Mercedes-Benz GLE
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLE, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
103 DMAs
46 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
49 DMAs
3 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
21 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
33 DMAs
1 State
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLE’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLE shows challenging performance with -5.2% average growth across 51 markets (16.5% avg brand interest), with positive growth in 4 of 51 markets
Mercedes-Benz GLE has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 32 declining markets
Mercedes-Benz GLE maintains stable brand interest performance in mature markets: Alabama (-4.8% growth, 20.0% brand interest) and California (-4.8% growth, 20.0% brand interest)
Mercedes-Benz GLE maintains strong brand interest positions (>30% share) in key markets: Alabama (20.0% brand interest, -1.0% change), California (20.0% brand interest, -1.0% change), and Delaware (20.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus RX demonstrates category leadership at state level with 6.0% average brand interest growth, showing exceptional performance in Delaware (+20.8%, 29.0% brand interest), Idaho (+30.4%, 30.0% brand interest), and Kansas (+17.9%, 33.0% brand interest)
In high-growth state markets, Lexus RX maintains an average brand interest of 27.7% with consistent performance across 6 markets
Lexus RX shows strong momentum with 6.0% average brand interest growth across key state markets: Vermont (+53.9% growth, +7.0% brand interest), Idaho (+30.4% growth, +7.0% brand interest), and Wyoming (+23.8% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 22 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLE in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
103
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | +16.7% |
| Los Angeles CA | 4,962,377 | 24.0% | +4.4% | +26.3% |
| Chicago IL | 3,081,097 | 18.0% | -5.3% | +20.0% |
| Philadelphia PA | 2,642,616 | 19.0% | -5.0% | +18.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +0.0% | +25.0% |
| Atlanta GA | 2,277,873 | 23.0% | +4.6% | +21.1% |
| Houston TX | 2,266,381 | 23.0% | +0.0% | +15.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +0.0% | +26.7% |
High Growth Priority
Large markets showing strong consistent growth
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Minneapolis-St. Paul MN | 1,563,558 | 16.0% | +14.3% | +60.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 16.0% | +14.3% | +23.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 15.0% | +7.1% | +36.4% |
| Knoxville TN | 475,703 | 16.0% | +6.7% | +45.5% |
| Green Bay-Appleton WI | 400,512 | 13.0% | +8.3% | +62.5% |
| Madison WI | 386,495 | 15.0% | +15.4% | +36.4% |
| Omaha NE | 384,022 | 14.0% | +16.7% | +75.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 19.0% | +11.8% | +72.7% |
Maintain & Optimize
Stable markets with consistent performance
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rapid City SD | 89,726 | 2.0% | +0.0% | +0.0% |
| Quincy IL-Hannibal MO-Keokuk IA | 83,989 | 5.0% | +0.0% | +0.0% |
| Watertown NY | 79,271 | 6.0% | +0.0% | +0.0% |
| Marquette MI | 74,545 | 2.0% | +0.0% | +0.0% |
| Butte-Bozeman MT | 69,267 | 1.0% | +0.0% | +0.0% |
| Lafayette IN | 69,020 | 3.0% | +0.0% | +0.0% |
| Grand Junction-Montrose CO | 66,615 | 2.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 14.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Memphis TN | 547,706 | 23.0% | -4.2% | +4.6% |
| Ft. Myers-Naples FL | 525,402 | 22.0% | -4.4% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 15.0% | -16.7% | +0.0% |
| Honolulu HI | 411,655 | 11.0% | -26.7% | +0.0% |
| Charleston-Huntington WV | 363,503 | 13.0% | -27.8% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 23.0% | -4.2% | -11.5% |
| Chattanooga TN | 341,284 | 11.0% | -15.4% | -8.3% |
| Syracuse NY | 330,353 | 13.0% | -27.8% | -7.1% |
Brand Insights
Brand Insights for Mercedes-Benz GLE in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLE shows strong performance with 17.9% average growth across 205 markets (15.2% avg brand interest), with positive growth in 69 of 205 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Alexandria LA (+933.3% growth, 31.0% brand interest, +28.0% change), Greenwood-Greenville MS (+485.7% growth, 41.0% brand interest, +34.0% change), and Lake Charles LA (+78.3% growth, 41.0% brand interest, +18.0% change)
Mercedes-Benz GLE has 41 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 89 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Alexandria LA (+933.3% growth, 31.0% brand interest), Billings, MT (+100.0% growth, 2.0% brand interest), and Biloxi-Gulfport MS (+17.6% growth, 20.0% brand interest)
Mercedes-Benz GLE demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alexandria LA (+933.3% growth, +28.0% gain, 31.0% current brand interest), Columbia-Jefferson City MO (+21.1% growth, +4.0% gain, 23.0% current brand interest), and Dothan AL (+72.2% growth, +13.0% gain, 31.0% current brand interest)
