Pizza Hut
Integrate Pizza Hut's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Pizza Hut, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
72 DMAs
45 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
63 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
40 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
24 DMAs
3 States
|
Brand Insights
Brand Insights reveal Pizza Hut’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Pizza Hut shows strong performance with 20.9% average growth across 51 markets (30.0% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Maine (+39.1% growth, 32.0% brand interest, +9.0% brand interest change), New Jersey (+30.0% growth, 26.0% brand interest, +6.0% brand interest change), and Idaho (+29.2% growth, 31.0% brand interest, +7.0% brand interest change)
Pizza Hut has 36 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 3 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Pizza Hut include Alaska (+22.7% growth, 27.0% brand interest), Arizona (+20.0% growth, 30.0% brand interest), and Arkansas (+17.6% growth, 40.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Pizza Chains industry.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Pizza Hut, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Little Caesars shows market leadership with 174.9% average brand interest growth and notable strength in Alabama (+68.8%, 27.0% brand interest), Alaska (+230.0%, 33.0% brand interest), and Arkansas (+68.8%, 27.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 33.3% with consistent performance across 44 markets
Pizza Hut shows strong momentum with 20.9% average brand interest growth across key markets: Rhode Island (+66.7% growth, +6.0% brand interest), Massachusetts (+55.6% growth, +5.0% brand interest), and Connecticut (+44.4% growth, +4.0% brand interest)
Pizza Hut captured additional brand interest in 48 markets, averaging +4.9% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Pizza Hut in the Pizza Chains category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tulsa OK | 478,465 | 37.0% | +8.8% | -5.1% |
Emerging Market
Smaller markets showing strong growth potential
72
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 36.0% | +12.5% | +28.6% |
| Bakersfield CA | 217,518 | 26.0% | +18.2% | +18.2% |
| Santa Barbara-Santa Maria-San Luis Obispo CA | 212,256 | 11.0% | +10.0% | +37.5% |
| Monterey-Salinas CA | 204,934 | 10.0% | +66.7% | +66.7% |
| La Crosse-Eau Claire WI | 199,505 | 45.0% | +15.4% | +25.0% |
| Wilmington NC | 193,195 | 26.0% | +18.2% | +36.8% |
| Corpus Christi TX | 183,471 | 37.0% | +15.6% | +19.4% |
| Amarillo TX | 173,430 | 49.0% | +11.4% | +8.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 34.0% | +13.3% | +21.4% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 26.0% | +23.8% | +18.2% |
| Louisville KY | 634,542 | 22.0% | +4.8% | +15.8% |
| Albuquerque-Santa Fe NM | 634,260 | 36.0% | +24.1% | +24.1% |
| New Orleans LA | 604,657 | 33.0% | +10.0% | +13.8% |
| Providence RI-New Bedford MA | 584,232 | 12.0% | +33.3% | +50.0% |
| Memphis TN | 567,037 | 34.0% | +13.3% | +30.8% |
| Fresno-Visalia CA | 558,026 | 20.0% | +25.0% | +25.0% |
High Growth Priority
Large markets showing strong consistent growth
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 23.0% | +21.1% | +35.3% |
| Los Angeles CA | 5,137,519 | 30.0% | +30.4% | +25.0% |
| Chicago IL | 3,189,842 | 23.0% | +15.0% | +27.8% |
| Philadelphia PA | 2,735,885 | 28.0% | +33.3% | +40.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 35.0% | +20.7% | +20.7% |
| Atlanta GA | 2,358,268 | 27.0% | +17.4% | +12.5% |
| Houston TX | 2,346,370 | 33.0% | +13.8% | +26.9% |
| Washington DC (Hagerstown MD) | 2,303,268 | 26.0% | +23.8% | +23.8% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| San Antonio TX | 932,395 | 32.0% | +6.7% | +6.7% |
| Kansas City MO | 897,204 | 48.0% | +6.7% | +6.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 24.0% | +0.0% | +4.4% |
| South Bend-Elkhart IN | 289,590 | 38.0% | +2.7% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 37.0% | +5.7% | +5.7% |
| Dothan AL | 92,937 | 34.0% | +6.3% | +6.3% |
| Watertown NY | 82,069 | 58.0% | +3.6% | +3.6% |
