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Investment Recommendations
Targeted investment recommendations for Nintendo Switch, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
110 DMAs
25 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
63 DMAs
19 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
23 DMAs
6 States
|
Brand Insights
Brand Insights reveal Nintendo Switch’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Nintendo shows stable performance with 4.7% average growth across 51 markets (26.7% avg brand interest), with positive growth in 34 of 51 markets
Top performing markets for Nintendo demonstrate exceptional results in California (+24.0% growth, 31.0% brand interest, +6.0% change), Texas (+22.7% growth, 27.0% brand interest, +5.0% change), and Delaware (+18.2% growth, 26.0% brand interest, +4.0% change)
Nintendo has 4 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 10 declining markets
Notable high-growth markets for Nintendo include California (+24.0% growth, 31.0% brand interest), Delaware (+18.2% growth, 26.0% brand interest), and Illinois (+16.0% growth, 29.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Video Game Consoles industry.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Nintendo Switch, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nintendo demonstrates category leadership at state level with 4.7% average brand interest growth, showing exceptional performance in California (+24.0%, 31.0% brand interest), Delaware (+18.2%, 26.0% brand interest), and Illinois (+16.0%, 29.0% brand interest)
In high-growth state markets, Nintendo maintains an average brand interest of 28.2% with consistent performance across 4 markets
In direct competition, Nintendo outperforms Xbox with 11.3 percentage point brand interest advantage across 51 shared markets: Alabama (gap: 16.0% brand interest, 20.1% growth), Arkansas (gap: 19.0% brand interest, 6.8% growth), and Iowa (gap: 18.0% brand interest, 10.1% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +4.1% overall): California (PS5: 38.0% share vs Xbox: 31.0% share), Montana (PS5: -3.3% growth vs Xbox: -4.3% growth), and Connecticut (PS5: 38.0% share vs Xbox: 34.0% share)
Investment Recommendations
Strategic recommendations for Nintendo Switch in the Video Game Consoles category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
110
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 27.0% | +0.0% | +8.0% |
| Atlanta GA | 2,277,873 | 25.0% | +0.0% | +13.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | +3.9% | +3.9% |
| Boston MA-Manchester NH | 2,206,762 | 30.0% | +3.5% | +7.1% |
| Phoenix AZ | 1,818,040 | 26.0% | +4.0% | +8.3% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | +0.0% | +6.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 25.0% | +4.2% | +8.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | +3.6% | +16.0% |
High Growth Priority
Large markets showing strong consistent growth
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 29.0% | +11.5% | +11.5% |
| Los Angeles CA | 4,962,377 | 32.0% | +18.5% | +6.7% |
| Philadelphia PA | 2,642,616 | 27.0% | +8.0% | +8.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | +8.3% | +13.0% |
| Houston TX | 2,266,381 | 26.0% | +18.2% | +8.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 34.0% | +9.7% | +17.2% |
| Detroit MI | 1,646,663 | 27.0% | +8.0% | +12.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 29.0% | +11.5% | +31.8% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Charlotte NC | 1,124,890 | 24.0% | +0.0% | +4.4% |
| Nashville TN | 993,259 | 24.0% | +0.0% | +4.4% |
| Kansas City MO | 866,618 | 25.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 22.0% | +0.0% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 22.0% | +0.0% | +4.8% |
| Chattanooga TN | 341,284 | 23.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 273,785 | 22.0% | +0.0% | +4.8% |
