Insights
Competitive Insights showcase how Little Caesars performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Pizza Hut demonstrates category leadership at dma level with 5.1% average brand interest growth, showing exceptional performance in Alpena MI (+58.6%, 46.0% brand interest), Binghamton NY (+16.2%, 43.0% brand interest), and Buffalo NY (+15.2%, 38.0% brand interest)
In high-growth dma markets, Pizza Hut maintains an average brand interest of 31.6% with consistent performance across 14 markets
Pizza Hut shows strong momentum with 5.1% average brand interest growth across key dma markets: Alpena MI (+58.6% growth, +17.0% brand interest), Eureka CA (+42.9% growth, +6.0% brand interest), and Lansing MI (+22.7% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 100 dma markets, averaging +3.2% brand interest growth in key growth dma
In direct competition, Pizza Hut outperforms Papa John's with 20.7 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 20.0% brand interest, 20.8% growth), Atlanta GA (gap: 10.0% brand interest, 12.0% growth), and Baltimore MD (gap: 16.0% brand interest, 18.6% growth)
In select markets, Little Caesars outperforms Domino's despite weaker overall growth (-2.1% vs -5.3% overall): Abilene-Sweetwater TX (Little Caesars leads: 27.0% share, +3.9% growth vs Domino's: 23.0%, -4.2%) and Albany GA (Little Caesars leads: 22.0% share, +4.8% growth vs Domino's: 17.0%, -15.0%)
In select markets, Domino's outperforms Pizza Hut despite weaker overall growth (-5.3% vs +5.1% overall): Butte-Bozeman MT (Domino's: +10.7% growth vs Pizza Hut: -2.6% growth) and Elmira NY (Domino's: +17.4% growth vs Pizza Hut: -6.5% growth)
In select markets, Papa John's outperforms Pizza Hut despite weaker overall growth (+3.2% vs +5.1% overall): Abilene-Sweetwater TX (Papa John's: +15.4% growth vs Pizza Hut: -5.4% growth), Atlanta GA (Papa John's leads: 38.0% share, +8.6% growth vs Pizza Hut: 28.0%, -3.5%), and Baltimore MD (Papa John's leads: 41.0% share, +7.9% growth vs Pizza Hut: 25.0%, -10.7%)
In select markets, Little Caesars outperforms Pizza Hut despite weaker overall growth (-2.1% vs +5.1% overall): Abilene-Sweetwater TX (Little Caesars: +3.9% growth vs Pizza Hut: -5.4% growth), Baltimore MD (Little Caesars: +8.3% growth vs Pizza Hut: -10.7% growth), and Billings, MT (Little Caesars: +28.6% growth vs Pizza Hut: -2.1% growth)
In select markets, Domino's outperforms Papa John's despite weaker overall growth (-5.3% vs +3.2% overall): Bakersfield CA (Domino's leads: 20.0% share, +5.3% growth vs Papa John's: 6.0%, -14.3%)
In select markets, Little Caesars outperforms Papa John's despite weaker overall growth (-2.1% vs +3.2% overall): Augusta GA (Little Caesars: +5.6% growth vs Papa John's: -3.6% growth) and Bend OR (Little Caesars leads: 37.0% share, +23.3% growth vs Papa John's: 0.0%, -100.0%)
In select markets, Domino's outperforms Little Caesars despite weaker overall growth (-5.3% vs -2.1% overall): Alpena MI (Domino's: +5.6% growth vs Little Caesars: -34.0% growth)
Domino's successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 27.0% brand interest, +17.4% growth), Zanesville OH (maintained 29.0% brand interest, +16.0% growth), and Bangor ME (maintained 27.0% brand interest, +0.0% growth)
Pizza Hut successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 46.0% brand interest, +58.6% growth), Binghamton NY (maintained 43.0% brand interest, +16.2% growth), and Buffalo NY (maintained 38.0% brand interest, +15.2% growth)
Papa John's successfully defends market leadership positions while maintaining brand interest growth in Charlottesville VA (maintained 37.0% brand interest, +15.6% growth), Juneau AK (maintained 49.0% brand interest, +63.3% growth), and Charleston-Huntington WV (maintained 26.0% brand interest, +0.0% growth)
Little Caesars successfully defends market leadership positions while maintaining brand interest growth in Bend OR (maintained 37.0% brand interest, +23.3% growth), Grand Junction-Montrose CO (maintained 26.0% brand interest, +30.0% growth), and Utica NY (maintained 37.0% brand interest, +19.4% growth)