| Meridian MS | 57,218 | 44.0% | +2.3% | +4.8% |
Monitor & Maintain
All other markets
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Buffalo NY | 556,257 | 30.0% | +7.1% | +0.0% |
| Charleston-Huntington WV | 376,332 | 31.0% | +10.7% | +0.0% |
| Augusta GA | 249,128 | 35.0% | +6.1% | -7.9% |
| Springfield-Holyoke MA | 232,690 | 16.0% | -5.9% | +45.5% |
| Montgomery (Selma) AL | 219,243 | 33.0% | +6.5% | +13.8% |
| Chico-Redding CA | 166,232 | 7.0% | +40.0% | -12.5% |
| Columbus-Tupelo-West Point MS | 165,898 | 44.0% | +7.3% | +18.9% |
| Rockford IL | 159,667 | 41.0% | +7.9% | +10.8% |
Brand Insights
Brand Insights for Pizza Hut in the Pizza Chains category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Pizza Hut shows strong performance with 17.2% average growth across 209 markets (32.7% avg brand interest), with positive growth in 203 of 209 markets
Top performing markets for Pizza Hut demonstrate exceptional results in Milwaukee WI (+45.0% growth, 29.0% brand interest, +9.0% brand interest change), Fairbanks AK (+42.3% growth, 37.0% brand interest, +11.0% brand interest change), and Duluth MN-Superior WI (+42.1% growth, 27.0% brand interest, +8.0% brand interest change)
Pizza Hut has 115 markets with high growth (>15%), 79 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Pizza Hut include Abilene-Sweetwater TX (+22.2% growth, 33.0% brand interest), Albany-Schenectady-Troy NY (+21.4% growth, 34.0% brand interest), and Albuquerque-Santa Fe NM (+24.1% growth, 36.0% brand interest)
Pizza Hut maintains strong brand interest positions in key markets: Abilene-Sweetwater TX (33.0% brand interest, +6.0% change), Albany-Schenectady-Troy NY (34.0% brand interest, +6.0% change), and Albuquerque-Santa Fe NM (36.0% brand interest, +7.0% change)
Pizza Hut shows positive brand interest momentum in 203 markets, notably in Abilene-Sweetwater TX (+6.0% brand interest), Albany-Schenectady-Troy NY (+6.0% brand interest), Albuquerque-Santa Fe NM (+7.0% brand interest)
Pizza Hut demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+22.2% growth, +6.0% gain, 33.0% current brand interest), Albany-Schenectady-Troy NY (+21.4% growth, +6.0% gain, 34.0% current brand interest), and Albuquerque-Santa Fe NM (+24.1% growth, +7.0% gain, 36.0% current brand interest)
Pizza Hut successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 33.0% brand interest, +22.2% growth), Albany-Schenectady-Troy NY (maintained 34.0% brand interest, +21.4% growth), and Albuquerque-Santa Fe NM (maintained 36.0% brand interest, +24.1% growth)
In large markets, Pizza Hut shows strong growth with notable brand interest: Atlanta GA (+17.4% growth, 27.0% brand interest) and Baltimore MD (+23.8% growth, 26.0% brand interest)
In medium markets, Pizza Hut shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+21.4% growth, 34.0% brand interest) and Albuquerque-Santa Fe NM (+24.1% growth, 36.0% brand interest)
In small markets, Pizza Hut shows strong growth with moderate brand interest: Alpena MI (-13.3% decline, 26.0% brand interest) and Springfield-Holyoke MA (-5.9% decline, 16.0% brand interest)
Pizza Hut maintains dominant market position with >35% brand interest in key markets: Albuquerque-Santa Fe NM (36.0% brand interest, +24.1% change) and Bangor ME (43.0% brand interest, +19.4% change)
Pizza Hut achieves significant brand interest gains in Abilene-Sweetwater TX (+6.0% brand interest growth, now at 33.0%) and Albany-Schenectady-Troy NY (+6.0% brand interest growth, now at 34.0%)
Pizza Hut shows accelerating brand interest growth in Abilene-Sweetwater TX (+22.2% growth, 33.0% brand interest) and Albany-Schenectady-Troy NY (+21.4% growth, 34.0% brand interest)
Pizza Hut demonstrates emerging brand interest strength in Boston MA-Manchester NH (+60.0% growth, 16.0% brand interest) and Chico-Redding CA (+40.0% growth, 7.0% brand interest)
Pizza Hut maintains stable brand interest performance in mature markets: Birmingham AL (+3.7% growth, 28.0% brand interest) and Glendive MT (+0.0% decline, 100.0% brand interest)
Competitive Insights
Competitive Insights showcase how Pizza Hut performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Pizza Hut can focus its competitive strategy.
