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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Nintendo Switch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
210 DMAs
50 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal Nintendo Switch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nintendo shows challenging performance with -25.1% average growth across 51 markets (30.2% avg brand interest), with positive growth in 0 of 51 markets
Nintendo has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 51 declining markets
Nintendo faces growth challenges in historically strong markets: Alaska (-20.5% growth, 31.0% brand interest) and Arizona (-26.8% growth, 30.0% brand interest)
Nintendo maintains strong brand interest positions (>30% share) in key markets: Alabama (24.0% brand interest, -10.0% change), Alaska (31.0% brand interest, -8.0% change), and Arizona (30.0% brand interest, -11.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Xbox demonstrates category leadership at state level with 24.5% average brand interest growth, showing exceptional performance in Alabama (+21.9%, 39.0% brand interest), Alaska (+18.8%, 38.0% brand interest), and Arizona (+26.7%, 38.0% brand interest)
In high-growth state markets, Xbox maintains an average brand interest of 37.5% with consistent performance across 48 markets
PS5 shows strong momentum with 10.0% average brand interest growth across key state markets: Rhode Island (+22.2% growth, +6.0% brand interest), District of Columbia (+20.7% growth, +6.0% brand interest), and Oregon (+20.0% growth, +5.0% brand interest)
PS5 captured additional brand interest in 40 state markets, averaging +3.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Nintendo Switch in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
210
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 36.0% | -23.4% | +63.6% |
| Los Angeles CA | 4,962,377 | 35.0% | -25.5% | +45.8% |
| Chicago IL | 3,081,097 | 33.0% | -23.3% | +57.1% |
| Philadelphia PA | 2,642,616 | 31.0% | -29.6% | +55.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 29.0% | -27.5% | +45.0% |
| Atlanta GA | 2,277,873 | 31.0% | -18.4% | +55.0% |
| Houston TX | 2,266,381 | 31.0% | -20.5% | +47.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 35.0% | -22.2% | +59.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Glendive MT | 3,332 | 3.0% | -92.5% | +0.0% |
Brand Insights
Brand Insights for Nintendo Switch in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nintendo shows challenging performance with -24.8% average growth across 210 markets (28.3% avg brand interest), with positive growth in 0 of 210 markets
Nintendo has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 210 declining markets
Nintendo faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-26.2% growth, 31.0% brand interest) and Albuquerque-Santa Fe NM (-28.9% growth, 27.0% brand interest)
Nintendo performance in major markets: Atlanta GA (-18.4% growth, 31.0% brand interest, 2.7M TVHH), Baltimore MD (-28.6% growth, 30.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-25.0% growth, 36.0% brand interest, 2.6M TVHH)
Nintendo shows positive brand interest growth in markets representing 0.0% of total TVHH coverage
Nintendo maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -7.0% change), Albany GA (21.0% brand interest, -5.0% change), and Albany-Schenectady-Troy NY (31.0% brand interest, -11.0% change)
Nintendo shows strong performance with 44.3% average growth across 210 markets (28.3% avg brand interest), with positive growth in 210 of 210 markets
Top performing markets for Nintendo demonstrate exceptional results in Parkersburg WV (+76.5% growth, 30.0% brand interest, +13.0% change), Lima OH (+71.4% growth, 24.0% brand interest, +10.0% change), and New Orleans LA (+68.8% growth, 27.0% brand interest, +11.0% change)
Nintendo has 209 markets with high growth (>15%), 1 market with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Nintendo include Abilene-Sweetwater TX (+41.2% growth, 24.0% brand interest), Albany GA (+31.2% growth, 21.0% brand interest), and Albany-Schenectady-Troy NY (+55.0% growth, 31.0% brand interest)
Nintendo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+41.2% growth, +7.0% gain, 24.0% current brand interest), Albany GA (+31.2% growth, +5.0% gain, 21.0% current brand interest), and Albany-Schenectady-Troy NY (+55.0% growth, +11.0% gain, 31.0% current brand interest)