| Youngstown OH | 221,187 | 24.0% | +0.0% | +4.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 612,638 | 24.0% | -4.0% | +0.0% |
| Knoxville TN | 475,703 | 22.0% | -8.3% | +4.8% |
| Jackson MS | 288,295 | 22.0% | -4.4% | +4.8% |
| Traverse City-Cadillac MI | 216,002 | 28.0% | -3.5% | +3.7% |
| Montgomery (Selma) AL | 211,769 | 21.0% | -8.7% | +5.0% |
| Lafayette LA | 208,429 | 23.0% | -8.0% | +0.0% |
| Chico-Redding CA | 160,565 | 26.0% | -3.7% | +4.0% |
| Columbus-Tupelo-West Point MS | 160,242 | 18.0% | -18.2% | -5.3% |
Brand Insights
Brand Insights for Nintendo Switch in the Video Game Consoles category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Nintendo shows stable performance with 3.3% average growth across 210 markets (25.3% avg brand interest), with positive growth in 122 of 210 markets
Top performing markets for Nintendo demonstrate exceptional results in El Paso TX (+20.0% growth, 24.0% brand interest, +4.0% change), Victoria TX (+19.1% growth, 25.0% brand interest, +4.0% change), and Los Angeles CA (+18.5% growth, 32.0% brand interest, +5.0% change)
Nintendo has 9 markets with high growth (>15%), 56 markets with moderate growth (5-15%), 108 stable markets (0-5%), and 37 declining markets
Notable high-growth markets for Nintendo include Columbus OH (+17.4% growth, 27.0% brand interest), El Paso TX (+20.0% growth, 24.0% brand interest), and Houston TX (+18.2% growth, 26.0% brand interest)
Nintendo demonstrates strong market momentum with combined growth and brand interest gains in key markets: Columbus OH (+17.4% growth, +4.0% gain, 27.0% current brand interest), El Paso TX (+20.0% growth, +4.0% gain, 24.0% current brand interest), and Houston TX (+18.2% growth, +4.0% gain, 26.0% current brand interest)
Nintendo successfully defends strong market positions while maintaining brand interest growth in Columbus OH (maintained 27.0% brand interest, +17.4% growth), El Paso TX (maintained 24.0% brand interest, +20.0% growth), and Houston TX (maintained 26.0% brand interest, +18.2% growth)
In large markets, Nintendo shows strong growth with notable brand interest: Columbus OH (+17.4% growth, 27.0% brand interest) and Houston TX (+18.2% growth, 26.0% brand interest)
In medium markets, Nintendo shows modest growth with notable brand interest: New Orleans LA (+15.0% growth, 23.0% brand interest) and Birmingham AL (+0.0% growth, 23.0% brand interest)
In small markets, Nintendo shows modest growth with notable brand interest: El Paso TX (+20.0% growth, 24.0% brand interest) and Laredo TX (+16.7% growth, 28.0% brand interest)
Nintendo achieves significant brand interest gains in Los Angeles CA (+5.0% brand interest growth, now at 32.0%)
Nintendo shows accelerating brand interest growth in Columbus OH (+17.4% growth, 27.0% brand interest) and El Paso TX (+20.0% growth, 24.0% brand interest)
Nintendo maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-4.5% growth, 21.0% brand interest) and Albuquerque-Santa Fe NM (-4.0% growth, 24.0% brand interest)
Nintendo faces growth challenges in historically strong markets: Alpena MI (-3.3% growth, 29.0% brand interest) and Bangor ME (-3.5% growth, 28.0% brand interest)
Nintendo performance in major markets: Columbus OH (+17.4% growth, 27.0% brand interest, 1.0M TVHH), Houston TX (+18.2% growth, 26.0% brand interest, 2.7M TVHH), and Los Angeles CA (+18.5% growth, 32.0% brand interest, 5.8M TVHH)
Nintendo shows positive brand interest growth in markets representing 70.7% of total TVHH coverage
Nintendo maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (21.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (24.0% brand interest, -1.0% change), and Alexandria LA (22.0% brand interest, -3.0% change)
Competitive Insights
Competitive Insights showcase how Nintendo Switch performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Nintendo Switch can focus its competitive strategy.
