Little Caesars
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Little Caesars, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
15 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
31 DMAs
|
|
Monitor & Maintain
|
All other markets
|
151 DMAs
48 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
11 DMAs
|
Brand Insights
Brand Insights reveal Little Caesars’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Little Caesars shows strong performance with 174.9% average growth across 49 markets (32.3% avg brand interest), with positive growth in 46 of 49 markets
Top performing markets for Little Caesars demonstrate exceptional results in New Jersey (+840.0% growth, 47.0% brand interest, +42.0% brand interest change), Connecticut (+800.0% growth, 63.0% brand interest, +56.0% brand interest change), and Rhode Island (+785.7% growth, 62.0% brand interest, +55.0% brand interest change)
Little Caesars has 44 markets with high growth (>15%), 1 market with moderate growth (5-15%), 2 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Little Caesars include Alabama (+68.8% growth, 27.0% brand interest), Alaska (+230.0% growth, 33.0% brand interest), and Arkansas (+68.8% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Little Caesars, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Little Caesars shows market leadership with 174.9% average brand interest growth and notable strength in Alabama (+68.8%, 27.0% brand interest), Alaska (+230.0%, 33.0% brand interest), and Arkansas (+68.8%, 27.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 33.3% with consistent performance across 44 markets
Pizza Hut shows strong momentum with 20.9% average brand interest growth across key markets: Rhode Island (+66.7% growth, +6.0% brand interest), Massachusetts (+55.6% growth, +5.0% brand interest), and Connecticut (+44.4% growth, +4.0% brand interest)
Pizza Hut captured additional brand interest in 48 markets, averaging +4.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Little Caesars in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 29.0% | +52.6% | -27.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 30.0% | +150.0% | -30.2% |
| Albuquerque-Santa Fe NM | 634,260 | 37.0% | +184.6% | -22.9% |
| New Orleans LA | 604,657 | 35.0% | +288.9% | -20.5% |
| Memphis TN | 567,037 | 27.0% | +80.0% | -34.2% |
| Fresno-Visalia CA | 558,026 | 23.0% | -51.1% | -36.1% |
| Buffalo NY | 556,257 | 28.0% | +7.7% | -20.0% |
| Ft. Myers-Naples FL | 543,946 | 35.0% | +118.8% | -30.0% |
High Growth Priority
Large markets showing strong consistent growth
31
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 46.0% | +820.0% | -24.6% |
| Los Angeles CA | 5,137,519 | 31.0% | +24.0% | -26.2% |
| Chicago IL | 3,189,842 | 32.0% | +28.0% | -27.3% |
| Philadelphia PA | 2,735,885 | 39.0% | +333.3% | -29.1% |
| Atlanta GA | 2,358,268 | 23.0% | +76.9% | -28.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 32.0% | +220.0% | -27.3% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 37.0% | +19.4% | -22.9% |
| Seattle-Tacoma WA | 1,862,467 | 39.0% | +143.8% | -25.0% |
Monitor & Maintain
All other markets
151
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 634,542 | 19.0% | +35.7% | -29.6% |
| Lexington KY | 449,592 | 16.0% | -27.3% | -42.9% |
| Dayton OH | 432,802 | 33.0% | +200.0% | -19.5% |
| Tucson (Sierra Vista) AZ | 431,693 | 25.0% | +0.0% | -30.6% |
| Honolulu HI | 426,184 | 28.0% | -30.0% | -34.9% |
| Spokane WA | 424,081 | 40.0% | +263.6% | -29.8% |
| Des Moines-Ames IA | 415,633 | 29.0% | +141.7% | -31.0% |
| Green Bay-Appleton WI | 414,647 | 25.0% | -32.4% | -37.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 29.0% | -31.0% | -25.6% |
| Houston TX | 2,346,370 | 29.0% | -25.6% | -29.3% |
| Phoenix AZ | 1,882,206 | 25.0% | +4.2% | -28.6% |
| Detroit MI | 1,704,780 | 21.0% | -59.6% | -34.4% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 29.0% | -25.6% | -34.1% |
| San Antonio TX | 932,395 | 23.0% | -34.3% | -32.4% |
| Austin TX | 861,098 | 37.0% | -27.5% | -24.5% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 22.0% | -12.0% | -29.0% |
Brand Insights
Brand Insights for Little Caesars in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Little Caesars shows strong performance with 95.8% average growth across 205 markets (30.0% avg brand interest), with positive growth in 142 of 205 markets
Top performing markets for Little Caesars demonstrate exceptional results in Charlottesville VA (+840.0% growth, 47.0% brand interest, +42.0% brand interest change), New York NY (+820.0% growth, 46.0% brand interest, +41.0% brand interest change), and Hartford & New Haven CT (+725.0% growth, 66.0% brand interest, +58.0% brand interest change)
Little Caesars has 131 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 58 declining markets
Notable high-growth markets for Little Caesars include Albany GA (+44.4% growth, 26.0% brand interest), Albany-Schenectady-Troy NY (+388.9% growth, 44.0% brand interest), and Albuquerque-Santa Fe NM (+184.6% growth, 37.0% brand interest)
Little Caesars maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (32.0% brand interest, -14.0% change), Austin TX (37.0% brand interest, -14.0% change), and Birmingham AL (33.0% brand interest, -8.0% change)
Little Caesars shows positive brand interest momentum in 142 markets, notably in Albany GA (+8.0% brand interest), Albany-Schenectady-Troy NY (+35.0% brand interest), Albuquerque-Santa Fe NM (+24.0% brand interest)
