Mercedes-Benz GLE
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLE, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
40 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
2 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
12 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
34 DMAs
23 States
|
|
Monitor & Maintain
|
All other markets
|
111 DMAs
25 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
6 DMAs
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLE’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLE shows challenging performance with -4.2% average growth across 51 markets (29.0% avg brand interest), with positive growth in 13 of 51 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Vermont (+23.1% growth, 32.0% brand interest, +6.0% brand interest change) and Massachusetts (+10.3% growth, 32.0% brand interest, +3.0% brand interest change)
Mercedes-Benz GLE has 1 market with high growth (>15%), 8 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 34 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Vermont (+23.1% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLE, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 shows market leadership with 13.2% average brand interest growth and notable strength in Alabama (+18.8%, 19.0% brand interest), Alaska (+66.7%, 15.0% brand interest), and Arkansas (+21.4%, 17.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 14.2% with consistent performance across 22 markets
Lexus RX shows strong momentum with 8.9% average brand interest growth across key markets: North Dakota (+58.8% growth, +10.0% brand interest), Wyoming (+38.9% growth, +7.0% brand interest), and New Hampshire (+25.0% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 30 markets, averaging +3.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLE in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 33.0% | -2.9% | +3.1% |
| Los Angeles CA | 5,137,519 | 29.0% | -9.4% | -3.3% |
| Houston TX | 2,346,370 | 26.0% | -3.7% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 31.0% | +3.3% | -3.1% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 31.0% | +3.3% | -6.1% |
| Seattle-Tacoma WA | 1,862,467 | 30.0% | -6.3% | -3.2% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 28.0% | -9.7% | +0.0% |
| Detroit MI | 1,704,780 | 32.0% | -8.6% | -3.0% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chico-Redding CA | 166,232 | 39.0% | +14.7% | +8.3% |
| Sherman TX-Ada OK | 118,158 | 36.0% | +20.0% | +24.1% |
| Hattiesburg-Laurel MS | 99,484 | 31.0% | +24.0% | +3.3% |
| Harrisonburg VA | 87,023 | 38.0% | +18.8% | +22.6% |
| Meridian MS | 57,218 | 66.0% | +24.5% | +112.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 30.0% | +7.1% | +11.1% |
| Little Rock-Pine Bluff AR | 507,874 | 28.0% | +3.7% | +21.7% |
| Lexington KY | 449,592 | 27.0% | +3.9% | +12.5% |
| Des Moines-Ames IA | 415,633 | 30.0% | +3.5% | +11.1% |
| Green Bay-Appleton WI | 414,647 | 31.0% | +10.7% | +10.7% |
| Madison WI | 400,136 | 30.0% | +3.5% | +15.4% |
| Omaha NE | 397,575 | 28.0% | +3.7% | +12.0% |
| Toledo OH | 373,454 | 31.0% | +10.7% | +10.7% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 33.0% | +10.0% | +6.5% |
| Washington DC (Hagerstown MD) | 2,303,268 | 33.0% | +17.9% | +6.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 29.0% | +11.5% | +7.4% |
Maintain & Optimize
Stable markets with consistent performance
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 33.0% | +0.0% | +3.1% |
| Atlanta GA | 2,358,268 | 28.0% | +3.7% | +0.0% |
| Denver CO | 1,577,435 | 32.0% | +3.2% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 28.0% | +0.0% | +0.0% |
| Baltimore MD | 1,011,542 | 27.0% | +0.0% | +0.0% |
| Memphis TN | 567,037 | 23.0% | +0.0% | +4.6% |
| Richmond-Petersburg VA | 535,207 | 26.0% | +0.0% | +4.0% |
| Honolulu HI | 426,184 | 30.0% | -3.2% | -3.2% |
Monitor & Maintain
All other markets
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,676,555 | 27.0% | +3.9% | +8.0% |
| Tulsa OK | 478,465 | 26.0% | +0.0% | +18.2% |
| Dayton OH | 432,802 | 27.0% | -6.9% | -12.9% |
| Tucson (Sierra Vista) AZ | 431,693 | 28.0% | -9.7% | -9.7% |
| Spokane WA | 424,081 | 32.0% | -5.9% | +18.5% |
| Wichita-Hutchinson KS | 402,706 | 24.0% | -22.6% | -14.3% |
| Charleston-Huntington WV | 376,332 | 23.0% | -20.7% | +15.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 25.0% | +0.0% | -7.4% |