Xbox demonstrates category leadership at dma level with 5.0% average brand interest growth, showing exceptional performance in Baton Rouge LA (+16.7%, 35.0% brand interest), Flint-Saginaw-Bay City MI (+15.0%, 46.0% brand interest), and Wilkes Barre-Scranton PA (+16.7%, 42.0% brand interest)
In high-growth dma markets, Xbox maintains an average brand interest of 41.0% with consistent performance across 3 markets
Xbox shows strong momentum with 5.0% average brand interest growth across key dma markets: Baton Rouge LA (+16.7% growth, +5.0% brand interest), Wilkes Barre-Scranton PA (+16.7% growth, +6.0% brand interest), and Flint-Saginaw-Bay City MI (+15.0% growth, +6.0% brand interest)
Xbox captured additional brand interest in 111 dma markets, averaging +2.9% brand interest growth in key growth dma
In direct competition, Xbox outperforms Nintendo with 13.9 percentage point brand interest advantage across 210 shared markets: Bowling Green KY (gap: 17.0% brand interest, 4.8% growth), Des Moines-Ames IA (gap: 18.0% brand interest, 6.7% growth), and Glendive MT (gap: 57.0% brand interest, 13.6% growth)
In select markets, PS5 outperforms Xbox despite weaker overall growth (-6.7% vs +5.0% overall): Bowling Green KY (PS5: +5.7% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (PS5: +0.0% growth vs Xbox: -2.3% growth), and Glendive MT (PS5: +26.5% growth vs Xbox: -13.6% growth)
In select markets, Nintendo outperforms Xbox despite weaker overall growth (+3.3% vs +5.0% overall): Bowling Green KY (Nintendo: +0.0% growth vs Xbox: -4.8% growth), Des Moines-Ames IA (Nintendo: +4.3% growth vs Xbox: -2.3% growth), and Glendive MT (Nintendo: +0.0% growth vs Xbox: -13.6% growth)
In select markets, PS5 outperforms Nintendo despite weaker overall growth (-6.7% vs +3.3% overall): Abilene-Sweetwater TX (PS5 leads: 38.0% share, -2.6% growth vs Nintendo: 21.0%, -4.5%), Albany GA (PS5 leads: 42.0% share, -2.3% growth vs Nintendo: 19.0%, -9.5%), and Albuquerque-Santa Fe NM (PS5: 36.0% share vs Nintendo: 24.0% share)
Xbox successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 35.0% brand interest, +16.7% growth), Flint-Saginaw-Bay City MI (maintained 46.0% brand interest, +15.0% growth), and Wilkes Barre-Scranton PA (maintained 42.0% brand interest, +16.7% growth)
PS5 successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 43.0% brand interest, +26.5% growth), Beaumont-Port Arthur TX (maintained 41.0% brand interest, +0.0% growth), and Burlington VT-Plattsburgh NY (maintained 32.0% brand interest, +0.0% growth)
Nintendo successfully defends market leadership positions while maintaining brand interest growth in Columbus OH (maintained 27.0% brand interest, +17.4% growth), Houston TX (maintained 26.0% brand interest, +18.2% growth), and Laredo TX (maintained 28.0% brand interest, +16.7% growth)
Xbox maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Grand Rapids-Kalamazoo-Battle Creek MI (39.0% brand interest, +2.6% growth), and Houston TX (35.0% brand interest, +2.9% growth)
Nintendo maintains strong brand interest position in key markets: Columbus OH (27.0% brand interest, +17.4% growth), Houston TX (26.0% brand interest, +18.2% growth), and Los Angeles CA (32.0% brand interest, +18.5% growth)
Xbox dominates head-to-head competition against Nintendo in 178 of 178 shared DMA markets, with superior brand interest in key battlegrounds: Bowling Green KY (40.0% vs 23.0% brand interest), Des Moines-Ames IA (42.0% vs 24.0% brand interest), and Glendive MT (57.0% vs 0.0% brand interest)
PS5 dominates head-to-head competition against Nintendo in 115 of 117 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (38.0% vs 21.0% brand interest), Albany GA (42.0% vs 19.0% brand interest), and Albuquerque-Santa Fe NM (36.0% vs 24.0% brand interest)
Xbox emerges as competitive threat to PS5 with superior growth momentum (+5.0% vs -6.7%) across contested markets: Abilene-Sweetwater TX (Xbox leads: 41.0% share, +5.1% growth vs PS5: 38.0%, -2.6%), Albany GA (Xbox: +8.3% growth vs PS5: -2.3% growth), and Albany-Schenectady-Troy NY (Xbox leads: 39.0% share, +11.4% growth vs PS5: 34.0%, -15.0%)