Little Caesars shows market leadership with 95.8% average brand interest growth and notable strength in Albany GA (+44.4%, 26.0% brand interest), Albany-Schenectady-Troy NY (+388.9%, 44.0% brand interest), and Albuquerque-Santa Fe NM (+184.6%, 37.0% brand interest)
In high-growth markets, Little Caesars maintains an average brand interest of 32.4% with consistent performance across 131 markets
Pizza Hut shows strong momentum with 17.2% average brand interest growth across key markets: Monterey-Salinas CA (+66.7% growth, +4.0% brand interest), Boston MA-Manchester NH (+60.0% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+55.6% growth, +5.0% brand interest)
Pizza Hut captured additional brand interest in 194 markets, averaging +4.7% brand interest growth in key growth markets
Papa John's shows strong momentum with 91.1% average brand interest growth across key markets: Sacramento-Stockton-Modesto CA (+840.0% growth, +42.0% brand interest), Bend OR (+800.0% growth, +24.0% brand interest), and Burlington VT-Plattsburgh NY (+800.0% growth, +16.0% brand interest)
Papa John's captured additional brand interest in 139 markets, averaging +10.4% brand interest growth in key growth markets
Little Caesars shows strong momentum with 95.8% average brand interest growth across key markets: Charlottesville VA (+840.0% growth, +42.0% brand interest), New York NY (+820.0% growth, +41.0% brand interest), and Hartford & New Haven CT (+725.0% growth, +58.0% brand interest)
Little Caesars captured additional brand interest in 140 markets, averaging +16.9% brand interest growth in key growth markets
Domino's maintains market dominance with an average 35.8% brand interest across key markets: Indianapolis IN (35.0% brand interest, +25.0% growth), Juneau AK (34.0% brand interest, +25.9% growth), and Lexington KY (35.0% brand interest, +25.0% growth)
Pizza Hut maintains market dominance with an average 39.1% brand interest across key markets: Abilene-Sweetwater TX (33.0% brand interest, +22.2% growth), Albany-Schenectady-Troy NY (34.0% brand interest, +21.4% growth), and Albuquerque-Santa Fe NM (36.0% brand interest, +24.1% growth)
Papa John's maintains market dominance with an average 38.8% brand interest across key markets: Bakersfield CA (42.0% brand interest, +600.0% growth), Clarksburg-Weston WV (32.0% brand interest, +68.4% growth), and Erie PA (39.0% brand interest, +290.0% growth)
Little Caesars maintains market dominance with an average 38.0% brand interest across key markets: Albany-Schenectady-Troy NY (44.0% brand interest, +388.9% growth), Albuquerque-Santa Fe NM (37.0% brand interest, +184.6% growth), and Bangor ME (32.0% brand interest, +255.6% growth)
Pizza Hut dominates in 181 of 207 key battleground markets against Domino's, notably in Albany GA (15.0% vs 39.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 34.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 36.0% brand interest)
Papa John's dominates in 157 of 192 key battleground markets against Domino's, notably in Albany GA (15.0% vs 20.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 17.0% brand interest)
Little Caesars dominates in 163 of 204 key battleground markets against Domino's, notably in Albany GA (15.0% vs 26.0% brand interest), Albany-Schenectady-Troy NY (10.0% vs 44.0% brand interest), and Albuquerque-Santa Fe NM (10.0% vs 37.0% brand interest)
Papa John's dominates in 124 of 191 key battleground markets against Pizza Hut, notably in Springfield-Holyoke MA (16.0% vs 17.0% brand interest), Abilene-Sweetwater TX (33.0% vs 24.0% brand interest), and Albany-Schenectady-Troy NY (34.0% vs 12.0% brand interest)