Turnaround Priority
Markets requiring immediate attention and improvement
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 29.0% | -6.5% | -9.4% |
| Indianapolis IN | 1,062,406 | 28.0% | -6.7% | -9.7% |
| Pittsburgh PA | 1,033,947 | 28.0% | -6.7% | -9.7% |
| San Antonio TX | 932,395 | 25.0% | -10.7% | -10.7% |
| West Palm Beach-Ft. Pierce FL | 781,625 | 30.0% | -6.3% | -9.1% |
| Norfolk-Portsmouth-Newport News VA | 679,527 | 25.0% | -13.8% | -10.7% |
Brand Insights
Brand Insights for Mercedes-Benz GLE in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLE shows challenging performance with -7.1% average growth across 190 markets (29.5% avg brand interest), with positive growth in 49 of 190 markets
Top performing markets for Mercedes-Benz GLE demonstrate exceptional results in Medford-Klamath Falls OR (+33.3% growth, 44.0% brand interest, +11.0% brand interest change), Champaign & Springfield-Decatur IL (+26.9% growth, 33.0% brand interest, +7.0% brand interest change), and Meridian MS (+24.5% growth, 66.0% brand interest, +13.0% brand interest change)
Mercedes-Benz GLE has 8 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 123 declining markets
Notable high-growth markets for Mercedes-Benz GLE include Champaign & Springfield-Decatur IL (+26.9% growth, 33.0% brand interest), Harrisonburg VA (+18.8% growth, 38.0% brand interest), and Hattiesburg-Laurel MS (+24.0% growth, 31.0% brand interest)
Mercedes-Benz GLE maintains strong brand interest positions in key markets: Albany-Schenectady-Troy NY (33.0% brand interest, -2.0% change), Albuquerque-Santa Fe NM (31.0% brand interest, -5.0% change), and Amarillo TX (31.0% brand interest, -5.0% change)
Mercedes-Benz GLE shows positive brand interest momentum in 49 markets, notably in Champaign & Springfield-Decatur IL (+7.0% brand interest), Harrisonburg VA (+6.0% brand interest), Hattiesburg-Laurel MS (+6.0% brand interest)
Mercedes-Benz GLE demonstrates strong market momentum with combined growth and brand interest gains in key markets: Champaign & Springfield-Decatur IL (+26.9% growth, +7.0% gain, 33.0% current brand interest), Harrisonburg VA (+18.8% growth, +6.0% gain, 38.0% current brand interest), and Hattiesburg-Laurel MS (+24.0% growth, +6.0% gain, 31.0% current brand interest)
Mercedes-Benz GLE successfully defends strong market positions while maintaining brand interest growth in Champaign & Springfield-Decatur IL (maintained 33.0% brand interest, +26.9% growth), Harrisonburg VA (maintained 38.0% brand interest, +18.8% growth), and Hattiesburg-Laurel MS (maintained 31.0% brand interest, +24.0% growth)
In large markets, Mercedes-Benz GLE shows slight decline with notable brand interest: Charlotte NC (-3.2% decline, 30.0% brand interest) and Cleveland-Akron (Canton) OH (-12.9% decline, 27.0% brand interest)
In medium markets, Mercedes-Benz GLE shows significant decline with notable brand interest: Albany-Schenectady-Troy NY (-5.7% decline, 33.0% brand interest) and Albuquerque-Santa Fe NM (-13.9% decline, 31.0% brand interest)
In small markets, Mercedes-Benz GLE shows significant decline with moderate brand interest: Albany GA (-35.1% decline, 24.0% brand interest) and Alexandria LA (-55.9% decline, 26.0% brand interest)
Mercedes-Benz GLE maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (60.0% brand interest, -15.5% change) and Clarksburg-Weston WV (38.0% brand interest, -2.6% change)
Mercedes-Benz GLE achieves significant brand interest gains in Champaign & Springfield-Decatur IL (+7.0% brand interest growth, now at 33.0%) and Harrisonburg VA (+6.0% brand interest growth, now at 38.0%)
Mercedes-Benz GLE shows accelerating brand interest growth in Champaign & Springfield-Decatur IL (+26.9% growth, 33.0% brand interest) and Harrisonburg VA (+18.8% growth, 38.0% brand interest)
Mercedes-Benz GLE maintains stable brand interest performance in mature markets: Austin TX (-3.6% decline, 27.0% brand interest) and Bakersfield CA (-3.6% decline, 27.0% brand interest)
Mercedes-Benz GLE faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-5.7% decline, 33.0% brand interest) and Albuquerque-Santa Fe NM (-13.9% decline, 31.0% brand interest)
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLE performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLE can focus its competitive strategy.