Mercedes-Benz GLE successfully defends strong market positions while maintaining brand interest growth in Alexandria LA (maintained 31.0% brand interest, +933.3% growth), Columbia-Jefferson City MO (maintained 23.0% brand interest, +21.1% growth), and Columbus GA (maintained 22.0% brand interest, +15.8% growth)
Mercedes-Benz GLE maintains dominant market position with >35% brand interest in key markets: Greenwood-Greenville MS (41.0% brand interest, +485.7% growth), Lake Charles LA (41.0% brand interest, +78.3% growth), and Laredo TX (56.0% brand interest, +55.6% growth)
Mercedes-Benz GLE achieves significant brand interest gains in Alexandria LA (+28.0% brand interest growth, now at 31.0%), Biloxi-Gulfport MS (+3.0% brand interest growth, now at 20.0%), and Columbia-Jefferson City MO (+4.0% brand interest growth, now at 23.0%)
Mercedes-Benz GLE shows accelerating brand interest growth in Alexandria LA (+933.3% growth, 31.0% brand interest) and Billings, MT (+100.0% growth, 2.0% brand interest)
Mercedes-Benz GLE demonstrates emerging brand interest strength in Billings, MT (+100.0% growth, 2.0% brand interest) and Cheyenne WY-Scottsbluff NE (+200.0% growth, 6.0% brand interest)
Mercedes-Benz GLE maintains stable brand interest performance in mature markets: Baltimore MD (-4.8% growth, 20.0% brand interest) and El Paso TX (-4.8% growth, 20.0% brand interest)
Mercedes-Benz GLE performance in major markets: Baltimore MD (-4.8% growth, 20.0% brand interest, 1.1M TVHH), Charlotte NC (-11.1% growth, 16.0% brand interest, 1.3M TVHH), and Chicago IL (-5.3% growth, 18.0% brand interest, 3.6M TVHH)
Mercedes-Benz GLE shows positive brand interest growth in markets representing 22.5% of total TVHH coverage
Mercedes-Benz GLE maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (22.0% brand interest, -11.0% change), Baltimore MD (20.0% brand interest, -1.0% change), and Baton Rouge LA (21.0% brand interest, -6.0% change)
Mercedes-Benz GLE achieves significant brand interest gains in Alexandria LA (+28.0% brand interest), Billings, MT (+1.0% brand interest), and Biloxi-Gulfport MS (+3.0% brand interest)
Mercedes-Benz GLE shows strong performance with 39.0% average growth across 210 markets (15.2% avg brand interest), with positive growth in 175 of 210 markets
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLE performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.9% average brand interest growth, showing exceptional performance in Alexandria LA (+933.3%, 31.0% brand interest), Billings, MT (+100.0%, 2.0% brand interest), and Biloxi-Gulfport MS (+17.6%, 20.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 16.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 8.5% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+650.0% growth, +26.0% brand interest), Fairbanks AK (+400.0% growth, +20.0% brand interest), and Mankato MN (+200.0% growth, +12.0% brand interest)
Lexus RX captured additional brand interest in 82 dma markets, averaging +7.5% brand interest growth in key growth dma
Mercedes-Benz GLE shows strong momentum with 17.9% average brand interest growth across key dma markets: Alexandria LA (+933.3% growth, +28.0% brand interest), Missoula MT (+900.0% growth, +9.0% brand interest), and Greenwood-Greenville MS (+485.7% growth, +34.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
BMW X5 shows strong momentum with 6.2% average brand interest growth across key dma markets: Lima OH (+480.0% growth, +24.0% brand interest), Mankato MN (+425.0% growth, +34.0% brand interest), and Great Falls MT (+357.1% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 70 dma markets, averaging +9.8% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 16.7% average brand interest growth across key dma markets: Sioux City IA (+900.0% growth, +18.0% brand interest), Amarillo TX (+800.0% growth, +8.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+533.3% growth, +16.0% brand interest)
Audi Q7 captured additional brand interest in 80 dma markets, averaging +3.8% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 11.4% average brand interest growth across key dma markets: Billings, MT (+900.0% growth, +18.0% brand interest), Missoula MT (+750.0% growth, +15.0% brand interest), and Elmira NY (+500.0% growth, +30.0% brand interest)
Volvo XC90 captured additional brand interest in 59 dma markets, averaging +6.1% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 8.6 percentage point brand interest advantage across 201 shared markets: Abilene-Sweetwater TX (gap: 22.0% brand interest, 66.7% growth), Albany-Schenectady-Troy NY (gap: 2.0% brand interest, 36.2% growth), and Alpena MI (gap: 0.0% brand interest, 100.0% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+6.2% vs +8.5% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Lexus RX: 30.0%, -9.1%) and Albany GA (BMW X5: +8.7% growth vs Lexus RX: -13.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (+8.5% vs +17.9% overall): Amarillo TX (Lexus RX leads: 39.0% share, +5.4% growth vs Mercedes-Benz GLE: 12.0%, -42.9%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (+6.2% vs +17.9% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Mercedes-Benz GLE: 22.0%, -33.3%)