Little Caesars demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+44.4% growth, +8.0% gain, 26.0% current brand interest), Albany-Schenectady-Troy NY (+388.9% growth, +35.0% gain, 44.0% current brand interest), and Albuquerque-Santa Fe NM (+184.6% growth, +24.0% gain, 37.0% current brand interest)
Little Caesars successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 26.0% brand interest, +44.4% growth), Albany-Schenectady-Troy NY (maintained 44.0% brand interest, +388.9% growth), and Albuquerque-Santa Fe NM (maintained 37.0% brand interest, +184.6% growth)
In large markets, Little Caesars shows strong growth with moderate brand interest: Dallas-Ft. Worth TX (-30.9% decline, 29.0% brand interest) and Detroit MI (-59.6% decline, 21.0% brand interest)
In medium markets, Little Caesars shows strong growth with notable brand interest: Austin TX (-27.4% decline, 37.0% brand interest) and Birmingham AL (-19.5% decline, 33.0% brand interest)
In small markets, Little Caesars shows strong growth with notable brand interest: Abilene-Sweetwater TX (-30.4% decline, 32.0% brand interest) and Alpena MI (-13.3% decline, 26.0% brand interest)
Little Caesars maintains dominant market position with >35% brand interest in key markets: Austin TX (37.0% brand interest, -27.4% change) and Butte-Bozeman MT (37.0% brand interest, -22.9% change)
Little Caesars achieves significant brand interest gains in Albany GA (+8.0% brand interest growth, now at 26.0%) and Albany-Schenectady-Troy NY (+35.0% brand interest growth, now at 44.0%)
Little Caesars shows accelerating brand interest growth in Albany GA (+44.4% growth, 26.0% brand interest) and Albany-Schenectady-Troy NY (+388.9% growth, 44.0% brand interest)
Little Caesars demonstrates emerging brand interest strength in Bowling Green KY (+35.7% growth, 19.0% brand interest) and Indianapolis IN (+35.7% growth, 19.0% brand interest)
Little Caesars maintains stable brand interest performance in mature markets: Columbus GA (+0.0% decline, 25.0% brand interest) and El Paso TX (+0.0% decline, 25.0% brand interest)
Competitive Insights
Competitive Insights showcase how Little Caesars performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Little Caesars can focus its competitive strategy.
Little Caesars shows market leadership with 95.8% average brand interest growth and notable strength in Albany GA (+44.4%, 26.0% brand interest), Albany-Schenectady-Troy NY (+388.9%, 44.0% brand interest), and Albuquerque-Santa Fe NM (+184.6%, 37.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 32.4% with consistent performance across 131 markets
Pizza Hut shows strong momentum with 17.2% average brand interest growth across key markets: Monterey-Salinas CA (+66.7% growth, +4.0% brand interest), Boston MA-Manchester NH (+60.0% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+55.6% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 194 markets, averaging +4.7% brand interest growth in key growth markets
Papa John's shows strong momentum with 91.1% average brand interest growth across key markets: Sacramento-Stockton-Modesto CA (+840.0% growth, +42.0% brand interest), Bend OR (+800.0% growth, +24.0% brand interest), and Burlington VT-Plattsburgh NY (+800.0% growth, +16.0% brand interest)
Papa John's captured additional brand interest in 139 markets, averaging +10.4% brand interest growth in key growth markets
Little Caesars shows strong momentum with 95.8% average brand interest growth across key markets: Charlottesville VA (+840.0% growth, +42.0% brand interest), New York NY (+820.0% growth, +41.0% brand interest), and Hartford & New Haven CT (+725.0% growth, +58.0% brand interest)
Little Caesars captured additional brand interest in 140 markets, averaging +16.9% brand interest growth in key growth markets
Domino's maintains market dominance with an average 35.8% brand interest across key markets: Indianapolis IN (35.0% brand interest, +25.0% growth), Juneau AK (34.0% brand interest, +25.9% growth), and Lexington KY (35.0% brand interest, +25.0% growth)
Pizza Hut maintains market dominance with an average 39.1% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +22.2% growth), Albany-Schenectady-Troy NY (34.0% brand interest, +21.4% growth), and Albuquerque-Santa Fe NM (36.0% brand interest, +24.1% growth)
Papa John's maintains market dominance with an average 38.8% brand interest across key markets: Bakersfield CA (42.0% brand interest, +600.0% growth), Clarksburg-Weston WV (32.0% brand interest, +68.4% growth), and Erie PA (39.0% brand interest, +290.0% growth)
Little Caesars maintains market dominance with an average 38.0% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +388.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +184.6% growth), and Bangor ME (32.0% brand interest, +255.6% growth)
Pizza Hut dominates in 181 of 207 key battleground markets against Domino's, notably in Albany GA (15.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 34.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 36.0% brand interest)
Papa John's dominates in 157 of 192 key battleground markets against Domino's, notably in Albany GA (15.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 17.0% brand interest)
Little Caesars dominates in 163 of 204 key battleground markets against Domino's, notably in Albany GA (15.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 44.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 37.0% brand interest)
Papa John's dominates in 124 of 191 key battleground markets against Pizza Hut, notably in Springfield-Holyoke MA (16.0% vs 17.0% brand interest), Abilene-Sweetwater TX (33.0% vs 24.0% brand interest), and Albany-Schenectady-Troy NY (34.0% vs 12.0% brand interest)