Volvo XC90 shows market leadership with 12.9% average brand interest growth and notable strength in Anchorage AK (+33.3%, 12.0% brand interest), Augusta GA (+25.0%, 20.0% brand interest), and Bend OR (+42.9%, 10.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 16.0% with consistent performance across 63 markets
Volvo XC90 shows strong momentum with 12.9% average brand interest growth across key markets: Monroe LA-El Dorado AR (+123.1% growth, +16.0% brand interest), Lansing MI (+87.5% growth, +7.0% brand interest), and Flint-Saginaw-Bay City MI (+77.8% growth, +7.0% brand interest)
Volvo XC90 captured additional brand interest in 105 markets, averaging +2.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 35.0% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Billings, MT (31.0% brand interest, +19.2% growth)
Mercedes-Benz GLE maintains market dominance with an average 36.5% brand interest across key markets: Champaign & Springfield-Decatur IL (33.0% brand interest, +26.9% growth), Harrisonburg VA (38.0% brand interest, +18.8% growth), and Hattiesburg-Laurel MS (31.0% brand interest, +24.0% growth)
Lexus RX dominates in 135 of 171 key battleground markets against Mercedes-Benz GLE, notably in Amarillo TX (43.0% vs 31.0% brand interest), Bangor ME (18.0% vs 20.0% brand interest), and Binghamton NY (26.0% vs 30.0% brand interest)
Lexus RX dominates in 125 of 162 key battleground markets against BMW X5, notably in Bangor ME (18.0% vs 16.0% brand interest), Butte-Bozeman MT (28.0% vs 17.0% brand interest), and Champaign & Springfield-Decatur IL (24.0% vs 9.0% brand interest)
Lexus RX dominates in 143 of 169 key battleground markets against Audi Q7, notably in Bangor ME (18.0% vs 37.0% brand interest), Binghamton NY (26.0% vs 27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (34.0% vs 0.0% brand interest)
Volvo XC90 dominates in 86 of 156 key battleground markets against Lexus RX, notably in Abilene-Sweetwater TX (41.0% vs 0.0% brand interest), Amarillo TX (43.0% vs 10.0% brand interest), and Bangor ME (18.0% vs 9.0% brand interest)
Mercedes-Benz GLE dominates in 94 of 161 key battleground markets against BMW X5, notably in Albany GA (24.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 7.0% brand interest)
Mercedes-Benz GLE dominates in 110 of 169 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (33.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (31.0% vs 14.0% brand interest), and Anchorage AK (32.0% vs 20.0% brand interest)
Volvo XC90 dominates in 126 of 156 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (24.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 12.0% brand interest)
BMW X5 dominates in 70 of 132 key battleground markets against Audi Q7, notably in Albuquerque-Santa Fe NM (7.0% vs 14.0% brand interest), Augusta GA (11.0% vs 13.0% brand interest), and Austin TX (10.0% vs 15.0% brand interest)
Volvo XC90 dominates in 120 of 146 key battleground markets against BMW X5, notably in Albuquerque-Santa Fe NM (7.0% vs 12.0% brand interest), Atlanta GA (9.0% vs 19.0% brand interest), and Augusta GA (11.0% vs 20.0% brand interest)
Volvo XC90 dominates in 131 of 147 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (19.0% vs 12.0% brand interest), Anchorage AK (20.0% vs 12.0% brand interest), and Atlanta GA (11.0% vs 19.0% brand interest)