Nintendo successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 24.0% brand interest, +41.2% growth), Albany GA (maintained 21.0% brand interest, +31.2% growth), and Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +55.0% growth)
In large markets, Nintendo shows strong growth with moderate brand interest: Atlanta GA (+55.0% growth, 31.0% brand interest) and Baltimore MD (+42.9% growth, 30.0% brand interest)
In medium markets, Nintendo shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+55.0% growth, 31.0% brand interest) and Albuquerque-Santa Fe NM (+50.0% growth, 27.0% brand interest)
In small markets, Nintendo shows strong growth with notable brand interest: Abilene-Sweetwater TX (+41.2% growth, 24.0% brand interest) and Albany GA (+31.2% growth, 21.0% brand interest)
Nintendo maintains dominant market position with >35% brand interest in key markets: Bend OR (36.0% brand interest, +44.0% growth), Boston MA-Manchester NH (36.0% brand interest, +50.0% growth), and Honolulu HI (39.0% brand interest, +50.0% growth)
Competitive Insights
Competitive Insights showcase how Nintendo Switch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 22.9% average brand interest growth, showing exceptional performance in Albany GA (+20.6%, 41.0% brand interest), Albany-Schenectady-Troy NY (+18.8%, 38.0% brand interest), and Albuquerque-Santa Fe NM (+32.3%, 41.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 39.6% with consistent performance across 184 markets
PS5 shows strong momentum with 9.4% average brand interest growth across key dma markets: Glendive MT (+400.0% growth, +4.0% brand interest), Presque Isle ME (+29.2% growth, +7.0% brand interest), and St. Louis MO (+26.9% growth, +7.0% brand interest)
PS5 captured additional brand interest in 139 dma markets, averaging +3.2% brand interest growth in key growth dma
Xbox shows strong momentum with 22.9% average brand interest growth across key dma markets: Glendive MT (+55.9% growth, +33.0% brand interest), Victoria TX (+51.7% growth, +15.0% brand interest), and San Diego CA (+47.6% growth, +10.0% brand interest)
Xbox captured additional brand interest in 209 dma markets, averaging +7.3% brand interest growth in key growth dma
In direct competition, Xbox outperforms PS5 with 8.3 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 3.0% brand interest, 25.6% growth), Albany-Schenectady-Troy NY (gap: 7.0% brand interest, 0.5% growth), and Albuquerque-Santa Fe NM (gap: 9.0% brand interest, 29.0% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (+9.4% vs +22.9% overall): El Paso TX (PS5: 38.0% share vs Xbox: 34.0% share), Glendive MT (PS5: +400.0% growth vs Xbox: +55.9% growth), and Hattiesburg-Laurel MS (PS5: 41.0% share vs Xbox: 36.0% share)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +19.2% growth), Austin TX (maintained 32.0% brand interest, +18.5% growth), and Binghamton NY (maintained 33.0% brand interest, +17.9% growth)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 41.0% brand interest, +20.6% growth), Albany-Schenectady-Troy NY (maintained 38.0% brand interest, +18.8% growth), and Albuquerque-Santa Fe NM (maintained 41.0% brand interest, +32.3% growth)
PS5 maintains strong brand interest position in key markets: Austin TX (32.0% brand interest, +18.5% growth), Jacksonville FL (38.0% brand interest, +22.6% growth), and Los Angeles CA (36.0% brand interest, +16.1% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (36.0% brand interest, +38.5% growth), Baltimore MD (35.0% brand interest, +34.6% growth), and Birmingham AL (39.0% brand interest, +25.8% growth)
PS5 dominates head-to-head competition against Nintendo in 106 of 110 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (34.0% vs 24.0% brand interest), Albany GA (38.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (31.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against Nintendo in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (42.0% vs 24.0% brand interest), Albany GA (41.0% vs 21.0% brand interest), and Albany-Schenectady-Troy NY (38.0% vs 31.0% brand interest)
Xbox dominates head-to-head competition against PS5 in 164 of 165 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (41.0% vs 38.0% brand interest), Alexandria LA (40.0% vs 37.0% brand interest), and Alpena MI (50.0% vs 22.0% brand interest)
PS5 emerges as competitive threat to Nintendo with superior growth momentum (+9.4% vs -24.8%) across contested markets: Abilene-Sweetwater TX (PS5 leads: 34.0% share, +6.2% growth vs Nintendo: 24.0%, -22.6%) and Albany-Schenectady-Troy NY (PS5: +19.2% growth vs Nintendo: -26.2% growth)